Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Bay City Times | ||||||||||
Bay City, Michigan | ||||||||||
Owner: Advance (Newhouse) (N.Y.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.2 | |||||||||
2004 | Did not report | |||||||||
2003 | 10.0 | |||||||||
2002 | 3.3 | |||||||||
2001 | 3.2 | |||||||||
2000 | 9.7 | |||||||||
1999 | 8.6 | |||||||||
1998 | 8.8 | |||||||||
1997 | 3.3 | |||||||||
1996 | 3.0 | |||||||||
1995 | 5.6 | |||||||||
1994 | 5.7 | |||||||||
1993 | Did not report | |||||||||
1992 | 6.5 | |||||||||
1991 | Did not report | |||||||||
1990 | 3.2 | |||||||||
The latest year at peak is | 2003 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Bay City Times | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.2 | 5.9 | 54 | |||||||
2004 | N/A | 5.9 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Advance (Newhouse) (N.Y.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 63. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Bay City Times | ||||||||||
This newspaper's Newsroom Diversity Index is 54. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 51 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 34,581 ranks 293 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Bay City Times | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.8 | 5,698 | ||||||||
Black | 0.9 | 1,829 | ||||||||
Asian and Pacific Islander | 0.4 | 859 | ||||||||
Native-American | 0.5 | 1,049 | ||||||||
Other non-white | 0.0 | 79 | ||||||||
Multi-racial | 1.2 | 2,309 | ||||||||
Non-white | 5.9 | 11,823 | ||||||||
White | 94.1 | 188,724 | ||||||||
Total | 200,547 | |||||||||
Home county: Bay | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.9 | 4,308 | ||||||||
Black | 1.2 | 1,343 | ||||||||
Asian and Pacific Islander | 0.5 | 529 | ||||||||
Native-American | 0.5 | 512 | ||||||||
Other non-white | 0.1 | 55 | ||||||||
Multi-racial | 1.2 | 1,291 | ||||||||
Non-white | 7.3 | 8,038 | ||||||||
White | 92.7 | 102,119 | ||||||||
Total | 110,157 | |||||||||
The home county of this newspaper is Bay. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Bay City Times | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48706 / Bay City / MI / 6.5 mi. | 10,131 | 16,575 | 61.1 | $40,190 | 5.6 | 3.1 | 0.6 | 0.3 | 0.6 | |
48708 / Bay City / MI / 0 mi. | 6,590 | 11,769 | 56.0 | $31,903 | 12.8 | 6.9 | 3.0 | 0.7 | 0.5 | |
48732 / Essexville / MI / 4.2 mi. | 2,590 | 4,941 | 52.4 | $37,347 | 6.4 | 2.5 | 1.2 | 0.6 | 0.7 | |
48611 / Auburn / MI / 13.8 mi. | 1,233 | 2,214 | 55.7 | $52,604 | 2.8 | 1.6 | 0.2 | 0.1 | 0.2 | |
48650 / Pinconning / MI / 21.8 mi. | 1,198 | 2,924 | 41.0 | $40,285 | 4.2 | 2.1 | 0.1 | 0.7 | 0.3 | |
48631 / Kawkawlin / MI / 11.7 mi. | 1,134 | 1,692 | 67.0 | $44,727 | 4.0 | 1.8 | 0.5 | 0.3 | 0.2 | |
48661 / West Branch / MI / 57.1 mi. | 908 | 4,076 | 22.3 | $34,601 | 2.9 | 0.8 | 0.1 | 0.3 | 0.8 | |
48634 / Linwood / MI / 17.3 mi. | 777 | 1,754 | 44.3 | $43,534 | 4.5 | 2.0 | 0.6 | 0.5 | 0.2 | |
48658 / Standish / MI / 29.6 mi. | 675 | 2,098 | 32.2 | $30,928 | 11.1 | 3.1 | 5.1 | 1.0 | 0.5 | |
48624 / Gladwin / MI / 48.1 mi. | 570 | 6,557 | 8.7 | $31,848 | 2.6 | 0.6 | 0.1 | 0.5 | 0.3 | |
48763 / Tawas City / MI / 49.3 mi. | 513 | 2,021 | 25.4 | $35,325 | 2.8 | 0.7 | 0.3 | 0.5 | 0.6 | |
48750 / Oscoda / MI / 64.2 mi. | 459 | 3,997 | 11.5 | $32,198 | 5.2 | 1.3 | 0.8 | 0.8 | 0.7 | |
48759 / Sebewaing / MI / 24.9 mi. | 459 | 1,542 | 29.8 | $34,129 | 3.8 | 3.1 | 0.1 | 0.2 | 0.1 | |
48730 / East Tawas / MI / 57.7 mi. | 453 | 2,215 | 20.5 | $30,443 | 3.0 | 0.9 | 0.1 | 0.5 | 0.6 | |
48703 / Au Gres / MI / 37.4 mi. | 387 | 1,501 | 25.8 | $32,615 | 3.7 | 1.1 | 0.1 | 0.9 | 0.4 | |
48739 / Hale / MI / 56.1 mi. | 324 | 2,009 | 16.1 | $28,979 | 3.0 | 0.7 | 0.1 | 0.6 | 0.1 | |
48767 / Unionville / MI / 19.8 mi. | 315 | 873 | 36.1 | $39,205 | 3.6 | 1.9 | 0.0 | 0.4 | 0.5 | |
48747 / Munger / MI / 5 mi. | 297 | 547 | 54.3 | $42,500 | 10.1 | 9.3 | 0.1 | 0.3 | 0.2 | |
48653 / Roscommon / MI / 75.9 mi. | 272 | 4,286 | 6.3 | $33,515 | 2.4 | 0.8 | 0.3 | 0.3 | 0.3 | |
48659 / Sterling / MI / 36.4 mi. | 256 | 1,010 | 25.3 | $34,333 | 2.3 | 0.5 | 0.0 | 0.8 | 0.0 | |
48640 / Midland / MI / 25.7 mi. | 254 | 12,674 | 2.0 | $47,573 | 6.4 | 1.6 | 1.3 | 0.4 | 2.0 | |
48612 / Beaverton / MI / 37.6 mi. | 250 | 3,731 | 6.7 | $31,863 | 3.3 | 1.4 | 0.2 | 0.5 | 0.2 | |
48756 / Prescott / MI / 46.6 mi. | 250 | 1,751 | 14.3 | $23,444 | 4.4 | 1.7 | 0.1 | 1.2 | 0.0 | |
48647 / Mio / MI / 75.7 mi. | 240 | 1,891 | 12.7 | $26,478 | 3.4 | 1.3 | 0.1 | 0.5 | 0.1 | |
48642 / Midland / MI / 19.5 mi. | 225 | 12,089 | 1.9 | $48,994 | 6.2 | 1.9 | 1.3 | 0.3 | 1.8 | |
48610 / Alger / MI / 43.9 mi. | 215 | 1,471 | 14.6 | $27,756 | 3.9 | 1.2 | 0.2 | 0.8 | 0.1 | |
49738 / Grayling / MI / 86.6 mi. | 213 | 4,089 | 5.2 | $33,224 | 4.9 | 1.0 | 2.0 | 0.6 | 0.3 | |
48629 / Houghton Lake / MI / 69.3 mi. | 187 | 3,352 | 5.6 | $29,292 | 2.6 | 0.8 | 0.4 | 0.5 | 0.2 | |
48755 / Pigeon / MI / 34.2 mi. | 183 | 1,320 | 13.9 | $40,762 | 4.2 | 2.0 | 0.7 | 0.2 | 0.4 | |
48413 / Bad Axe / MI / 45.1 mi. | 173 | 3,039 | 5.7 | $38,623 | 3.1 | 1.6 | 0.2 | 0.3 | 0.4 | |
48654 / Rose City / MI / 64 mi. | 165 | 1,064 | 15.5 | $30,169 | 3.6 | 1.7 | 0.1 | 0.4 | 0.1 | |
48733 / Fairgrove / MI / 12.5 mi. | 165 | 773 | 21.3 | $37,422 | 7.0 | 4.9 | 0.2 | 0.8 | 0.1 | |
48656 / Saint Helen / MI / 63 mi. | 164 | 2,049 | 8.0 | $27,019 | 2.4 | 0.8 | 0.1 | 0.8 | 0.2 | |
48726 / Cass City / MI / 33.8 mi. | 152 | 2,499 | 6.1 | $35,663 | 3.5 | 1.4 | 0.2 | 0.6 | 0.3 | |
48652 / Rhodes / MI / 32.1 mi. | 149 | 572 | 26.0 | $37,717 | 1.8 | 0.5 | 0.0 | 0.5 | 0.1 | |
48770 / Whittemore / MI / 47.5 mi. | 146 | 804 | 18.2 | $29,000 | 2.8 | 1.1 | 0.2 | 0.5 | 0.2 | |
48725 / Caseville / MI / 40.7 mi. | 141 | 1,175 | 12.0 | $30,365 | 2.6 | 1.2 | 0.1 | 0.5 | 0.2 | |
48651 / Prudenville / MI / 63.3 mi. | 138 | 2,269 | 6.1 | $29,121 | 3.1 | 0.8 | 0.5 | 1.2 | 0.2 | |
48701 / Akron / MI / 14.7 mi. | 138 | 592 | 23.3 | $37,083 | 7.4 | 5.6 | 0.2 | 0.6 | 0.2 | |
48635 / Lupton / MI / 58.4 mi. | 129 | 785 | 16.4 | $30,302 | 3.0 | 1.3 | 0.0 | 0.5 | 0.3 | |
48625 / Harrison / MI / 59.3 mi. | 123 | 5,627 | 2.2 | $26,773 | 3.6 | 1.3 | 0.4 | 0.7 | 0.3 | |
48723 / Caro / MI / 23.3 mi. | 120 | 4,751 | 2.5 | $36,704 | 7.0 | 3.1 | 1.7 | 0.7 | 0.4 | |
48766 / Twining / MI / 38.2 mi. | 117 | 529 | 22.1 | $31,719 | 4.7 | 1.0 | 0.1 | 1.2 | 0.3 | |
48749 / Omer / MI / 34.1 mi. | 116 | 508 | 22.8 | $33,173 | 5.8 | 3.7 | 0.0 | 1.2 | 0.0 | |
48748 / National City / MI / 57.2 mi. | 107 | 805 | 13.3 | $30,068 | 2.8 | 0.7 | 0.1 | 0.5 | 0.3 | |
48613 / Bentley / MI / 29.8 mi. | 104 | 391 | 26.6 | $36,131 | 4.4 | 2.9 | 0.0 | 0.7 | 0.0 | |
48757 / Reese / MI / 10.1 mi. | 91 | 1,538 | 5.9 | $45,641 | 3.7 | 2.3 | 0.1 | 0.2 | 0.5 | |
48617 / Clare / MI / 48.4 mi. | 80 | 3,310 | 2.4 | $33,103 | 4.2 | 1.5 | 0.3 | 1.2 | 0.2 | |
48765 / Turner / MI / 41 mi. | 77 | 355 | 21.7 | $33,021 | 3.0 | 1.1 | 0.3 | 0.5 | 0.0 | |
48731 / Elkton / MI / 39 mi. | 73 | 725 | 10.1 | $33,693 | 6.1 | 3.8 | 0.2 | 0.1 | 0.7 | |
48623 / Freeland / MI / 16.7 mi. | 71 | 4,032 | 1.8 | $55,066 | 10.1 | 2.4 | 5.6 | 0.3 | 0.6 | |
48761 / South Branch / MI / 65.6 mi. | 69 | 525 | 13.1 | $26,150 | 1.5 | 0.8 | 0.0 | 0.2 | 0.3 | |
49735 / Gaylord / MI / 107.3 mi. | 61 | 7,236 | 0.8 | $42,041 | 3.1 | 0.8 | 0.2 | 0.6 | 0.4 | |
48621 / Fairview / MI / 80.5 mi. | 54 | 597 | 9.0 | $30,000 | 1.4 | 0.1 | 0.1 | 0.9 | 0.0 | |
48720 / Bay Port / MI / 30.9 mi. | 54 | 482 | 11.2 | $35,655 | 4.0 | 2.6 | 0.1 | 0.4 | 0.2 | |
48768 / Vassar / MI / 18.5 mi. | 50 | 3,610 | 1.4 | $41,910 | 7.0 | 2.5 | 2.8 | 0.4 | 0.5 | |
48735 / Gagetown / MI / 29 mi. | 49 | 380 | 12.9 | $35,833 | 6.5 | 3.5 | 0.8 | 0.6 | 0.3 | |
48740 / Harrisville / MI / 79.1 mi. | 46 | 1,085 | 4.2 | $31,220 | 2.7 | 0.7 | 0.4 | 0.3 | 0.2 | |
48754 / Owendale / MI / 32.2 mi. | 38 | 371 | 10.2 | $35,875 | 7.2 | 5.3 | 0.0 | 0.0 | 0.4 | |
48738 / Greenbush / MI / 72.7 mi. | 37 | 687 | 5.4 | $32,332 | 2.3 | 0.4 | 0.4 | 0.4 | 0.3 | |
48627 / Higgins Lake / MI / 77.1 mi. | 35 | 133 | 26.3 | $30,714 | 2.8 | 1.1 | 0.0 | 0.4 | 0.0 | |
48745 / Mikado / MI / 70.9 mi. | 27 | 536 | 5.0 | $30,985 | 4.9 | 1.2 | 0.0 | 2.5 | 0.4 | |
48467 / Port Austin / MI / 52.6 mi. | 26 | 1,233 | 2.1 | $32,783 | 1.8 | 0.9 | 0.1 | 0.2 | 0.2 | |
File | mi_the_bay_city_times | |||||||||
Time | 5/21/05 12:30 AM | |||||||||
Page | 293 | |||||||||
Member | 121200 |