Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Saginaw News | ||||||||||
Saginaw, Michigan | ||||||||||
Owner: Advance (Newhouse) (N.Y.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 17.4 | |||||||||
2004 | 14.6 | |||||||||
2003 | 14.9 | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Saginaw News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 17.4 | 24.0 | 72 | |||||||
2004 | 14.6 | 24.0 | 61 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Advance (Newhouse) (N.Y.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 63. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Saginaw News | ||||||||||
This newspaper's Newsroom Diversity Index is 72. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 35 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 46,439 ranks 228 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Saginaw News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.0 | 15,156 | ||||||||
Black | 15.6 | 39,173 | ||||||||
Asian and Pacific Islander | 0.7 | 1,806 | ||||||||
Native-American | 0.4 | 898 | ||||||||
Other non-white | 0.1 | 216 | ||||||||
Multi-racial | 1.3 | 3,164 | ||||||||
Non-white | 24.0 | 60,413 | ||||||||
White | 76.0 | 191,065 | ||||||||
Total | 251,478 | |||||||||
Home county: Saginaw | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.7 | 14,075 | ||||||||
Black | 18.4 | 38,675 | ||||||||
Asian and Pacific Islander | 0.8 | 1,664 | ||||||||
Native-American | 0.3 | 698 | ||||||||
Other non-white | 0.1 | 201 | ||||||||
Multi-racial | 1.3 | 2,749 | ||||||||
Non-white | 27.6 | 58,062 | ||||||||
White | 72.4 | 151,977 | ||||||||
Total | 210,039 | |||||||||
The home county of this newspaper is Saginaw. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Saginaw News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48603 / Saginaw / MI / 4.8 mi. | 9,819 | 16,766 | 58.6 | $44,837 | 13.7 | 4.2 | 5.3 | 0.2 | 2.7 | |
48601 / Saginaw / MI / 2.8 mi. | 6,845 | 17,162 | 39.9 | $25,388 | 73.7 | 11.2 | 60.2 | 0.4 | 0.2 | |
48602 / Saginaw / MI / 2.2 mi. | 6,313 | 13,051 | 48.4 | $33,500 | 26.3 | 11.4 | 11.6 | 0.4 | 0.5 | |
48609 / Saginaw / MI / 8.3 mi. | 2,838 | 4,792 | 59.2 | $49,800 | 4.8 | 3.0 | 0.5 | 0.2 | 0.4 | |
48604 / Saginaw / MI / 4.7 mi. | 2,525 | 4,316 | 58.5 | $39,658 | 17.3 | 7.8 | 7.0 | 0.3 | 1.0 | |
48623 / Freeland / MI / 12.1 mi. | 1,848 | 4,032 | 45.8 | $55,066 | 10.1 | 2.4 | 5.6 | 0.3 | 0.6 | |
48734 / Frankenmuth / MI / 11 mi. | 1,609 | 3,006 | 53.5 | $54,400 | 2.3 | 1.2 | 0.3 | 0.1 | 0.3 | |
48626 / Hemlock / MI / 14.9 mi. | 1,172 | 2,125 | 55.2 | $46,161 | 3.0 | 1.9 | 0.1 | 0.2 | 0.2 | |
48415 / Birch Run / MI / 12.9 mi. | 1,105 | 3,541 | 31.2 | $48,132 | 5.0 | 2.8 | 0.5 | 0.4 | 0.3 | |
48655 / Saint Charles / MI / 14.9 mi. | 1,026 | 2,462 | 41.7 | $44,067 | 4.7 | 2.6 | 0.2 | 0.6 | 0.2 | |
48607 / Saginaw / MI / 0 mi. | 1,015 | 1,056 | 96.1 | $12,028 | 86.9 | 9.5 | 74.9 | 0.5 | 0.5 | |
48768 / Vassar / MI / 18.4 mi. | 928 | 3,610 | 25.7 | $41,910 | 7.0 | 2.5 | 2.8 | 0.4 | 0.5 | |
48616 / Chesaning / MI / 18.9 mi. | 891 | 2,875 | 31.0 | $42,433 | 4.3 | 3.0 | 0.3 | 0.2 | 0.2 | |
48723 / Caro / MI / 27.7 mi. | 730 | 4,751 | 15.4 | $36,704 | 7.0 | 3.1 | 1.7 | 0.7 | 0.4 | |
48722 / Bridgeport / MI / 7.2 mi. | 675 | 1,308 | 51.6 | $41,776 | 14.4 | 5.6 | 7.4 | 0.5 | 0.4 | |
48757 / Reese / MI / 12.7 mi. | 646 | 1,538 | 42.0 | $45,641 | 3.7 | 2.3 | 0.1 | 0.2 | 0.5 | |
48637 / Merrill / MI / 20.3 mi. | 627 | 1,260 | 49.8 | $42,596 | 3.8 | 2.8 | 0.1 | 0.3 | 0.1 | |
48640 / Midland / MI / 23.3 mi. | 516 | 12,674 | 4.1 | $47,573 | 6.4 | 1.6 | 1.3 | 0.4 | 2.0 | |
48642 / Midland / MI / 22 mi. | 397 | 12,089 | 3.3 | $48,994 | 6.2 | 1.9 | 1.3 | 0.3 | 1.8 | |
48417 / Burt / MI / 12.1 mi. | 332 | 1,095 | 30.3 | $45,597 | 8.7 | 4.5 | 1.1 | 1.0 | 0.2 | |
48706 / Bay City / MI / 11.5 mi. | 317 | 16,575 | 1.9 | $40,190 | 5.6 | 3.1 | 0.6 | 0.3 | 0.6 | |
48858 / Mount Pleasant / MI / 45 mi. | 276 | 15,269 | 1.8 | $31,279 | 11.7 | 2.4 | 2.6 | 3.1 | 1.9 | |
48624 / Gladwin / MI / 52.6 mi. | 268 | 6,557 | 4.1 | $31,848 | 2.6 | 0.6 | 0.1 | 0.5 | 0.3 | |
48744 / Mayville / MI / 29.4 mi. | 229 | 1,790 | 12.8 | $41,734 | 3.5 | 1.6 | 0.2 | 0.5 | 0.1 | |
48801 / Alma / MI / 37.6 mi. | 216 | 4,597 | 4.7 | $35,875 | 8.2 | 5.7 | 0.4 | 0.4 | 0.7 | |
48612 / Beaverton / MI / 40.4 mi. | 174 | 3,731 | 4.7 | $31,863 | 3.3 | 1.4 | 0.2 | 0.5 | 0.2 | |
48615 / Breckenridge / MI / 27.2 mi. | 173 | 1,198 | 14.4 | $38,295 | 5.2 | 4.3 | 0.1 | 0.3 | 0.1 | |
48726 / Cass City / MI / 40.3 mi. | 166 | 2,499 | 6.6 | $35,663 | 3.5 | 1.4 | 0.2 | 0.6 | 0.3 | |
48649 / Oakley / MI / 23.6 mi. | 164 | 630 | 26.0 | $44,458 | 5.1 | 3.9 | 0.5 | 0.2 | 0.1 | |
48625 / Harrison / MI / 61.3 mi. | 160 | 5,627 | 2.8 | $26,773 | 3.6 | 1.3 | 0.4 | 0.7 | 0.3 | |
48746 / Millington / MI / 22.6 mi. | 158 | 3,168 | 5.0 | $47,537 | 2.9 | 1.2 | 0.2 | 0.4 | 0.1 | |
48880 / Saint Louis / MI / 32.3 mi. | 149 | 2,542 | 5.9 | $35,176 | 24.0 | 5.2 | 15.5 | 0.9 | 0.4 | |
48614 / Brant / MI / 22.3 mi. | 142 | 484 | 29.3 | $38,214 | 3.8 | 1.8 | 0.2 | 0.5 | 0.4 | |
48657 / Sanford / MI / 31.5 mi. | 142 | 3,176 | 4.5 | $40,401 | 2.5 | 0.8 | 0.2 | 0.4 | 0.2 | |
48708 / Bay City / MI / 10.1 mi. | 122 | 11,769 | 1.0 | $31,903 | 12.8 | 6.9 | 3.0 | 0.7 | 0.5 | |
48617 / Clare / MI / 48.9 mi. | 121 | 3,310 | 3.7 | $33,103 | 4.2 | 1.5 | 0.3 | 1.2 | 0.2 | |
48703 / Au Gres / MI / 47.4 mi. | 119 | 1,501 | 7.9 | $32,615 | 3.7 | 1.1 | 0.1 | 0.9 | 0.4 | |
48759 / Sebewaing / MI / 33.8 mi. | 113 | 1,542 | 7.3 | $34,129 | 3.8 | 3.1 | 0.1 | 0.2 | 0.1 | |
48622 / Farwell / MI / 54.8 mi. | 108 | 2,420 | 4.5 | $32,732 | 3.4 | 0.9 | 0.3 | 0.9 | 0.4 | |
48457 / Montrose / MI / 16.8 mi. | 105 | 2,875 | 3.7 | $47,692 | 5.4 | 2.6 | 1.3 | 0.6 | 0.1 | |
48847 / Ithaca / MI / 34.3 mi. | 103 | 2,412 | 4.3 | $38,525 | 5.6 | 4.0 | 0.2 | 0.5 | 0.3 | |
48662 / Wheeler / MI / 24.1 mi. | 94 | 605 | 15.5 | $35,568 | 5.2 | 4.2 | 0.2 | 0.1 | 0.1 | |
48632 / Lake / MI / 62 mi. | 90 | 2,192 | 4.1 | $29,209 | 3.1 | 1.2 | 0.1 | 0.9 | 0.1 | |
48618 / Coleman / MI / 37.8 mi. | 87 | 1,997 | 4.4 | $37,679 | 3.1 | 1.2 | 0.0 | 0.8 | 0.1 | |
48629 / Houghton Lake / MI / 73.6 mi. | 84 | 3,352 | 2.5 | $29,292 | 2.6 | 0.8 | 0.4 | 0.5 | 0.2 | |
48741 / Kingston / MI / 38.2 mi. | 83 | 771 | 10.8 | $40,417 | 5.6 | 1.9 | 0.6 | 0.6 | 0.3 | |
48733 / Fairgrove / MI / 18.5 mi. | 80 | 773 | 10.3 | $37,422 | 7.0 | 4.9 | 0.2 | 0.8 | 0.1 | |
48724 / Carrollton / MI / 1.9 mi. | 71 | 120 | 59.2 | $40,069 | 27.6 | 16.9 | 8.1 | 0.0 | 2.0 | |
48883 / Shepherd / MI / 38.1 mi. | 69 | 2,683 | 2.6 | $42,434 | 4.1 | 1.8 | 0.4 | 0.7 | 0.2 | |
48763 / Tawas City / MI / 59.1 mi. | 67 | 2,021 | 3.3 | $35,325 | 2.8 | 0.7 | 0.3 | 0.5 | 0.6 | |
48729 / Deford / MI / 38.2 mi. | 58 | 561 | 10.3 | $40,809 | 3.5 | 1.2 | 0.3 | 0.6 | 0.0 | |
48651 / Prudenville / MI / 68.2 mi. | 55 | 2,269 | 2.4 | $29,121 | 3.1 | 0.8 | 0.5 | 1.2 | 0.2 | |
48739 / Hale / MI / 65.2 mi. | 55 | 2,009 | 2.7 | $28,979 | 3.0 | 0.7 | 0.1 | 0.6 | 0.1 | |
48893 / Weidman / MI / 55.2 mi. | 55 | 1,838 | 3.0 | $38,655 | 5.1 | 1.9 | 0.4 | 1.6 | 0.1 | |
48460 / New Lothrop / MI / 21.2 mi. | 53 | 887 | 6.0 | $45,921 | 2.2 | 0.9 | 0.0 | 0.5 | 0.1 | |
48653 / Roscommon / MI / 81.7 mi. | 45 | 4,286 | 1.0 | $33,515 | 2.4 | 0.8 | 0.3 | 0.3 | 0.3 | |
48730 / East Tawas / MI / 67.7 mi. | 42 | 2,215 | 1.9 | $30,443 | 3.0 | 0.9 | 0.1 | 0.5 | 0.6 | |
48750 / Oscoda / MI / 74.1 mi. | 42 | 3,997 | 1.1 | $32,198 | 5.2 | 1.3 | 0.8 | 0.8 | 0.7 | |
48766 / Twining / MI / 47.4 mi. | 39 | 529 | 7.4 | $31,719 | 4.7 | 1.0 | 0.1 | 1.2 | 0.3 | |
48732 / Essexville / MI / 14.2 mi. | 35 | 4,941 | 0.7 | $37,347 | 6.4 | 2.5 | 1.2 | 0.6 | 0.7 | |
48735 / Gagetown / MI / 36.6 mi. | 30 | 380 | 7.9 | $35,833 | 6.5 | 3.5 | 0.8 | 0.6 | 0.3 | |
48635 / Lupton / MI / 66.9 mi. | 28 | 785 | 3.6 | $30,302 | 3.0 | 1.3 | 0.0 | 0.5 | 0.3 | |
48767 / Unionville / MI / 27.8 mi. | 28 | 873 | 3.2 | $39,205 | 3.6 | 1.9 | 0.0 | 0.4 | 0.5 | |
48634 / Linwood / MI / 23.1 mi. | 27 | 1,754 | 1.5 | $43,534 | 4.5 | 2.0 | 0.6 | 0.5 | 0.2 | |
48628 / Hope / MI / 31.8 mi. | 26 | 805 | 3.2 | $42,313 | 2.0 | 0.5 | 0.4 | 0.2 | 0.2 | |
48611 / Auburn / MI / 16.1 mi. | 24 | 2,214 | 1.1 | $52,604 | 2.8 | 1.6 | 0.2 | 0.1 | 0.2 | |
File | mi_the_saginaw_news | |||||||||
Time | 5/19/05 4:36 PM | |||||||||
Page | 228 | |||||||||
Member | 122650 |