Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Courier-Journal, Louisville
Louisville, Kentucky
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	13.8
2004	13.1
2003	12.5
2002	11.9
2001	10.9
2000	11.7
1999	12.0
1998	11.0
1997	11.8
1996	12.4
1995	12.9
1994	12.9
1993	12.1
1992	12.8
1991	11.9
1990	11.5
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Courier-Journal, Louisville
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	13.8	15.7	88
2004	13.1	15.7	84
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Courier-Journal, Louisville
This newspaper's Newsroom Diversity Index is 88.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 11 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 207,665 ranks 48 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Courier-Journal, Louisville
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.6	21,431
Black	11.7	157,126
Asian and Pacific Islander	1.0	12,751
Native-American	0.2	2,787
Other non-white	0.1	1,628
Multi-racial	1.1	14,593
Non-white	15.7	210,316
White	84.4	1,133,974
Total		1,344,290
	Home county:  Jefferson
Race/ethnicity	% of population	Number of residents
Hispanic	1.8	12,370
Black	18.7	130,003
Asian and Pacific Islander	1.4	9,786
Native-American	0.2	1,409
Other non-white	0.2	1,143
Multi-racial	1.3	8,837
Non-white	23.6	163,548
White	76.4	530,056
Total		693,604
The home county of this newspaper is Jefferson.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Courier-Journal, Louisville
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
40207 / Louisville / KY / 5.1 mi.	8,595	13,975	61.5	$54,050	6.4	1.1	2.4	0.1	2.0
40216 / Louisville / KY / 6.5 mi.	7,699	16,719	46.0	$35,142	24.2	1.1	21.4	0.2	0.5
40220 / Louisville / KY / 7.6 mi.	7,559	14,193	53.3	$47,288	14.5	2.0	9.1	0.1	1.7
40214 / Louisville / KY / 7.2 mi.	7,025	18,439	38.1	$34,385	17.8	3.7	7.6	0.2	4.1
47150 / New Albany / IN / 5.9 mi.	7,009	19,177	36.5	$38,090	10.0	1.3	6.4	0.2	0.5
40299 / Louisville / KY / 14.7 mi.	6,647	12,193	54.5	$55,884	10.3	1.8	5.9	0.2	1.1
40205 / Louisville / KY / 4 mi.	6,319	10,795	58.5	$51,244	4.7	0.9	1.9	0.1	0.9
40219 / Louisville / KY / 8.6 mi.	6,089	14,831	41.1	$37,078	21.9	2.8	16.1	0.3	1.1
40241 / Louisville / KY / 9.9 mi.	5,981	9,570	62.5	$67,211	15.5	1.7	8.7	0.2	3.5
47130 / Jeffersonville / IN / 6.4 mi.	5,904	16,056	36.8	$40,822	17.0	1.6	12.5	0.2	0.8
40272 / Louisville / KY / 12.7 mi.	5,840	12,911	45.2	$41,245	5.0	0.9	2.1	0.3	0.4
40222 / Louisville / KY / 7.3 mi.	5,729	9,301	61.6	$52,259	11.7	1.8	5.8	0.1	2.7
40291 / Louisville / KY / 12.4 mi.	5,665	10,705	52.9	$53,250	11.2	1.7	6.6	0.2	1.4
40218 / Louisville / KY / 7 mi.	5,053	12,825	39.4	$32,984	45.2	3.4	37.8	0.1	1.7
40223 / Louisville / KY / 11.3 mi.	4,761	8,845	53.8	$60,973	14.1	2.2	8.3	0.1	2.4
40202 / Louisville / KY / 0 mi.	4,529	2,270	199.5	$8,495	72.9	2.1	66.2	0.4	2.6
40213 / Louisville / KY / 5.5 mi.	4,175	7,606	54.9	$32,167	20.1	1.9	16.0	0.2	0.8
40258 / Louisville / KY / 10 mi.	4,129	9,508	43.4	$40,658	6.7	0.8	4.3	0.2	0.4
40206 / Louisville / KY / 2.8 mi.	3,970	9,511	41.7	$34,836	14.4	1.9	9.4	0.3	1.6
40229 / Louisville / KY / 12.6 mi.	3,892	10,706	36.4	$44,068	6.4	1.2	3.1	0.4	0.6
40165 / Shepherdsville / KY / 19.6 mi.	3,826	9,772	39.2	$44,895	2.4	0.6	0.4	0.3	0.3
40245 / Louisville / KY / 16.4 mi.	3,626	5,637	64.3	$80,634	15.4	2.8	9.0	0.1	2.1
40215 / Louisville / KY / 4.7 mi.	3,215	10,415	30.9	$23,358	31.5	2.5	25.7	0.3	0.9
40059 / Prospect / KY / 11.4 mi.	3,019	4,025	75.0	$98,316	9.0	0.9	5.0	0.2	1.9
40228 / Louisville / KY / 10.8 mi.	2,887	4,214	68.5	$50,628