Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Times, Shreveport
Shreveport, Louisiana
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 31.1
2004 31.7
2003 27.1
2002 26.2
2001 27.0
2000 29.9
1999 28.8
1998 25.4
1997 25.4
1996 26.6
1995 29.3
1994 23.4
1993 17.8
1992 14.1
1991 15.7
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Times, Shreveport
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 31.1 41.3 75
2004 31.7 41.3 77
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Times, Shreveport
This newspaper's Newsroom Diversity Index is 75. This paper
Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 22 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 62,551 ranks 165 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Times, Shreveport
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.8 8,663
Black 37.2 178,711
Asian and Pacific Islander 0.7 3,317
Native-American 0.6 2,791
Other non-white 0.1 292
Multi-racial 0.9 4,393
  Non-white 41.3 198,167
White 58.7 281,696
Total 479,863
Home county:  Caddo
Race/ethnicity % of population Number of residents
Hispanic 1.5 3,750
Black 44.4 111,984
Asian and Pacific Islander 0.7 1,783
Native-American 0.4 904
Other non-white 0.1 169
Multi-racial 0.8 2,044
  Non-white 47.8 120,634
White 52.2 131,527
Total 252,161
The home county of this newspaper is Caddo.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Times, Shreveport
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
71111 / Bossier City / LA / 6 mi. 5,388 11,955 45.1 $35,432 30.7 3.2 23.8 0.5 1.7
71105 / Shreveport / LA / 3.9 mi. 5,031 9,464 53.2 $42,653 12.3 2.0 7.1 0.3 2.0
71106 / Shreveport / LA / 8.2 mi. 4,973 12,020 41.4 $35,426 49.8 0.9 47.0 0.3 0.9
71118 / Shreveport / LA / 8.5 mi. 4,532 9,608 47.2 $40,273 20.4 2.0 15.9 0.4 1.2
71112 / Bossier City / LA / 7.4 mi. 4,136 10,406 39.7 $40,352 26.0 4.0 18.1 0.4 1.9
71107 / Shreveport / LA / 9.3 mi. 3,219 10,598 30.4 $30,723 54.9 1.3 52.2 0.4 0.2
71109 / Shreveport / LA / 4.9 mi. 2,642 9,366 28.2 $21,815 90.7 0.8 88.9 0.2 0.2
71101 / Shreveport / LA / 0 mi. 2,506 3,987 62.9 $14,401 77.4 2.3 73.2 0.3 0.4
71104 / Shreveport / LA / 1.6 mi. 2,352 6,768 34.8 $30,345 32.8 2.7 27.0 0.6 1.2
71115 / Shreveport / LA / 15.2 mi. 2,256 5,194 43.4 $39,904 19.6 2.3 14.3 0.3 1.9
71037 / Haughton / LA / 13 mi. 2,166 6,372 34.0 $42,598 18.8 2.2 14.2 0.5 0.5
71108 / Shreveport / LA / 5.1 mi. 2,117 7,552 28.0 $25,004 70.8 1.1 68.0 0.3 0.4
71129 / Shreveport / LA / 14.2 mi. 2,012 5,057 39.8 $35,422 40.0 2.3 35.5 0.6 0.5
71103 / Shreveport / LA / 1.8 mi. 1,844 3,715 49.6 $16,591 92.2 0.8 90.2 0.1 0.3
71055 / Minden / LA / 29.1 mi. 1,809 7,894 22.9 $27,448 42.7 0.7 40.7 0.3 0.3
71119 / Shreveport / LA / 11.6 mi. 1,775 4,393 40.4 $46,358 49.6 1.2 47.0 0.3 0.5
71006 / Benton / LA / 17.6 mi. 1,537 3,537 43.5 $50,224 21.6 1.9 18.1 0.4 0.3
71047 / Keithville / LA / 17.1 mi. 1,182 3,789 31.2 $40,808 20.8 1.9 16.8 1.1 0.3
71457 / Natchitoches / LA / 60.8 mi. 905 9,603 9.4 $25,905 49.5 1.5 45.0 0.8 0.6
71052 / Mansfield / LA / 34.9 mi. 888 4,226 21.0 $23,602 60.6 1.4 58.2 0.2 0.2
71075 / Springhill / LA / 37.9 mi. 858 2,659 32.3 $27,708 25.4 0.9 23.4 0.2 0.3
71019 / Coushatta / LA / 38.5 mi. 745 3,202 23.3 $23,444 41.0 1.0 39.2 0.2 0.1
71449 / Many / LA / 64.7 mi. 733 3,696 19.8 $25,006 28.5 1.7 23.4 2.0 0.3
71082 / Vivian / LA / 27.5 mi. 638 2,146 29.7 $26,740 28.8 0.8 26.5 0.5 0.3
71040 / Homer / LA / 48.4 mi. 615 3,203 19.2 $25,686 56.1 0.7 54.6 0.1 0.1
71078 / Stonewall / LA / 16.1 mi. 562 1,607 35.0 $39,963 12.9 1.9 8.7 1.0 0.3
71270 / Ruston / LA / 61.9 mi. 536 10,799 5.0 $25,564 44.3 1.2 40.3 0.2 1.7
71068 / Ringgold / LA / 29.3 mi. 499 1,623 30.7 $22,138 39.9 0.6 38.4 0.3 0.1
71033 / Greenwood / LA / 15.2 mi. 498 1,019 48.9 $40,322 25.1 1.5 21.7 0.4 0.7
71486 / Zwolle / LA / 60.9 mi. 474 1,847 25.7 $25,938 46.2 6.2 18.5 17.4 0.2
71049 / Logansport / LA / 35.3 mi. 426 1,404 30.3 $24,646 31.7 1.1 29.9 0.2 0.1
71023 / Doyline / LA / 20 mi. 411 1,449 28.4 $33,854 16.8 1.2 13.8 0.2 0.6
71001 / Arcadia / LA / 48 mi. 400 1,761 22.7 $23,167 56.2 1.3 54.0 0.2 0.2
71038 / Haynesville / LA / 50.3 mi. 396 1,881 21.1 $24,391 43.8 0.8 42.3 0.2 0.0
71064 / Plain Dealing / LA / 28.9 mi. 396 1,600 24.8 $25,643 49.9 1.2 47.3 0.3 0.1
71251 / Jonesboro / LA / 67.2 mi. 352 3,259 10.8 $28,049 34.8 0.4 33.4 0.3 0.3
75633 / Carthage / TX / 42.3 mi. 315 5,305 5.9 $32,465 22.1 3.6 17.2 0.3 0.3
71110 / Barksdale AFB / LA / 8.8 mi. 294 718 40.9 $41,745 35.0 7.6 22.0 0.1 2.2
71419 / Converse / LA / 49.4 mi. 286 851 33.6 $30,688 15.4 2.2 7.4 4.4 0.0
71039 / Heflin / LA / 26.9 mi. 283 836 33.9 $29,052 32.5 2.1 29.7 0.2 0.1
71073 / Sibley / LA / 26.3 mi. 276 860 32.1 $28,611 38.8 1.0 36.1 0.4 0.0
75692 / Waskom / TX / 24 mi. 276 1,880 14.7 $32,889 26.5 5.0 20.1 0.6 0.2
75670 / Marshall / TX / 34.3 mi. 267 6,151 4.3 $24,582 58.7 10.6 46.9 0.2 0.3
71061 / Oil City / LA / 22.7 mi. 247 776 31.8 $22,143 31.4 1.3 29.0 0.2 0.2
71027 / Frierson / LA / 19.7 mi. 244 638 38.2 $30,893 50.9 1.1 48.2 0.5 0.0
71003 / Athens / LA / 41.8 mi. 231 407 56.8 $26,607 30.5 0.9 28.5 0.7 0.1
71070 / Saline / LA / 53.2 mi. 228 663 34.4 $28,476 27.6 0.8 26.0 0.4 0.0
71071 / Sarepta / LA / 35 mi. 211 1,219 17.3 $28,750 15.2 1.8 12.4 0.4 0.0
71009 / Blanchard / LA / 9.9 mi. 191 168 113.7 $30,938 7.1 0.7 3.9 1.7 0.2
71060 / Mooringsport / LA / 16.8 mi. 184 1,080 17.0 $36,284 16.5 0.8 14.3 0.5 0.1
71450 / Marthaville / LA / 53.2 mi. 177 465 38.1 $37,667 12.4 1.0 8.5 1.3 0.1
75935 / Center / TX / 58 mi. 171 5,061 3.4 $29,544 35.6 13.5 20.9 0.2 0.4
71411 / Campti / LA / 57.9 mi. 160 1,206 13.3 $21,477 37.5 1.3 35.4 0.4 0.0
71072 / Shongaloo / LA / 41.3 mi. 159 635 25.0 $35,156 10.7 0.4 9.5 0.4 0.1
71018 / Cotton Valley / LA / 28.6 mi. 154 677 22.7 $22,944 38.0 1.6 34.8 0.6 0.0
71028 / Gibsland / LA / 39.1 mi. 154 849 18.1 $21,782 66.6 0.5 65.3 0.1 0.2
71004 / Belcher / LA / 18.1 mi. 140 256 54.7 $30,917 55.8 2.3 52.5 0.6 0.0
71046 / Keatchie / LA / 26.7 mi. 136 427 31.9 $33,015 28.9 2.5 24.6 0.4 0.2
71222 / Bernice / LA / 68.8 mi. 121 1,459 8.3 $26,100 41.0 4.7 35.6 0.1 0.3
71032 / Grand Cane / LA / 27 mi. 119 667 17.8 $29,138 36.9 2.5 33.6 0.5 0.0
71826 / Bradley / AR / 42.3 mi. 117 580 20.2 $18,466 42.1 1.8 38.4 0.3 0.8
71753 / Magnolia / AR / 57.2 mi. 112 6,658 1.7 $27,695 39.2 1.1 36.4 0.2 0.5
71245 / Grambling / LA / 59.4 mi. 97 1,133 8.6 $20,261 98.6 1.2 96.2 0.1 0.1
75975 / Timpson / TX / 58.2 mi. 96 1,347 7.1 $28,029 25.0 4.0 20.1 0.3 0.1
71008 / Bienville / LA / 49.9 mi. 79 360 21.9 $20,568 50.2 0.1 49.2 0.2 0.1
75973 / Shelbyville / TX / 56.9 mi. 46 1,144 4.0 $30,107 25.5 3.5 21.4 0.2 0.2
71067 / Princeton / LA / 17.7 mi. 43 691 6.2 $30,333 29.4 1.7 26.2 0.3 0.3
71065 / Pleasant Hill / LA / 50.6 mi. 33 475 6.9 $19,808 32.3 1.7 25.4 3.6 0.1
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