Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Hays Daily News
Hays, Kansas
Owner: Harris Enterprises (Kan.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 12.5
2004 0.0
2003 6.3
2002 0.0
2001 0.0
2000 6.7
1999 7.7
1998 0.0
1997 Did not report
1996 0.0
1995 6.3
1994 7.1
1993 7.7
1992 8.3
1991 7.1
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Hays Daily News
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 12.5 3.8 329
2004 0.0 3.8 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Harris Enterprises (Kan.),
has a companywide, circulation-weighted Diversity Index of 36.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Hays Daily News
This newspaper's Newsroom Diversity Index is 329. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 9 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 12,050 ranks 703 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Hays Daily News
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.6 1,024
Black 0.6 409
Asian and Pacific Islander 0.5 328
Native-American 0.2 153
Other non-white 0.1 47
Multi-racial 0.7 477
  Non-white 3.8 2,438
White 96.2 61,763
Total 64,201
Home county:  Ellis
Race/ethnicity % of population Number of residents
Hispanic 2.4 652
Black 0.6 173
Asian and Pacific Islander 0.8 227
Native-American 0.2 49
Other non-white 0.1 39
Multi-racial 0.8 207
  Non-white 4.9 1,347
White 95.1 26,160
Total 27,507
The home county of this newspaper is Ellis.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Hays Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
67601 / Hays / KS / 0 mi. 5,116 9,367 54.6 $32,482 5.4 2.6 0.8 0.2 1.0
67637 / Ellis / KS / 13.5 mi. 566 1,021 55.4 $30,392 2.7 1.8 0.0 0.0 0.0
67665 / Russell / KS / 25.6 mi. 561 2,318 24.2 $30,155 3.2 0.9 0.6 0.5 0.4
67663 / Plainville / KS / 26.4 mi. 559 1,161 48.1 $30,720 2.1 0.6 0.4 0.3 0.2
67672 / WaKeeney / KS / 29.8 mi. 547 1,089 50.2 $30,429 2.6 0.6 0.2 0.3 0.6
67671 / Victoria / KS / 13.3 mi. 410 674 60.8 $33,450 1.4 0.8 0.0 0.0 0.1
67669 / Stockton / KS / 42.3 mi. 364 810 44.9 $31,197 5.5 1.8 2.2 0.5 0.2
67752 / Quinter / KS / 49.1 mi. 280 587 47.7 $32,609 3.0 1.2 0.1 0.1 0.2
67748 / Oakley / KS / 84.9 mi. 276 1,115 24.8 $32,370 3.5 1.4 0.5 0.1 0.2
67740 / Hoxie / KS / 66.7 mi. 271 762 35.6 $33,917 1.7 1.1 0.2 0.0 0.1
67642 / Hill City / KS / 43.6 mi. 257 833 30.9 $31,316 5.3 1.0 3.1 0.2 0.4
67661 / Phillipsburg / KS / 69.7 mi. 247 1,501 16.5 $37,679 2.6 0.8 0.2 0.2 0.7
67548 / La Crosse / KS / 21 mi. 234 648 36.1 $31,523 2.3 1.3 0.2 0.2 0.1
67654 / Norton / KS / 81.4 mi. 119 1,629 7.3 $31,140 9.9 2.9 5.3 0.6 0.5
67738 / Grinnell / KS / 74.2 mi. 116 255 45.5 $40,357 1.4 1.3 0.2 0.0 0.0
67560 / Ness City / KS / 44.7 mi. 106 816 13.0 $32,171 3.0 2.0 0.1 0.2 0.1
67572 / Ransom / KS / 34.4 mi. 106 222 47.7 $34,861 1.1 0.9 0.0 0.0 0.2
67737 / Grainfield / KS / 64 mi. 106 235 45.1 $32,411 2.5 1.8 0.0 0.0 0.0
67640 / Gorham / KS / 18.9 mi. 97 226 42.9 $25,000 1.5 0.6 0.0 0.6 0.2
67701 / Colby / KS / 99.4 mi. 89 2,629 3.4 $37,317 3.9 1.8 0.6 0.4 0.4
67646 / Logan / KS / 56.6 mi. 80 316 25.3 $29,276 0.6 0.0 0.1 0.0 0.1
67651 / Natoma / KS / 36 mi. 80 258 31.0 $26,964 1.2 0.7 0.0 0.2 0.2
67556 / Mc Cracken / KS / 16.2 mi. 78 170 45.9 $37,361 1.4 0.3 0.0 0.3 0.0
67657 / Palco / KS / 32 mi. 76 191 39.8 $29,688 3.8 1.2 0.7 1.0 0.0
67631 / Collyer / KS / 39.6 mi. 59 132 44.7 $17,411 1.9 0.3 0.3 1.0 0.0
67650 / Morland / KS / 53 mi. 58 145 40.0 $35,208 1.7 0.0 0.0 1.2 0.3
67584 / Utica / KS / 46 mi. 55 143 38.5 $30,000 1.7 0.3 0.0 0.3 0.0
67751 / Park / KS / 55.7 mi. 50 122 41.0 $30,357 2.3 0.8 0.0 0.8 0.0
67516 / Bazine / KS / 31.4 mi. 49 215 22.8 $31,125 2.5 0.9 0.0 0.2 0.0
67473 / Osborne / KS / 48.6 mi. 47 826 5.7 $29,603 2.1 0.3 0.2 0.1 0.2
67632 / Damar / KS / 37.6 mi. 47 102 46.1 $27,500 5.9 0.0 4.0 0.0 1.6
67625 / Bogue / KS / 44.6 mi. 45 135 33.3 $24,028 12.5 1.0 10.4 1.0 0.0
67520 / Bison / KS / 22 mi. 40 155 25.8 $37,000 3.6 0.5 2.1 0.8 0.0
67575 / Rush Center / KS / 29.1 mi. 40 244 16.4 $31,905 2.4 1.3 0.0 0.4 0.2
67521 / Brownell / KS / 24.5 mi. 34 84 40.5 $37,083 1.4 0.9 0.0 0.0 0.0
67623 / Alton / KS / 47.5 mi. 34 152 22.4 $33,194 1.2 0.6 0.0 0.0 0.0
67667 / Schoenchen / KS / 8.9 mi. 34 80 42.5 $38,125 5.1 1.4 0.0 1.8 0.0
67553 / Liebenthal / KS / 14 mi. 30 48 62.5 $21,875 1.8 0.0 0.0 0.9 0.0
67656 / Ogallah / KS / 20 mi. 29 78 37.2 $41,429 4.7 2.6 0.0 0.0 0.0
67659 / Penokee / KS / 50.6 mi. 27 56 48.2 $33,125 0.0 0.0 0.0 0.0 0.0
67736 / Gove / KS / 63.2 mi. 27 102 26.5 $32,222 3.8 1.5 0.4 0.4 0.0
67622 / Almena / KS / 74.1 mi. 24 278 8.6 $27,500 1.4 0.5 0.2 0.0 0.0
67645 / Lenora / KS / 62.8 mi. 22 275 8.0 $31,731 3.4 1.0 0.6 0.0 0.2
67675 / Woodston / KS / 43.5 mi. 22 117 18.8 $26,442 2.3 1.5 0.0 0.8 0.0
67749 / Oberlin / KS / 94.4 mi. 22 1,115 2.0 $31,716 2.6 1.0 0.5 0.1 0.3
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