Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Lansing State Journal | ||||||||||
Lansing, Michigan | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 16.9 | |||||||||
2004 | 14.5 | |||||||||
2003 | 13.4 | |||||||||
2002 | 15.9 | |||||||||
2001 | 16.1 | |||||||||
2000 | 15.4 | |||||||||
1999 | 15.9 | |||||||||
1998 | 13.3 | |||||||||
1997 | 15.5 | |||||||||
1996 | 14.1 | |||||||||
1995 | 15.9 | |||||||||
1994 | 13.6 | |||||||||
1993 | 11.1 | |||||||||
1992 | 7.9 | |||||||||
1991 | 13.1 | |||||||||
1990 | 10.8 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Lansing State Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 16.9 | 16.7 | 102 | |||||||
2004 | 14.5 | 16.7 | 87 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Lansing State Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 102. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 10 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 70,725 ranks 143 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Lansing State Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.4 | 21,871 | ||||||||
Black | 7.4 | 36,446 | ||||||||
Asian and Pacific Islander | 2.4 | 11,956 | ||||||||
Native-American | 0.5 | 2,306 | ||||||||
Other non-white | 0.1 | 665 | ||||||||
Multi-racial | 1.8 | 9,090 | ||||||||
Non-white | 16.7 | 82,334 | ||||||||
White | 83.4 | 412,280 | ||||||||
Total | 494,614 | |||||||||
Home county: Ingham | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.8 | 16,190 | ||||||||
Black | 10.6 | 29,712 | ||||||||
Asian and Pacific Islander | 3.7 | 10,314 | ||||||||
Native-American | 0.5 | 1,349 | ||||||||
Other non-white | 0.2 | 481 | ||||||||
Multi-racial | 2.4 | 6,589 | ||||||||
Non-white | 23.1 | 64,635 | ||||||||
White | 76.9 | 214,685 | ||||||||
Total | 279,320 | |||||||||
The home county of this newspaper is Ingham. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Lansing State Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
48917 / Lansing / MI / 4.4 mi. | 6,877 | 13,677 | 50.3 | $47,468 | 18.8 | 4.9 | 8.7 | 0.4 | 2.6 | |
48823 / East Lansing / MI / 4.9 mi. | 5,917 | 19,524 | 30.3 | $33,153 | 19.6 | 3.0 | 6.0 | 0.3 | 8.1 | |
48911 / Lansing / MI / 4.1 mi. | 5,660 | 15,737 | 36.0 | $39,491 | 42.4 | 7.8 | 27.3 | 0.5 | 3.2 | |
48910 / Lansing / MI / 2.1 mi. | 5,591 | 15,833 | 35.3 | $35,765 | 26.8 | 7.8 | 13.3 | 0.6 | 1.9 | |
48906 / Lansing / MI / 4.2 mi. | 4,162 | 10,397 | 40.0 | $35,988 | 32.2 | 12.7 | 12.5 | 1.0 | 2.9 | |
48864 / Okemos / MI / 7.5 mi. | 3,723 | 7,770 | 47.9 | $66,802 | 16.8 | 2.2 | 4.0 | 0.3 | 8.4 | |
48912 / Lansing / MI / 1.7 mi. | 3,408 | 8,127 | 41.9 | $34,588 | 31.2 | 10.7 | 12.8 | 0.8 | 2.8 | |
48854 / Mason / MI / 11.4 mi. | 2,754 | 6,285 | 43.8 | $51,746 | 6.4 | 2.6 | 1.7 | 0.5 | 0.7 | |
48837 / Grand Ledge / MI / 10.8 mi. | 2,706 | 6,699 | 40.4 | $57,271 | 4.7 | 2.2 | 0.6 | 0.3 | 0.5 | |
48842 / Holt / MI / 6.7 mi. | 2,454 | 7,088 | 34.6 | $49,187 | 9.0 | 3.3 | 2.2 | 0.4 | 1.2 | |
48820 / Dewitt / MI / 9.6 mi. | 2,281 | 5,106 | 44.7 | $65,688 | 5.8 | 2.4 | 0.8 | 0.4 | 0.9 | |
48813 / Charlotte / MI / 18.3 mi. | 2,278 | 7,545 | 30.2 | $46,924 | 4.9 | 2.8 | 0.5 | 0.3 | 0.4 | |
48840 / Haslett / MI / 9.5 mi. | 2,216 | 5,338 | 41.5 | $50,163 | 8.4 | 2.4 | 2.2 | 0.4 | 2.2 | |
48879 / Saint Johns / MI / 18.8 mi. | 1,973 | 6,206 | 31.8 | $49,875 | 4.6 | 2.7 | 0.4 | 0.4 | 0.4 | |
48895 / Williamston / MI / 13.7 mi. | 1,746 | 4,136 | 42.2 | $62,164 | 3.8 | 1.6 | 0.4 | 0.2 | 0.6 | |
48827 / Eaton Rapids / MI / 16.1 mi. | 1,609 | 5,450 | 29.5 | $51,485 | 5.0 | 2.6 | 0.5 | 0.4 | 0.3 | |
48933 / Lansing / MI / 0.3 mi. | 1,597 | 1,511 | 105.7 | $15,599 | 49.6 | 10.4 | 26.9 | 0.7 | 6.7 | |
48915 / Lansing / MI / 1.2 mi. | 1,569 | 4,053 | 38.7 | $33,761 | 56.7 | 10.8 | 39.8 | 0.5 | 1.7 | |
48875 / Portland / MI / 23.8 mi. | 1,099 | 3,307 | 33.2 | $53,464 | 2.9 | 1.2 | 0.3 | 0.4 | 0.2 | |
48821 / Dimondale / MI / 7.9 mi. | 961 | 2,163 | 44.4 | $58,153 | 6.9 | 3.3 | 1.7 | 0.4 | 0.5 | |
48848 / Laingsburg / MI / 14.4 mi. | 829 | 2,778 | 29.8 | $56,173 | 3.4 | 1.4 | 0.4 | 0.3 | 0.1 | |
48872 / Perry / MI / 17.5 mi. | 750 | 2,708 | 27.7 | $51,450 | 2.9 | 0.8 | 0.2 | 0.4 | 0.3 | |
48824 / East Lansing / MI / 3.5 mi. | 597 | 37 | 1613.5 | $0 | 20.0 | 2.2 | 9.7 | 0.3 | 6.3 | |
48808 / Bath / MI / 8.4 mi. | 500 | 1,491 | 33.5 | $57,917 | 5.0 | 2.3 | 0.4 | 0.5 | 0.3 | |
48835 / Fowler / MI / 22.4 mi. | 472 | 1,149 | 41.1 | $53,051 | 1.3 | 0.9 | 0.0 | 0.1 | 0.1 | |
48836 / Fowlerville / MI / 24.5 mi. | 429 | 4,029 | 10.6 | $55,200 | 3.9 | 1.1 | 0.2 | 1.0 | 0.4 | |
49251 / Leslie / MI / 19.8 mi. | 419 | 2,204 | 19.0 | $50,030 | 4.9 | 2.6 | 0.3 | 0.3 | 0.4 | |
48876 / Potterville / MI / 10.7 mi. | 381 | 1,274 | 29.9 | $48,971 | 6.7 | 4.6 | 0.6 | 0.3 | 0.4 | |
48822 / Eagle / MI / 13 mi. | 354 | 905 | 39.1 | $63,750 | 3.4 | 2.3 | 0.2 | 0.3 | 0.2 | |
48867 / Owosso / MI / 26.6 mi. | 325 | 11,018 | 2.9 | $37,859 | 4.2 | 2.3 | 0.2 | 0.4 | 0.4 | |
48892 / Webberville / MI / 19.7 mi. | 321 | 1,566 | 20.5 | $49,435 | 4.0 | 1.2 | 0.4 | 0.6 | 0.4 | |
48846 / Ionia / MI / 32.3 mi. | 272 | 5,572 | 4.9 | $41,071 | 20.6 | 4.1 | 13.4 | 0.6 | 0.5 | |
48843 / Howell / MI / 34.6 mi. | 255 | 15,605 | 1.6 | $64,265 | 3.7 | 1.4 | 0.2 | 0.4 | 0.6 | |
48866 / Ovid / MI / 20.3 mi. | 252 | 1,667 | 15.1 | $43,242 | 4.1 | 2.7 | 0.1 | 0.3 | 0.2 | |
48819 / Dansville / MI / 18.4 mi. | 251 | 831 | 30.2 | $53,750 | 3.4 | 1.5 | 0.3 | 0.3 | 0.3 | |
48873 / Pewamo / MI / 23 mi. | 225 | 627 | 35.9 | $46,176 | 2.2 | 1.1 | 0.0 | 0.3 | 0.1 | |
48801 / Alma / MI / 45.6 mi. | 217 | 4,597 | 4.7 | $35,875 | 8.2 | 5.7 | 0.4 | 0.4 | 0.7 | |
48894 / Westphalia / MI / 18.7 mi. | 208 | 262 | 79.4 | $50,781 | 0.8 | 0.0 | 0.0 | 0.3 | 0.0 | |
49096 / Vermontville / MI / 24.3 mi. | 203 | 1,172 | 17.3 | $47,473 | 3.6 | 1.1 | 0.4 | 0.2 | 0.4 | |
48831 / Elsie / MI / 27 mi. | 201 | 1,337 | 15.0 | $39,905 | 3.0 | 1.9 | 0.1 | 0.3 | 0.1 | |
48890 / Sunfield / MI / 21.6 mi. | 180 | 754 | 23.9 | $46,164 | 3.5 | 2.0 | 0.3 | 0.2 | 0.3 | |
48847 / Ithaca / MI / 37.3 mi. | 175 | 2,412 | 7.3 | $38,525 | 5.6 | 4.0 | 0.2 | 0.5 | 0.3 | |
48849 / Lake Odessa / MI / 30 mi. | 158 | 2,244 | 7.0 | $42,228 | 5.9 | 3.9 | 0.1 | 0.3 | 0.4 | |
49285 / Stockbridge / MI / 25 mi. | 158 | 1,785 | 8.9 | $50,685 | 3.9 | 1.6 | 0.4 | 0.5 | 0.3 | |
48861 / Mulliken / MI / 18.6 mi. | 155 | 586 | 26.5 | $52,232 | 4.1 | 2.0 | 0.4 | 0.6 | 0.1 | |
48858 / Mount Pleasant / MI / 62.6 mi. | 153 | 15,269 | 1.0 | $31,279 | 11.7 | 2.4 | 2.6 | 3.1 | 1.9 | |
49076 / Olivet / MI / 26.4 mi. | 150 | 1,426 | 10.5 | $43,404 | 8.2 | 1.8 | 3.9 | 0.8 | 0.7 | |
48811 / Carson City / MI / 34.9 mi. | 146 | 1,250 | 11.7 | $35,754 | 24.0 | 3.8 | 17.1 | 0.7 | 0.3 | |
49073 / Nashville / MI / 30.8 mi. | 141 | 1,915 | 7.4 | $39,082 | 2.6 | 0.6 | 0.2 | 0.4 | 0.4 | |
48838 / Greenville / MI / 47.8 mi. | 134 | 6,394 | 2.1 | $37,883 | 4.7 | 2.6 | 0.4 | 0.5 | 0.3 | |
48871 / Perrinton / MI / 30.2 mi. | 125 | 691 | 18.1 | $46,250 | 3.7 | 2.1 | 0.1 | 0.5 | 0.0 | |
48857 / Morrice / MI / 21.5 mi. | 113 | 811 | 13.9 | $49,081 | 3.9 | 1.7 | 0.3 | 0.6 | 0.2 | |
48806 / Ashley / MI / 31.5 mi. | 94 | 652 | 14.4 | $37,557 | 2.2 | 1.2 | 0.3 | 0.2 | 0.1 | |
48851 / Lyons / MI / 25.8 mi. | 93 | 839 | 11.1 | $46,399 | 4.0 | 2.0 | 0.1 | 0.4 | 0.1 | |
49264 / Onondaga / MI / 19.7 mi. | 91 | 636 | 14.3 | $45,875 | 4.4 | 2.5 | 0.3 | 0.1 | 0.1 | |
48856 / Middleton / MI / 33.6 mi. | 81 | 343 | 23.6 | $37,563 | 5.7 | 2.0 | 0.1 | 0.2 | 0.1 | |
48818 / Crystal / MI / 41.5 mi. | 78 | 1,050 | 7.4 | $33,397 | 3.3 | 1.1 | 0.5 | 0.3 | 0.2 | |
48116 / Brighton / MI / 41.8 mi. | 69 | 9,382 | 0.7 | $69,968 | 3.8 | 1.4 | 0.3 | 0.4 | 0.9 | |
49058 / Hastings / MI / 38.4 mi. | 50 | 6,752 | 0.7 | $44,440 | 3.5 | 1.6 | 0.2 | 0.4 | 0.2 | |
48853 / Maple Rapids / MI / 27.2 mi. | 44 | 171 | 25.7 | $31,818 | 1.3 | 0.5 | 0.0 | 0.5 | 0.0 | |
48845 / Hubbardston / MI / 29.9 mi. | 41 | 338 | 12.1 | $36,917 | 3.3 | 1.1 | 0.0 | 1.1 | 0.5 | |
49284 / Springport / MI / 24.8 mi. | 40 | 1,121 | 3.6 | $40,694 | 3.4 | 1.2 | 0.4 | 0.6 | 0.1 | |
48860 / Muir / MI / 28.6 mi. | 38 | 510 | 7.5 | $34,000 | 3.9 | 1.6 | 0.0 | 0.5 | 0.1 | |
48807 / Bannister / MI / 30.3 mi. | 29 | 356 | 8.1 | $35,441 | 2.3 | 1.9 | 0.1 | 0.1 | 0.0 | |
48897 / Woodland / MI / 29.5 mi. | 28 | 541 | 5.2 | $43,558 | 4.2 | 2.4 | 0.1 | 0.3 | 0.3 | |
48880 / Saint Louis / MI / 50.9 mi. | 27 | 2,542 | 1.1 | $35,176 | 24.0 | 5.2 | 15.5 | 0.9 | 0.4 | |
49021 / Bellevue / MI / 31.9 mi. | 24 | 2,252 | 1.1 | $44,408 | 3.4 | 1.7 | 0.4 | 0.4 | 0.3 | |
48137 / Gregory / MI / 30.7 mi. | 22 | 1,606 | 1.4 | $58,429 | 6.1 | 3.3 | 0.8 | 0.4 | 0.3 | |
File | mi_lansing_state_journal | |||||||||
Time | 5/20/05 3:28 PM | |||||||||
Page | 143 | |||||||||
Member | 122000 |