Traverse City Record-Eagle... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Traverse City Record-Eagle

Traverse City, Michigan

Owner: Dow Jones (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.6

2004

0.0

2003

Did not report

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

2.9

1997

3.3

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

4.4

1991

3.3

1990

3.7

The latest year at peak is

1992

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Traverse City Record-Eagle

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.6

4.7

2004

0.0

4.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Dow Jones (N.Y.),

has a companywide, circulation-weighted Diversity Index of 53.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Traverse City Record-Eagle

This newspaper's Newsroom Diversity Index is 76.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 32 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 28,235 ranks 363 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Traverse City Record-Eagle

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.7

2,523

Black

0.3

459

Asian and Pacific Islander

0.4

560

Native-American

1.3

1,990

Other non-white

0.1

Multi-racial

1.0

1,492

Non-white

4.7

7,113

White

95.3

143,220

Total

150,333

Home county: Grand Traverse

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

1,155

Black

0.4

295

Asian and Pacific Islander

0.5

400

Native-American

0.9

699

Other non-white

0.1

Multi-racial

1.0

790

Non-white

4.4

3,396

White

95.6

74,258

Total

77,654

The home county of this newspaper is Grand Traverse.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Traverse City Record-Eagle

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

49686 / Traverse City / MI / 8.6 mi.

5,360

11,895

45.1

$42,650

4.1

1.6

0.3

0.8

0.5

49684 / Traverse City / MI / 0 mi.

3,547

13,586

26.1

$44,677

4.7

1.6

0.4

1.0

0.5

49682 / Suttons Bay / MI / 15.8 mi.

942

1,504

62.6

$49,556

20.6

5.7

0.2

13.5

0.1

49646 / Kalkaska / MI / 31.4 mi.

933

3,183

29.3

$34,618

3.3

0.9

0.3

0.9

0.3

49690 / Williamsburg / MI / 14.6 mi.

823

2,560

32.1

$49,289

3.8

1.6

0.2

0.6

0.7

49635 / Frankfort / MI / 25.8 mi.

700

1,561

44.8

$35,441

3.9

1.5

0.1

1.2

0.3

49629 / Elk Rapids / MI / 18.2 mi.

560

1,038

53.9

$35,605

3.8

1.9

0.2

0.8

0.4

49640 / Honor / MI / 16.1 mi.

552

662

83.4

$33,947

5.8

1.1

0.3

2.6

0.1

49649 / Kingsley / MI / 15.6 mi.

541

1,876

28.8

$43,010

5.3

1.4

1.0

0.2

49643 / Interlochen / MI / 10.4 mi.

516

1,980

26.1

$41,406

4.1

0.9

0.2

1.3

0.2

49676 / Rapid City / MI / 21.9 mi.

505

1,264

40.0

$40,574

2.8

0.8

0.0

0.7

0.3

49601 / Cadillac / MI / 36 mi.

485

7,978

6.1

$36,091

3.1

0.9

0.2

0.7

0.5

49735 / Gaylord / MI / 52.6 mi.

443

7,236

6.1

$42,041

3.1

0.8

0.2

0.6

0.4

49615 / Bellaire / MI / 27.1 mi.

427

1,630

26.2

$40,392

3.1

1.0

0.2

0.5

0.3

49660 / Manistee / MI / 45.7 mi.

413

5,617

7.4

$34,837

8.4

2.2

2.6

1.4

0.4

49633 / Fife Lake / MI / 30.9 mi.

410

1,381

29.7

$35,869

3.4

0.5

0.3

0.8

0.1

49650 / Lake Ann / MI / 9.2 mi.

376

939

40.0

$46,083

2.6

1.1

0.0

0.6

0.1

49668 / Mesick / MI / 23.9 mi.

365

1,271

28.7

$30,381

3.6

0.8

0.2

1.2

0.1

49622 / Central Lake / MI / 30.9 mi.

363

1,103

32.9

$39,020

2.3

0.3

0.0

1.0

0.0

49637 / Grawn / MI / 8 mi.

339

920

36.8

$43,085

4.4

1.3

0.1

1.3

0.4

49653 / Lake Leelanau / MI / 16.2 mi.

339

796

42.6

$45,183

9.6

6.0

0.9

1.5

0.3

49670 / Northport / MI / 25.3 mi.

337

889

37.9

$42,177

11.0

7.0

0.2

2.9

0.1

49621 / Cedar / MI / 8.6 mi.

336

1,062

31.6

$44,261

3.7

1.7

0.0

0.7

49664 / Maple City / MI / 12.2 mi.

332

784

42.3

$44,837

2.8

0.6

0.1

0.5

0.3

49654 / Leland / MI / 29.5 mi.

293

290

101.0

$57,188

0.8

0.3

0.0

0.3

49659 / Mancelona / MI / 33.9 mi.

289

2,411

12.0

$34,215

4.2

1.2

0.2

1.1

0.2

49630 / Empire / MI / 16.2 mi.

281

555

50.6

$41,023

2.3

0.7

0.5

0.6

0.2

49614 / Bear Lake / MI / 29.8 mi.

248

1,070

23.2

$35,750

4.7

3.1

0.1

0.7

0.4

49738 / Grayling / MI / 51.6 mi.

243

4,089

5.9

$33,224

4.9

1.0

2.0

0.6

0.3

49727 / East Jordan / MI / 38.2 mi.

231

2,641

8.7

$38,617

5.5

1.4

0.2

1.9

0.2

49770 / Petoskey / MI / 56.9 mi.

216

6,194

3.5

$40,742

5.2

1.0

0.2

2.4

0.6

49648 / Kewadin / MI / 24.2 mi.

203

825

24.6

$43,750

5.7

2.7

0.4

1.7

0.1

49625 / Copemish / MI / 23.9 mi.

186

489

38.0

$32,895

4.4

1.7

0.3

1.7

0.0

49721 / Cheboygan / MI / 84.4 mi.

179

6,120

2.9

$32,847

6.7

0.8

0.2

3.2

0.3

49616 / Benzonia / MI / 22.6 mi.

176

851

20.7

$30,125

8.6

3.0

0.7

3.1

0.1

49720 / Charlevoix / MI / 38.7 mi.

168

3,895

4.3

$40,963

4.8

1.2

0.3

1.7

0.5

49683 / Thompsonville / MI / 18.7 mi.

156

728

21.4

$33,047

3.9

1.6

0.1

1.3

0.1

49636 / Glen Arbor / MI / 17.5 mi.

137

271

50.6

$45,375

1.1

0.7

0.0

49712 / Boyne City / MI / 44 mi.

101

3,225

3.1

$39,514

3.0

0.7

0.1

0.9

0.2

49620 / Buckley / MI / 16.3 mi.

734

9.4

$38,607

4.4

2.3

0.2

0.9

0.2

49689 / Wellston / MI / 38.8 mi.

676

6.2

$29,778

4.1

0.6

0.7

1.1

0.1

49612 / Alden / MI / 24.8 mi.

461

8.7

$36,375

3.8

1.0

0.2

0.8

49740 / Harbor Springs / MI / 63.1 mi.

3,003

1.1

$44,205

6.9

1.0

1.1

2.8

0.4

49713 / Boyne Falls / MI / 52.2 mi.

745

4.0

$41,818

2.6

0.7

0.1

1.0

0.2

49627 / Eastport / MI / 29.8 mi.

106

26.4

$45,875

2.5

0.0

1.3

0.4

0.0

File

mi_traverse_city_record-eagle

Time

5/21/05 9:06 AM

Page

363

Member

122850