Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Macomb Daily, Mount Clemens | ||||||||||
Mount Clemens, Michigan | ||||||||||
Owner: Journal Register (N.J.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 0.0 | |||||||||
2004 | 2.8 | |||||||||
2003 | 5.6 | |||||||||
2002 | 2.5 | |||||||||
2001 | 2.4 | |||||||||
2000 | 2.9 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | 0.0 | |||||||||
1993 | 8.0 | |||||||||
1992 | 3.8 | |||||||||
1991 | 3.5 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Macomb Daily, Mount Clemens | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 8.2 | 0 | |||||||
2004 | 2.8 | 8.0 | 35 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Journal Register (N.J.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 24. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Macomb Daily, Mount Clemens | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 123 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 42,463 ranks 245 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Macomb Daily, Mount Clemens | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.6 | 11,268 | ||||||||
Black | 2.8 | 20,362 | ||||||||
Asian and Pacific Islander | 1.8 | 12,879 | ||||||||
Native-American | 0.3 | 2,126 | ||||||||
Other non-white | 0.1 | 609 | ||||||||
Multi-racial | 1.5 | 10,717 | ||||||||
Non-white | 8.0 | 57,961 | ||||||||
White | 92.0 | 664,247 | ||||||||
Total | 722,208 | |||||||||
Home county: Macomb | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.6 | 12,435 | ||||||||
Black | 2.7 | 21,151 | ||||||||
Asian and Pacific Islander | 2.1 | 16,900 | ||||||||
Native-American | 0.3 | 2,255 | ||||||||
Other non-white | 0.1 | 685 | ||||||||
Multi-racial | 1.6 | 12,841 | ||||||||
Non-white | 8.4 | 66,267 | ||||||||
White | 91.6 | 721,882 | ||||||||
Total | 788,149 | |||||||||
The home county of this newspaper is Macomb. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Macomb Daily, Mount Clemens | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48066 / Roseville / MI / 6.5 mi. | 3,693 | 20,428 | 18.1 | $41,171 | 7.5 | 1.5 | 2.6 | 0.4 | 1.6 | |
48035 / Clinton Township / MI / 3 mi. | 2,742 | 13,847 | 19.8 | $48,973 | 13.2 | 1.5 | 6.9 | 0.3 | 2.3 | |
48038 / Clinton Township / MI / 3.5 mi. | 2,634 | 17,209 | 15.3 | $53,352 | 6.4 | 2.0 | 1.4 | 0.2 | 1.6 | |
48044 / Macomb Township / MI / 4.2 mi. | 2,283 | 11,546 | 19.8 | $70,903 | 5.3 | 1.5 | 0.9 | 0.2 | 1.6 | |
48021 / Eastpointe / MI / 9 mi. | 2,138 | 13,221 | 16.2 | $46,839 | 8.8 | 1.3 | 4.7 | 0.4 | 0.9 | |
48043 / Mount Clemens / MI / 0 mi. | 2,044 | 7,277 | 28.1 | $37,884 | 25.5 | 2.4 | 19.4 | 0.6 | 0.5 | |
48036 / Clinton Township / MI / 1.5 mi. | 2,013 | 9,526 | 21.1 | $44,886 | 11.2 | 1.5 | 6.4 | 0.3 | 0.9 | |
48047 / New Baltimore / MI / 7 mi. | 1,912 | 11,624 | 16.4 | $62,348 | 7.0 | 2.3 | 2.4 | 0.4 | 0.7 | |
48093 / Warren / MI / 8 mi. | 1,894 | 19,747 | 9.6 | $49,925 | 6.2 | 1.1 | 1.5 | 0.2 | 2.2 | |
48045 / Selfridge Air Natl Guard / MI / 2.3 mi. | 1,776 | 10,501 | 16.9 | $52,564 | 6.2 | 1.4 | 2.3 | 0.4 | 0.6 | |
48089 / Warren / MI / 10 mi. | 1,767 | 12,811 | 13.8 | $39,283 | 10.3 | 1.7 | 2.7 | 0.5 | 2.9 | |
48313 / Sterling Heights / MI / 5.6 mi. | 1,715 | 12,363 | 13.9 | $63,197 | 6.2 | 1.6 | 1.0 | 0.2 | 2.1 | |
48312 / Sterling Heights / MI / 6.6 mi. | 1,575 | 12,913 | 12.2 | $54,097 | 8.5 | 1.2 | 1.7 | 0.2 | 4.1 | |
48091 / Warren / MI / 11.7 mi. | 1,517 | 12,846 | 11.8 | $38,890 | 12.8 | 1.6 | 4.4 | 0.5 | 3.4 | |
48081 / Saint Clair Shores / MI / 6.5 mi. | 1,484 | 9,308 | 15.9 | $53,347 | 3.0 | 1.0 | 0.3 | 0.2 | 0.6 | |
48042 / Macomb Township / MI / 5.9 mi. | 1,374 | 5,379 | 25.5 | $77,658 | 4.3 | 1.4 | 0.6 | 0.1 | 1.1 | |
48082 / Saint Clair Shores / MI / 4.4 mi. | 1,367 | 6,989 | 19.6 | $47,599 | 4.5 | 1.4 | 1.0 | 0.3 | 0.5 | |
48026 / Fraser / MI / 5.2 mi. | 1,229 | 6,062 | 20.3 | $50,339 | 4.4 | 1.3 | 0.9 | 0.2 | 0.9 | |
48080 / Saint Clair Shores / MI / 8.5 mi. | 1,221 | 10,861 | 11.2 | $44,538 | 4.7 | 1.3 | 0.8 | 0.3 | 1.4 | |
48310 / Sterling Heights / MI / 9.1 mi. | 1,213 | 14,653 | 8.3 | $61,047 | 14.4 | 1.2 | 1.2 | 0.2 | 7.6 | |
48317 / Utica / MI / 8.8 mi. | 1,199 | 10,608 | 11.3 | $51,373 | 9.0 | 2.5 | 1.3 | 0.3 | 3.1 | |
48092 / Warren / MI / 10.2 mi. | 1,166 | 10,081 | 11.6 | $51,435 | 11.1 | 1.2 | 2.6 | 0.2 | 4.6 | |
48315 / Utica / MI / 7.1 mi. | 1,164 | 8,091 | 14.4 | $72,847 | 5.0 | 1.4 | 0.7 | 0.1 | 1.8 | |
48314 / Sterling Heights / MI / 8.4 mi. | 971 | 6,242 | 15.6 | $62,530 | 11.2 | 1.4 | 1.3 | 0.3 | 5.5 | |
48051 / New Baltimore / MI / 6.9 mi. | 924 | 4,663 | 19.8 | $59,429 | 8.1 | 2.3 | 2.9 | 0.4 | 0.8 | |
48316 / Utica / MI / 10.4 mi. | 822 | 7,776 | 10.6 | $76,718 | 4.3 | 1.2 | 0.5 | 0.3 | 1.3 | |
48094 / Washington Township / MI / 11 mi. | 719 | 4,835 | 14.9 | $70,125 | 4.2 | 2.3 | 0.3 | 0.3 | 0.6 | |
48015 / Center Line / MI / 10.2 mi. | 654 | 3,958 | 16.5 | $30,853 | 7.2 | 1.5 | 3.0 | 0.2 | 0.9 | |
48065 / Romeo / MI / 17.2 mi. | 483 | 3,614 | 13.4 | $60,584 | 5.9 | 2.0 | 1.9 | 0.3 | 0.5 | |
48062 / Richmond Township / MI / 16.4 mi. | 480 | 3,013 | 15.9 | $53,894 | 5.8 | 3.2 | 0.6 | 0.3 | 0.7 | |
48005 / Armada Township / MI / 16.3 mi. | 438 | 1,719 | 25.5 | $68,783 | 2.9 | 1.5 | 0.1 | 0.3 | 0.1 | |
48048 / New Haven / MI / 9.4 mi. | 406 | 1,925 | 21.1 | $47,226 | 28.0 | 3.5 | 20.5 | 0.8 | 0.3 | |
48023 / Ira Township / MI / 12.8 mi. | 294 | 2,683 | 11.0 | $45,625 | 3.9 | 1.3 | 0.8 | 0.5 | 0.3 | |
48096 / Ray Township / MI / 10.9 mi. | 270 | 1,367 | 19.8 | $70,282 | 3.0 | 1.2 | 0.1 | 0.4 | 0.4 | |
48064 / Casco Township / MI / 14.3 mi. | 166 | 1,616 | 10.3 | $52,361 | 4.0 | 0.9 | 0.5 | 0.2 | 0.3 | |
48225 / Harper Woods / MI / 10.4 mi. | 133 | 6,387 | 2.1 | $46,758 | 15.5 | 1.6 | 10.6 | 0.3 | 1.7 | |
48001 / Russell Island / MI / 15.4 mi. | 126 | 5,244 | 2.4 | $49,777 | 3.0 | 1.0 | 0.2 | 0.8 | 0.2 | |
48067 / Royal Oak / MI / 14.1 mi. | 110 | 12,185 | 0.9 | $52,122 | 5.4 | 1.5 | 1.1 | 0.3 | 1.1 | |
48050 / New Haven / MI / 13.1 mi. | 100 | 469 | 21.3 | $61,607 | 2.7 | 0.5 | 1.0 | 0.4 | 0.1 | |
48095 / Washington Township / MI / 14.1 mi. | 90 | 1,282 | 7.0 | $81,218 | 4.1 | 2.6 | 0.1 | 0.2 | 0.7 | |
48236 / Grosse Pointe Woods / MI / 11.1 mi. | 75 | 12,149 | 0.6 | $82,567 | 6.3 | 1.1 | 2.3 | 0.1 | 2.0 | |
48063 / Columbus Township / MI / 19 mi. | 66 | 1,533 | 4.3 | $61,063 | 4.4 | 2.3 | 0.1 | 0.6 | 0.4 | |
48205 / Detroit / MI / 11.6 mi. | 32 | 19,923 | 0.2 | $31,367 | 90.4 | 0.8 | 84.0 | 0.2 | 3.5 | |
48030 / Hazel Park / MI / 13.5 mi. | 30 | 7,244 | 0.4 | $36,987 | 9.6 | 2.1 | 1.6 | 0.8 | 1.8 | |
48071 / Madison Heights / MI / 12.3 mi. | 28 | 13,299 | 0.2 | $42,326 | 11.5 | 1.6 | 1.8 | 0.4 | 5.0 | |
File | mi_the_macomb_daily__mount_clemens | |||||||||
Time | 5/20/05 9:58 PM | |||||||||
Page | 245 | |||||||||
Member | 122350 |