Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Oakland Press, Pontiac | ||||||||||
Pontiac, Michigan | ||||||||||
Owner: Journal Register (N.J.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 8.1 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | 8.1 | |||||||||
2000 | 8.2 | |||||||||
1999 | 9.3 | |||||||||
1998 | 0.0 | |||||||||
1997 | 18.8 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | 15.3 | |||||||||
1993 | 16.7 | |||||||||
1992 | 12.9 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Oakland Press, Pontiac | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.1 | 15.6 | 52 | |||||||
2004 | N/A | 15.1 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Journal Register (N.J.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 24. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Oakland Press, Pontiac | ||||||||||
This newspaper's Newsroom Diversity Index is 52. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 41 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 66,140 ranks 153 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Oakland Press, Pontiac | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.5 | 20,198 | ||||||||
Black | 7.4 | 42,739 | ||||||||
Asian and Pacific Islander | 2.6 | 14,991 | ||||||||
Native-American | 0.3 | 1,580 | ||||||||
Other non-white | 0.1 | 534 | ||||||||
Multi-racial | 1.3 | 7,520 | ||||||||
Non-white | 15.1 | 87,562 | ||||||||
White | 84.9 | 490,627 | ||||||||
Total | 578,189 | |||||||||
Home county: Oakland | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.4 | 28,999 | ||||||||
Black | 10.0 | 119,708 | ||||||||
Asian and Pacific Islander | 4.1 | 49,470 | ||||||||
Native-American | 0.2 | 2,854 | ||||||||
Other non-white | 0.1 | 1,681 | ||||||||
Multi-racial | 1.7 | 19,692 | ||||||||
Non-white | 18.6 | 222,404 | ||||||||
White | 81.4 | 971,752 | ||||||||
Total | 1,194,156 | |||||||||
The home county of this newspaper is Oakland. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Oakland Press, Pontiac | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48329 / Waterford Township / MI / 6 mi. | 4,598 | 9,959 | 46.2 | $64,277 | 7.3 | 2.8 | 1.8 | 0.3 | 1.1 | |
48328 / Waterford Township / MI / 3.8 mi. | 3,602 | 10,805 | 33.3 | $47,917 | 13.1 | 5.1 | 5.1 | 0.3 | 1.2 | |
48346 / Independence Township / MI / 8.4 mi. | 3,249 | 8,843 | 36.7 | $67,428 | 6.8 | 2.9 | 1.1 | 0.3 | 1.3 | |
48341 / Pontiac / MI / 1.6 mi. | 3,141 | 7,208 | 43.6 | $32,031 | 70.9 | 7.5 | 59.5 | 0.4 | 1.1 | |
48327 / Waterford Township / MI / 6.4 mi. | 2,889 | 8,784 | 32.9 | $52,000 | 9.3 | 3.9 | 1.9 | 0.3 | 1.6 | |
48340 / Pontiac / MI / 1.9 mi. | 2,881 | 9,676 | 29.8 | $31,342 | 49.2 | 16.5 | 26.8 | 0.5 | 2.6 | |
48342 / Pontiac / MI / 0 mi. | 2,774 | 7,263 | 38.2 | $29,017 | 79.2 | 13.2 | 59.9 | 0.4 | 3.2 | |
48307 / Rochester Hills / MI / 7.2 mi. | 2,713 | 15,767 | 17.2 | $62,484 | 13.6 | 2.4 | 2.5 | 0.2 | 6.9 | |
48371 / Oxford / MI / 12.5 mi. | 2,559 | 6,658 | 38.4 | $65,277 | 4.5 | 2.1 | 0.7 | 0.2 | 0.5 | |
48348 / Independence Township / MI / 9.9 mi. | 2,494 | 6,694 | 37.3 | $83,476 | 4.6 | 1.8 | 0.8 | 0.2 | 0.9 | |
48309 / Rochester Hills / MI / 4.9 mi. | 2,471 | 10,288 | 24.0 | $81,444 | 13.3 | 2.4 | 3.8 | 0.2 | 5.9 | |
48326 / Lake Angelus / MI / 3.1 mi. | 2,308 | 7,781 | 29.7 | $51,089 | 26.1 | 4.7 | 12.1 | 0.3 | 6.6 | |
48386 / White Lake / MI / 9.3 mi. | 1,942 | 5,874 | 33.1 | $62,495 | 4.8 | 1.7 | 0.9 | 0.4 | 0.7 | |
48306 / Rochester Hills / MI / 7.9 mi. | 1,924 | 7,825 | 24.6 | $106,828 | 8.9 | 1.3 | 1.9 | 0.1 | 4.7 | |
48362 / Orion Township / MI / 8.9 mi. | 1,757 | 5,149 | 34.1 | $70,123 | 4.6 | 2.0 | 0.6 | 0.3 | 0.8 | |
48462 / Ortonville / MI / 14.5 mi. | 1,596 | 4,388 | 36.4 | $74,932 | 3.3 | 1.3 | 0.3 | 0.3 | 0.5 | |
48442 / Holly / MI / 18.4 mi. | 1,377 | 6,933 | 19.9 | $53,438 | 6.0 | 2.5 | 1.6 | 0.3 | 0.4 | |
48390 / Wolverine Lake / MI / 11.4 mi. | 1,357 | 7,929 | 17.1 | $60,500 | 5.3 | 1.4 | 0.7 | 0.2 | 2.0 | |
48382 / Commerce Township / MI / 10.6 mi. | 1,336 | 6,541 | 20.4 | $78,982 | 3.7 | 1.2 | 0.5 | 0.2 | 0.9 | |
48360 / Orion Township / MI / 6.7 mi. | 1,188 | 4,006 | 29.7 | $81,345 | 6.1 | 2.1 | 1.4 | 0.2 | 1.5 | |
48383 / White Lake / MI / 12.7 mi. | 1,171 | 4,211 | 27.8 | $72,846 | 4.4 | 1.8 | 0.6 | 0.4 | 0.5 | |
48359 / Orion Township / MI / 5 mi. | 1,016 | 2,893 | 35.1 | $60,114 | 9.3 | 4.4 | 2.0 | 0.3 | 1.3 | |
48324 / West Bloomfield / MI / 6.4 mi. | 965 | 6,424 | 15.0 | $89,021 | 10.3 | 1.5 | 3.4 | 0.2 | 3.9 | |
48381 / Milford Township / MI / 15.8 mi. | 926 | 4,447 | 20.8 | $64,009 | 3.5 | 1.2 | 0.4 | 0.3 | 0.5 | |
48356 / Highland Township / MI / 14.5 mi. | 922 | 3,162 | 29.2 | $66,141 | 3.2 | 1.3 | 0.3 | 0.3 | 0.5 | |
48073 / Royal Oak / MI / 9.6 mi. | 885 | 16,625 | 5.3 | $52,384 | 6.6 | 1.2 | 1.8 | 0.2 | 2.0 | |
48098 / Troy / MI / 5.4 mi. | 843 | 14,884 | 5.7 | $98,134 | 17.6 | 1.2 | 1.9 | 0.1 | 12.8 | |
48350 / Springfield Township / MI / 13.6 mi. | 839 | 2,451 | 34.2 | $66,940 | 4.9 | 2.2 | 1.0 | 0.3 | 0.4 | |
48304 / Bloomfield Township / MI / 4.1 mi. | 827 | 6,662 | 12.4 | $102,767 | 14.0 | 1.5 | 3.7 | 0.1 | 7.5 | |
48357 / Highland Township / MI / 17.1 mi. | 767 | 3,233 | 23.7 | $56,062 | 3.8 | 1.3 | 0.3 | 0.5 | 0.3 | |
48071 / Madison Heights / MI / 12.1 mi. | 766 | 13,299 | 5.8 | $42,326 | 11.5 | 1.6 | 1.8 | 0.4 | 5.0 | |
48302 / Bloomfield Township / MI / 4 mi. | 724 | 6,362 | 11.4 | $112,099 | 17.3 | 1.3 | 6.0 | 0.0 | 8.5 | |
48393 / Wixom / MI / 15.1 mi. | 695 | 6,998 | 9.9 | $45,977 | 9.9 | 2.9 | 2.2 | 0.4 | 2.5 | |
48083 / Troy / MI / 9.1 mi. | 668 | 8,969 | 7.4 | $60,943 | 19.8 | 1.8 | 2.1 | 0.2 | 13.4 | |
48323 / West Bloomfield / MI / 6.5 mi. | 549 | 6,232 | 8.8 | $105,091 | 14.6 | 1.3 | 4.3 | 0.1 | 6.9 | |
48320 / Sylvan Lake / MI / 4.1 mi. | 512 | 2,004 | 25.5 | $55,410 | 7.6 | 3.2 | 0.9 | 0.8 | 0.8 | |
48009 / Birmingham / MI / 7 mi. | 453 | 9,113 | 5.0 | $80,555 | 4.7 | 1.2 | 0.9 | 0.1 | 1.5 | |
48084 / Troy / MI / 7.4 mi. | 447 | 6,165 | 7.3 | $67,964 | 20.6 | 1.8 | 2.5 | 0.1 | 14.4 | |
48446 / Lapeer / MI / 26.6 mi. | 441 | 11,014 | 4.0 | $49,214 | 6.2 | 2.3 | 1.9 | 0.4 | 0.4 | |
48363 / Oakland Township / MI / 9.3 mi. | 439 | 1,520 | 28.9 | $76,491 | 3.8 | 0.9 | 0.9 | 0.1 | 0.8 | |
48336 / Farmington Hills / MI / 12.3 mi. | 408 | 11,169 | 3.7 | $55,837 | 14.4 | 1.4 | 7.1 | 0.3 | 3.7 | |
48072 / Berkley / MI / 10.2 mi. | 400 | 6,678 | 6.0 | $57,620 | 4.8 | 1.3 | 0.7 | 0.2 | 1.0 | |
48322 / West Bloomfield / MI / 8.3 mi. | 399 | 11,217 | 3.6 | $87,740 | 21.0 | 1.4 | 6.5 | 0.1 | 9.9 | |
48310 / Sterling Heights / MI / 11 mi. | 396 | 14,653 | 2.7 | $61,047 | 14.4 | 1.2 | 1.2 | 0.2 | 7.6 | |
48067 / Royal Oak / MI / 11.7 mi. | 370 | 12,185 | 3.0 | $52,122 | 5.4 | 1.5 | 1.1 | 0.3 | 1.1 | |
48301 / Bloomfield Village / MI / 6.5 mi. | 363 | 5,644 | 6.4 | $110,431 | 8.4 | 1.3 | 2.1 | 0.1 | 4.0 | |
48237 / Oak Park / MI / 12.3 mi. | 332 | 12,598 | 2.6 | $45,018 | 53.6 | 1.3 | 45.6 | 0.2 | 2.2 | |
48367 / Leonard / MI / 14.4 mi. | 326 | 1,653 | 19.7 | $66,224 | 3.9 | 2.3 | 0.2 | 0.2 | 0.3 | |
48034 / Southfield / MI / 11.1 mi. | 322 | 15,478 | 2.1 | $47,914 | 61.7 | 1.4 | 52.3 | 0.2 | 4.2 | |
48375 / Novi Township / MI / 14.7 mi. | 320 | 8,127 | 3.9 | $75,545 | 16.1 | 1.9 | 2.1 | 0.1 | 10.6 | |
48017 / Clawson / MI / 9.1 mi. | 297 | 5,661 | 5.2 | $50,822 | 4.7 | 1.1 | 0.8 | 0.3 | 1.3 | |
48380 / Milford Township / MI / 18.3 mi. | 264 | 1,936 | 13.6 | $84,745 | 3.2 | 1.3 | 0.3 | 0.1 | 0.3 | |
48076 / Southfield / MI / 9.7 mi. | 254 | 10,741 | 2.4 | $62,404 | 49.0 | 1.1 | 42.0 | 0.1 | 2.7 | |
48455 / Metamora / MI / 19.3 mi. | 249 | 3,011 | 8.3 | $64,806 | 2.9 | 1.3 | 0.1 | 0.3 | 0.4 | |
48377 / Novi / MI / 12.9 mi. | 242 | 5,305 | 4.6 | $49,432 | 12.7 | 1.9 | 2.6 | 0.3 | 5.8 | |
48025 / Southfield Township / MI / 7.8 mi. | 235 | 5,606 | 4.2 | $97,437 | 8.9 | 1.2 | 3.8 | 0.1 | 2.3 | |
48220 / Royal Oak Township / MI / 13.6 mi. | 233 | 11,010 | 2.1 | $43,698 | 19.7 | 1.7 | 13.7 | 0.5 | 1.2 | |
48075 / Southfield / MI / 12 mi. | 214 | 9,391 | 2.3 | $52,557 | 75.6 | 1.0 | 70.4 | 0.2 | 1.6 | |
48768 / Vassar / MI / 48.8 mi. | 182 | 3,610 | 5.0 | $41,910 | 7.0 | 2.5 | 2.8 | 0.4 | 0.5 | |
48438 / Goodrich / MI / 20.5 mi. | 179 | 2,032 | 8.8 | $72,983 | 3.1 | 1.1 | 0.3 | 0.4 | 0.4 | |
48030 / Hazel Park / MI / 14.6 mi. | 174 | 7,244 | 2.4 | $36,987 | 9.6 | 2.1 | 1.6 | 0.8 | 1.8 | |
48334 / Farmington Hills / MI / 9.6 mi. | 172 | 7,589 | 2.3 | $63,927 | 17.5 | 1.5 | 7.2 | 0.1 | 6.3 | |
48430 / Fenton / MI / 23.6 mi. | 172 | 12,082 | 1.4 | $60,463 | 3.9 | 1.4 | 0.3 | 0.4 | 0.7 | |
48370 / Oxford / MI / 13.2 mi. | 167 | 614 | 27.2 | $81,184 | 3.1 | 0.5 | 0.5 | 0.4 | 0.4 | |
48331 / Farmington Hills / MI / 10.6 mi. | 154 | 8,428 | 1.8 | $97,089 | 16.9 | 1.3 | 5.3 | 0.1 | 8.3 | |
48317 / Utica / MI / 10.6 mi. | 146 | 10,608 | 1.4 | $51,373 | 9.0 | 2.5 | 1.3 | 0.3 | 3.1 | |
48178 / South Lyon / MI / 22.3 mi. | 138 | 8,857 | 1.6 | $67,463 | 3.6 | 1.3 | 0.3 | 0.3 | 0.8 | |
48316 / Utica / MI / 10.7 mi. | 136 | 7,776 | 1.7 | $76,718 | 4.3 | 1.2 | 0.5 | 0.3 | 1.3 | |
48226 / Detroit / MI / 22.8 mi. | 130 | 2,630 | 4.9 | $29,770 | 79.3 | 2.5 | 73.5 | 0.2 | 1.4 | |
48335 / Farmington Hills / MI / 13 mi. | 126 | 10,489 | 1.2 | $57,009 | 23.8 | 1.7 | 6.6 | 0.2 | 13.8 | |
48439 / Grand Blanc / MI / 24.9 mi. | 111 | 15,720 | 0.7 | $60,980 | 11.8 | 1.8 | 5.7 | 0.3 | 2.6 | |
48843 / Howell / MI / 30.6 mi. | 111 | 15,605 | 0.7 | $64,265 | 3.7 | 1.4 | 0.2 | 0.4 | 0.6 | |
48091 / Warren / MI / 15.4 mi. | 108 | 12,846 | 0.8 | $38,890 | 12.8 | 1.6 | 4.4 | 0.5 | 3.4 | |
48374 / Novi / MI / 16.1 mi. | 104 | 3,552 | 2.9 | $112,809 | 13.3 | 1.5 | 1.0 | 0.2 | 9.4 | |
48353 / Hartland / MI / 20.5 mi. | 96 | 2,140 | 4.5 | $71,964 | 2.6 | 0.9 | 0.2 | 0.3 | 0.3 | |
48428 / Dryden / MI / 19.8 mi. | 94 | 1,639 | 5.7 | $70,133 | 2.9 | 1.1 | 0.1 | 0.3 | 0.3 | |
48823 / East Lansing / MI / 57.1 mi. | 80 | 19,524 | 0.4 | $33,153 | 19.6 | 3.0 | 6.0 | 0.3 | 8.1 | |
48070 / Huntington Woods / MI / 11.7 mi. | 79 | 2,382 | 3.3 | $87,507 | 3.8 | 0.9 | 0.7 | 0.1 | 1.4 | |
48165 / New Hudson / MI / 18.9 mi. | 78 | 1,900 | 4.1 | $66,875 | 4.0 | 1.8 | 0.3 | 0.3 | 0.4 | |
48043 / Mount Clemens / MI / 19 mi. | 68 | 7,277 | 0.9 | $37,884 | 25.5 | 2.4 | 19.4 | 0.6 | 0.5 | |
48092 / Warren / MI / 13.3 mi. | 67 | 10,081 | 0.7 | $51,435 | 11.1 | 1.2 | 2.6 | 0.2 | 4.6 | |
48124 / Dearborn / MI / 22.5 mi. | 46 | 14,201 | 0.3 | $55,632 | 6.7 | 2.9 | 1.0 | 0.3 | 1.3 | |
48094 / Washington Township / MI / 12.8 mi. | 38 | 4,835 | 0.8 | $70,125 | 4.2 | 2.3 | 0.3 | 0.3 | 0.6 | |
48532 / Northwest / MI / 33.3 mi. | 38 | 8,254 | 0.5 | $40,348 | 26.6 | 2.2 | 18.3 | 0.6 | 3.2 | |
48081 / Saint Clair Shores / MI / 20.2 mi. | 36 | 9,308 | 0.4 | $53,347 | 3.0 | 1.0 | 0.3 | 0.2 | 0.6 | |
48069 / Pleasant Ridge / MI / 12.7 mi. | 27 | 1,029 | 2.6 | $81,108 | 4.5 | 1.8 | 0.8 | 0.3 | 1.0 | |
File | mi_the_oakland_press__pontiac | |||||||||
Time | 5/20/05 3:15 PM | |||||||||
Page | 153 | |||||||||
Member | 122500 |