Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Flint Journal
Flint, Michigan
Owner: Advance (Newhouse) (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	12.3
2004	11.3
2003	12.0
2002	11.0
2001	10.7
2000	8.4
1999	Did not report
1998	13.3
1997	13.1
1996	11.0
1995	12.1
1994	9.3
1993	9.1
1992	9.8
1991	Did not report
1990	Did not report
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Flint Journal
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	12.3	21.1	58
2004	11.3	21.1	54
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Advance (Newhouse) (N.Y.),
has a companywide, circulation-weighted Diversity Index of 63.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Flint Journal
This newspaper's Newsroom Diversity Index is 58.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 36 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 84,313 ranks 127 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Flint Journal
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.2	12,622
Black	15.9	89,440
Asian and Pacific Islander	0.7	3,971
Native-American	0.5	2,656
Other non-white	0.1	574
Multi-racial	1.7	9,532
Non-white	21.1	118,795
White	78.9	444,333
Total		563,128
	Home county:  Genesee
Race/ethnicity	% of population	Number of residents
Hispanic	2.3	10,152
Black	20.3	88,356
Asian and Pacific Islander	0.8	3,567
Native-American	0.5	2,171
Other non-white	0.1	541
Multi-racial	1.9	8,218
Non-white	25.9	113,005
White	74.1	323,136
Total		436,141
The home county of this newspaper is Genesee.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Flint Journal
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
48439 / Grand Blanc / MI / 7.3 mi.	7,323	15,720	46.6	$60,980	11.8	1.8	5.7	0.3	2.6
48507 / Flint / MI / 3.6 mi.	6,851	14,324	47.8	$37,490	19.6	3.1	12.9	0.6	0.8
48433 / Flushing / MI / 10 mi.	5,380	9,705	55.4	$55,915	5.8	1.8	1.9	0.4	0.6
48506 / Flint / MI / 5 mi.	5,218	13,031	40.0	$33,163	14.7	5.4	5.3	0.8	0.5
48504 / Flint / MI / 4.3 mi.	5,148	14,375	35.8	$30,835	72.2	2.0	66.4	0.4	0.4
48503 / Flint / MI / 0.1 mi.	5,090	12,382	41.1	$29,455	52.5	2.7	45.2	0.6	0.7
48423 / Davison / MI / 9 mi.	4,922	12,817	38.4	$45,568	6.0	2.0	1.4	0.4	0.6
48505 / Flint / MI / 3.7 mi.	4,734	12,228	38.7	$22,146	89.0	2.1	83.7	0.4	0.1
48473 / Swartz Creek / MI / 8.6 mi.	4,187	7,563	55.4	$55,109	4.7	1.7	0.9	0.4	0.6
48458 / Mount Morris / MI / 7.5 mi.	3,865	9,423	41.0	$35,736	26.8	2.4	21.4	0.6	0.3
48532 / Flint / MI / 5.2 mi.	3,846	8,254	46.6	$40,348	26.6	2.2	18.3	0.6	3.2
48430 / Fenton / MI / 17.8 mi.	3,818	12,082	31.6	$60,463	3.9	1.4	0.3	0.4	0.7
48420 / Clio / MI / 11.6 mi.	3,535	8,265	42.8	$47,105	5.0	1.9	1.1	0.5	0.3
48446 / Lapeer / MI / 18.1 mi.	2,273	11,014	20.6	$49,214	6.2	2.3	1.9	0.4	0.4
48509 / Burton / MI / 4.2 mi.	2,204	3,822	57.7	$51,708	7.5	2.3	2.9	0.6	0.5
48451 / Linden / MI / 15.7 mi.	1,678	4,528	37.1	$61,649	3.0	1.0	0.2	0.5	0.5
48519 / Burton / MI / 4.6 mi.	1,517	2,773	54.7	$43,623	8.2	1.8	3.4	0.7	0.5
48529 / Burton / MI / 3.1 mi.	1,372	4,470	30.7	$35,311	11.4	2.7	4.2	0.8	1.0
48457 / Montrose / MI / 16.2 mi.	978	2,875	34.0	$47,692	5.4	2.6	1.3	0.6	0.1
48502 / Flint / MI / 0 mi.	869	240	362.1	$20,536	53.8	3.6	45.3	0.6	0.3
48429 / Durand / MI / 17.2 mi.	808	3,724	21.7	$41,779	3.3	1.6	0.1	0.5	0.1
48463 / Otisville / MI / 13.9 mi.	801	1,772	45.2	$50,287	5.3	1.3	2.0	0.4	0.4
48438 / Goodrich / MI / 12.9 mi.	765	2,032	37.6	$72,983	3.1	1.1	0.3	0.4	0.4
48442 / Holly / MI / 15.5 mi.	760	6,933	11.0	$53,438	6.0	2.5	1.6	0.3	0.4
48867 / Owosso / MI / 25.3 mi.	662	11,018	6.0	$37,859