Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Eagle-Tribune, Lawrence
Lawrence, Massachusetts
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 5.1
2004 2.2
2003 4.2
2002 4.2
2001 7.7
2000 2.9
1999 4.3
1998 6.2
1997 5.3
1996 5.0
1995 7.8
1994 7.8
1993 6.7
1992 5.6
1991 6.7
1990 Did not report
The latest year at peak is 1995
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Eagle-Tribune, Lawrence
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 5.1 20.5 25
2004 2.2 20.5 11
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Eagle-Tribune, Lawrence
This newspaper's Newsroom Diversity Index is 25. This paper
Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 71 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 50,094 ranks 207 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Eagle-Tribune, Lawrence
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 15.9 54,792
Black 1.1 3,716
Asian and Pacific Islander 2.3 7,793
Native-American 0.2 525
Other non-white 0.1 485
Multi-racial 1.0 3,274
  Non-white 20.5 70,585
White 79.5 273,482
Total 344,067
Home county:  Essex
Race/ethnicity % of population Number of residents
Hispanic 11.0 79,871
Black 2.0 14,399
Asian and Pacific Islander 2.3 16,892
Native-American 0.1 964
Other non-white 0.2 1,330
Multi-racial 1.2 8,623
  Non-white 16.9 122,079
White 83.1 601,340
Total 723,419
The home county of this newspaper is Essex.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Eagle-Tribune, Lawrence
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
01844 / Methuen / MA / 6.8 mi. 9,568 16,561 57.8 $49,604 14.3 9.7 0.9 0.1 2.4
03079 / Salem / NH / 10.7 mi. 4,975 10,403 47.8 $58,090 5.9 2.0 0.5 0.2 2.3
01845 / North Andover / MA / 0 mi. 4,801 9,724 49.4 $72,728 7.5 2.0 0.7 0.0 4.0
01830 / Haverhill / MA / 8.8 mi. 4,186 9,397 44.5 $46,475 13.6 9.2 2.1 0.2 0.8
01810 / Andover / MA / 4.3 mi. 3,872 11,305 34.3 $87,683 9.4 1.8 0.7 0.0 5.7
01841 / Lawrence / MA / 4.8 mi. 3,579 14,021 25.5 $26,944 72.4 67.7 1.9 0.3 1.2
01843 / Lawrence / MA / 4 mi. 3,421 8,359 40.9 $34,851 50.9 41.9 2.2 0.2 5.3
01832 / Haverhill / MA / 8.6 mi. 3,223 8,407 38.3 $48,798 17.1 11.4 1.9 0.2 1.8
01835 / Haverhill / MA / 5.5 mi. 2,257 5,172 43.6 $55,505 8.4 3.9 1.5 0.1 1.7
03865 / Plaistow / NH / 11.7 mi. 1,338 2,871 46.6 $61,707 2.7 1.3 0.2 0.1 0.5
03087 / Windham / NH / 14.4 mi. 1,135 3,568 31.8 $94,794 3.9 1.0 0.3 0.1 1.7
03038 / Derry / NH / 18 mi. 1,102 12,390 8.9 $54,404 5.1 1.9 0.8 0.2 1.1
03811 / Atkinson / NH / 12.1 mi. 1,003 2,316 43.3 $69,729 2.8 0.7 0.3 0.1 1.2
03841 / Hampstead / NH / 15.2 mi. 704 2,255 31.2 $70,536 2.1 0.9 0.2 0.1 0.5
01834 / Groveland / MA / 6.6 mi. 687 2,058 33.4 $69,167 2.0 0.5 0.4 0.1 0.6
03076 / Pelham / NH / 12.8 mi. 622 3,606 17.2 $68,608 3.4 1.0 0.4 0.2 1.0
01840 / Lawrence / MA / 4.6 mi. 597 2,054 29.1 $12,307 78.9 73.7 2.0 0.1 1.5
03053 / Londonderry / NH / 21 mi. 435 7,560 5.8 $70,854 4.2 1.5 0.5 0.2 1.2
01860 / Merrimac / MA / 12.2 mi. 403 2,233 18.0 $58,692 2.2 0.9 0.3 0.1 0.3
03858 / Newton / NH / 13.8 mi. 359 1,518 23.6 $60,972 2.8 1.3 0.4 0.1 0.1
01833 / Georgetown / MA / 6.5 mi. 355 2,566 13.8 $76,260 1.9 0.6 0.2 0.1 0.4
03848 / Kingston / NH / 16.9 mi. 351 2,117 16.6 $61,522 2.4 0.8 0.2 0.1 0.4
03873 / Sandown / NH / 18.8 mi. 327 1,718 19.0 $67,209 1.8 0.6 0.2 0.1 0.2
03819 / Danville / NH / 17.4 mi. 325 1,381 23.5 $58,063 2.8 0.9 0.5 0.3 0.4
01864 / North Reading / MA / 6.2 mi. 317 4,810 6.6 $76,784 3.0 0.7 0.4 0.0 1.3
03826 / East Hampstead / NH / 15.2 mi. 302 812 37.2 $57,125 2.6 0.5 0.1 0.1 1.0
03874 / Seabrook / NH / 18.6 mi. 280 3,475 8.1 $42,951 3.1 0.9 0.3 0.2 0.5
01921 / Boxford / MA / 3.6 mi. 213 2,568 8.3 $113,212 3.2 0.9 0.3 0.1 1.2
01952 / Salisbury / MA / 16.8 mi. 199 3,082 6.5 $49,310 3.2 1.2 0.3 0.3 0.4
01826 / Dracut / MA / 10.9 mi. 161 10,451 1.5 $57,676 5.9 1.6 0.8 0.1 2.6
01913 / Amesbury / MA / 14.5 mi. 158 6,380 2.5 $51,906 3.4 1.0 0.6 0.2 0.6
03842 / Hampton / NH / 22.5 mi. 124 6,411 1.9 $54,419 3.0 0.9 0.4 0.2 0.9
01876 / Tewksbury / MA / 8.3 mi. 123 9,790 1.3 $69,581 4.3 1.2 0.7 0.1 1.6
01950 / Newburyport / MA / 13.5 mi. 91 8,043 1.1 $58,523 2.6 0.9 0.4 0.1 0.6
03036 / Chester / NH / 22.1 mi. 89 1,214 7.3 $68,571 2.6 0.8 0.3 0.4 0.3
01985 / West Newbury / MA / 10.3 mi. 79 1,392 5.7 $92,828 2.0 0.7 0.1 0.0 0.5
01850 / Lowell / MA / 11 mi. 63 5,680 1.1 $40,418 29.3 15.5 4.2 0.1 6.6
01949 / Middleton / MA / 5.8 mi. 50 2,305 2.2 $81,395 10.1 6.3 1.4 0.1 1.2
01887 / Wilmington / MA / 8.6 mi. 26 7,012 0.4 $70,741 4.2 1.0 0.4 0.1 2.0
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