Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Battle Creek Enquirer | ||||||||||
Battle Creek, Michigan | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.8 | |||||||||
2004 | 11.8 | |||||||||
2003 | 12.9 | |||||||||
2002 | 16.1 | |||||||||
2001 | 14.7 | |||||||||
2000 | 15.2 | |||||||||
1999 | 14.3 | |||||||||
1998 | 18.2 | |||||||||
1997 | 17.2 | |||||||||
1996 | 18.8 | |||||||||
1995 | 12.5 | |||||||||
1994 | 21.2 | |||||||||
1993 | 21.2 | |||||||||
1992 | 15.6 | |||||||||
1991 | 9.4 | |||||||||
1990 | 11.5 | |||||||||
The latest year at peak is | 1994 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Battle Creek Enquirer | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.8 | 15.8 | 68 | |||||||
2004 | 11.8 | 15.8 | 75 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Battle Creek Enquirer | ||||||||||
This newspaper's Newsroom Diversity Index is 68. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 37 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 25,106 ranks 395 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Battle Creek Enquirer | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.2 | 5,143 | ||||||||
Black | 9.3 | 15,199 | ||||||||
Asian and Pacific Islander | 1.0 | 1,633 | ||||||||
Native-American | 0.6 | 894 | ||||||||
Other non-white | 0.1 | 171 | ||||||||
Multi-racial | 1.7 | 2,747 | ||||||||
Non-white | 15.8 | 25,787 | ||||||||
White | 84.2 | 137,544 | ||||||||
Total | 163,331 | |||||||||
Home county: Calhoun | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.2 | 4,351 | ||||||||
Black | 10.8 | 14,912 | ||||||||
Asian and Pacific Islander | 1.1 | 1,543 | ||||||||
Native-American | 0.6 | 787 | ||||||||
Other non-white | 0.1 | 158 | ||||||||
Multi-racial | 1.8 | 2,511 | ||||||||
Non-white | 17.6 | 24,262 | ||||||||
White | 82.4 | 113,723 | ||||||||
Total | 137,985 | |||||||||
The home county of this newspaper is Calhoun. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Battle Creek Enquirer | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
49017 / Battle Creek / MI / 0 mi. | 7,105 | 14,888 | 47.7 | $36,465 | 25.6 | 2.5 | 19.6 | 0.6 | 0.5 | |
49015 / Battle Creek / MI / 6.8 mi. | 6,689 | 13,908 | 48.1 | $39,661 | 16.9 | 4.1 | 7.3 | 0.6 | 2.9 | |
49068 / Marshall / MI / 15.9 mi. | 2,672 | 5,951 | 44.9 | $45,961 | 5.0 | 2.7 | 0.3 | 0.5 | 0.5 | |
49014 / Battle Creek / MI / 7.4 mi. | 2,556 | 8,601 | 29.7 | $38,569 | 15.8 | 4.0 | 8.5 | 0.7 | 0.9 | |
49224 / Albion / MI / 24.7 mi. | 666 | 5,378 | 12.4 | $34,237 | 29.3 | 3.6 | 22.2 | 0.5 | 0.5 | |
49036 / Coldwater / MI / 34.9 mi. | 642 | 8,808 | 7.3 | $39,052 | 10.4 | 2.9 | 4.5 | 0.5 | 0.6 | |
49021 / Bellevue / MI / 8.7 mi. | 555 | 2,252 | 24.6 | $44,408 | 3.4 | 1.7 | 0.4 | 0.4 | 0.3 | |
49058 / Hastings / MI / 17.2 mi. | 473 | 6,752 | 7.0 | $44,440 | 3.5 | 1.6 | 0.2 | 0.4 | 0.2 | |
49011 / Athens / MI / 20.1 mi. | 439 | 830 | 52.9 | $44,750 | 3.4 | 1.5 | 0.2 | 0.6 | 0.1 | |
49051 / East Leroy / MI / 14.1 mi. | 365 | 840 | 43.5 | $51,726 | 4.4 | 1.5 | 0.8 | 0.3 | 0.1 | |
49094 / Union City / MI / 24.9 mi. | 321 | 1,615 | 19.9 | $37,500 | 3.4 | 0.8 | 0.4 | 0.5 | 0.3 | |
49028 / Bronson / MI / 37.9 mi. | 310 | 2,409 | 12.9 | $37,398 | 9.5 | 7.5 | 0.4 | 0.3 | 0.1 | |
49245 / Homer / MI / 26.7 mi. | 303 | 1,757 | 17.2 | $38,878 | 3.4 | 1.5 | 0.2 | 0.2 | 0.0 | |
49092 / Tekonsha / MI / 23.2 mi. | 302 | 858 | 35.2 | $42,950 | 3.7 | 0.6 | 0.4 | 0.9 | 0.1 | |
49076 / Olivet / MI / 16.7 mi. | 195 | 1,426 | 13.7 | $43,404 | 8.2 | 1.8 | 3.9 | 0.8 | 0.7 | |
49033 / Ceresco / MI / 13.5 mi. | 193 | 617 | 31.3 | $52,700 | 4.0 | 2.0 | 0.6 | 0.3 | 0.4 | |
49050 / Dowling / MI / 7.7 mi. | 165 | 605 | 27.3 | $51,406 | 2.8 | 0.8 | 0.3 | 0.5 | 0.1 | |
49073 / Nashville / MI / 13.3 mi. | 154 | 1,915 | 8.0 | $39,082 | 2.6 | 0.6 | 0.2 | 0.4 | 0.4 | |
49083 / Richland / MI / 13.4 mi. | 138 | 2,437 | 5.7 | $60,795 | 3.7 | 1.3 | 0.7 | 0.2 | 0.6 | |
49046 / Delton / MI / 13.1 mi. | 110 | 2,737 | 4.0 | $43,348 | 3.3 | 1.4 | 0.3 | 0.5 | 0.1 | |
49034 / Climax / MI / 12.9 mi. | 98 | 822 | 11.9 | $47,212 | 4.1 | 2.2 | 0.2 | 0.5 | 0.6 | |
49029 / Burlington / MI / 18.6 mi. | 89 | 632 | 14.1 | $42,717 | 3.0 | 1.0 | 0.2 | 0.3 | 0.4 | |
49089 / Sherwood / MI / 26.9 mi. | 61 | 755 | 8.1 | $36,875 | 2.8 | 1.2 | 0.2 | 0.7 | 0.1 | |
49040 / Colon / MI / 29.6 mi. | 57 | 1,379 | 4.1 | $34,500 | 3.0 | 0.7 | 0.4 | 0.3 | 0.2 | |
49053 / Galesburg / MI / 12.7 mi. | 43 | 2,374 | 1.8 | $46,554 | 4.5 | 1.3 | 0.9 | 0.3 | 0.4 | |
49012 / Augusta / MI / 7.3 mi. | 39 | 1,395 | 2.8 | $56,480 | 4.3 | 1.3 | 0.6 | 0.9 | 0.2 | |
49082 / Quincy / MI / 35 mi. | 29 | 2,368 | 1.2 | $41,065 | 2.5 | 1.0 | 0.3 | 0.2 | 0.2 | |
49060 / Hickory Corners / MI / 10 mi. | 15 | 790 | 1.9 | $61,201 | 3.5 | 1.1 | 0.0 | 0.3 | 1.1 | |
49096 / Vermontville / MI / 19.7 mi. | 13 | 1,172 | 1.1 | $47,473 | 3.6 | 1.1 | 0.4 | 0.2 | 0.4 | |
49052 / Fulton / MI / 19.7 mi. | 7 | 297 | 2.4 | $44,479 | 3.8 | 0.5 | 0.5 | 2.0 | 0.2 | |
49002 / Portage / MI / 22.4 mi. | 3 | 8,131 | 0.0 | $42,172 | 8.6 | 2.1 | 2.9 | 0.4 | 1.4 | |
48813 / Charlotte / MI / 22.4 mi. | 2 | 7,545 | 0.0 | $46,924 | 4.9 | 2.8 | 0.5 | 0.3 | 0.4 | |
File | mi_battle_creek_enquirer | |||||||||
Time | 5/21/05 8:24 AM | |||||||||
Page | 395 | |||||||||
Member | 121150 |