Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Macomb Daily, Mount Clemens
Mount Clemens, Michigan
Owner: Journal Register (N.J.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 0.0
2004 2.8
2003 5.6
2002 2.5
2001 2.4
2000 2.9
1999 0.0
1998 0.0
1997 0.0
1996 0.0
1995 Did not report
1994 0.0
1993 8.0
1992 3.8
1991 3.5
1990 Did not report
The latest year at peak is 1993
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Macomb Daily, Mount Clemens
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 0.0 8.2 0
2004 2.8 8.0 35
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Journal Register (N.J.),
has a companywide, circulation-weighted Diversity Index of 24.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Macomb Daily, Mount Clemens
This newspaper's Newsroom Diversity Index is 0. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 123 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 42,463 ranks 245 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Macomb Daily, Mount Clemens
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.6 11,268
Black 2.8 20,362
Asian and Pacific Islander 1.8 12,879
Native-American 0.3 2,126
Other non-white 0.1 609
Multi-racial 1.5 10,717
  Non-white 8.0 57,961
White 92.0 664,247
Total 722,208
Home county:  Macomb
Race/ethnicity % of population Number of residents
Hispanic 1.6 12,435
Black 2.7 21,151
Asian and Pacific Islander 2.1 16,900
Native-American 0.3 2,255
Other non-white 0.1 685
Multi-racial 1.6 12,841
  Non-white 8.4 66,267
White 91.6 721,882
Total 788,149
The home county of this newspaper is Macomb.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Macomb Daily, Mount Clemens
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
48066 / Roseville / MI / 6.5 mi. 3,693 20,428 18.1 $41,171 7.5 1.5 2.6 0.4 1.6
48035 / Clinton Township / MI / 3 mi. 2,742 13,847 19.8 $48,973 13.2 1.5 6.9 0.3 2.3
48038 / Clinton Township / MI / 3.5 mi. 2,634 17,209 15.3 $53,352 6.4 2.0 1.4 0.2 1.6
48044 / Macomb Township / MI / 4.2 mi. 2,283 11,546 19.8 $70,903 5.3 1.5 0.9 0.2 1.6
48021 / Eastpointe / MI / 9 mi. 2,138 13,221 16.2 $46,839 8.8 1.3 4.7 0.4 0.9
48043 / Mount Clemens / MI / 0 mi. 2,044 7,277 28.1 $37,884 25.5 2.4 19.4 0.6 0.5
48036 / Clinton Township / MI / 1.5 mi. 2,013 9,526 21.1 $44,886 11.2 1.5 6.4 0.3 0.9
48047 / New Baltimore / MI / 7 mi. 1,912 11,624 16.4 $62,348 7.0 2.3 2.4 0.4 0.7
48093 / Warren / MI / 8 mi. 1,894 19,747 9.6 $49,925 6.2 1.1 1.5 0.2 2.2
48045 / Selfridge Air Natl Guard / MI / 2.3 mi. 1,776 10,501 16.9 $52,564 6.2 1.4 2.3 0.4 0.6
48089 / Warren / MI / 10 mi. 1,767 12,811 13.8 $39,283 10.3 1.7 2.7 0.5 2.9
48313 / Sterling Heights / MI / 5.6 mi. 1,715 12,363 13.9 $63,197 6.2 1.6 1.0 0.2 2.1
48312 / Sterling Heights / MI / 6.6 mi. 1,575 12,913 12.2 $54,097 8.5 1.2 1.7 0.2 4.1
48091 / Warren / MI / 11.7 mi. 1,517 12,846 11.8 $38,890 12.8 1.6 4.4 0.5 3.4
48081 / Saint Clair Shores / MI / 6.5 mi. 1,484 9,308 15.9 $53,347 3.0 1.0 0.3 0.2 0.6
48042 / Macomb Township / MI / 5.9 mi. 1,374 5,379 25.5 $77,658 4.3 1.4 0.6 0.1 1.1
48082 / Saint Clair Shores / MI / 4.4 mi. 1,367 6,989 19.6 $47,599 4.5 1.4 1.0 0.3 0.5
48026 / Fraser / MI / 5.2 mi. 1,229 6,062 20.3 $50,339 4.4 1.3 0.9 0.2 0.9
48080 / Saint Clair Shores / MI / 8.5 mi. 1,221 10,861 11.2 $44,538 4.7 1.3 0.8 0.3 1.4
48310 / Sterling Heights / MI / 9.1 mi. 1,213 14,653 8.3 $61,047 14.4 1.2 1.2 0.2 7.6
48317 / Utica / MI / 8.8 mi. 1,199 10,608 11.3 $51,373 9.0 2.5 1.3 0.3 3.1
48092 / Warren / MI / 10.2 mi. 1,166 10,081 11.6 $51,435 11.1 1.2 2.6 0.2 4.6
48315 / Utica / MI / 7.1 mi. 1,164 8,091 14.4 $72,847 5.0 1.4 0.7 0.1 1.8
48314 / Sterling Heights / MI / 8.4 mi. 971 6,242 15.6 $62,530 11.2 1.4 1.3 0.3 5.5
48051 / New Baltimore / MI / 6.9 mi. 924 4,663 19.8 $59,429 8.1 2.3 2.9 0.4 0.8
48316 / Utica / MI / 10.4 mi. 822 7,776 10.6 $76,718 4.3 1.2 0.5 0.3 1.3
48094 / Washington Township / MI / 11 mi. 719 4,835 14.9 $70,125 4.2 2.3 0.3 0.3 0.6
48015 / Center Line / MI / 10.2 mi. 654 3,958 16.5 $30,853 7.2 1.5 3.0 0.2 0.9
48065 / Romeo / MI / 17.2 mi. 483 3,614 13.4 $60,584 5.9 2.0 1.9 0.3 0.5
48062 / Richmond Township / MI / 16.4 mi. 480 3,013 15.9 $53,894 5.8 3.2 0.6 0.3 0.7
48005 / Armada Township / MI / 16.3 mi. 438 1,719 25.5 $68,783 2.9 1.5 0.1 0.3 0.1
48048 / New Haven / MI / 9.4 mi. 406 1,925 21.1 $47,226 28.0 3.5 20.5 0.8 0.3
48023 / Ira Township / MI / 12.8 mi. 294 2,683 11.0 $45,625 3.9 1.3 0.8 0.5 0.3
48096 / Ray Township / MI / 10.9 mi. 270 1,367 19.8 $70,282 3.0 1.2 0.1 0.4 0.4
48064 / Casco Township / MI / 14.3 mi. 166 1,616 10.3 $52,361 4.0 0.9 0.5 0.2 0.3
48225 / Harper Woods / MI / 10.4 mi. 133 6,387 2.1 $46,758 15.5 1.6 10.6 0.3 1.7
48001 / Russell Island / MI / 15.4 mi. 126 5,244 2.4 $49,777 3.0 1.0 0.2 0.8 0.2
48067 / Royal Oak / MI / 14.1 mi. 110 12,185 0.9 $52,122 5.4 1.5 1.1 0.3 1.1
48050 / New Haven / MI / 13.1 mi. 100 469 21.3 $61,607 2.7 0.5 1.0 0.4 0.1
48095 / Washington Township / MI / 14.1 mi. 90 1,282 7.0 $81,218 4.1 2.6 0.1 0.2 0.7
48236 / Grosse Pointe Woods / MI / 11.1 mi. 75 12,149 0.6 $82,567 6.3 1.1 2.3 0.1 2.0
48063 / Columbus Township / MI / 19 mi. 66 1,533 4.3 $61,063 4.4 2.3 0.1 0.6 0.4
48205 / Detroit / MI / 11.6 mi. 32 19,923 0.2 $31,367 90.4 0.8 84.0 0.2 3.5
48030 / Hazel Park / MI / 13.5 mi. 30 7,244 0.4 $36,987 9.6 2.1 1.6 0.8 1.8
48071 / Madison Heights / MI / 12.3 mi. 28 13,299 0.2 $42,326 11.5 1.6 1.8 0.4 5.0
File mi_the_macomb_daily__mount_clemens
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