Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Ludington Daily News | ||||||||||
Ludington, Michigan | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | Did not report | |||||||||
1997 | 4.3 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | 4.5 | |||||||||
1993 | 4.1 | |||||||||
1992 | 4.5 | |||||||||
1991 | 4.2 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1994 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Ludington Daily News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 8.6 | 0 | |||||||
2004 | 0.0 | 8.6 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Ludington Daily News | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Cherokee Tribune, Canton, Georgia, with a 11.1 percent non-white staff in a community that is 9.6 percent non-white. Its index is 116. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 9,032 ranks 854 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Ludington Daily News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.6 | 2,084 | ||||||||
Black | 0.6 | 238 | ||||||||
Asian and Pacific Islander | 0.3 | 100 | ||||||||
Native-American | 0.7 | 274 | ||||||||
Other non-white | 0.0 | 16 | ||||||||
Multi-racial | 1.2 | 457 | ||||||||
Non-white | 8.6 | 3,169 | ||||||||
White | 91.4 | 33,866 | ||||||||
Total | 37,035 | |||||||||
Home county: Mason | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.0 | 852 | ||||||||
Black | 0.7 | 200 | ||||||||
Asian and Pacific Islander | 0.3 | 83 | ||||||||
Native-American | 0.8 | 211 | ||||||||
Other non-white | 0.1 | 13 | ||||||||
Multi-racial | 1.2 | 339 | ||||||||
Non-white | 6.0 | 1,698 | ||||||||
White | 94.0 | 26,576 | ||||||||
Total | 28,274 | |||||||||
The home county of this newspaper is Mason. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Ludington Daily News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
49431 / Ludington / MI / 0 mi. | 4,603 | 6,832 | 67.4 | $34,322 | 6.2 | 3.4 | 0.6 | 0.7 | 0.3 | |
49454 / Scottville / MI / 6.4 mi. | 946 | 1,733 | 54.6 | $35,858 | 5.8 | 3.0 | 0.4 | 0.7 | 0.3 | |
49660 / Stronach / MI / 19.7 mi. | 456 | 5,617 | 8.1 | $34,837 | 8.4 | 2.2 | 2.6 | 1.4 | 0.4 | |
49449 / Pentwater / MI / 11.9 mi. | 430 | 1,203 | 35.7 | $41,189 | 5.7 | 3.4 | 0.1 | 0.6 | 0.4 | |
49405 / Custer / MI / 10.4 mi. | 345 | 583 | 59.2 | $38,482 | 5.6 | 2.6 | 0.5 | 0.8 | 0.3 | |
49420 / Hart / MI / 17.4 mi. | 323 | 2,251 | 14.3 | $32,060 | 20.2 | 17.4 | 0.4 | 0.9 | 0.1 | |
49410 / Fountain / MI / 13.6 mi. | 287 | 683 | 42.0 | $28,793 | 4.2 | 1.7 | 0.2 | 0.8 | 0.2 | |
49411 / Free Soil / MI / 12.4 mi. | 257 | 617 | 41.7 | $37,550 | 8.6 | 1.2 | 4.3 | 0.8 | 0.4 | |
49402 / Branch / MI / 16.7 mi. | 215 | 622 | 34.6 | $28,750 | 5.1 | 2.3 | 0.7 | 0.7 | 0.3 | |
49304 / Baldwin / MI / 26.6 mi. | 143 | 1,854 | 7.7 | $22,608 | 25.5 | 2.0 | 19.6 | 1.2 | 0.2 | |
49458 / Walhalla / MI / 15 mi. | 49 | 62 | 79.0 | $28,750 | 4.7 | 4.7 | 0.0 | 0.0 | 0.0 | |
49436 / Mears / MI / 18.6 mi. | 45 | 662 | 6.8 | $36,360 | 13.9 | 11.6 | 0.4 | 0.7 | 0.2 | |
49455 / Shelby / MI / 23.8 mi. | 30 | 1,885 | 1.6 | $35,364 | 19.2 | 16.6 | 0.2 | 1.1 | 0.2 | |
49614 / Bear Lake / MI / 32.4 mi. | 29 | 1,070 | 2.7 | $35,750 | 4.7 | 3.1 | 0.1 | 0.7 | 0.4 | |
49644 / Peacock / MI / 24.9 mi. | 25 | 822 | 3.0 | $28,375 | 3.7 | 1.5 | 0.2 | 0.6 | 0.2 | |
File | mi_ludington_daily_news | |||||||||
Time | 5/20/05 7:29 AM | |||||||||
Page | 853 | |||||||||
Member | 122050 |