Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Manhattan Mercury
Manhattan, Kansas
Owner: Seaton (Kan.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 29.4
2004 23.5
2003 17.6
2002 18.8
2001 7.1
2000 7.1
1999 12.5
1998 7.7
1997 7.1
1996 7.7
1995 0.0
1994 0.0
1993 13.3
1992 7.1
1991 6.7
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Manhattan Mercury
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 29.4 12.0 246
2004 23.5 12.0 196
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Seaton (Kan.),
has a companywide, circulation-weighted Diversity Index of 114.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Manhattan Mercury
This newspaper's Newsroom Diversity Index is 246. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 14 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 10,304 ranks 776 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Manhattan Mercury
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 3.2 2,155
Black 3.7 2,521
Asian and Pacific Islander 2.8 1,891
Native-American 0.5 323
Other non-white 0.1 89
Multi-racial 1.7 1,180
  Non-white 12.0 8,159
White 88.0 59,980
Total 68,139
Home county:  Riley
Race/ethnicity % of population Number of residents
Hispanic 4.6 2,872
Black 6.7 4,221
Asian and Pacific Islander 3.3 2,097
Native-American 0.6 361
Other non-white 0.2 93
Multi-racial 2.0 1,245
  Non-white 17.3 10,889
White 82.7 51,954
Total 62,843
The home county of this newspaper is Riley.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Manhattan Mercury
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
66502 / Manhattan / KS / 0 mi. 5,542 15,916 34.8 $27,874 14.6 3.7 4.7 0.4 3.6
66503 / Manhattan / KS / 13.9 mi. 2,146 4,190 51.2 $55,164 11.4 2.4 3.3 0.6 3.6
66547 / Wamego / KS / 14 mi. 710 2,424 29.3 $45,192 4.4 1.9 0.7 0.4 0.2
66535 / Saint George / KS / 11.2 mi. 226 903 25.0 $35,530 5.7 1.7 0.9 0.7 0.5
66531 / Riley / KS / 17.5 mi. 192 469 40.9 $37,000 5.4 1.8 1.0 1.8 0.2
66449 / Leonardville / KS / 26.5 mi. 185 325 56.9 $35,089 3.1 1.0 0.0 0.7 0.2
66549 / Westmoreland / KS / 23.2 mi. 163 558 29.2 $32,381 2.9 1.6 0.0 0.1 0.1
66517 / Ogden / KS / 9.4 mi. 142 675 21.0 $26,635 27.4 7.9 12.0 0.5 2.2
67432 / Clay Center / KS / 42 mi. 106 2,626 4.0 $35,156 2.6 0.8 0.6 0.3 0.2
66441 / Junction City / KS / 19.2 mi. 87 8,725 1.0 $31,169 40.0 7.7 23.0 0.7 3.9
66520 / Olsburg / KS / 21.7 mi. 72 214 33.6 $41,563 3.6 2.1 1.1 0.2 0.0
66554 / Randolph / KS / 31.4 mi. 71 234 30.3 $37,969 3.2 2.1 0.0 0.2 0.0
66411 / Blue Rapids / KS / 37.5 mi. 65 560 11.6 $31,983 2.4 0.8 0.4 0.1 0.1
66834 / Alta Vista / KS / 17 mi. 61 360 16.9 $35,000 4.2 3.1 0.0 0.8 0.0
66427 / Frankfort / KS / 42.1 mi. 49 588 8.3 $30,464 1.7 0.3 0.5 0.1 0.1
66442 / Fort Riley / KS / 10.8 mi. 41 2,082 2.0 $30,786 42.6 13.3 22.3 1.0 2.5
66401 / Alma / KS / 16.1 mi. 36 686 5.2 $42,625 3.8 2.4 0.4 0.2 0.0
66548 / Waterville / KS / 42.3 mi. 34 401 8.5 $32,333 2.3 0.8 0.0 0.2 0.2
66508 / Marysville / KS / 49.8 mi. 28 1,930 1.5 $33,750 2.0 0.6 0.1 0.4 0.4
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