Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Lawrence Journal-World | ||||||||||
Lawrence, Kansas | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 7.3 | |||||||||
2004 | 2.6 | |||||||||
2003 | 4.0 | |||||||||
2002 | 1.9 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | 2.6 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Lawrence Journal-World | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 7.3 | 13.6 | 54 | |||||||
2004 | 2.6 | 14.1 | 18 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Lawrence Journal-World | ||||||||||
This newspaper's Newsroom Diversity Index is 54. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 77 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 19,203 ranks 499 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Lawrence Journal-World | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.1 | 3,520 | ||||||||
Black | 3.7 | 4,277 | ||||||||
Asian and Pacific Islander | 2.8 | 3,190 | ||||||||
Native-American | 2.2 | 2,536 | ||||||||
Other non-white | 0.1 | 143 | ||||||||
Multi-racial | 2.2 | 2,551 | ||||||||
Non-white | 14.1 | 16,217 | ||||||||
White | 85.9 | 98,609 | ||||||||
Total | 114,826 | |||||||||
Home county: Douglas | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.3 | 3,268 | ||||||||
Black | 4.2 | 4,148 | ||||||||
Asian and Pacific Islander | 3.2 | 3,149 | ||||||||
Native-American | 2.4 | 2,401 | ||||||||
Other non-white | 0.1 | 133 | ||||||||
Multi-racial | 2.3 | 2,320 | ||||||||
Non-white | 15.4 | 15,419 | ||||||||
White | 84.6 | 84,543 | ||||||||
Total | 99,962 | |||||||||
The home county of this newspaper is Douglas. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Lawrence Journal-World | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
66049 / Lwrnce / KS / 1.3 mi. | 4,454 | 8,195 | 54.4 | $50,936 | 13.5 | 2.8 | 4.2 | 1.2 | 2.9 | |
66044 / Lawrence / KS / 0 mi. | 4,431 | 11,531 | 38.4 | $25,489 | 18.1 | 3.9 | 5.4 | 2.1 | 3.9 | |
66047 / Lwrnce / KS / 1.9 mi. | 3,457 | 6,137 | 56.3 | $47,925 | 12.7 | 2.6 | 3.3 | 1.6 | 3.3 | |
66046 / Lawrence / KS / 1.3 mi. | 2,737 | 7,912 | 34.6 | $35,994 | 22.1 | 4.2 | 5.3 | 5.7 | 4.0 | |
66006 / Baldwin City / KS / 12.6 mi. | 1,055 | 2,070 | 51.0 | $51,800 | 5.2 | 1.4 | 0.6 | 0.6 | 0.5 | |
66050 / Lecompton / KS / 8.8 mi. | 861 | 563 | 152.9 | $45,982 | 7.1 | 1.5 | 1.2 | 2.0 | 0.8 | |
66067 / Ottawa / KS / 22.9 mi. | 625 | 6,000 | 10.4 | $37,388 | 8.2 | 3.5 | 1.8 | 0.9 | 0.4 | |
66025 / Eudora / KS / 7.7 mi. | 521 | 2,161 | 24.1 | $45,463 | 5.6 | 2.2 | 0.5 | 1.3 | 0.3 | |
66086 / Tonganoxie / KS / 12.5 mi. | 379 | 2,494 | 15.2 | $50,793 | 5.2 | 1.9 | 1.0 | 0.7 | 0.4 | |
66054 / McLouth / KS / 15.1 mi. | 221 | 1,039 | 21.3 | $47,436 | 5.0 | 1.3 | 1.2 | 1.1 | 0.3 | |
66066 / Oskaloosa / KS / 16.5 mi. | 113 | 966 | 11.7 | $41,250 | 4.1 | 2.1 | 0.3 | 0.7 | 0.1 | |
66606 / Topeka / KS / 23.9 mi. | 56 | 5,587 | 1.0 | $34,454 | 15.8 | 5.5 | 6.7 | 0.8 | 0.8 | |
66073 / Perry / KS / 10 mi. | 42 | 873 | 4.8 | $44,602 | 6.1 | 1.4 | 0.3 | 1.0 | 0.3 | |
66614 / Topeka / KS / 25.9 mi. | 41 | 12,893 | 0.3 | $48,016 | 13.8 | 4.1 | 5.3 | 0.6 | 2.1 | |
66018 / De Soto / KS / 14.4 mi. | 36 | 1,506 | 2.4 | $50,635 | 10.0 | 7.0 | 0.2 | 0.8 | 0.6 | |
File | ks_lawrence_journal-world | |||||||||
Time | 5/21/05 12:14 PM | |||||||||
Page | 498 | |||||||||
Member | 116650 |