Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Midland Daily News | ||||||||||
Midland, Michigan | ||||||||||
Owner: Hearst Newspapers (N.Y.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 4.5 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 4.3 | |||||||||
1996 | 4.3 | |||||||||
1995 | 4.3 | |||||||||
1994 | 4.5 | |||||||||
1993 | 4.3 | |||||||||
1992 | 4.5 | |||||||||
1991 | 4.2 | |||||||||
1990 | 7.1 | |||||||||
The latest year at peak is | 1990 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Midland Daily News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 5.3 | 0 | |||||||
2004 | 0.0 | 5.3 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Hearst Newspapers (N.Y.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 45. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Midland Daily News | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 16,439 ranks 573 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Midland Daily News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.6 | 1,388 | ||||||||
Black | 1.0 | 867 | ||||||||
Asian and Pacific Islander | 1.4 | 1,262 | ||||||||
Native-American | 0.4 | 339 | ||||||||
Other non-white | 0.1 | 69 | ||||||||
Multi-racial | 0.9 | 816 | ||||||||
Non-white | 5.3 | 4,741 | ||||||||
White | 94.7 | 84,279 | ||||||||
Total | 89,020 | |||||||||
Home county: Midland | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.6 | 1,287 | ||||||||
Black | 1.0 | 857 | ||||||||
Asian and Pacific Islander | 1.5 | 1,251 | ||||||||
Native-American | 0.4 | 312 | ||||||||
Other non-white | 0.1 | 63 | ||||||||
Multi-racial | 0.9 | 771 | ||||||||
Non-white | 5.5 | 4,541 | ||||||||
White | 94.5 | 78,333 | ||||||||
Total | 82,874 | |||||||||
The home county of this newspaper is Midland. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Midland Daily News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48640 / Midland / MI / 0 mi. | 6,897 | 12,674 | 54.4 | $47,573 | 6.4 | 1.6 | 1.3 | 0.4 | 2.0 | |
48642 / Midland / MI / 3.4 mi. | 5,334 | 12,089 | 44.1 | $48,994 | 6.2 | 1.9 | 1.3 | 0.3 | 1.8 | |
48657 / Sanford / MI / 7.4 mi. | 1,262 | 3,176 | 39.7 | $40,401 | 2.5 | 0.8 | 0.2 | 0.4 | 0.2 | |
48618 / Coleman / MI / 14.7 mi. | 719 | 1,997 | 36.0 | $37,679 | 3.1 | 1.2 | 0.0 | 0.8 | 0.1 | |
48612 / Beaverton / MI / 17.4 mi. | 513 | 3,731 | 13.7 | $31,863 | 3.3 | 1.4 | 0.2 | 0.5 | 0.2 | |
48624 / Gladwin / MI / 27.7 mi. | 327 | 6,557 | 5.0 | $31,848 | 2.6 | 0.6 | 0.1 | 0.5 | 0.3 | |
48628 / Hope / MI / 10.2 mi. | 259 | 805 | 32.2 | $42,313 | 2.0 | 0.5 | 0.4 | 0.2 | 0.2 | |
48623 / Freeland / MI / 10.5 mi. | 241 | 4,032 | 6.0 | $55,066 | 10.1 | 2.4 | 5.6 | 0.3 | 0.6 | |
48611 / Auburn / MI / 8.7 mi. | 150 | 2,214 | 6.8 | $52,604 | 2.8 | 1.6 | 0.2 | 0.1 | 0.2 | |
48883 / Shepherd / MI / 22.4 mi. | 70 | 2,683 | 2.6 | $42,434 | 4.1 | 1.8 | 0.4 | 0.7 | 0.2 | |
48617 / Clare / MI / 26.3 mi. | 57 | 3,310 | 1.7 | $33,103 | 4.2 | 1.5 | 0.3 | 1.2 | 0.2 | |
48652 / Rhodes / MI / 15.8 mi. | 50 | 572 | 8.7 | $37,717 | 1.8 | 0.5 | 0.0 | 0.5 | 0.1 | |
48615 / Breckenridge / MI / 18.1 mi. | 45 | 1,198 | 3.8 | $38,295 | 5.2 | 4.3 | 0.1 | 0.3 | 0.1 | |
48637 / Merrill / MI / 15 mi. | 40 | 1,260 | 3.2 | $42,596 | 3.8 | 2.8 | 0.1 | 0.3 | 0.1 | |
48620 / Edenville / MI / 12.3 mi. | 35 | 17 | 205.9 | $47,188 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
48626 / Hemlock / MI / 14.3 mi. | 29 | 2,125 | 1.4 | $46,161 | 3.0 | 1.9 | 0.1 | 0.2 | 0.2 | |
File | mi_midland_daily_news | |||||||||
Time | 5/19/05 9:35 PM | |||||||||
Page | 572 | |||||||||
Member | 122250 |