Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Flint Journal | ||||||||||
Flint, Michigan | ||||||||||
Owner: Advance (Newhouse) (N.Y.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 12.3 | |||||||||
2004 | 11.3 | |||||||||
2003 | 12.0 | |||||||||
2002 | 11.0 | |||||||||
2001 | 10.7 | |||||||||
2000 | 8.4 | |||||||||
1999 | Did not report | |||||||||
1998 | 13.3 | |||||||||
1997 | 13.1 | |||||||||
1996 | 11.0 | |||||||||
1995 | 12.1 | |||||||||
1994 | 9.3 | |||||||||
1993 | 9.1 | |||||||||
1992 | 9.8 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Flint Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 12.3 | 21.1 | 58 | |||||||
2004 | 11.3 | 21.1 | 54 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Advance (Newhouse) (N.Y.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 63. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Flint Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 58. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 36 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 84,313 ranks 127 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Flint Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 12,622 | ||||||||
Black | 15.9 | 89,440 | ||||||||
Asian and Pacific Islander | 0.7 | 3,971 | ||||||||
Native-American | 0.5 | 2,656 | ||||||||
Other non-white | 0.1 | 574 | ||||||||
Multi-racial | 1.7 | 9,532 | ||||||||
Non-white | 21.1 | 118,795 | ||||||||
White | 78.9 | 444,333 | ||||||||
Total | 563,128 | |||||||||
Home county: Genesee | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.3 | 10,152 | ||||||||
Black | 20.3 | 88,356 | ||||||||
Asian and Pacific Islander | 0.8 | 3,567 | ||||||||
Native-American | 0.5 | 2,171 | ||||||||
Other non-white | 0.1 | 541 | ||||||||
Multi-racial | 1.9 | 8,218 | ||||||||
Non-white | 25.9 | 113,005 | ||||||||
White | 74.1 | 323,136 | ||||||||
Total | 436,141 | |||||||||
The home county of this newspaper is Genesee. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Flint Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48439 / Grand Blanc / MI / 7.3 mi. | 7,323 | 15,720 | 46.6 | $60,980 | 11.8 | 1.8 | 5.7 | 0.3 | 2.6 | |
48507 / Flint / MI / 3.6 mi. | 6,851 | 14,324 | 47.8 | $37,490 | 19.6 | 3.1 | 12.9 | 0.6 | 0.8 | |
48433 / Flushing / MI / 10 mi. | 5,380 | 9,705 | 55.4 | $55,915 | 5.8 | 1.8 | 1.9 | 0.4 | 0.6 | |
48506 / Flint / MI / 5 mi. | 5,218 | 13,031 | 40.0 | $33,163 | 14.7 | 5.4 | 5.3 | 0.8 | 0.5 | |
48504 / Flint / MI / 4.3 mi. | 5,148 | 14,375 | 35.8 | $30,835 | 72.2 | 2.0 | 66.4 | 0.4 | 0.4 | |
48503 / Flint / MI / 0.1 mi. | 5,090 | 12,382 | 41.1 | $29,455 | 52.5 | 2.7 | 45.2 | 0.6 | 0.7 | |
48423 / Davison / MI / 9 mi. | 4,922 | 12,817 | 38.4 | $45,568 | 6.0 | 2.0 | 1.4 | 0.4 | 0.6 | |
48505 / Flint / MI / 3.7 mi. | 4,734 | 12,228 | 38.7 | $22,146 | 89.0 | 2.1 | 83.7 | 0.4 | 0.1 | |
48473 / Swartz Creek / MI / 8.6 mi. | 4,187 | 7,563 | 55.4 | $55,109 | 4.7 | 1.7 | 0.9 | 0.4 | 0.6 | |
48458 / Mount Morris / MI / 7.5 mi. | 3,865 | 9,423 | 41.0 | $35,736 | 26.8 | 2.4 | 21.4 | 0.6 | 0.3 | |
48532 / Flint / MI / 5.2 mi. | 3,846 | 8,254 | 46.6 | $40,348 | 26.6 | 2.2 | 18.3 | 0.6 | 3.2 | |
48430 / Fenton / MI / 17.8 mi. | 3,818 | 12,082 | 31.6 | $60,463 | 3.9 | 1.4 | 0.3 | 0.4 | 0.7 | |
48420 / Clio / MI / 11.6 mi. | 3,535 | 8,265 | 42.8 | $47,105 | 5.0 | 1.9 | 1.1 | 0.5 | 0.3 | |
48446 / Lapeer / MI / 18.1 mi. | 2,273 | 11,014 | 20.6 | $49,214 | 6.2 | 2.3 | 1.9 | 0.4 | 0.4 | |
48509 / Burton / MI / 4.2 mi. | 2,204 | 3,822 | 57.7 | $51,708 | 7.5 | 2.3 | 2.9 | 0.6 | 0.5 | |
48451 / Linden / MI / 15.7 mi. | 1,678 | 4,528 | 37.1 | $61,649 | 3.0 | 1.0 | 0.2 | 0.5 | 0.5 | |
48519 / Burton / MI / 4.6 mi. | 1,517 | 2,773 | 54.7 | $43,623 | 8.2 | 1.8 | 3.4 | 0.7 | 0.5 | |
48529 / Burton / MI / 3.1 mi. | 1,372 | 4,470 | 30.7 | $35,311 | 11.4 | 2.7 | 4.2 | 0.8 | 1.0 | |
48457 / Montrose / MI / 16.2 mi. | 978 | 2,875 | 34.0 | $47,692 | 5.4 | 2.6 | 1.3 | 0.6 | 0.1 | |
48502 / Flint / MI / 0 mi. | 869 | 240 | 362.1 | $20,536 | 53.8 | 3.6 | 45.3 | 0.6 | 0.3 | |
48429 / Durand / MI / 17.2 mi. | 808 | 3,724 | 21.7 | $41,779 | 3.3 | 1.6 | 0.1 | 0.5 | 0.1 | |
48463 / Otisville / MI / 13.9 mi. | 801 | 1,772 | 45.2 | $50,287 | 5.3 | 1.3 | 2.0 | 0.4 | 0.4 | |
48438 / Goodrich / MI / 12.9 mi. | 765 | 2,032 | 37.6 | $72,983 | 3.1 | 1.1 | 0.3 | 0.4 | 0.4 | |
48442 / Holly / MI / 15.5 mi. | 760 | 6,933 | 11.0 | $53,438 | 6.0 | 2.5 | 1.6 | 0.3 | 0.4 | |
48867 / Owosso / MI / 25.3 mi. | 662 | 11,018 | 6.0 | $37,859 | 4.2 | 2.3 | 0.2 | 0.4 | 0.4 | |
48746 / Millington / MI / 19.1 mi. | 637 | 3,168 | 20.1 | $47,537 | 2.9 | 1.2 | 0.2 | 0.4 | 0.1 | |
48421 / Columbiaville / MI / 18.2 mi. | 518 | 2,415 | 21.4 | $51,250 | 3.6 | 1.8 | 0.4 | 0.3 | 0.2 | |
48436 / Gaines / MI / 13.9 mi. | 445 | 1,271 | 35.0 | $66,667 | 4.2 | 1.2 | 0.3 | 1.0 | 0.3 | |
48449 / Lennon / MI / 13 mi. | 437 | 1,395 | 31.3 | $48,459 | 5.4 | 3.1 | 0.3 | 0.6 | 0.2 | |
48455 / Metamora / MI / 20 mi. | 356 | 3,011 | 11.8 | $64,806 | 2.9 | 1.3 | 0.1 | 0.3 | 0.4 | |
48817 / Corunna / MI / 17.8 mi. | 343 | 2,484 | 13.8 | $39,659 | 4.0 | 1.9 | 0.5 | 0.5 | 0.2 | |
48418 / Byron / MI / 20.4 mi. | 339 | 1,378 | 24.6 | $54,648 | 3.6 | 1.2 | 0.2 | 0.4 | 0.4 | |
48461 / North Branch / MI / 27.2 mi. | 324 | 2,557 | 12.7 | $48,099 | 4.3 | 2.6 | 0.1 | 0.2 | 0.2 | |
48415 / Birch Run / MI / 18.7 mi. | 301 | 3,541 | 8.5 | $48,132 | 5.0 | 2.8 | 0.5 | 0.4 | 0.3 | |
48460 / New Lothrop / MI / 17.1 mi. | 232 | 887 | 26.2 | $45,921 | 2.2 | 0.9 | 0.0 | 0.5 | 0.1 | |
48444 / Imlay City / MI / 32.2 mi. | 191 | 3,203 | 6.0 | $42,831 | 13.7 | 11.8 | 0.5 | 0.2 | 0.7 | |
48412 / Attica / MI / 26.5 mi. | 176 | 2,047 | 8.6 | $52,788 | 3.8 | 2.2 | 0.3 | 0.3 | 0.4 | |
48464 / Otter Lake / MI / 19.2 mi. | 163 | 731 | 22.3 | $46,120 | 4.2 | 1.7 | 0.5 | 1.2 | 0.2 | |
48414 / Bancroft / MI / 22.3 mi. | 144 | 927 | 15.5 | $44,207 | 3.5 | 1.7 | 0.0 | 0.5 | 0.1 | |
48768 / Vassar / MI / 25.5 mi. | 133 | 3,610 | 3.7 | $41,910 | 7.0 | 2.5 | 2.8 | 0.4 | 0.5 | |
48616 / Chesaning / MI / 24.9 mi. | 126 | 2,875 | 4.4 | $42,433 | 4.3 | 3.0 | 0.3 | 0.2 | 0.2 | |
48437 / Genesee / MI / 7.5 mi. | 85 | 151 | 56.3 | $36,971 | 7.2 | 1.9 | 3.5 | 0.3 | 0.0 | |
48462 / Ortonville / MI / 17.6 mi. | 78 | 4,388 | 1.8 | $74,932 | 3.3 | 1.3 | 0.3 | 0.3 | 0.5 | |
48734 / Frankenmuth / MI / 23.8 mi. | 74 | 3,006 | 2.5 | $54,400 | 2.3 | 1.2 | 0.3 | 0.1 | 0.3 | |
48428 / Dryden / MI / 27.3 mi. | 69 | 1,639 | 4.2 | $70,133 | 2.9 | 1.1 | 0.1 | 0.3 | 0.3 | |
48435 / Fostoria / MI / 23.1 mi. | 66 | 762 | 8.7 | $46,935 | 2.9 | 1.2 | 0.2 | 0.5 | 0.0 | |
48440 / Hadley / MI / 15.1 mi. | 56 | 20 | 280.0 | $18,750 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
48476 / Vernon / MI / 18.1 mi. | 46 | 164 | 28.0 | $54,375 | 3.2 | 2.3 | 0.2 | 0.0 | 0.2 | |
48744 / Mayville / MI / 28.5 mi. | 28 | 1,790 | 1.6 | $41,734 | 3.5 | 1.6 | 0.2 | 0.5 | 0.1 | |
File | mi_the_flint_journal | |||||||||
Time | 5/20/05 3:06 PM | |||||||||
Page | 127 | |||||||||
Member | 121450 |