Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Morning Sun, Mount Pleasant | ||||||||||
Mount Pleasant, Michigan | ||||||||||
Owner: Journal Register (N.J.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 7.1 | |||||||||
1999 | 0.0 | |||||||||
1998 | 7.1 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 7.1 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Morning Sun, Mount Pleasant | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 9.7 | N/A | |||||||
2004 | N/A | 9.7 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Journal Register (N.J.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 24. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Morning Sun, Mount Pleasant | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 11,329 ranks 729 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Morning Sun, Mount Pleasant | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.0 | 3,272 | ||||||||
Black | 2.6 | 2,855 | ||||||||
Asian and Pacific Islander | 1.0 | 1,067 | ||||||||
Native-American | 1.7 | 1,862 | ||||||||
Other non-white | 0.1 | 80 | ||||||||
Multi-racial | 1.3 | 1,396 | ||||||||
Non-white | 9.7 | 10,532 | ||||||||
White | 90.3 | 97,816 | ||||||||
Total | 108,348 | |||||||||
Home county: Isabella | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 1,419 | ||||||||
Black | 1.9 | 1,211 | ||||||||
Asian and Pacific Islander | 1.4 | 897 | ||||||||
Native-American | 2.5 | 1,609 | ||||||||
Other non-white | 0.1 | 63 | ||||||||
Multi-racial | 1.4 | 858 | ||||||||
Non-white | 9.6 | 6,057 | ||||||||
White | 90.4 | 57,294 | ||||||||
Total | 63,351 | |||||||||
The home county of this newspaper is Isabella. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Morning Sun, Mount Pleasant | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48858 / Mount Pleasant / MI / 0 mi. | 5,025 | 15,269 | 32.9 | $31,279 | 11.7 | 2.4 | 2.6 | 3.1 | 1.9 | |
48801 / Alma / MI / 17.3 mi. | 1,647 | 4,597 | 35.8 | $35,875 | 8.2 | 5.7 | 0.4 | 0.4 | 0.7 | |
48893 / Weidman / MI / 10.2 mi. | 611 | 1,838 | 33.2 | $38,655 | 5.1 | 1.9 | 0.4 | 1.6 | 0.1 | |
48883 / Shepherd / MI / 7.7 mi. | 504 | 2,683 | 18.8 | $42,434 | 4.1 | 1.8 | 0.4 | 0.7 | 0.2 | |
48880 / Saint Louis / MI / 15.2 mi. | 481 | 2,542 | 18.9 | $35,176 | 24.0 | 5.2 | 15.5 | 0.9 | 0.4 | |
48847 / Ithaca / MI / 26.4 mi. | 471 | 2,412 | 19.5 | $38,525 | 5.6 | 4.0 | 0.2 | 0.5 | 0.3 | |
48617 / Clare / MI / 16.7 mi. | 442 | 3,310 | 13.4 | $33,103 | 4.2 | 1.5 | 0.3 | 1.2 | 0.2 | |
48622 / Farwell / MI / 15.1 mi. | 235 | 2,420 | 9.7 | $32,732 | 3.4 | 0.9 | 0.3 | 0.9 | 0.4 | |
48878 / Rosebush / MI / 6.8 mi. | 232 | 601 | 38.6 | $39,375 | 4.3 | 1.7 | 0.5 | 1.4 | 0.4 | |
48832 / Elwell / MI / 14.5 mi. | 208 | 534 | 39.0 | $43,068 | 4.5 | 3.1 | 0.3 | 0.4 | 0.0 | |
48625 / Harrison / MI / 29.7 mi. | 192 | 5,627 | 3.4 | $26,773 | 3.6 | 1.3 | 0.4 | 0.7 | 0.3 | |
48615 / Breckenridge / MI / 21 mi. | 185 | 1,198 | 15.4 | $38,295 | 5.2 | 4.3 | 0.1 | 0.3 | 0.1 | |
48877 / Riverdale / MI / 15.5 mi. | 134 | 874 | 15.3 | $36,818 | 5.1 | 2.7 | 0.2 | 0.7 | 0.1 | |
48632 / Lake / MI / 20.6 mi. | 132 | 2,192 | 6.0 | $29,209 | 3.1 | 1.2 | 0.1 | 0.9 | 0.1 | |
49310 / Blanchard / MI / 15 mi. | 120 | 1,018 | 11.8 | $36,636 | 4.3 | 1.5 | 0.8 | 0.3 | 0.4 | |
49340 / Remus / MI / 15.5 mi. | 119 | 1,088 | 10.9 | $34,833 | 7.3 | 1.6 | 2.7 | 0.9 | 0.1 | |
48891 / Vestaburg / MI / 16.1 mi. | 98 | 1,108 | 8.8 | $33,641 | 2.9 | 1.6 | 0.3 | 0.2 | 0.2 | |
48829 / Edmore / MI / 18.9 mi. | 89 | 1,298 | 6.9 | $31,950 | 5.2 | 2.6 | 0.2 | 0.6 | 0.2 | |
48618 / Coleman / MI / 14.2 mi. | 81 | 1,997 | 4.1 | $37,679 | 3.1 | 1.2 | 0.0 | 0.8 | 0.1 | |
48896 / Winn / MI / 8.5 mi. | 71 | 47 | 151.1 | $33,125 | 4.3 | 0.9 | 0.0 | 2.6 | 0.0 | |
48889 / Sumner / MI / 22.2 mi. | 44 | 488 | 9.0 | $37,885 | 2.2 | 1.9 | 0.0 | 0.0 | 0.0 | |
48856 / Middleton / MI / 29.3 mi. | 27 | 343 | 7.9 | $37,563 | 5.7 | 2.0 | 0.1 | 0.2 | 0.1 | |
File | mi_the_morning_sun__mount_pleasant | |||||||||
Time | 5/20/05 1:07 AM | |||||||||
Page | 728 | |||||||||
Member | 122360 |