Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Times, Salisbury
Salisbury, Maryland
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 12.0
2004 8.0
2003 7.1
2002 Did not report
2001 Did not report
2000 8.0
1999 Did not report
1998 Did not report
1997 Did not report
1996 13.0
1995 6.3
1994 6.1
1993 5.9
1992 3.1
1991 Did not report
1990 6.1
The latest year at peak is 1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Times, Salisbury
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 12.0 28.2 43
2004 8.0 28.2 28
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Times, Salisbury
This newspaper's Newsroom Diversity Index is 43. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 76 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 26,516 ranks 386 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Times, Salisbury
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.2 3,764
Black 23.5 40,329
Asian and Pacific Islander 1.2 2,014
Native-American 0.2 367
Other non-white 0.1 168
Multi-racial 1.0 1,747
  Non-white 28.2 48,389
White 71.9 123,520
Total 171,909
Home county:  Wicomico
Race/ethnicity % of population Number of residents
Hispanic 2.2 1,842
Black 23.1 19,583
Asian and Pacific Islander 1.7 1,472
Native-American 0.2 161
Other non-white 0.1 89
Multi-racial 1.1 945
  Non-white 28.5 24,092
White 71.5 60,552
Total 84,644
The home county of this newspaper is Wicomico.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Daily Times, Salisbury
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
21801 / Salisbury / MD / 0 mi. 5,705 9,698 58.8 $38,398 40.7 2.7 35.2 0.2 1.5
21804 / Salisbury / MD / 1.6 mi. 4,377 12,461 35.1 $38,319 25.0 2.3 18.5 0.2 2.6
21811 / Berlin / MD / 20.7 mi. 2,402 8,183 29.4 $43,795 16.3 1.6 12.8 0.2 0.7
21842 / Ocean City / MD / 28.9 mi. 1,304 5,015 26.0 $37,548 5.5 1.3 2.3 0.2 0.7
21853 / Princess Anne / MD / 12.3 mi. 1,057 3,136 33.7 $28,365 61.4 1.0 58.7 0.3 0.5
21851 / Pocomoke City / MD / 20.8 mi. 919 2,876 32.0 $31,600 40.1 1.0 37.1 0.3 0.5
21875 / Delmar / MD / 6.6 mi. 864 1,980 43.6 $42,800 19.9 2.9 14.1 0.2 1.3
21863 / Snow Hill / MD / 14 mi. 863 1,896 45.5 $40,368 33.9 0.7 32.1 0.1 0.3
21817 / Crisfield / MD / 28.3 mi. 695 2,329 29.8 $26,108 26.4 1.4 22.1 0.4 0.8
19973 / Seaford / DE / 20 mi. 676 8,107 8.3 $36,042 29.2 3.5 22.6 0.3 1.2
21830 / Hebron / MD / 7.9 mi. 557 1,137 49.0 $45,869 16.7 0.8 14.4 0.2 0.3
21826 / Fruitland / MD / 3 mi. 550 1,443 38.1 $34,120 35.9 1.9 31.2 0.3 1.1
21849 / Parsonsburg / MD / 7.9 mi. 506 1,156 43.8 $42,440 7.3 0.7 5.0 0.2 0.5
19956 / Laurel / DE / 14 mi. 470 5,124 9.2 $38,680 19.6 1.6 15.6 0.1 0.9
19975 / Selbyville / DE / 23.4 mi. 436 2,764 15.8 $38,082 21.6 9.9 10.1 0.1 0.8
19940 / Delmar / DE / 9.2 mi. 426 1,862 22.9 $38,500 17.1 1.4 13.1 0.4 0.8
21850 / Pittsville / MD / 10.4 mi. 398 1,048 38.0 $36,947 8.3 1.0 4.5 0.2 2.1
21837 / Mardela Springs / MD / 11.7 mi. 393 955 41.2 $37,813 27.9 1.7 24.8 0.2 0.6
21874 / Willards / MD / 13.4 mi. 385 833 46.2 $39,453 6.8 1.5 3.3 0.0 1.6
21822 / Eden / MD / 7.2 mi. 325 737 44.1 $36,821 30.9 1.0 27.0 0.8 0.5
21871 / Westover / MD / 19.1 mi. 315 805 39.1 $31,068 33.8 1.1 31.1 0.1 0.6
21613 / Cambridge / MD / 28.3 mi. 282 6,994 4.0 $31,192 38.4 1.3 35.5 0.2 0.7
21813 / Bishopville / MD / 22.8 mi. 268 894 30.0 $51,394 12.6 0.9 10.4 0.1 0.7
23301 / Accomac / VA / 44.2 mi. 263 695 37.8 $32,372 59.3 12.2 45.1 0.2 1.2
21821 / Deal Island / MD / 23.6 mi. 176 485 36.3 $34,531 15.9 0.8 13.7 0.4 0.1
21838 / Marion Station / MD / 24.2 mi. 176 753 23.4 $41,827 33.3 4.8 26.4 0.4 0.1
23336 / Chincoteague Island / VA / 32.2 mi. 175 2,068 8.5 $28,514 3.4 0.5 1.0 0.3 0.3
21856 / Quantico / MD / 10.8 mi. 138 447 30.9 $37,560 37.8 0.6 35.5 0.0 0.3
21861 / Sharptown / MD / 14.6 mi. 125 258 48.4 $40,200 5.4 0.3 3.7 0.0 0.2
21632 / Federalsburg / MD / 28.6 mi. 118 2,445 4.8 $32,072 26.1 1.3 22.5 0.3 0.6
21841 / Newark / MD / 17.5 mi. 118 320 36.9 $39,896 21.2 1.7 17.7 0.0 0.6
21814 / Bivalve / MD / 16.6 mi. 111 177 62.7 $40,583 24.8 0.0 24.3 0.0 0.0
21643 / Hurlock / MD / 25.1 mi. 109 1,946 5.6 $39,128 39.0 1.6 34.9 0.1 0.9
19945 / Frankford / DE / 23.5 mi. 95 2,250 4.2 $36,000 24.8 4.6 17.8 0.2 1.1
21872 / Whaleyville / MD / 17.2 mi. 95 266 35.7 $44,076 17.5 1.1 15.3 0.2 0.0
23356 / Greenbackville / VA / 26.2 mi. 80 299 26.8 $34,773 6.9 0.5 4.6 0.3 0.3
21840 / Nanticoke / MD / 17.1 mi. 78 193 40.4 $41,827 32.2 0.7 30.5 0.0 0.2
21864 / Stockton / MD / 23.8 mi. 73 243 30.0 $32,375 30.5 0.0 29.7 0.3 0.2
23417 / Onancock / VA / 44.9 mi. 72 1,754 4.1 $36,389 27.5 1.6 24.5 0.2 0.2
23418 / Onley / VA / 47.4 mi. 72 321 22.4 $38,333 35.9 3.0 31.4 0.1 0.5
19966 / Millsboro / DE / 22.1 mi. 71 7,629 0.9 $34,756 19.9 2.8 13.1 1.9 0.8
23421 / Parksley / VA / 39.6 mi. 71 1,606 4.4 $30,423 50.6 10.3 39.1 0.3 0.2
21829 / Girdletree / MD / 21.2 mi. 67 171 39.2 $26,250 20.3 0.2 17.7 0.0 0.9
21631 / East New Market / MD / 25 mi. 62 893 6.9 $45,792 11.8 0.9 9.9 0.2 0.6
23415 / New Church / VA / 27.3 mi. 62 824 7.5 $25,742 48.7 1.8 44.2 0.3 0.5
21869 / Vienna / MD / 17.4 mi. 60 439 13.7 $32,391 32.2 0.4 29.1 1.0 0.8
21865 / Tyaskin / MD / 14.5 mi. 57 112 50.9 $26,429 12.9 0.0 12.5 0.0 0.4
21659 / Rhodesdale / MD / 20 mi. 47 627 7.5 $36,094 14.4 0.8 12.4 0.0 0.5
23442 / Temperanceville / VA / 31.6 mi. 45 482 9.3 $33,264 52.5 1.3 49.5 0.3 0.2
23416 / Oak Hall / VA / 27.5 mi. 36 115 31.3 $16,250 49.8 5.0 44.8 0.0 0.0
21810 / Allen / MD / 6.6 mi. 35 15 233.3 $106,017 15.8 0.0 15.8 0.0 0.0
19939 / Dagsboro / DE / 24.6 mi. 34 1,889 1.8 $42,220 12.0 2.1 8.6 0.1 0.5
21867 / Upper Fairmount / MD / 20.1 mi. 34 51 66.7 $17,344 46.6 0.9 44.1 0.0 0.0
23308 / Bloxom / VA / 36.5 mi. 30 956 3.1 $24,956 47.7 15.9 30.7 0.1 0.2
23337 / Wallops Island / VA / 34.6 mi. 27 181 14.9 $34,375 18.4 1.2 15.0 0.5 1.6
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