Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily World, Opelousas | ||||||||||
Opelousas, Louisiana | ||||||||||
Owner: Gannett Co. (Va.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.0 | |||||||||
2004 | 12.5 | |||||||||
2003 | 11.1 | |||||||||
2002 | 11.1 | |||||||||
2001 | 12.5 | |||||||||
2000 | 25.0 | |||||||||
1999 | 22.2 | |||||||||
1998 | 25.0 | |||||||||
1997 | 25.0 | |||||||||
1996 | 12.5 | |||||||||
1995 | 25.0 | |||||||||
1994 | 22.2 | |||||||||
1993 | 12.5 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily World, Opelousas | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.0 | 39.7 | 25 | |||||||
2004 | 12.5 | 39.7 | 31 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Gannett Co. (Va.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 89. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily World, Opelousas | ||||||||||
This newspaper's Newsroom Diversity Index is 25. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 79 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 9,723 ranks 810 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily World, Opelousas | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 960 | ||||||||
Black | 37.8 | 39,383 | ||||||||
Asian and Pacific Islander | 0.2 | 214 | ||||||||
Native-American | 0.1 | 151 | ||||||||
Other non-white | 0.1 | 147 | ||||||||
Multi-racial | 0.6 | 579 | ||||||||
Non-white | 39.7 | 41,434 | ||||||||
White | 60.3 | 62,863 | ||||||||
Total | 104,297 | |||||||||
Home county: St. Landry | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.9 | 794 | ||||||||
Black | 41.9 | 36,762 | ||||||||
Asian and Pacific Islander | 0.2 | 189 | ||||||||
Native-American | 0.1 | 117 | ||||||||
Other non-white | 0.2 | 153 | ||||||||
Multi-racial | 0.6 | 525 | ||||||||
Non-white | 44.0 | 38,540 | ||||||||
White | 56.1 | 49,160 | ||||||||
Total | 87,700 | |||||||||
The home county of this newspaper is St. Landry. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily World, Opelousas | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
70570 / Opelousas / LA / 0 mi. | 5,272 | 15,881 | 33.2 | $20,977 | 58.3 | 0.8 | 56.2 | 0.1 | 0.3 | |
70535 / Eunice / LA / 17.3 mi. | 1,029 | 6,907 | 14.9 | $25,173 | 24.8 | 1.1 | 22.8 | 0.1 | 0.2 | |
70577 / Port Barre / LA / 15.1 mi. | 632 | 1,689 | 37.4 | $25,925 | 20.0 | 0.6 | 18.6 | 0.1 | 0.1 | |
70586 / Ville Platte / LA / 16.8 mi. | 590 | 7,803 | 7.6 | $20,192 | 34.5 | 1.2 | 32.6 | 0.2 | 0.2 | |
70525 / Church Point / LA / 11.4 mi. | 565 | 4,194 | 13.5 | $25,617 | 24.7 | 1.2 | 22.7 | 0.2 | 0.1 | |
70589 / Washington / LA / 14.8 mi. | 453 | 1,292 | 35.1 | $24,784 | 37.0 | 1.0 | 35.2 | 0.3 | 0.1 | |
70512 / Arnaudville / LA / 12.3 mi. | 432 | 3,288 | 13.1 | $29,867 | 19.4 | 0.8 | 17.6 | 0.2 | 0.2 | |
70750 / Krotz Springs / LA / 20.1 mi. | 319 | 667 | 47.8 | $28,813 | 1.2 | 0.5 | 0.1 | 0.0 | 0.1 | |
70584 / Sunset / LA / 9.6 mi. | 312 | 2,310 | 13.5 | $28,095 | 38.6 | 1.0 | 36.7 | 0.2 | 0.1 | |
71353 / Melville / LA / 21 mi. | 265 | 842 | 31.5 | $21,917 | 36.0 | 1.5 | 33.0 | 0.0 | 0.6 | |
70554 / Mamou / LA / 25 mi. | 197 | 2,259 | 8.7 | $16,974 | 29.3 | 0.7 | 27.5 | 0.2 | 0.1 | |
71358 / Palmetto / LA / 16.9 mi. | 122 | 467 | 26.1 | $18,167 | 64.5 | 0.4 | 62.8 | 0.1 | 0.2 | |
71322 / Bunkie / LA / 29.3 mi. | 115 | 2,721 | 4.2 | $21,596 | 42.6 | 1.6 | 40.2 | 0.1 | 0.2 | |
70550 / Lawtell / LA / 5 mi. | 105 | 92 | 114.1 | $15,625 | 43.3 | 0.0 | 42.8 | 0.0 | 0.0 | |
70541 / Grand Coteau / LA / 7.3 mi. | 92 | 175 | 52.6 | $22,813 | 69.3 | 2.1 | 66.3 | 0.2 | 0.6 | |
70537 / Evangeline / LA / 32.7 mi. | 55 | 264 | 20.8 | $26,071 | 1.4 | 1.1 | 0.0 | 0.1 | 0.1 | |
70507 / Lafayette / LA / 16.6 mi. | 51 | 5,746 | 0.9 | $35,378 | 36.9 | 1.5 | 33.6 | 0.2 | 0.7 | |
71356 / Morrow / LA / 22.1 mi. | 43 | 212 | 20.3 | $26,029 | 48.0 | 2.3 | 43.4 | 0.0 | 0.2 | |
70520 / Carencro / LA / 13 mi. | 39 | 5,132 | 0.8 | $32,613 | 29.6 | 1.3 | 26.9 | 0.3 | 0.4 | |
70515 / Basile / LA / 26.1 mi. | 27 | 1,165 | 2.3 | $23,023 | 26.8 | 0.9 | 25.1 | 0.1 | 0.3 | |
File | la_the_daily_world__opelousas | |||||||||
Time | 5/21/05 11:16 PM | |||||||||
Page | 809 | |||||||||
Member | 118300 |