Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Ledger Independent, Maysville | ||||||||||
Maysville, Kentucky | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff | |||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | Did not report | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2003 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Ledger Independent, Maysville | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 4.6 | N/A | |||||||
2004 | N/A | 4.6 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Ledger Independent, Maysville | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 0 for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Eagle Times, Claremont, New Hampshire, with a 4.8 percent non-white staff in a community that is 2.6 percent non-white. Its index is 188. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,805 ranks 873 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Ledger Independent, Maysville | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 0.7 | 420 | ||||||||
Black | 2.8 | 1,638 | ||||||||
Asian and Pacific Islander | 0.2 | 107 | ||||||||
Native-American | 0.2 | 107 | ||||||||
Other non-white | 0.1 | 42 | ||||||||
Multi-racial | 0.7 | 427 | ||||||||
Non-white | 4.6 | 2,741 | ||||||||
White | 95.4 | 56,773 | ||||||||
Total | 59,514 | |||||||||
Home county: Mason | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.0 | 160 | ||||||||
Black | 7.1 | 1,200 | ||||||||
Asian and Pacific Islander | 0.4 | 65 | ||||||||
Native-American | 0.1 | 23 | ||||||||
Other non-white | 0.1 | 17 | ||||||||
Multi-racial | 0.8 | 134 | ||||||||
Non-white | 9.5 | 1,599 | ||||||||
White | 90.5 | 15,201 | ||||||||
Total | 16,800 | |||||||||
The home county of this newspaper is Mason. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Ledger Independent, Maysville | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
41056 / Sardis / KY / 0 mi. | 3,654 | 5,724 | 63.8 | $29,629 | 10.3 | 0.8 | 8.0 | 0.1 | 0.5 | |
41041 / Tilton / KY / 14.1 mi. | 796 | 2,783 | 28.6 | $28,722 | 4.4 | 0.9 | 2.4 | 0.1 | 0.3 | |
45101 / Ellsberry / OH / 2.5 mi. | 449 | 1,032 | 43.5 | $29,688 | 3.4 | 1.2 | 1.1 | 0.3 | 0.1 | |
41179 / Vanceburg / KY / 22.4 mi. | 441 | 3,185 | 13.8 | $20,793 | 1.6 | 0.5 | 0.2 | 0.2 | 0.0 | |
41004 / Woolcott / KY / 16.9 mi. | 403 | 1,682 | 24.0 | $33,727 | 1.6 | 0.4 | 0.5 | 0.2 | 0.1 | |
41064 / Piqua / KY / 15.6 mi. | 313 | 852 | 36.7 | $30,523 | 1.5 | 1.0 | 0.1 | 0.1 | 0.0 | |
41189 / Tollesboro / KY / 11.3 mi. | 304 | 836 | 36.4 | $27,390 | 1.7 | 0.6 | 0.2 | 0.2 | 0.1 | |
41055 / Wedonia / KY / 9.2 mi. | 300 | 614 | 48.9 | $31,107 | 7.4 | 2.0 | 4.4 | 0.0 | 0.0 | |
41002 / Sharon / KY / 14.7 mi. | 297 | 938 | 31.7 | $33,942 | 2.5 | 0.9 | 0.9 | 0.0 | 0.1 | |
45167 / Ripley / OH / 8.1 mi. | 272 | 1,471 | 18.5 | $33,662 | 5.9 | 0.4 | 3.9 | 0.1 | 0.1 | |
41034 / Dover / KY / 1.5 mi. | 221 | 386 | 57.3 | $36,250 | 3.6 | 0.9 | 1.8 | 0.1 | 0.2 | |
41093 / Wallingford / KY / 21.8 mi. | 219 | 882 | 24.8 | $25,980 | 1.3 | 0.3 | 0.5 | 0.3 | 0.0 | |
45144 / Wrightsville / OH / 8.5 mi. | 203 | 1,765 | 11.5 | $28,657 | 2.4 | 0.5 | 0.1 | 0.5 | 0.1 | |
41039 / Nepton / KY / 16 mi. | 176 | 931 | 18.9 | $29,231 | 2.2 | 0.6 | 0.8 | 0.0 | 0.1 | |
45693 / West Union / OH / 15.5 mi. | 162 | 3,280 | 4.9 | $29,051 | 2.8 | 0.6 | 0.3 | 0.8 | 0.2 | |
45121 / Utopia / OH / 16.7 mi. | 148 | 3,181 | 4.7 | $34,095 | 2.4 | 0.3 | 1.1 | 0.1 | 0.3 | |
45168 / Russellville / OH / 14.1 mi. | 84 | 560 | 15.0 | $31,400 | 1.8 | 0.4 | 0.4 | 0.5 | 0.0 | |
41049 / Sharkey / KY / 23.3 mi. | 49 | 778 | 6.3 | $26,806 | 2.0 | 0.9 | 0.1 | 0.1 | 0.2 | |
45697 / Winchester / OH / 18.3 mi. | 25 | 1,650 | 1.5 | $40,072 | 1.2 | 0.4 | 0.1 | 0.2 | 0.1 | |
41141 / Garrison / KY / 29.1 mi. | 23 | 1,022 | 2.3 | $22,010 | 1.6 | 0.1 | 0.4 | 0.3 | 0.0 | |
File | ky_the_ledger_independent__maysville | |||||||||
Time | 5/20/05 7:11 AM | |||||||||
Page | 872 | |||||||||
Member | 117433 |