Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Times, Salisbury | ||||||||||
Salisbury, Maryland | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 12.0 | |||||||||
2004 | 8.0 | |||||||||
2003 | 7.1 | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 8.0 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | 13.0 | |||||||||
1995 | 6.3 | |||||||||
1994 | 6.1 | |||||||||
1993 | 5.9 | |||||||||
1992 | 3.1 | |||||||||
1991 | Did not report | |||||||||
1990 | 6.1 | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Times, Salisbury | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 12.0 | 28.2 | 43 | |||||||
2004 | 8.0 | 28.2 | 28 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Times, Salisbury | ||||||||||
This newspaper's Newsroom Diversity Index is 43. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 76 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 26,516 ranks 386 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Times, Salisbury | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 3,764 | ||||||||
Black | 23.5 | 40,329 | ||||||||
Asian and Pacific Islander | 1.2 | 2,014 | ||||||||
Native-American | 0.2 | 367 | ||||||||
Other non-white | 0.1 | 168 | ||||||||
Multi-racial | 1.0 | 1,747 | ||||||||
Non-white | 28.2 | 48,389 | ||||||||
White | 71.9 | 123,520 | ||||||||
Total | 171,909 | |||||||||
Home county: Wicomico | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 1,842 | ||||||||
Black | 23.1 | 19,583 | ||||||||
Asian and Pacific Islander | 1.7 | 1,472 | ||||||||
Native-American | 0.2 | 161 | ||||||||
Other non-white | 0.1 | 89 | ||||||||
Multi-racial | 1.1 | 945 | ||||||||
Non-white | 28.5 | 24,092 | ||||||||
White | 71.5 | 60,552 | ||||||||
Total | 84,644 | |||||||||
The home county of this newspaper is Wicomico. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Times, Salisbury | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
21801 / Salisbury / MD / 0 mi. | 5,705 | 9,698 | 58.8 | $38,398 | 40.7 | 2.7 | 35.2 | 0.2 | 1.5 | |
21804 / Salisbury / MD / 1.6 mi. | 4,377 | 12,461 | 35.1 | $38,319 | 25.0 | 2.3 | 18.5 | 0.2 | 2.6 | |
21811 / Berlin / MD / 20.7 mi. | 2,402 | 8,183 | 29.4 | $43,795 | 16.3 | 1.6 | 12.8 | 0.2 | 0.7 | |
21842 / Ocean City / MD / 28.9 mi. | 1,304 | 5,015 | 26.0 | $37,548 | 5.5 | 1.3 | 2.3 | 0.2 | 0.7 | |
21853 / Princess Anne / MD / 12.3 mi. | 1,057 | 3,136 | 33.7 | $28,365 | 61.4 | 1.0 | 58.7 | 0.3 | 0.5 | |
21851 / Pocomoke City / MD / 20.8 mi. | 919 | 2,876 | 32.0 | $31,600 | 40.1 | 1.0 | 37.1 | 0.3 | 0.5 | |
21875 / Delmar / MD / 6.6 mi. | 864 | 1,980 | 43.6 | $42,800 | 19.9 | 2.9 | 14.1 | 0.2 | 1.3 | |
21863 / Snow Hill / MD / 14 mi. | 863 | 1,896 | 45.5 | $40,368 | 33.9 | 0.7 | 32.1 | 0.1 | 0.3 | |
21817 / Crisfield / MD / 28.3 mi. | 695 | 2,329 | 29.8 | $26,108 | 26.4 | 1.4 | 22.1 | 0.4 | 0.8 | |
19973 / Seaford / DE / 20 mi. | 676 | 8,107 | 8.3 | $36,042 | 29.2 | 3.5 | 22.6 | 0.3 | 1.2 | |
21830 / Hebron / MD / 7.9 mi. | 557 | 1,137 | 49.0 | $45,869 | 16.7 | 0.8 | 14.4 | 0.2 | 0.3 | |
21826 / Fruitland / MD / 3 mi. | 550 | 1,443 | 38.1 | $34,120 | 35.9 | 1.9 | 31.2 | 0.3 | 1.1 | |
21849 / Parsonsburg / MD / 7.9 mi. | 506 | 1,156 | 43.8 | $42,440 | 7.3 | 0.7 | 5.0 | 0.2 | 0.5 | |
19956 / Laurel / DE / 14 mi. | 470 | 5,124 | 9.2 | $38,680 | 19.6 | 1.6 | 15.6 | 0.1 | 0.9 | |
19975 / Selbyville / DE / 23.4 mi. | 436 | 2,764 | 15.8 | $38,082 | 21.6 | 9.9 | 10.1 | 0.1 | 0.8 | |
19940 / Delmar / DE / 9.2 mi. | 426 | 1,862 | 22.9 | $38,500 | 17.1 | 1.4 | 13.1 | 0.4 | 0.8 | |
21850 / Pittsville / MD / 10.4 mi. | 398 | 1,048 | 38.0 | $36,947 | 8.3 | 1.0 | 4.5 | 0.2 | 2.1 | |
21837 / Mardela Springs / MD / 11.7 mi. | 393 | 955 | 41.2 | $37,813 | 27.9 | 1.7 | 24.8 | 0.2 | 0.6 | |
21874 / Willards / MD / 13.4 mi. | 385 | 833 | 46.2 | $39,453 | 6.8 | 1.5 | 3.3 | 0.0 | 1.6 | |
21822 / Eden / MD / 7.2 mi. | 325 | 737 | 44.1 | $36,821 | 30.9 | 1.0 | 27.0 | 0.8 | 0.5 | |
21871 / Westover / MD / 19.1 mi. | 315 | 805 | 39.1 | $31,068 | 33.8 | 1.1 | 31.1 | 0.1 | 0.6 | |
21613 / Cambridge / MD / 28.3 mi. | 282 | 6,994 | 4.0 | $31,192 | 38.4 | 1.3 | 35.5 | 0.2 | 0.7 | |
21813 / Bishopville / MD / 22.8 mi. | 268 | 894 | 30.0 | $51,394 | 12.6 | 0.9 | 10.4 | 0.1 | 0.7 | |
23301 / Accomac / VA / 44.2 mi. | 263 | 695 | 37.8 | $32,372 | 59.3 | 12.2 | 45.1 | 0.2 | 1.2 | |
21821 / Deal Island / MD / 23.6 mi. | 176 | 485 | 36.3 | $34,531 | 15.9 | 0.8 | 13.7 | 0.4 | 0.1 | |
21838 / Marion Station / MD / 24.2 mi. | 176 | 753 | 23.4 | $41,827 | 33.3 | 4.8 | 26.4 | 0.4 | 0.1 | |
23336 / Chincoteague Island / VA / 32.2 mi. | 175 | 2,068 | 8.5 | $28,514 | 3.4 | 0.5 | 1.0 | 0.3 | 0.3 | |
21856 / Quantico / MD / 10.8 mi. | 138 | 447 | 30.9 | $37,560 | 37.8 | 0.6 | 35.5 | 0.0 | 0.3 | |
21861 / Sharptown / MD / 14.6 mi. | 125 | 258 | 48.4 | $40,200 | 5.4 | 0.3 | 3.7 | 0.0 | 0.2 | |
21632 / Federalsburg / MD / 28.6 mi. | 118 | 2,445 | 4.8 | $32,072 | 26.1 | 1.3 | 22.5 | 0.3 | 0.6 | |
21841 / Newark / MD / 17.5 mi. | 118 | 320 | 36.9 | $39,896 | 21.2 | 1.7 | 17.7 | 0.0 | 0.6 | |
21814 / Bivalve / MD / 16.6 mi. | 111 | 177 | 62.7 | $40,583 | 24.8 | 0.0 | 24.3 | 0.0 | 0.0 | |
21643 / Hurlock / MD / 25.1 mi. | 109 | 1,946 | 5.6 | $39,128 | 39.0 | 1.6 | 34.9 | 0.1 | 0.9 | |
19945 / Frankford / DE / 23.5 mi. | 95 | 2,250 | 4.2 | $36,000 | 24.8 | 4.6 | 17.8 | 0.2 | 1.1 | |
21872 / Whaleyville / MD / 17.2 mi. | 95 | 266 | 35.7 | $44,076 | 17.5 | 1.1 | 15.3 | 0.2 | 0.0 | |
23356 / Greenbackville / VA / 26.2 mi. | 80 | 299 | 26.8 | $34,773 | 6.9 | 0.5 | 4.6 | 0.3 | 0.3 | |
21840 / Nanticoke / MD / 17.1 mi. | 78 | 193 | 40.4 | $41,827 | 32.2 | 0.7 | 30.5 | 0.0 | 0.2 | |
21864 / Stockton / MD / 23.8 mi. | 73 | 243 | 30.0 | $32,375 | 30.5 | 0.0 | 29.7 | 0.3 | 0.2 | |
23417 / Onancock / VA / 44.9 mi. | 72 | 1,754 | 4.1 | $36,389 | 27.5 | 1.6 | 24.5 | 0.2 | 0.2 | |
23418 / Onley / VA / 47.4 mi. | 72 | 321 | 22.4 | $38,333 | 35.9 | 3.0 | 31.4 | 0.1 | 0.5 | |
19966 / Millsboro / DE / 22.1 mi. | 71 | 7,629 | 0.9 | $34,756 | 19.9 | 2.8 | 13.1 | 1.9 | 0.8 | |
23421 / Parksley / VA / 39.6 mi. | 71 | 1,606 | 4.4 | $30,423 | 50.6 | 10.3 | 39.1 | 0.3 | 0.2 | |
21829 / Girdletree / MD / 21.2 mi. | 67 | 171 | 39.2 | $26,250 | 20.3 | 0.2 | 17.7 | 0.0 | 0.9 | |
21631 / East New Market / MD / 25 mi. | 62 | 893 | 6.9 | $45,792 | 11.8 | 0.9 | 9.9 | 0.2 | 0.6 | |
23415 / New Church / VA / 27.3 mi. | 62 | 824 | 7.5 | $25,742 | 48.7 | 1.8 | 44.2 | 0.3 | 0.5 | |
21869 / Vienna / MD / 17.4 mi. | 60 | 439 | 13.7 | $32,391 | 32.2 | 0.4 | 29.1 | 1.0 | 0.8 | |
21865 / Tyaskin / MD / 14.5 mi. | 57 | 112 | 50.9 | $26,429 | 12.9 | 0.0 | 12.5 | 0.0 | 0.4 | |
21659 / Rhodesdale / MD / 20 mi. | 47 | 627 | 7.5 | $36,094 | 14.4 | 0.8 | 12.4 | 0.0 | 0.5 | |
23442 / Temperanceville / VA / 31.6 mi. | 45 | 482 | 9.3 | $33,264 | 52.5 | 1.3 | 49.5 | 0.3 | 0.2 | |
23416 / Oak Hall / VA / 27.5 mi. | 36 | 115 | 31.3 | $16,250 | 49.8 | 5.0 | 44.8 | 0.0 | 0.0 | |
21810 / Allen / MD / 6.6 mi. | 35 | 15 | 233.3 | $106,017 | 15.8 | 0.0 | 15.8 | 0.0 | 0.0 | |
19939 / Dagsboro / DE / 24.6 mi. | 34 | 1,889 | 1.8 | $42,220 | 12.0 | 2.1 | 8.6 | 0.1 | 0.5 | |
21867 / Upper Fairmount / MD / 20.1 mi. | 34 | 51 | 66.7 | $17,344 | 46.6 | 0.9 | 44.1 | 0.0 | 0.0 | |
23308 / Bloxom / VA / 36.5 mi. | 30 | 956 | 3.1 | $24,956 | 47.7 | 15.9 | 30.7 | 0.1 | 0.2 | |
23337 / Wallops Island / VA / 34.6 mi. | 27 | 181 | 14.9 | $34,375 | 18.4 | 1.2 | 15.0 | 0.5 | 1.6 | |
File | md_the_daily_times__salisbury | |||||||||
Time | 5/21/05 8:35 AM | |||||||||
Page | 386 | |||||||||
Member | 119100 |