Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Holland Sentinel | ||||||||||
Holland, Michigan | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 8.3 | |||||||||
2004 | 8.7 | |||||||||
2003 | 8.3 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 4.8 | |||||||||
1999 | 4.8 | |||||||||
1998 | 9.1 | |||||||||
1997 | 8.3 | |||||||||
1996 | 0.0 | |||||||||
1995 | 7.1 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Holland Sentinel | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.3 | 19.0 | 44 | |||||||
2004 | 8.7 | 19.0 | 46 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Holland Sentinel | ||||||||||
This newspaper's Newsroom Diversity Index is 44. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 100 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 18,746 ranks 508 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Holland Sentinel | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 12.9 | 17,661 | ||||||||
Black | 1.4 | 1,889 | ||||||||
Asian and Pacific Islander | 3.2 | 4,371 | ||||||||
Native-American | 0.3 | 370 | ||||||||
Other non-white | 0.1 | 111 | ||||||||
Multi-racial | 1.2 | 1,615 | ||||||||
Non-white | 19.0 | 26,017 | ||||||||
White | 81.0 | 110,897 | ||||||||
Total | 136,914 | |||||||||
Home county: Allegan | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.7 | 6,040 | ||||||||
Black | 1.2 | 1,315 | ||||||||
Asian and Pacific Islander | 0.6 | 579 | ||||||||
Native-American | 0.5 | 520 | ||||||||
Other non-white | 0.1 | 65 | ||||||||
Multi-racial | 0.9 | 979 | ||||||||
Non-white | 9.0 | 9,498 | ||||||||
White | 91.0 | 96,167 | ||||||||
Total | 105,665 | |||||||||
The home county of this newspaper is Allegan. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Holland Sentinel | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
49423 / Holland / MI / 0 mi. | 7,003 | 16,234 | 43.1 | $45,430 | 24.7 | 18.2 | 1.9 | 0.3 | 3.0 | |
49424 / Holland / MI / 7.2 mi. | 5,738 | 14,572 | 39.4 | $55,260 | 22.2 | 13.0 | 1.7 | 0.2 | 5.8 | |
49464 / Zeeland / MI / 9.6 mi. | 2,728 | 7,006 | 38.9 | $52,706 | 7.7 | 4.3 | 0.4 | 0.2 | 1.7 | |
49419 / Hamilton / MI / 7.4 mi. | 740 | 2,159 | 34.3 | $55,426 | 4.3 | 2.9 | 0.1 | 0.2 | 0.5 | |
49408 / Fennville / MI / 11.8 mi. | 522 | 3,403 | 15.3 | $43,292 | 21.9 | 18.9 | 1.1 | 0.5 | 0.4 | |
49460 / West Olive / MI / 13.8 mi. | 424 | 2,436 | 17.4 | $54,503 | 12.6 | 9.0 | 1.1 | 0.6 | 0.9 | |
49453 / Saugatuck / MI / 5.8 mi. | 233 | 1,157 | 20.1 | $44,917 | 6.3 | 3.6 | 1.0 | 0.4 | 0.5 | |
49417 / Grand Haven / MI / 18.9 mi. | 224 | 10,727 | 2.1 | $51,142 | 4.4 | 1.9 | 0.3 | 0.4 | 0.8 | |
49406 / Douglas / MI / 9.2 mi. | 205 | 375 | 54.7 | $44,821 | 2.8 | 2.0 | 0.5 | 0.1 | 0.0 | |
49010 / Allegan / MI / 17.3 mi. | 104 | 6,182 | 1.7 | $42,407 | 6.3 | 2.2 | 2.3 | 0.4 | 0.4 | |
49426 / Hudsonville / MI / 13.6 mi. | 101 | 8,683 | 1.2 | $60,507 | 2.9 | 1.2 | 0.2 | 0.1 | 0.7 | |
49450 / Pullman / MI / 17.7 mi. | 73 | 1,052 | 6.9 | $33,261 | 35.3 | 23.9 | 8.0 | 0.9 | 0.4 | |
49090 / South Haven / MI / 23.9 mi. | 42 | 5,918 | 0.7 | $37,008 | 19.5 | 5.6 | 10.7 | 0.9 | 0.5 | |
49434 / Macatawa / MI / 5.6 mi. | 27 | 25 | 108.0 | $54,375 | 2.3 | 0.0 | 0.0 | 0.0 | 0.0 | |
49323 / Dorr / MI / 16.2 mi. | 25 | 2,511 | 1.0 | $58,064 | 4.0 | 1.9 | 0.4 | 0.7 | 0.3 | |
File | mi_the_holland_sentinel | |||||||||
Time | 5/21/05 11:59 AM | |||||||||
Page | 507 | |||||||||
Member | 121700 |