Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Salem News | ||||||||||
Salem, Massachusetts | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 2.9 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 3.2 | |||||||||
2001 | 3.1 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2002 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Salem News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 2.9 | 7.5 | 39 | |||||||
2004 | 0.0 | 7.5 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Salem News | ||||||||||
This newspaper's Newsroom Diversity Index is 39. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 84 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 31,137 ranks 328 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Salem News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.8 | 8,038 | ||||||||
Black | 1.0 | 2,117 | ||||||||
Asian and Pacific Islander | 1.3 | 2,808 | ||||||||
Native-American | 0.1 | 214 | ||||||||
Other non-white | 0.2 | 415 | ||||||||
Multi-racial | 1.0 | 2,185 | ||||||||
Non-white | 7.5 | 15,777 | ||||||||
White | 92.5 | 194,750 | ||||||||
Total | 210,527 | |||||||||
Home county: Essex | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 11.0 | 79,871 | ||||||||
Black | 2.0 | 14,399 | ||||||||
Asian and Pacific Islander | 2.3 | 16,892 | ||||||||
Native-American | 0.1 | 964 | ||||||||
Other non-white | 0.2 | 1,330 | ||||||||
Multi-racial | 1.2 | 8,623 | ||||||||
Non-white | 16.9 | 122,079 | ||||||||
White | 83.1 | 601,340 | ||||||||
Total | 723,419 | |||||||||
The home county of this newspaper is Essex. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Salem News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
01915 / Beverly / MA / 0 mi. | 7,248 | 15,750 | 46.0 | $53,984 | 5.2 | 1.8 | 1.0 | 0.2 | 1.3 | |
01960 / Peabody / MA / 6.1 mi. | 6,954 | 18,581 | 37.4 | $54,829 | 7.6 | 3.4 | 0.8 | 0.1 | 1.4 | |
01970 / Salem / MA / 4.6 mi. | 6,908 | 17,492 | 39.5 | $44,033 | 17.7 | 11.2 | 2.4 | 0.2 | 2.0 | |
01923 / Danvers / MA / 4.5 mi. | 4,994 | 9,555 | 52.3 | $58,779 | 2.8 | 0.8 | 0.3 | 0.1 | 1.1 | |
01945 / Marblehead / MA / 4.8 mi. | 1,129 | 8,541 | 13.2 | $73,968 | 3.1 | 0.9 | 0.4 | 0.1 | 1.0 | |
01938 / Ipswich / MA / 7.8 mi. | 955 | 5,290 | 18.1 | $57,284 | 3.1 | 1.0 | 0.3 | 0.1 | 0.8 | |
01949 / Middleton / MA / 8.2 mi. | 728 | 2,305 | 31.6 | $81,395 | 10.1 | 6.3 | 1.4 | 0.1 | 1.2 | |
01983 / Topsfield / MA / 6.2 mi. | 454 | 2,099 | 21.6 | $96,430 | 2.9 | 0.8 | 0.4 | 0.0 | 0.9 | |
01984 / Wenham / MA / 2.5 mi. | 394 | 1,285 | 30.7 | $90,524 | 2.7 | 0.6 | 0.4 | 0.0 | 1.4 | |
01907 / Swampscott / MA / 6.8 mi. | 345 | 5,719 | 6.0 | $71,089 | 3.4 | 1.3 | 0.7 | 0.1 | 0.7 | |
01904 / Lynn / MA / 7.5 mi. | 260 | 6,677 | 3.9 | $56,284 | 11.3 | 4.9 | 3.0 | 0.1 | 1.9 | |
01902 / Lynn / MA / 7.8 mi. | 238 | 18,418 | 1.3 | $31,751 | 46.2 | 23.4 | 11.8 | 0.2 | 6.9 | |
01944 / Manchester / MA / 4.8 mi. | 226 | 2,168 | 10.4 | $73,467 | 1.7 | 0.8 | 0.1 | 0.1 | 0.4 | |
01921 / Boxford / MA / 11 mi. | 195 | 2,568 | 7.6 | $113,212 | 3.2 | 0.9 | 0.3 | 0.1 | 1.2 | |
01930 / Gloucester / MA / 8.1 mi. | 118 | 12,592 | 0.9 | $47,722 | 3.8 | 1.5 | 0.5 | 0.1 | 0.7 | |
01969 / Rowley / MA / 10.7 mi. | 113 | 1,958 | 5.8 | $62,130 | 2.2 | 0.9 | 0.2 | 0.2 | 0.5 | |
02114 / Boston / MA / 17.7 mi. | 72 | 6,482 | 1.1 | $55,678 | 21.3 | 4.8 | 6.4 | 0.2 | 8.1 | |
01940 / Lynnfield / MA / 9.3 mi. | 65 | 4,186 | 1.6 | $80,626 | 3.8 | 0.7 | 0.4 | 0.0 | 1.9 | |
01905 / Lynn / MA / 9.1 mi. | 57 | 8,396 | 0.7 | $37,099 | 39.9 | 18.6 | 8.6 | 0.2 | 8.9 | |
01833 / Georgetown / MA / 12.4 mi. | 40 | 2,566 | 1.6 | $76,260 | 1.9 | 0.6 | 0.2 | 0.1 | 0.4 | |
01929 / Essex / MA / 5.9 mi. | 24 | 1,313 | 1.8 | $59,554 | 2.2 | 0.9 | 0.1 | 0.1 | 0.4 | |
File | ma_the_salem_news | |||||||||
Time | 5/19/05 6:29 PM | |||||||||
Page | 328 | |||||||||
Member | 120700 |