Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Times, Shreveport | ||||||||||
Shreveport, Louisiana | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 31.1 | |||||||||
2004 | 31.7 | |||||||||
2003 | 27.1 | |||||||||
2002 | 26.2 | |||||||||
2001 | 27.0 | |||||||||
2000 | 29.9 | |||||||||
1999 | 28.8 | |||||||||
1998 | 25.4 | |||||||||
1997 | 25.4 | |||||||||
1996 | 26.6 | |||||||||
1995 | 29.3 | |||||||||
1994 | 23.4 | |||||||||
1993 | 17.8 | |||||||||
1992 | 14.1 | |||||||||
1991 | 15.7 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Times, Shreveport | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 31.1 | 41.3 | 75 | |||||||
2004 | 31.7 | 41.3 | 77 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Times, Shreveport | ||||||||||
This newspaper's Newsroom Diversity Index is 75. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 22 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 62,551 ranks 165 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Times, Shreveport | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.8 | 8,663 | ||||||||
Black | 37.2 | 178,711 | ||||||||
Asian and Pacific Islander | 0.7 | 3,317 | ||||||||
Native-American | 0.6 | 2,791 | ||||||||
Other non-white | 0.1 | 292 | ||||||||
Multi-racial | 0.9 | 4,393 | ||||||||
Non-white | 41.3 | 198,167 | ||||||||
White | 58.7 | 281,696 | ||||||||
Total | 479,863 | |||||||||
Home county: Caddo | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.5 | 3,750 | ||||||||
Black | 44.4 | 111,984 | ||||||||
Asian and Pacific Islander | 0.7 | 1,783 | ||||||||
Native-American | 0.4 | 904 | ||||||||
Other non-white | 0.1 | 169 | ||||||||
Multi-racial | 0.8 | 2,044 | ||||||||
Non-white | 47.8 | 120,634 | ||||||||
White | 52.2 | 131,527 | ||||||||
Total | 252,161 | |||||||||
The home county of this newspaper is Caddo. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Times, Shreveport | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
71111 / Bossier City / LA / 6 mi. | 5,388 | 11,955 | 45.1 | $35,432 | 30.7 | 3.2 | 23.8 | 0.5 | 1.7 | |
71105 / Shreveport / LA / 3.9 mi. | 5,031 | 9,464 | 53.2 | $42,653 | 12.3 | 2.0 | 7.1 | 0.3 | 2.0 | |
71106 / Shreveport / LA / 8.2 mi. | 4,973 | 12,020 | 41.4 | $35,426 | 49.8 | 0.9 | 47.0 | 0.3 | 0.9 | |
71118 / Shreveport / LA / 8.5 mi. | 4,532 | 9,608 | 47.2 | $40,273 | 20.4 | 2.0 | 15.9 | 0.4 | 1.2 | |
71112 / Bossier City / LA / 7.4 mi. | 4,136 | 10,406 | 39.7 | $40,352 | 26.0 | 4.0 | 18.1 | 0.4 | 1.9 | |
71107 / Shreveport / LA / 9.3 mi. | 3,219 | 10,598 | 30.4 | $30,723 | 54.9 | 1.3 | 52.2 | 0.4 | 0.2 | |
71109 / Shreveport / LA / 4.9 mi. | 2,642 | 9,366 | 28.2 | $21,815 | 90.7 | 0.8 | 88.9 | 0.2 | 0.2 | |
71101 / Shreveport / LA / 0 mi. | 2,506 | 3,987 | 62.9 | $14,401 | 77.4 | 2.3 | 73.2 | 0.3 | 0.4 | |
71104 / Shreveport / LA / 1.6 mi. | 2,352 | 6,768 | 34.8 | $30,345 | 32.8 | 2.7 | 27.0 | 0.6 | 1.2 | |
71115 / Shreveport / LA / 15.2 mi. | 2,256 | 5,194 | 43.4 | $39,904 | 19.6 | 2.3 | 14.3 | 0.3 | 1.9 | |
71037 / Haughton / LA / 13 mi. | 2,166 | 6,372 | 34.0 | $42,598 | 18.8 | 2.2 | 14.2 | 0.5 | 0.5 | |
71108 / Shreveport / LA / 5.1 mi. | 2,117 | 7,552 | 28.0 | $25,004 | 70.8 | 1.1 | 68.0 | 0.3 | 0.4 | |
71129 / Shreveport / LA / 14.2 mi. | 2,012 | 5,057 | 39.8 | $35,422 | 40.0 | 2.3 | 35.5 | 0.6 | 0.5 | |
71103 / Shreveport / LA / 1.8 mi. | 1,844 | 3,715 | 49.6 | $16,591 | 92.2 | 0.8 | 90.2 | 0.1 | 0.3 | |
71055 / Minden / LA / 29.1 mi. | 1,809 | 7,894 | 22.9 | $27,448 | 42.7 | 0.7 | 40.7 | 0.3 | 0.3 | |
71119 / Shreveport / LA / 11.6 mi. | 1,775 | 4,393 | 40.4 | $46,358 | 49.6 | 1.2 | 47.0 | 0.3 | 0.5 | |
71006 / Benton / LA / 17.6 mi. | 1,537 | 3,537 | 43.5 | $50,224 | 21.6 | 1.9 | 18.1 | 0.4 | 0.3 | |
71047 / Keithville / LA / 17.1 mi. | 1,182 | 3,789 | 31.2 | $40,808 | 20.8 | 1.9 | 16.8 | 1.1 | 0.3 | |
71457 / Natchitoches / LA / 60.8 mi. | 905 | 9,603 | 9.4 | $25,905 | 49.5 | 1.5 | 45.0 | 0.8 | 0.6 | |
71052 / Mansfield / LA / 34.9 mi. | 888 | 4,226 | 21.0 | $23,602 | 60.6 | 1.4 | 58.2 | 0.2 | 0.2 | |
71075 / Springhill / LA / 37.9 mi. | 858 | 2,659 | 32.3 | $27,708 | 25.4 | 0.9 | 23.4 | 0.2 | 0.3 | |
71019 / Coushatta / LA / 38.5 mi. | 745 | 3,202 | 23.3 | $23,444 | 41.0 | 1.0 | 39.2 | 0.2 | 0.1 | |
71449 / Many / LA / 64.7 mi. | 733 | 3,696 | 19.8 | $25,006 | 28.5 | 1.7 | 23.4 | 2.0 | 0.3 | |
71082 / Vivian / LA / 27.5 mi. | 638 | 2,146 | 29.7 | $26,740 | 28.8 | 0.8 | 26.5 | 0.5 | 0.3 | |
71040 / Homer / LA / 48.4 mi. | 615 | 3,203 | 19.2 | $25,686 | 56.1 | 0.7 | 54.6 | 0.1 | 0.1 | |
71078 / Stonewall / LA / 16.1 mi. | 562 | 1,607 | 35.0 | $39,963 | 12.9 | 1.9 | 8.7 | 1.0 | 0.3 | |
71270 / Ruston / LA / 61.9 mi. | 536 | 10,799 | 5.0 | $25,564 | 44.3 | 1.2 | 40.3 | 0.2 | 1.7 | |
71068 / Ringgold / LA / 29.3 mi. | 499 | 1,623 | 30.7 | $22,138 | 39.9 | 0.6 | 38.4 | 0.3 | 0.1 | |
71033 / Greenwood / LA / 15.2 mi. | 498 | 1,019 | 48.9 | $40,322 | 25.1 | 1.5 | 21.7 | 0.4 | 0.7 | |
71486 / Zwolle / LA / 60.9 mi. | 474 | 1,847 | 25.7 | $25,938 | 46.2 | 6.2 | 18.5 | 17.4 | 0.2 | |
71049 / Logansport / LA / 35.3 mi. | 426 | 1,404 | 30.3 | $24,646 | 31.7 | 1.1 | 29.9 | 0.2 | 0.1 | |
71023 / Doyline / LA / 20 mi. | 411 | 1,449 | 28.4 | $33,854 | 16.8 | 1.2 | 13.8 | 0.2 | 0.6 | |
71001 / Arcadia / LA / 48 mi. | 400 | 1,761 | 22.7 | $23,167 | 56.2 | 1.3 | 54.0 | 0.2 | 0.2 | |
71038 / Haynesville / LA / 50.3 mi. | 396 | 1,881 | 21.1 | $24,391 | 43.8 | 0.8 | 42.3 | 0.2 | 0.0 | |
71064 / Plain Dealing / LA / 28.9 mi. | 396 | 1,600 | 24.8 | $25,643 | 49.9 | 1.2 | 47.3 | 0.3 | 0.1 | |
71251 / Jonesboro / LA / 67.2 mi. | 352 | 3,259 | 10.8 | $28,049 | 34.8 | 0.4 | 33.4 | 0.3 | 0.3 | |
75633 / Carthage / TX / 42.3 mi. | 315 | 5,305 | 5.9 | $32,465 | 22.1 | 3.6 | 17.2 | 0.3 | 0.3 | |
71110 / Barksdale AFB / LA / 8.8 mi. | 294 | 718 | 40.9 | $41,745 | 35.0 | 7.6 | 22.0 | 0.1 | 2.2 | |
71419 / Converse / LA / 49.4 mi. | 286 | 851 | 33.6 | $30,688 | 15.4 | 2.2 | 7.4 | 4.4 | 0.0 | |
71039 / Heflin / LA / 26.9 mi. | 283 | 836 | 33.9 | $29,052 | 32.5 | 2.1 | 29.7 | 0.2 | 0.1 | |
71073 / Sibley / LA / 26.3 mi. | 276 | 860 | 32.1 | $28,611 | 38.8 | 1.0 | 36.1 | 0.4 | 0.0 | |
75692 / Waskom / TX / 24 mi. | 276 | 1,880 | 14.7 | $32,889 | 26.5 | 5.0 | 20.1 | 0.6 | 0.2 | |
75670 / Marshall / TX / 34.3 mi. | 267 | 6,151 | 4.3 | $24,582 | 58.7 | 10.6 | 46.9 | 0.2 | 0.3 | |
71061 / Oil City / LA / 22.7 mi. | 247 | 776 | 31.8 | $22,143 | 31.4 | 1.3 | 29.0 | 0.2 | 0.2 | |
71027 / Frierson / LA / 19.7 mi. | 244 | 638 | 38.2 | $30,893 | 50.9 | 1.1 | 48.2 | 0.5 | 0.0 | |
71003 / Athens / LA / 41.8 mi. | 231 | 407 | 56.8 | $26,607 | 30.5 | 0.9 | 28.5 | 0.7 | 0.1 | |
71070 / Saline / LA / 53.2 mi. | 228 | 663 | 34.4 | $28,476 | 27.6 | 0.8 | 26.0 | 0.4 | 0.0 | |
71071 / Sarepta / LA / 35 mi. | 211 | 1,219 | 17.3 | $28,750 | 15.2 | 1.8 | 12.4 | 0.4 | 0.0 | |
71009 / Blanchard / LA / 9.9 mi. | 191 | 168 | 113.7 | $30,938 | 7.1 | 0.7 | 3.9 | 1.7 | 0.2 | |
71060 / Mooringsport / LA / 16.8 mi. | 184 | 1,080 | 17.0 | $36,284 | 16.5 | 0.8 | 14.3 | 0.5 | 0.1 | |
71450 / Marthaville / LA / 53.2 mi. | 177 | 465 | 38.1 | $37,667 | 12.4 | 1.0 | 8.5 | 1.3 | 0.1 | |
75935 / Center / TX / 58 mi. | 171 | 5,061 | 3.4 | $29,544 | 35.6 | 13.5 | 20.9 | 0.2 | 0.4 | |
71411 / Campti / LA / 57.9 mi. | 160 | 1,206 | 13.3 | $21,477 | 37.5 | 1.3 | 35.4 | 0.4 | 0.0 | |
71072 / Shongaloo / LA / 41.3 mi. | 159 | 635 | 25.0 | $35,156 | 10.7 | 0.4 | 9.5 | 0.4 | 0.1 | |
71018 / Cotton Valley / LA / 28.6 mi. | 154 | 677 | 22.7 | $22,944 | 38.0 | 1.6 | 34.8 | 0.6 | 0.0 | |
71028 / Gibsland / LA / 39.1 mi. | 154 | 849 | 18.1 | $21,782 | 66.6 | 0.5 | 65.3 | 0.1 | 0.2 | |
71004 / Belcher / LA / 18.1 mi. | 140 | 256 | 54.7 | $30,917 | 55.8 | 2.3 | 52.5 | 0.6 | 0.0 | |
71046 / Keatchie / LA / 26.7 mi. | 136 | 427 | 31.9 | $33,015 | 28.9 | 2.5 | 24.6 | 0.4 | 0.2 | |
71222 / Bernice / LA / 68.8 mi. | 121 | 1,459 | 8.3 | $26,100 | 41.0 | 4.7 | 35.6 | 0.1 | 0.3 | |
71032 / Grand Cane / LA / 27 mi. | 119 | 667 | 17.8 | $29,138 | 36.9 | 2.5 | 33.6 | 0.5 | 0.0 | |
71826 / Bradley / AR / 42.3 mi. | 117 | 580 | 20.2 | $18,466 | 42.1 | 1.8 | 38.4 | 0.3 | 0.8 | |
71753 / Magnolia / AR / 57.2 mi. | 112 | 6,658 | 1.7 | $27,695 | 39.2 | 1.1 | 36.4 | 0.2 | 0.5 | |
71245 / Grambling / LA / 59.4 mi. | 97 | 1,133 | 8.6 | $20,261 | 98.6 | 1.2 | 96.2 | 0.1 | 0.1 | |
75975 / Timpson / TX / 58.2 mi. | 96 | 1,347 | 7.1 | $28,029 | 25.0 | 4.0 | 20.1 | 0.3 | 0.1 | |
71008 / Bienville / LA / 49.9 mi. | 79 | 360 | 21.9 | $20,568 | 50.2 | 0.1 | 49.2 | 0.2 | 0.1 | |
75973 / Shelbyville / TX / 56.9 mi. | 46 | 1,144 | 4.0 | $30,107 | 25.5 | 3.5 | 21.4 | 0.2 | 0.2 | |
71067 / Princeton / LA / 17.7 mi. | 43 | 691 | 6.2 | $30,333 | 29.4 | 1.7 | 26.2 | 0.3 | 0.3 | |
71065 / Pleasant Hill / LA / 50.6 mi. | 33 | 475 | 6.9 | $19,808 | 32.3 | 1.7 | 25.4 | 3.6 | 0.1 | |
File | la_the_times__shreveport | |||||||||
Time | 5/20/05 6:40 PM | |||||||||
Page | 165 | |||||||||
Member | 118400 |