Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Herald-Times, Bloomington
Bloomington, Indiana
Owner: Schurz Communications (Ind.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 3.0
2004 0.0
2003 0.0
2002 0.0
2001 2.9
2000 3.1
1999 2.6
1998 5.1
1997 Did not report
1996 2.6
1995 4.2
1994 4.0
1993 4.0
1992 2.6
1991 2.2
1990 Did not report
The latest year at peak is 1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Herald-Times, Bloomington
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 3.0 7.8 38
2004 0.0 7.9 0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Schurz Communications (Ind.),
has a companywide, circulation-weighted Diversity Index of 105.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Herald-Times, Bloomington
This newspaper's Newsroom Diversity Index is 38. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 85 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 27,526 ranks 372 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Herald-Times, Bloomington
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.5 2,568
Black 2.2 3,642
Asian and Pacific Islander 2.5 4,188
Native-American 0.3 446
Other non-white 0.2 303
Multi-racial 1.2 2,050
  Non-white 7.9 13,197
White 92.2 154,960
Total 168,157
Home county:  Monroe
Race/ethnicity % of population Number of residents
Hispanic 1.9 2,235
Black 3.0 3,567
Asian and Pacific Islander 3.4 4,094
Native-American 0.3 296
Other non-white 0.2 282
Multi-racial 1.5 1,775
  Non-white 10.2 12,249
White 89.8 108,314
Total 120,563
The home county of this newspaper is Monroe.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Herald-Times, Bloomington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
47401 / Bloomington / IN / 0.6 mi. 8,515 14,903 57.1 $37,634 10.5 2.0 2.3 0.2 4.2
47403 / Bloomington / IN / 5.8 mi. 4,656 10,537 44.2 $35,080 7.6 1.4 3.3 0.3 1.1
47408 / Woodbridge / IN / 7.9 mi. 3,209 10,067 31.9 $24,002 15.4 2.8 3.1 0.2 7.4
47404 / Bloomington / IN / 8.2 mi. 2,500 7,829 31.9 $31,070 8.6 1.6 3.7 0.3 1.1
47429 / Ellettsville / IN / 12.2 mi. 1,344 2,626 51.2 $43,364 4.0 1.0 1.1 0.2 0.6
47460 / Vilas / IN / 18.9 mi. 1,181 4,433 26.6 $37,447 1.9 0.6 0.2 0.3 0.2
47424 / Tulip / IN / 24 mi. 1,043 3,752 27.8 $36,893 2.0 0.7 0.1 0.4 0.3
47448 / Trevlac / IN / 12.8 mi. 609 3,051 20.0 $42,283 2.0 0.5 0.3 0.3 0.3
47433 / Hollybrook Lake / IN / 15.3 mi. 380 1,270 29.9 $38,963 2.0 0.7 0.2 0.4 0.2
47459 / Solsberry / IN / 14.3 mi. 377 1,340 28.1 $39,389 1.2 0.5 0.1 0.3 0.1
47421 / White River Bluffs / IN / 15.1 mi. 338 11,452 3.0 $35,916 3.0 1.1 0.5 0.3 0.4
47441 / Wright / IN / 34.9 mi. 281 3,949 7.1 $31,096 2.1 1.0 0.1 0.2 0.3
46151 / Waverly / IN / 22.7 mi. 245 12,001 2.0 $45,841 1.8 0.8 0.1 0.2 0.3
47468 / Unionville / IN / 11.1 mi. 220 512 43.0 $45,441 1.9 0.3 0.2 0.2 0.4
47471 / Worthington / IN / 25.4 mi. 201 1,098 18.3 $36,699 1.6 0.3 0.1 0.3 0.1
47462 / Springville / IN / 8.4 mi. 171 1,766 9.7 $41,930 3.0 1.3 0.1 0.4 0.2
47465 / Switz City / IN / 29 mi. 132 279 47.3 $34,688 2.6 1.4 0.1 0.5 0.4
47464 / Stinesville / IN / 15.7 mi. 112 32 350.0 $37,500 4.8 0.0 0.0 0.0 1.9
47443 / Marco / IN / 31.4 mi. 88 518 17.0 $30,000 1.4 0.7 0.0 0.4 0.2
47446 / Yockey / IN / 23.4 mi. 87 4,118 2.1 $34,189 2.0 0.6 0.2 0.3 0.1
47562 / Raglesville / IN / 30.7 mi. 83 1,441 5.8 $38,528 1.4 0.7 0.1 0.1 0.2
47522 / Crane Naval Weapons Support / IN / 25 mi. 71 99 71.7 $33,542 3.1 0.5 0.0 0.0 0.5
47431 / Freedom / IN / 20.4 mi. 69 498 13.9 $29,743 2.8 1.6 0.3 0.1 0.2
47455 / Patricksburg / IN / 27.5 mi. 44 96 45.8 $29,926 4.6 1.1 0.0 2.3 0.0
47201 / Columbus / IN / 27.7 mi. 37 15,126 0.2 $41,411 8.1 2.9 2.0 0.2 2.1
47553 / Whitfield / IN / 34.9 mi. 35 3,043 1.2 $38,988 1.2 0.3 0.1 0.1 0.2
47452 / Syria / IN / 28 mi. 33 1,938 1.7 $34,063 2.2 0.7 0.2 0.2 0.0
47453 / Owensburg / IN / 17.2 mi. 33 228 14.5 $27,188 1.1 1.1 0.0 0.0 0.0
47454 / Youngs Creek / IN / 34.8 mi. 33 2,916 1.1 $30,061 1.9 0.5 0.1 0.3 0.2
47451 / Oolitic / IN / 13.2 mi. 30 570 5.3 $31,736 1.5 0.4 0.0 0.2 0.1
47868 / Poland / IN / 34 mi. 28 1,210 2.3 $36,321 3.3 0.6 0.7 0.2 0.2
46160 / Morgantown / IN / 18.9 mi. 27 2,229 1.2 $39,088 1.7 0.8 0.1 0.1 0.1
47449 / Newberry / IN / 29.1 mi. 26 179 14.5 $34,531 0.9 0.4 0.2 0.0 0.0
47420 / Avoca / IN / 12.2 mi. 23 49 46.9 $41,688 8.9 1.8 0.9 2.7 0.9
47882 / Turman / IN / 46.6 mi. 4 3,439 0.1 $33,078 2.0 0.8 0.3 0.2 0.2
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