The Times, Shreveport... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Times, Shreveport

Shreveport, Louisiana

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

31.1

2004

31.7

2003

27.1

2002

26.2

2001

27.0

2000

29.9

1999

28.8

1998

25.4

1997

25.4

1996

26.6

1995

29.3

1994

23.4

1993

17.8

1992

14.1

1991

15.7

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Times, Shreveport

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

31.1

41.3

2004

31.7

41.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Times, Shreveport

This newspaper's Newsroom Diversity Index is 75.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 22 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 62,551 ranks 165 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Times, Shreveport

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

8,663

Black

37.2

178,711

Asian and Pacific Islander

0.7

3,317

Native-American

0.6

2,791

Other non-white

0.1

292

Multi-racial

0.9

4,393

Non-white

41.3

198,167

White

58.7

281,696

Total

479,863

Home county: Caddo

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

3,750

Black

44.4

111,984

Asian and Pacific Islander

0.7

1,783

Native-American

0.4

904

Other non-white

0.1

169

Multi-racial

0.8

2,044

Non-white

47.8

120,634

White

52.2

131,527

Total

252,161

The home county of this newspaper is Caddo.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Times, Shreveport

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

71111 / Bossier City / LA / 6 mi.

5,388

11,955

45.1

$35,432

30.7

3.2

23.8

0.5

1.7

71105 / Shreveport / LA / 3.9 mi.

5,031

9,464

53.2

$42,653

12.3

2.0

7.1

0.3

2.0

71106 / Shreveport / LA / 8.2 mi.

4,973

12,020

41.4

$35,426

49.8

0.9

47.0

0.3

0.9

71118 / Shreveport / LA / 8.5 mi.

4,532

9,608

47.2

$40,273

20.4

2.0

15.9

0.4

1.2

71112 / Bossier City / LA / 7.4 mi.

4,136

10,406

39.7

$40,352

26.0

4.0

18.1

0.4

1.9

71107 / Shreveport / LA / 9.3 mi.

3,219

10,598

30.4

$30,723

54.9

1.3

52.2

0.4

0.2

71109 / Shreveport / LA / 4.9 mi.

2,642

9,366

28.2

$21,815

90.7

0.8

88.9

0.2

71101 / Shreveport / LA / 0 mi.

2,506

3,987

62.9

$14,401

77.4

2.3

73.2

0.3

0.4

71104 / Shreveport / LA / 1.6 mi.

2,352

6,768

34.8

$30,345

32.8

2.7

27.0

0.6

1.2

71115 / Shreveport / LA / 15.2 mi.

2,256

5,194

43.4

$39,904

19.6

2.3

14.3

0.3

1.9

71037 / Haughton / LA / 13 mi.

2,166

6,372

34.0

$42,598

18.8

2.2

14.2

0.5

71108 / Shreveport / LA / 5.1 mi.

2,117

7,552

28.0

$25,004

70.8

1.1

68.0

0.3

0.4

71129 / Shreveport / LA / 14.2 mi.

2,012

5,057

39.8

$35,422

40.0

2.3

35.5

0.6

0.5

71103 / Shreveport / LA / 1.8 mi.

1,844

3,715

49.6

$16,591

92.2

0.8

90.2

0.1

0.3

71055 / Minden / LA / 29.1 mi.

1,809

7,894

22.9

$27,448

42.7

0.7

40.7

0.3

71119 / Shreveport / LA / 11.6 mi.

1,775

4,393

40.4

$46,358

49.6

1.2

47.0

0.3

0.5

71006 / Benton / LA / 17.6 mi.

1,537

3,537

43.5

$50,224

21.6

1.9

18.1

0.4

0.3

71047 / Keithville / LA / 17.1 mi.

1,182

3,789

31.2

$40,808

20.8

1.9

16.8

1.1

0.3

71457 / Natchitoches / LA / 60.8 mi.

905

9,603

9.4

$25,905

49.5

1.5

45.0

0.8

0.6

71052 / Mansfield / LA / 34.9 mi.

888

4,226

21.0

$23,602

60.6

1.4

58.2

0.2

71075 / Springhill / LA / 37.9 mi.

858

2,659

32.3

$27,708

25.4

0.9

23.4

0.2

0.3

71019 / Coushatta / LA / 38.5 mi.

745

3,202

23.3

$23,444

41.0

1.0

39.2

0.2

0.1

71449 / Many / LA / 64.7 mi.

733

3,696

19.8

$25,006

28.5

1.7

23.4

2.0

0.3

71082 / Vivian / LA / 27.5 mi.

638

2,146

29.7

$26,740

28.8

0.8

26.5

0.5

0.3

71040 / Homer / LA / 48.4 mi.

615

3,203

19.2

$25,686

56.1

0.7

54.6

0.1