The Daily Advertiser, Lafayette... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Advertiser, Lafayette

Lafayette, Louisiana

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

17.1

2004

14.7

2003

16.7

2002

10.5

2001

14.0

2000

9.8

1999

4.8

1998

3.8

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Advertiser, Lafayette

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

17.1

26.7

2004

14.7

26.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Advertiser, Lafayette

This newspaper's Newsroom Diversity Index is 64.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 39 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 45,407 ranks 234 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Advertiser, Lafayette

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

5,119

Black

23.0

82,063

Asian and Pacific Islander

1.1

4,064

Native-American

0.3

884

Other non-white

0.1

307

Multi-racial

0.7

2,436

Non-white

26.6

94,873

White

73.4

262,042

Total

356,915

Home county: Lafayette

Race/ethnicity

% of population

Number of residents

Hispanic

1.7

3,320

Black

23.7

45,149

Asian and Pacific Islander

1.1

2,088

Native-American

0.3

498

Other non-white

0.1

197

Multi-racial

0.8

1,489

Non-white

27.7

52,741

White

72.3

137,762

Total

190,503

The home county of this newspaper is Lafayette.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Advertiser, Lafayette

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

70506 / Lafayette / LA / 2.7 mi.

5,575

15,334

36.4

$35,859

20.8

2.2

15.3

0.3

1.8

70501 / Lafayette / LA / 1.1 mi.

5,315

11,216

47.4

$21,336

71.7

1.2

69.0

0.2

0.4

70503 / Maurice / LA / 2.7 mi.

5,258

9,072

58.0

$49,068

11.6

2.0

6.2

0.2

2.3

70508 / Lafayette / LA / 4.3 mi.

4,829

10,765

44.9

$48,589

12.3

2.1

7.8

0.3

1.3

70510 / Meaux / LA / 17.5 mi.

1,927

9,139

21.1

$27,121

27.4

1.6

21.5

0.3

3.3

70507 / Lafayette / LA / 3.6 mi.

1,863

5,746

32.4

$35,378

36.9

1.5

33.6

0.2

0.7

70517 / Henderson / LA / 7.6 mi.

1,658

8,144

20.4

$31,175

32.4

0.8

29.5

0.3

1.3

70592 / Youngsville / LA / 8 mi.

1,638

3,940

41.6

$42,966

12.2

1.5

9.1

0.4

0.6

70583 / Scott / LA / 4.7 mi.

1,559

3,835

40.7

$34,044

20.5

1.4

17.5

0.3

0.6

70570 / Opelousas / LA / 20 mi.

1,328

15,881

8.4

$20,977

58.3

0.8

56.2

0.1

0.3

70526 / Crowley / LA / 19.6 mi.

1,307

7,266

18.0

$26,723

26.1

0.9

24.3

0.2

70520 / Carencro / LA / 6.5 mi.

1,299

5,132

25.3

$32,613

29.6

1.3

26.9

0.3

0.4

70518 / Broussard / LA / 6.6 mi.

1,224

3,927

31.2

$41,274

20.1

1.6

12.9

0.4

4.3

70578 / Rayne / LA / 13.7 mi.

1,211

5,469

22.1

$26,683

22.8

0.9

21.2

0.2

70560 / New Iberia / LA / 18.3 mi.

1,191

14,400

8.3

$27,287

39.9

1.6

34.3

0.3

2.2

70582 / Saint Martinvill / LA / 12.2 mi.

1,029

6,942

14.8

$29,472

40.5

0.9

38.4

0.2

0.3

70555 / Maurice / LA / 9.7 mi.

1,018

2,560

39.8

$40,156

13.4

1.7

9.7

0.2

1.0

70529 / Duson / LA / 7.5 mi.

837

3,416

24.5

$31,163

19.2

1.8

15.6

0.3

70548 / Kaplan / LA / 20.3 mi.

772

3,963

19.5

$29,155

9.7

1.1

7.2

0.3

0.4

70563 / New Iberia / LA / 19.4 mi.

722

6,257

11.5

$42,439

17.7

1.3

15.0

0.2

0.7

70584 / Sunset / LA / 11.5 mi.

712

2,310

30.8

$28,095

38.6

1.0

36.7

0.2

0.1

70525 / Church Point / LA / 15.9 mi.

401

4,194

9.6

$25,617

24.7

1.2

22.7

0.2

0.1

70512 / Arnaudville / LA / 10.3 mi.

386

3,288

11.7

$29,867

19.4

0.8

17.6

0.2

70586 / Ville Platte / LA / 33.2 mi.

365

7,803

4.7

$20,192

34.5

1.2

32.6

0.2

70558 / Milton / LA / 8.4 mi.

338

355.8

$24,453

0.4

0.0

0.4

0.0

70533 / Erath / LA / 17.1 mi.

275

2,514

10.9

$31,310

8.5

1.1

4.9

0.5

1.3

70546 / Jennings / LA / 35.3 mi.

243

5,866

4.1

$27,009

22.2

1.0

20.0

0.3

70538 / Franklin / LA / 39.8 mi.

224

5,590

4.0

$25,694

49.3

0.8

46.2

0.7

0.6

70542 / Gueydan / LA / 30.1 mi.

200

1,426

14.0

$29,375

7.7

0.9

6.5

0.1

0.0

70535 / Eunice / LA / 27.9 mi.

197

6,907

2.9

$25,173

24.8

1.1

22.8

0.1

0.2

70544 / Jeanerette / LA / 27.8 mi.

113

3,995

2.8

$26,519

55.4

1.7

50.8

1.2

0.2

70534 / Estherwood / LA / 24.7 mi.

101

305

33.1

$30,076

6.3

0.2

4.0

0.7

0.1

70541 / Grand Coteau / LA / 12.5 mi.

175

36.6

$22,813

69.3

2.1

66.3

0.2

0.6

70577 / Port Barre / LA / 20.8 mi.

1,689

3.5

$25,925

20.0

0.6

18.6

0.1

70589 / Washington / LA / 25 mi.

1,292

4.6

$24,784

37.0

1.0

35.2

0.3

0.1

70521 / Cecilia / LA / 12 mi.

281.3

$15,000

8.1

0.0

70528 / Delcambre / LA / 17.8 mi.

1,031

3.5

$31,111

15.0

1.6

11.4

0.6

0.4

70523 / Charenton / LA / 35.1 mi.

263

11.8

$22,132

65.5

0.7

37.2

25.4

0.7

70554 / Mamou / LA / 34.4 mi.

2,259

1.2

$16,974

29.3

0.7

27.5

0.2

0.1

70543 / Iota / LA / 28.2 mi.

1,244

1.8

$25,319

7.0

0.7

5.5

0.1

71353 / Woodside / LA / 30.4 mi.

842

2.0

$21,917

36.0

1.5

33.0

0.0

0.6

70514 / Baldwin / LA / 36.4 mi.

944

1.6

$24,531

60.8

1.4

56.5

1.3

0.7

70550 / Lawtell / LA / 20.6 mi.

15.2

$15,625

43.3

0.0

42.8

0.0

70552 / Loreauville / LA / 18.9 mi.

457

3.1

$26,979

14.6

0.6

13.8

0.1

0.0

71358 / Palmetto / LA / 31.1 mi.

467

2.4

$18,167

64.5

0.4

62.8

0.1

0.2

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