Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Sun, Lowell | ||||||||||
Lowell, Massachusetts | ||||||||||
Owner: MediaNews Group (Colo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.5 | |||||||||
2004 | Did not report | |||||||||
2003 | 2.3 | |||||||||
2002 | 2.2 | |||||||||
2001 | 2.1 | |||||||||
2000 | 2.2 | |||||||||
1999 | 2.3 | |||||||||
1998 | 2.1 | |||||||||
1997 | 1.9 | |||||||||
1996 | 5.5 | |||||||||
1995 | 6.1 | |||||||||
1994 | Did not report | |||||||||
1993 | 2.2 | |||||||||
1992 | 4.2 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1995 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Sun, Lowell | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.5 | 15.6 | 22 | |||||||
2004 | N/A | 15.6 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Sun, Lowell | ||||||||||
This newspaper's Newsroom Diversity Index is 22. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 113 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 48,584 ranks 215 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Sun, Lowell | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.3 | 18,683 | ||||||||
Black | 1.8 | 6,144 | ||||||||
Asian and Pacific Islander | 6.7 | 23,722 | ||||||||
Native-American | 0.1 | 447 | ||||||||
Other non-white | 0.2 | 703 | ||||||||
Multi-racial | 1.5 | 5,201 | ||||||||
Non-white | 15.6 | 54,900 | ||||||||
White | 84.4 | 296,900 | ||||||||
Total | 351,800 | |||||||||
Home county: Middlesex | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.6 | 66,707 | ||||||||
Black | 3.2 | 46,598 | ||||||||
Asian and Pacific Islander | 6.3 | 91,757 | ||||||||
Native-American | 0.1 | 1,692 | ||||||||
Other non-white | 0.5 | 6,821 | ||||||||
Multi-racial | 1.9 | 27,050 | ||||||||
Non-white | 16.4 | 240,625 | ||||||||
White | 83.6 | 1,224,771 | ||||||||
Total | 1,465,396 | |||||||||
The home county of this newspaper is Middlesex. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Sun, Lowell | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
01826 / Dracut / MA / 3.6 mi. | 6,176 | 10,451 | 59.1 | $57,676 | 5.9 | 1.6 | 0.8 | 0.1 | 2.6 | |
01852 / Lowell / MA / 0 mi. | 5,944 | 12,976 | 45.8 | $38,576 | 32.2 | 15.1 | 3.0 | 0.2 | 9.8 | |
01851 / Lowell / MA / 2.1 mi. | 5,204 | 10,164 | 51.2 | $42,081 | 47.8 | 10.2 | 3.3 | 0.2 | 30.8 | |
01824 / Chelmsford / MA / 4.1 mi. | 4,364 | 9,356 | 46.6 | $73,882 | 7.6 | 1.3 | 0.7 | 0.1 | 4.7 | |
01876 / Tewksbury / MA / 3.7 mi. | 3,736 | 9,790 | 38.2 | $69,581 | 4.3 | 1.2 | 0.7 | 0.1 | 1.6 | |
01854 / Lowell / MA / 3.3 mi. | 3,720 | 9,067 | 41.0 | $35,371 | 37.4 | 16.1 | 3.8 | 0.2 | 14.6 | |
01821 / Billerica / MA / 6.1 mi. | 3,139 | 9,953 | 31.5 | $67,884 | 5.8 | 1.3 | 0.8 | 0.1 | 2.7 | |
01850 / Lowell / MA / 1.7 mi. | 2,606 | 5,680 | 45.9 | $40,418 | 29.3 | 15.5 | 4.2 | 0.1 | 6.6 | |
01886 / Westford / MA / 8 mi. | 2,214 | 6,808 | 32.5 | $98,272 | 7.2 | 1.1 | 0.3 | 0.1 | 4.8 | |
01879 / Tyngsboro / MA / 8 mi. | 1,999 | 3,728 | 53.6 | $69,714 | 5.3 | 1.1 | 0.5 | 0.2 | 2.5 | |
01863 / North Chelmsford / MA / 4.9 mi. | 1,365 | 3,461 | 39.4 | $60,456 | 7.5 | 1.1 | 0.8 | 0.1 | 4.4 | |
03076 / Pelham / NH / 7.2 mi. | 1,243 | 3,606 | 34.5 | $68,608 | 3.4 | 1.0 | 0.4 | 0.2 | 1.0 | |
01862 / North Billerica / MA / 4.6 mi. | 1,138 | 3,140 | 36.2 | $65,460 | 8.0 | 2.1 | 2.0 | 0.1 | 2.9 | |
01463 / Pepperell / MA / 15.9 mi. | 1,071 | 3,847 | 27.8 | $65,163 | 3.4 | 1.0 | 0.5 | 0.1 | 0.7 | |
01887 / Wilmington / MA / 8.2 mi. | 803 | 7,012 | 11.5 | $70,741 | 4.2 | 1.0 | 0.4 | 0.1 | 2.0 | |
01450 / Groton / MA / 13.6 mi. | 665 | 3,268 | 20.3 | $82,869 | 3.7 | 1.1 | 0.3 | 0.1 | 1.0 | |
01460 / Littleton / MA / 11.9 mi. | 633 | 2,958 | 21.4 | $71,384 | 4.1 | 1.0 | 0.3 | 0.1 | 1.7 | |
01432 / Ayer / MA / 14.8 mi. | 600 | 2,985 | 20.1 | $46,619 | 21.0 | 8.1 | 7.6 | 0.2 | 2.9 | |
03051 / Hudson / NH / 10.8 mi. | 461 | 8,037 | 5.7 | $64,169 | 4.6 | 1.6 | 0.8 | 0.1 | 1.2 | |
01827 / Dunstable / MA / 10.7 mi. | 404 | 921 | 43.9 | $86,891 | 2.9 | 0.5 | 0.1 | 0.0 | 1.5 | |
01469 / Townsend / MA / 20.3 mi. | 392 | 2,067 | 19.0 | $64,583 | 3.1 | 1.2 | 0.7 | 0.3 | 0.2 | |
01464 / Shirley / MA / 18.4 mi. | 229 | 2,067 | 11.1 | $53,344 | 17.6 | 6.9 | 6.5 | 0.4 | 2.2 | |
03060 / Nashua / NH / 10.6 mi. | 196 | 12,176 | 1.6 | $40,653 | 18.4 | 10.8 | 2.1 | 0.4 | 3.5 | |
01730 / Bedford / MA / 9.5 mi. | 138 | 4,621 | 3.0 | $87,962 | 10.1 | 1.8 | 1.6 | 0.2 | 5.4 | |
03062 / Nashua / NH / 11.9 mi. | 124 | 9,992 | 1.2 | $65,984 | 10.9 | 2.6 | 1.7 | 0.1 | 5.2 | |
01810 / Andover / MA / 6.7 mi. | 110 | 11,305 | 1.0 | $87,683 | 9.4 | 1.8 | 0.7 | 0.0 | 5.7 | |
01720 / Acton / MA / 12.5 mi. | 80 | 7,293 | 1.1 | $91,492 | 12.7 | 1.8 | 0.7 | 0.1 | 8.6 | |
01803 / Burlington / MA / 10.1 mi. | 76 | 8,289 | 0.9 | $75,240 | 14.2 | 1.3 | 1.3 | 0.1 | 10.7 | |
03087 / Windham / NH / 12.2 mi. | 45 | 3,568 | 1.3 | $94,794 | 3.9 | 1.0 | 0.3 | 0.1 | 1.7 | |
01844 / Methuen / MA / 8.9 mi. | 44 | 16,561 | 0.3 | $49,604 | 14.3 | 9.7 | 0.9 | 0.1 | 2.4 | |
03079 / Salem / NH / 11.6 mi. | 36 | 10,403 | 0.3 | $58,090 | 5.9 | 2.0 | 0.5 | 0.2 | 2.3 | |
03063 / Nashua / NH / 14.9 mi. | 34 | 6,721 | 0.5 | $57,332 | 11.3 | 3.5 | 1.7 | 0.2 | 4.5 | |
01741 / Carlisle / MA / 7.6 mi. | 33 | 1,618 | 2.0 | $129,811 | 7.5 | 1.2 | 0.2 | 0.0 | 4.9 | |
01840 / Lawrence / MA / 8.6 mi. | 19 | 2,054 | 0.9 | $12,307 | 78.9 | 73.7 | 2.0 | 0.1 | 1.5 | |
File | ma_the_sun__lowell | |||||||||
Time | 5/19/05 4:16 PM | |||||||||
Page | 215 | |||||||||
Member | 120250 |