Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Sun, Baltimore
Baltimore, Maryland
Owner: Tribune Co. (Ill.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.9
2004	16.0
2003	15.8
2002	14.4
2001	16.4
2000	17.8
1999	17.2
1998	16.8
1997	16.7
1996	18.0
1995	16.0
1994	14.3
1993	14.3
1992	14.2
1991	19.6
1990	18.6
The latest year at peak is	1991
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Sun, Baltimore
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.9	33.9	47
2004	16.0	33.9	47
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Tribune Co. (Ill.),
has a companywide, circulation-weighted Diversity Index of 55.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Sun, Baltimore
This newspaper's Newsroom Diversity Index is 47.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 21 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Detroit Free Press, Michigan, with a 29.2 percent non-white staff in a community that is 28.1 percent non-white. Its index is 104.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 267,993 ranks 32 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Sun, Baltimore
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.9	45,915
Black	27.6	653,731
Asian and Pacific Islander	2.7	64,391
Native-American	0.3	5,945
Other non-white	0.2	3,605
Multi-racial	1.3	30,692
Non-white	33.9	804,279
White	66.1	1,566,097
Total		2,370,376
	Home county:  Baltimore
Race/ethnicity	% of population	Number of residents
Hispanic	1.8	13,774
Black	20.0	150,456
Asian and Pacific Islander	3.2	24,040
Native-American	0.2	1,769
Other non-white	0.1	1,016
Multi-racial	1.2	9,347
Non-white	26.6	200,402
White	73.4	553,890
Total		754,292
The home county of this newspaper is Baltimore.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Sun, Baltimore
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
21202 / Baltimore / MD / 1.6 mi.	14,953	7,779	192.2	$20,636	80.1	1.2	75.6	0.2	2.3
21234 / Parkville / MD / 6.9 mi.	8,868	29,231	30.3	$44,554	23.2	1.5	16.9	0.2	3.5
21093 / Lutherville Timonium / MD / 8.6 mi.	7,841	14,362	54.6	$65,311	11.4	1.4	2.4	0.1	6.5
21228 / Catonsville / MD / 7.7 mi.	7,247	18,774	38.6	$54,890	26.1	1.9	17.5	0.2	5.0
21208 / Pikesville / MD / 7.3 mi.	6,056	13,506	44.8	$56,671	36.4	1.4	31.8	0.2	1.9
21222 / Dundalk / MD / 7.4 mi.	5,764	21,941	26.3	$39,866	12.1	1.4	8.3	0.6	0.8
21842 / Ocean City / MD / 104.9 mi.	5,210	5,015	103.9	$37,548	5.5	1.3	2.3	0.2	0.7
21042 / Ellicott City / MD / 15.5 mi.	5,005	11,946	41.9	$93,357	18.5	1.6	4.4	0.1	11.0
21224 / Baltimore / MD / 4.6 mi.	4,969	19,997	24.8	$30,489	30.5	4.6	21.0	1.1	1.3
21117 / Owings Mills / MD / 11.3 mi.	4,928	16,922	29.1	$60,005	33.1	3.0	24.7	0.2	3.7
21215 / Baltimore / MD / 4 mi.	4,753	25,297	18.8	$28,687	83.9	1.2	80.6	0.2	0.4
21236 / Nottingham / MD / 8.2 mi.	4,660	15,264	30.5	$53,534	13.7	1.7	5.9	0.2	4.7
21122 / Pasadena / MD / 14.8 mi.	4,549	20,318	22.4	$61,452	8.7	1.2	4.9	0.3	1.1
21204 / Towson / MD / 5.8 mi.	4,225	7,109	59.4	$56,058	13.0	1.9	7.1	0.1	2.9
21014 / Bel Air / MD / 20.6 mi.	4,202	12,216	34.4	$61,472	6.9	1.2	2.9	0.1	1.8
21209 / Baltimore / MD / 4.5 mi.	4,103	10,598	38.7	$51,531	17.9	1.6	10.5	0.1	4.3
21212 / Baltimore / MD / 3.3 mi.	4,056	13,589	29.8	$48,027	44.7	1.7	39.1	0.1	2.3
21061 / Glen Burnie / MD / 10.8 mi.	3,796	19,827	19.1	$45,646	25.1	3.1	15.4	0.3	4.2
21230 / Baltimore / MD / 3.6 mi.	3,509	13,932	25.2	$36,606	32.7	1.5	28.1	0.3	1.7
21030 / Cockeysville / MD / 11.9 mi.	3,462	10,498	33.0	$51,206	20.9	2.9	6.9	0.2	9.4
21286 / Towson / MD / 6.9 mi.	3,461	8,327	41.6	$53,713	12.7	1.6	5.3	0.1	4.4
21206 / Baltimore / MD / 4.4 mi.	3,417	19,872	17.2	$36,360	57.4	1.3	53.5	0.2	0.9
21227 / Halethorpe / MD / 9 mi.	3,397	13,068	26.0	$43,560	18.5	2.3	11.8	0.3	2.7
21207 / Gwynn Oak / MD / 5.6 mi.	3,395	18,368	18.5	$41,375	83.9	1.5	79.6	0.3	1.0
21221 / Essex / MD / 9.6 mi.	3,387	17,297	19.6	$35,688	25.0