Times-News, Cumberland... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Times-News, Cumberland

Cumberland, Maryland

Owner: Community Newspaper Holdings (Ala.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

2.9

2003

5.7

2002

5.7

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Times-News, Cumberland

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

4.9

N/A

2004

2.9

5.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Community Newspaper Holdings (Ala.),

has a companywide, circulation-weighted Diversity Index of 41.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Times-News, Cumberland

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is La Crosse Tribune, Wisconsin, with a 5.3 percent non-white staff in a community that is 4.9 percent non-white. Its index is 107.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 30,088 ranks 340 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Times-News, Cumberland

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.7

1,080

Black

3.2

5,181

Asian and Pacific Islander

0.4

572

Native-American

0.1

228

Other non-white

0.1

111

Multi-racial

0.6

985

Non-white

5.0

8,157

White

95.0

154,943

Total

163,100

Home county: Allegany

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

571

Black

5.3

3,962

Asian and Pacific Islander

0.5

402

Native-American

0.1

103

Other non-white

0.1

Multi-racial

0.7

502

Non-white

7.5

5,590

White

92.5

69,340

Total

74,930

The home county of this newspaper is Allegany.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Times-News, Cumberland

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

21502 / Lavale / MD / 0 mi.

10,847

17,469

62.1

$30,970

10.0

0.9

7.5

0.2

0.6

21532 / Frostburg / MD / 6.7 mi.

2,500

5,487

45.6

$28,472

6.2

0.8

3.6

0.1

0.7

26726 / Short Gap / WV / 15.9 mi.

1,777

5,026

35.4

$30,811

5.3

0.4

3.4

0.1

0.3

21550 / Oakland / MD / 33.3 mi.

1,732

5,586

31.0

$31,159

1.4

0.4

0.3

0.1

0.3

26753 / Ridgeley / WV / 1.1 mi.

1,391

2,426

57.3

$35,000

1.4

0.7

0.2

0.1

26757 / Three Churches / WV / 19 mi.

1,102

2,410

45.7

$27,063

3.1

0.7

1.2

0.2

0.3

21562 / Westernport / MD / 15.6 mi.

718

1,367

52.5

$27,685

0.9

0.2

0.1

21539 / Lonaconing / MD / 11.1 mi.

587

1,142

51.4

$28,451

1.3

0.3

0.4

0.3

0.1

21545 / Mount Savage / MD / 5.7 mi.

586

886

66.1

$33,047

1.1

0.5

0.3

0.0

0.1

21536 / Jennings / MD / 18.6 mi.

506

1,455

34.8

$29,525

1.4

0.3

0.2

0.1

0.3

15545 / Hyndman / PA / 11.8 mi.

498

1,182

42.1

$27,373

1.9

0.4

0.2

0.4

0.0

26719 / Fort Ashby / WV / 10.3 mi.

481

1,005

47.9

$32,560

1.7

0.5

0.2

0.1

0.2

26836 / Rig / WV / 38.6 mi.

465

2,515

18.5

$29,626

5.1

0.9

2.9

0.1

0.2

21530 / Flintstone / MD / 5.7 mi.

333

555

60.0

$35,665

4.1

0.5

3.2

0.2

0.1

21557 / Rawlings / MD / 9.7 mi.

327

802

40.8

$36,488

2.5

0.6

0.1

0.6

26847 / Petersburg / WV / 44.5 mi.

312

2,420

12.9

$28,510

2.5

0.6

1.0

0.2

21521 / Barton / MD / 15.1 mi.

309

544

56.8

$35,438

0.5

0.0

0.2

0.1

0.2

21555 / Oldtown / MD / 11.8 mi.

307

709

43.3

$37,734

3.5

0.6

2.3

0.2

0.1

26801 / Baker / WV / 36.7 mi.

287

507

56.6

$30,625

1.4

0.2

0.6

0.2

0.0

21520 / Accident / MD / 25.5 mi.

273

753

36.3

$31,779

2.0

0.4

0.7

0.2

0.1

21561 / Swanton / MD / 24.9 mi.

263

1,004

26.2

$43,008

2.4

0.5

1.5

0.0

26767 / Wiley Ford / WV / 2.2 mi.

247

336

73.5

$31,250

0.9

0.0

0.3

0.1

26711 / Capon Bridge / WV / 27.9 mi.

233

852

27.3

$38,650

1.8

0.4

0.8

0.2

0.0

26710 / Medley / WV / 18.5 mi.

229

661

34.6

$30,372

2.3

0.6

0.7

0.1

21542 / Midland / MD / 8.3 mi.

228

189

120.6

$32,404

1.1

0.4

0.0

0.6

26833 / Maysville / WV / 40.5 mi.

220

888

24.8

$31,845

1.1

0.3

0.2

26743 / New Creek / WV / 24.1 mi.

214

725

29.5

$34,224

2.5

0.6

0.4

0.0

0.3

21531 / Friendsville / MD / 30.3 mi.

192

920

20.9

$27,375

1.7

0.9

0.2

21543 / Midlothian / MD / 7.6 mi.

190

487.2

$31,319

0.0

21541 / Sang Run / MD / 28.1 mi.

147

551

26.7

$40,729

2.1

0.4

0.1

0.2

15522 / Bedford / PA / 28.3 mi.

145

5,087

2.9

$33,769

2.5

0.6

0.7

0.1

0.6

15558 / Salisbury / PA / 16.3 mi.

142

907

15.7

$28,611

0.9

0.4

0.0

26763 / Springfield / WV / 11.9 mi.

135

440

30.7

$29,750

1.5

0.4

0.7

0.2

0.0

26704 / Augusta / WV / 24.1 mi.

124

1,782

7.0

$30,866

2.2

0.5

0.7

0.3

0.1

21523 / Bloomington / MD / 18.1 mi.

119

117

101.7

$42,750

0.0

26750 / Piedmont / WV / 13 mi.

118

451

26.2

$21,923

23.8

1.9

20.2

0.1

0.0

25434 / Paw Paw / WV / 20.4 mi.

117

783

14.9

$32,241

5.0

1.6

2.7

0.1

15535 / Clearville / PA / 21.1 mi.

107

841

12.7

$32,803

1.7

0.6

0.3

0.2

0.3

26717 / Elk Garden / WV / 25.8 mi.

106

441

24.0

$26,875

1.6

0.7

0.4

0.2

0.0

21766 / Little Orleans / MD / 19.5 mi.

268

32.5

$31,296

0.7

0.0

0.4

0.2

0.0

26739 / Mount Storm / WV / 35.8 mi.

338

25.7

$29,844

2.3

0.1

0.2

0.9

0.1

21528 / Eckhart Mines / MD / 5.6 mi.

138.3

$27,188

1.7

0.6

1.1

0.0

15552 / Myersdale / PA / 16 mi.

2,371

3.4

$28,242

1.3

0.5

0.2

0.1

21538 / Shallmar / MD / 25.1 mi.

326

23.6

$26,300

0.8

0.2

0.1

0.0

26845 / Old Fields / WV / 32.7 mi.

301

24.3

$28,636

2.4

0.5

0.8

0.0

0.1

26722 / Green Spring / WV / 12.3 mi.

244

25.4

$26,250

1.2

0.5

0.2

0.0

0.3

21742 / Northern / MD / 53.8 mi.

10,130

0.5

$48,923

8.3

1.4

3.8

0.2

1.8

21529 / Ellerslie / MD / 5.4 mi.

235

17.0

$38,750

0.5

0.0

0.2

0.0

0.2

26707 / Wilson / WV / 45.5 mi.

160

20.6

$19,896

4.5

0.8

1.4

0.0

26852 / Purgitsville / WV / 24.8 mi.

317

9.8

$27,143

1.6

0.1

0.7

0.0

0.4

26761 / Shanks / WV / 24.3 mi.

302

9.3

$28,971

1.9

0.6

0.3

0.7

0.0

26818 / Fisher / WV / 39.5 mi.

234

11.1

$39,118

3.3

0.6

2.5

0.0

17211 / Mann / PA / 21 mi.

145

16.6

$30,000

0.8

0.0

0.6

0.0

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