Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Sun Journal, Lewiston
Lewiston, Maine
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 Did not report
2002 2.2
2001 2.6
2000 2.5
1999 2.3
1998 2.3
1997 Did not report
1996 Did not report
1995 Did not report
1994 Did not report
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Sun Journal, Lewiston
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 2.9 N/A
2004 N/A 2.9 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Sun Journal, Lewiston
This paper
Peer group
The median Diversity Index is 44 for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 34,035 ranks 301 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Sun Journal, Lewiston
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 0.8 1,454
Black 0.4 819
Asian and Pacific Islander 0.5 959
Native-American 0.3 542
Other non-white 0.1 88
Multi-racial 0.9 1,810
  Non-white 2.9 5,672
White 97.1 187,313
Total 192,985
Home county:  Androscoggin
Race/ethnicity % of population Number of residents
Hispanic 1.0 988
Black 0.6 647
Asian and Pacific Islander 0.6 604
Native-American 0.3 281
Other non-white 0.1 48
Multi-racial 1.1 1,166
  Non-white 3.6 3,734
White 96.4 100,059
Total 103,793
The home county of this newspaper is Androscoggin.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Sun Journal, Lewiston
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
04240 / Lewiston / ME / 0 mi. 8,414 15,290 55.0 $29,191 5.0 1.3 1.0 0.3 0.9
04210 / Auburn / ME / 4.6 mi. 5,334 9,772 54.6 $35,634 3.5 0.7 0.6 0.3 0.6
04276 / Rumford / ME / 39.1 mi. 1,396 2,982 46.8 $27,701 1.8 0.6 0.1 0.3 0.2
04938 / Farmington / ME / 39.4 mi. 907 3,536 25.7 $27,981 2.8 0.8 0.2 0.2 0.7
04281 / South Paris / ME / 17.8 mi. 836 1,976 42.3 $33,625 2.4 0.4 0.3 0.2 0.9
04280 / Sabattus / ME / 5.8 mi. 820 2,176 37.7 $42,345 2.3 0.4 0.2 0.3 0.4
04239 / Jay / ME / 30.5 mi. 816 1,957 41.7 $36,806 2.4 0.5 0.2 0.5 0.3
04282 / Turner / ME / 12.2 mi. 788 1,759 44.8 $46,056 4.0 2.8 0.1 0.2 0.3
04268 / Norway / ME / 23.6 mi. 787 1,972 39.9 $28,497 2.5 0.5 0.3 0.3 0.4
04270 / Oxford / ME / 18.5 mi. 773 2,081 37.1 $38,039 2.4 0.5 0.3 0.3 0.3
04252 / Lisbon Falls / ME / 6.9 mi. 712 1,926 37.0 $39,559 3.4 0.9 0.6 0.2 0.4
04257 / Mexico / ME / 37.6 mi. 652 1,262 51.7 $28,036 2.3 0.3 0.2 0.0 0.9
04236 / Greene / ME / 7.1 mi. 651 1,502 43.3 $47,945 2.1 0.7 0.5 0.1 0.3
04250 / Lisbon / ME / 5.1 mi. 647 1,683 38.4 $35,746 2.7 0.5 0.6 0.2 0.6
04274 / Poland / ME / 11.9 mi. 621 1,838 33.8 $47,940 1.7 0.3 0.3 0.1 0.2
04254 / Livermore Falls / ME / 22.1 mi. 527 1,044 50.5 $27,868 3.7 1.0 0.5 0.8 0.2
04294 / Wilton / ME / 35.2 mi. 525 1,793 29.3 $34,318 3.0 0.4 0.5 0.4 0.8
04224 / Dixfield / ME / 35.8 mi. 511 1,228 41.6 $35,645 2.2 0.7 0.1 0.3 0.5
04256 / Mechanic Falls / ME / 9.8 mi. 509 1,163 43.8 $34,864 3.0 0.5 0.4 0.6 0.6
04217 / Bethel / ME / 38.7 mi. 468 1,333 35.1 $33,521 2.7 0.8 0.1 0.5 0.5
04258 / Minot / ME / 7.6 mi. 342 794 43.1 $47,557 1.8 0.4 0.1 0.1 0.4
04220 / Buckfield / ME / 16.7 mi. 314 774 40.6 $36,483 2.1 0.4 0.0 0.4 0.3
04263 / Leeds / ME / 14.1 mi. 297 727 40.9 $37,986 1.3 0.5 0.2 0.3 0.1
04290 / Peru / ME / 30 mi. 295 514 57.4 $38,527 1.0 0.4 0.0 0.2 0.2
04259 / Monmouth / ME / 11.1 mi. 291 1,103 26.4 $45,430 2.0 0.8 0.2 0.4 0.1
04253 / Livermore / ME / 20.7 mi. 289 850 34.0 $39,200 1.2 0.3 0.1 0.1 0.0
04260 / New Gloucester / ME / 10.9 mi. 273 1,761 15.5 $49,670 2.2 0.6 0.2 0.1 0.5
04970 / Rangeley / ME / 64.9 mi. 261 586 44.5 $34,609 1.1 0.1 0.1 0.4 0.1
04289 / West Paris / ME / 27.7 mi. 245 654 37.5 $29,919 1.6 0.3 0.1 0.3 0.1
04221 / Canton / ME / 23 mi. 224 615 36.4 $35,250 1.9 0.9 0.1 0.2 0.2
04222 / Durham / ME / 8.9 mi. 215 1,226 17.5 $53,846 1.6 0.7 0.1 0.1 0.3
04966 / Phillips / ME / 56.4 mi. 208 599 34.7 $30,025 1.3 0.4 0.2 0.3 0.1
04219 / Bryant Pond / ME / 31.1 mi. 182 592 30.7 $35,625 2.0 0.5 0.0 0.2 0.4
04983 / Strong / ME / 53 mi. 166 688 24.1 $31,089 2.5 1.0 0.2 0.6 0.3
04350 / Litchfield / ME / 11.8 mi. 162 1,191 13.6 $41,096 2.1 0.8 0.0 0.3 0.4
04011 / Brunswick / ME / 15.9 mi. 149 8,150 1.8 $40,402 6.5 1.6 1.6 0.2 1.7
03570 / Berlin / NH / 62.9 mi. 144 4,662 3.1 $30,154 2.2 0.7 0.2 0.2 0.4
04330 / Augusta / ME / 28.3 mi. 139 10,791 1.3 $32,619 3.9 0.8 0.4 0.5 1.1
04088 / Waterford / ME / 28 mi. 138 584 23.6 $31,389 1.0 0.0 0.0 0.3 0.1
04530 / Bath / ME / 21.7 mi. 122 5,005 2.4 $38,679 5.1 1.5 1.3 0.5 0.5
04238 / Hebron / ME / 13.5 mi. 118 390 30.3 $45,417 2.8 0.8 0.1 0.2 0.6
04364 / Winthrop / ME / 18.1 mi. 117 2,495 4.7 $41,733 2.0 0.5 0.3 0.3 0.4
04040 / Harrison / ME / 23.8 mi. 113 920 12.3 $35,478 1.5 0.5 0.5 0.0 0.0
04947 / Kingfield / ME / 67.8 mi. 110 784 14.0 $32,850 1.7 0.3 0.0 0.2 0.2
04216 / Andover / ME / 66.4 mi. 109 311 35.0 $35,000 1.5 0.4 0.5 0.1 0.0
04285 / Weld / ME / 45 mi. 109 181 60.2 $36,500 2.4 0.5 0.0 0.0 0.0
04039 / Gray / ME / 16.6 mi. 106 2,485 4.3 $49,128 2.5 0.6 0.4 0.2 0.5
03581 / Gorham / NH / 50.8 mi. 102 1,449 7.0 $34,135 2.8 0.4 0.0 0.2 1.1
04086 / Topsham / ME / 12.7 mi. 101 3,424 2.9 $47,682 5.6 1.2 1.3 0.2 1.4
04037 / Fryeburg / ME / 39.3 mi. 96 1,343 7.1 $34,245 2.7 1.1 0.3 0.2 0.4
04292 / Sumner / ME / 23.6 mi. 95 348 27.3 $39,896 1.8 0.7 0.1 0.4 0.0
04255 / Greenwood / ME / 34.1 mi. 93 303 30.7 $40,000 1.2 0.1 0.1 0.4 0.1
04228 / East Livermore / ME / 21.4 mi. 87 278 31.3 $37,143 2.8 1.1 0.5 0.1 0.1
04275 / Roxbury / ME / 49.6 mi. 87 215 40.5 $41,700 1.4 0.0 0.0 0.2 1.2
04982 / Stratton / ME / 71.2 mi. 80 254 31.5 $25,875 4.9 0.0 0.5 2.4 0.0
04287 / Bowdoin / ME / 7.8 mi. 71 987 7.2 $42,688 2.7 0.8 0.2 0.1 0.3
04955 / New Sharon / ME / 37.3 mi. 70 524 13.4 $32,455 1.5 0.5 0.2 0.2 0.3
04009 / Bridgton / ME / 28.1 mi. 69 1,924 3.6 $36,722 3.3 0.8 0.5 0.3 0.3
04956 / New Vineyard / ME / 49.5 mi. 64 290 22.1 $29,844 2.1 0.3 0.4 0.1 0.1
04237 / Hanover / ME / 39.5 mi. 61 82 74.4 $34,375 0.5 0.0 0.0 0.5 0.0
04349 / Kents Hill / ME / 24.3 mi. 54 379 14.2 $40,197 1.7 0.3 0.0 0.1 0.5
04008 / Bowdoinham / ME / 12.6 mi. 48 1,027 4.7 $44,779 2.5 0.5 0.4 0.3 0.5
04051 / Lovell / ME / 39.6 mi. 47 561 8.4 $32,208 1.7 0.7 0.1 0.0 0.2
04984 / Temple / ME / 42.3 mi. 43 216 19.9 $33,631 1.8 0.6 0.0 0.2 0.6
04265 / North Monmouth / ME / 13.7 mi. 40 344 11.6 $35,341 2.1 0.2 0.5 0.5 0.2
04964 / Oquossoc / ME / 67.4 mi. 38 90 42.2 $31,250 0.5 0.5 0.0 0.0 0.0
04064 / Old Orchard Beach / ME / 40.5 mi. 36 4,261 0.8 $36,515 3.1 1.0 0.6 0.2 0.5
04261 / Newry / ME / 38.1 mi. 34 174 19.5 $42,321 1.7 0.0 0.0 0.7 0.5
04015 / Casco / ME / 19.3 mi. 33 1,353 2.4 $41,799 2.3 0.5 0.3 0.3 0.5
04284 / Wayne / ME / 19.2 mi. 32 452 7.1 $45,500 1.7 0.2 0.3 0.0 0.1
04101 / Portland / ME / 30 mi. 31 8,990 0.3 $26,689 14.0 2.8 4.5 0.7 3.5
04102 / Portland / ME / 30.6 mi. 31 7,830 0.4 $36,602 9.1 1.4 2.0 0.4 3.5
04936 / Eustis / ME / 83.3 mi. 30 110 27.3 $31,042 2.5 0.0 1.3 0.0 0.4
04055 / Naples / ME / 23.8 mi. 29 1,271 2.3 $37,853 2.1 0.2 0.2 0.3 0.3
04345 / Gardiner / ME / 24 mi. 29 4,663 0.6 $38,968 3.0 0.7 0.4 0.6 0.3
04352 / Mount Vernon / ME / 30.3 mi. 26 607 4.3 $39,853 2.8 0.4 0.3 0.5 0.3
04231 / Stoneham / ME / 37.3 mi. 25 112 22.3 $38,611 2.0 0.0 0.0 0.8 0.4
04062 / Windham / ME / 23.6 mi. 24 5,530 0.4 $46,526 2.8 0.4 0.5 0.4 0.4
04351 / Manchester / ME / 20.5 mi. 24 954 2.5 $52,574 2.3 0.4 0.0 0.2 0.4
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