The Salina Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Salina Journal

Salina, Kansas

Owner: Harris Enterprises (Kan.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Salina Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

6.5

2004

0.0

6.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Harris Enterprises (Kan.),

has a companywide, circulation-weighted Diversity Index of 36.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Salina Journal

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 123 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 27,998 ranks 366 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Salina Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.8

5,077

Black

1.5

2,638

Asian and Pacific Islander

0.7

1,272

Native-American

0.4

653

Other non-white

0.1

Multi-racial

1.1

1,912

Non-white

6.4

11,644

White

93.6

170,668

Total

182,312

Home county: Saline

Race/ethnicity

% of population

Number of residents

Hispanic

6.0

3,228

Black

3.0

1,622

Asian and Pacific Islander

1.7

923

Native-American

0.5

245

Other non-white

0.1

Multi-racial

1.7

884

Non-white

13.0

6,952

White

87.0

46,645

Total

53,597

The home county of this newspaper is Saline.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Salina Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

67401 / Salina / KS / 0.8 mi.

10,947

19,881

55.1

$37,008

13.7

6.4

3.3

0.5

1.8

67410 / Manchester / KS / 20.2 mi.

1,113

4,111

27.1

$37,103

5.0

2.3

0.6

0.4

0.3

66901 / Rice / KS / 46.8 mi.

822

2,814

29.2

$32,356

2.2

0.7

0.5

0.2

0.3

67420 / Scottsville / KS / 46.9 mi.

739

2,038

36.3

$35,745

3.1

1.0

0.6

0.2

0.3

67456 / Smolan / KS / 17.5 mi.

646

1,691

38.2

$40,868

4.1

1.9

0.9

0.3

0.2

67467 / Wells / KS / 18.9 mi.

512

1,172

43.7

$35,452

3.3

1.5

0.9

0.2

0.0

67439 / Ellsworth / KS / 31.8 mi.

494

1,216

40.6

$37,434

12.1

3.5

6.2

0.7

0.5

67701 / Colby / KS / 175.6 mi.

471

2,629

17.9

$37,317

3.9

1.8

0.6

0.4

66935 / Belleville / KS / 63.3 mi.

459

1,273

36.1

$30,221

2.5

1.1

0.5

0.1

0.3

67601 / Hays / KS / 85.9 mi.

418

9,367

4.5

$32,482

5.4

2.6

0.8

0.2

1.0

67432 / Oakhill / KS / 42.6 mi.

411

2,626

15.7

$35,156

2.6

0.8

0.6

0.3

0.2

67654 / Norton / KS / 130.5 mi.

371

1,629

22.8

$31,140

9.9

2.9

5.3

0.6

0.5

66967 / Smith Center / KS / 84.1 mi.

348

1,051

33.1

$28,464

1.1

0.5

0.0

0.2

0.3

67665 / Russell / KS / 62.7 mi.

335

2,318

14.5

$30,155

3.2

0.9

0.6

0.5

0.4

67455 / Westfall / KS / 30 mi.

327

893

36.6

$31,814

2.6

1.1

0.2

0.3

0.1

67460 / McPherson / KS / 30.1 mi.

314

6,149

5.1

$42,049

5.8

2.7

1.1

0.3

0.5

67661 / Stuttgart / KS / 103.9 mi.

314

1,501

20.9

$37,679

2.6

0.8

0.2

0.7

67449 / Herington / KS / 34.9 mi.

286

1,417

20.2

$31,367

6.4

3.7

0.9

0.3

0.5

67735 / Goodland / KS / 207.7 mi.

275

2,500

11.0

$33,105

9.7

8.2

0.4

0.2

0.3

67480 / Solomon / KS / 13 mi.

273

665

41.1

$42,692

2.5

1.6

0.0

0.2

0.1

67473 / Osborne / KS / 66.8 mi.

269

826

32.6

$29,603

2.1

0.3

0.2

0.1

0.2

66956 / Mankato / KS / 68 mi.

253

594

42.6

$30,878

1.8

0.8

0.0

0.1

67422 / Bennington / KS / 12.4 mi.

237

427

55.5

$45,250

2.7

0.9

0.1

0.0

0.4

67448 / Gypsum / KS / 12.2 mi.

225

526

42.8

$39,688

3.7

1.1

0.5

0.1

0.6

67749 / Oberlin / KS / 158.7 mi.

206

1,115

18.5

$31,716

2.6

1.0

0.5

0.1

0.3

67416 / Mentor / KS / 11.1 mi.

192

443

43.3

$42,750

4.1

1.8

0.2

0.6

0.2

67437 / Downs / KS / 63.3 mi.

187

577

32.4

$24,659

1.4

0.4

0.1

0.5

0.2

67490 / Wilson / KS / 43.5 mi.

186

452

41.2

$37,708

1.6

1.0

0.0

67431 / Chapman / KS / 30.8 mi.

181

880

20.6

$42,286

5.7

2.3

0.3

0.6

0.4

67748 / Oakley / KS / 163.5 mi.

180

1,115

16.1

$32,370

3.5

1.4

0.5

0.1

0.2

67441 / Enterprise / KS / 25.2 mi.

171

403

42.4

$35,161

3.6

1.3

0.2

0.8

0.1

67730 / Atwood / KS / 182.1 mi.

150

792

18.9

$32,564

1.6

0.3

0.1

0.2

0.1

66612 / Topeka / KS / 97.7 mi.

146

1,582

9.2

$16,114

46.3

11.6

27.0

2.6

1.3

67484 / Tescott / KS / 10.9 mi.

141

370

38.1

$41,607

4.9

1.9

0.3

1.5

0.2

66938 / Clyde / KS / 49.6 mi.

133

483

27.5

$31,532

1.2

0.5

0.0

0.6

0.0

67672 / Wa Keeney / KS / 114.5 mi.

131

1,089

12.0

$30,429

2.6

0.6

0.2

0.3

0.6

67451 / Navarre / KS / 28.6 mi.

129

434

29.7

$31,154

2.4

0.7

0.3

0.7

0.1

67430 / Cawker City / KS / 57.6 mi.

127

354

35.9

$29,306

2.7

0.7

0.4

1.2

0.4

67740 / Studley / KS / 145.2 mi.

124

762

16.3

$33,917

1.7

1.1

0.2

0.0

0.1

66939 / Courtland / KS / 62.4 mi.

119

276

43.1

$35,446

2.8

2.0

0.2

0.0

67445 / Glasco / KS / 35.4 mi.

114

323

35.3

$29,545

1.3

0.1

0.0

0.1

0.3

67464 / Marquette / KS / 21.5 mi.

113

416

27.2

$36,027

1.3

0.5

0.0

0.2

0.0

67648 / Lucas / KS / 48.6 mi.

112

256

43.8

$31,071

2.0

0.3

1.0

0.0

67642 / Hill City / KS / 116.8 mi.

111

833

13.3

$31,316

5.3

1.0

3.1

0.2

0.4

67425 / Brookville / KS / 12.6 mi.

108

264

40.9

$37,546

3.6

3.2

0.0

0.2

0.0

66937 / Clifton / KS / 49.4 mi.

105

397

26.4

$25,476

1.3

0.0

0.4

0.0

67436 / Delphos / KS / 29 mi.

103

311

33.1

$37,426

2.0

1.1

0.0

0.1

0.0

66940 / Cuba / KS / 61.5 mi.

102

188

54.3

$29,808

2.9

1.7

0.0

0.5

0.0

66966 / Scandia / KS / 62.1 mi.

101

287

35.2

$30,000

0.6

0.0

0.6

0.0

67481 / Sylvan Grove / KS / 40.6 mi.

101

297

34.0

$28,906

2.0

0.9

0.0

0.6

0.0

67756 / Wheeler / KS / 217.4 mi.

101

988

10.2

$31,370

3.4

2.3

0.0

0.1

0.4

67446 / Glen Elder / KS / 54.9 mi.

100

289

34.6

$35,000

2.9

0.7

0.4

0.6

0.3

66949 / Jewell / KS / 60.1 mi.

333

29.7

$32,000

0.9

0.0

67470 / New Cambria / KS / 6.9 mi.

213

46.5

$44,167

3.3

0.0

0.7

0.6

67669 / Stockton / KS / 91.6 mi.

810

12.2

$31,197

5.5

1.8

2.2

0.5

0.2

66951 / Kensington / KS / 92.8 mi.

330

29.1

$30,357

2.5

0.6

0.1

0.0

0.1

66508 / Marysville / KS / 80.7 mi.

1,930

4.9

$33,750

2.0

0.6

0.1

0.4

67663 / Zurich / KS / 88.4 mi.

1,161

8.2

$30,720

2.1

0.6

0.4

0.3

0.2

67454 / Kanopolis / KS / 28.8 mi.

288

30.9

$31,902

13.1

11.4

0.3

0.0

0.2

67466 / Miltonvale / KS / 33.7 mi.

354

24.3

$26,667

2.3

1.1

0.1

0.0

0.1

66959 / Munden / KS / 68.6 mi.

106

75.5

$30,192

1.5

0.7

0.0

67485 / Tipton / KS / 53.8 mi.

175

44.0

$31,250

0.5

0.0

66861 / Marion / KS / 43.7 mi.

1,389

4.9

$33,359

3.2

1.2

0.2

0.8

0.1

66948 / Jamestown / KS / 50.5 mi.

252

27.0

$35,000

1.8

0.0

0.2

67646 / Logan / KS / 111.3 mi.

316

21.5

$29,276

0.6

0.0

0.1

0.0

0.1

67758 / Sharon Springs / KS / 207.7 mi.

481

13.3

$34,375

6.2

4.3

0.8

0.3

66968 / Washington / KS / 68.9 mi.

764

8.1

$30,945

1.6

0.8

0.1

0.2

0.0

66441 / Junction City / KS / 40.5 mi.

8,725

0.7

$31,169

40.0

7.7

23.0

0.7

3.9

66936 / Burr Oak / KS / 79.3 mi.

247

21.9

$21,875

3.6

0.9

0.0

1.4

0.0

67063 / Hillsboro / KS / 37.7 mi.

1,426

3.8

$35,183

3.6

1.6

0.6

0.3

0.4

67649 / Luray / KS / 53.8 mi.

149

36.2

$24,130

3.2

1.3

0.0

0.7

0.0

67645 / New Almelo / KS / 129.3 mi.

275

18.9

$31,731

3.4

1.0

0.6

0.0

0.2

66952 / Lebanon / KS / 78.4 mi.

300

16.7

$28,375

2.2

1.5

0.3

0.2

0.0

67423 / Beverly / KS / 20.2 mi.

163

28.8

$24,559

4.0

1.4

0.0

0.7

0.5

67622 / Almena / KS / 124.7 mi.

278

16.9

$27,500

1.4

0.5

0.2

0.0

67643 / Jennings / KS / 144.4 mi.

124

36.3

$21,736

0.4

0.0

66942 / Formoso / KS / 63.3 mi.

145

30.3

$27,344

1.0

0.6

0.0

0.3

67418 / Barnard / KS / 32.6 mi.

115

38.3

$35,000

0.0

67621 / Agra / KS / 101.1 mi.

193

21.8

$27,891

1.3

0.4

0.0

0.2

0.0

67752 / Quinter / KS / 132.3 mi.

587

7.2

$32,609

3.0

1.2

0.1

0.2

67452 / Hunter / KS / 49.4 mi.

106

37.7

$25,625

0.8

0.0

0.4

0.0

67757 / Selden / KS / 154.5 mi.

211

19.0

$29,554

3.7

1.9

0.0

0.8

66964 / Republic / KS / 70.5 mi.

155

25.2

$27,857

1.5

0.9

0.3

0.0

66858 / Lincolnville / KS / 39.6 mi.

196

19.4

$39,659

3.8

2.7

0.0

0.2

67731 / Bird City / KS / 204.3 mi.

350

10.9

$27,500

3.1

2.6

0.1

0.0

67442 / Falun / KS / 13.4 mi.

40.2

$26,923

8.5

5.8

0.0

0.9

67458 / Longford / KS / 29.3 mi.

37.8

$27,014

3.5

0.9

0.0

0.4

66941 / Esbon / KS / 75.5 mi.

151

23.2

$31,667

1.5

0.0

1.5

0.0

67634 / Dorrance / KS / 49 mi.

153

22.2

$31,544

0.9

0.3

0.0

0.6

67492 / Woodbine / KS / 32.2 mi.

120

25.0

$38,000

2.3

0.7

0.0

1.7

0.0

67732 / Brewster / KS / 191.4 mi.

223

13.5

$36,563

3.5

2.3

0.2

0.0

66944 / Haddam / KS / 67.2 mi.

126

23.0

$25,313

2.0

0.3

0.0

0.7

0.0

67450 / Holyrood / KS / 43.6 mi.

272

10.7

$31,518

3.5

2.3

0.0

1.0

67487 / Wakefield / KS / 38.3 mi.

496

5.8

$35,000

4.0

1.3

0.6

0.7

0.1

66963 / Randall / KS / 55.2 mi.

34.1

$29,531

2.2

0.6

0.0

67638 / Gaylord / KS / 78.7 mi.

130

20.8

$27,500

2.8

2.5

0.0

0.4

0.0

67637 / Ellis / KS / 98.1 mi.

1,021

2.5

$30,392

2.7

1.8

0.0

67653 / Norcatur / KS / 143.7 mi.

159

16.4

$27,206

0.3

0.0

66930 / Agenda / KS / 55.9 mi.

41.0

$31,875

1.5

0.0

66953 / Linn / KS / 60.7 mi.

276

9.1

$28,929

1.0

0.0

67626 / Bunker Hill / KS / 53.2 mi.

30.1

$31,250

5.4

4.2

0.0

1.2

0.0

File

ks_the_salina_journal

Time

5/21/05 9:02 AM

Page

366

Member

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