South Bend Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

South Bend Tribune

South Bend, Indiana

Owner: Schurz Communications (Ind.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.6

2004

13.3

2003

Did not report

2002

Did not report

2001

8.2

2000

10.5

1999

10.1

1998

7.9

1997

6.0

1996

7.5

1995

7.8

1994

7.9

1993

7.5

1992

5.0

1991

5.1

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for South Bend Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.6

15.5

2004

13.3

15.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Schurz Communications (Ind.),

has a companywide, circulation-weighted Diversity Index of 105.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for South Bend Tribune

This newspaper's Newsroom Diversity Index is 88.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 17 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 73,028 ranks 136 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of South Bend Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.2

18,133

Black

8.2

35,922

Asian and Pacific Islander

1.0

4,316

Native-American

0.4

1,593

Other non-white

0.1

511

Multi-racial

1.5

6,468

Non-white

15.4

66,943

White

84.6

368,853

Total

435,796

Home county: St. Joseph

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

12,557

Black

11.3

30,105

Asian and Pacific Islander

1.4

3,621

Native-American

0.3

791

Other non-white

0.1

335

Multi-racial

1.6

4,260

Non-white

19.5

51,669

White

80.5

213,890

Total

265,559

The home county of this newspaper is St. Joseph.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

South Bend Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

46614 / South Bend / IN / 3.1 mi.

6,381

12,227

52.2

$43,160

9.7

2.4

4.8

0.2

0.9

46544 / Mishawaka / IN / 6.6 mi.

5,986

11,971

50.0

$38,589

5.5

1.9

1.5

0.4

0.5

46530 / Granger / IN / 8.5 mi.

5,123

8,419

60.9

$80,351

6.6

1.2

1.6

0.1

2.7

46545 / Mishawaka / IN / 6.7 mi.

4,709

11,481

41.0

$35,084

12.8

3.2

4.7

0.3

2.5

46628 / South Bend / IN / 2.9 mi.

4,690

10,455

44.9

$36,951

38.1

4.5

30.4

0.3

0.7

49120 / Niles / MI / 10.6 mi.

4,264

14,090

30.3

$37,526

11.5

2.4

6.2

0.5

46619 / South Bend / IN / 1.4 mi.

3,472

7,465

46.5

$33,463

45.6

18.5

24.6

0.3

46615 / South Bend / IN / 4.1 mi.

3,122

6,829

45.7

$33,557

18.9

4.0

9.2

0.3

2.8

46637 / South Bend / IN / 5.2 mi.

2,991

6,065

49.3

$43,225

12.1

2.6

5.4

0.6

2.2

46563 / Plymouth / IN / 20 mi.

2,315

8,169

28.3

$41,922

9.5

7.8

0.3

0.4

46617 / South Bend / IN / 3.4 mi.

2,061

4,255

48.4

$39,517

34.4

3.8

26.4

0.3

1.8

46635 / South Bend / IN / 5.5 mi.

1,561

2,693

58.0

$54,296

10.6

2.3

4.5

0.3

2.2

46613 / South Bend / IN / 2.1 mi.

1,549

4,413

35.1

$30,717

40.2

14.2

21.8

0.4

0.8

46561 / Osceola / IN / 10.5 mi.

1,519

4,098

37.1

$51,199

4.1

1.1

0.8

0.2

1.0

46350 / La Porte / IN / 21.3 mi.

1,372

16,231

8.5

$44,580

7.4

4.3

1.5

0.2

0.4

46601 / South Bend / IN / 2.2 mi.

1,295

2,648

48.9

$17,438

59.1

7.3

48.0

0.4

0.7

46506 / Bremen / IN / 15.5 mi.

1,185

3,462

34.2

$46,167

7.9

6.6

0.1

0.3

46514 / Elkhart / IN / 16 mi.

1,104

15,175

7.3

$45,619

11.2

4.4

3.7

0.2

1.2

49047 / Dowagiac / MI / 23.6 mi.

1,061

5,854

18.1

$37,022

16.8

5.2

7.7

1.4

0.4

49107 / Glendora / MI / 12.8 mi.

1,054

4,169

25.3

$38,467

9.2

1.8

5.2

0.4

46616 / South Bend / IN / 2.6 mi.

896

2,835

31.6

$33,449

36.1

6.9

24.8

0.2

1.0

46574 / Walkerton / IN / 14.8 mi.

883

3,079

28.7

$40,406

4.2

2.7

0.2

0.3

0.2

46552 / New Carlisle / IN / 9.6 mi.

881

2,248

39.2

$45,327

3.4

1.2

1.0

0.4

0.1

49112 / Edwardsburg / MI / 15.1 mi.

847

3,932

21.5

$42,586

4.0

1.1

0.6

0.3

46534 / Toto / IN / 27.9 mi.

705

4,149

17.0

$36,971

3.6

1.8

0.1

0.2

0.3

49031 / Cassopolis / MI / 21.6 mi.

661

3,070

21.5

$40,327

21.3

1.4

14.5

0.7

1.3

46554 / North Liberty / IN / 8.6 mi.

611

1,576

38.8

$48,026

2.9

1.1

0.3

0.4

46360 / Trail Creek / IN / 27.6 mi.

513

17,786

2.9

$38,215

24.7

2.7

19.2

0.3

0.6

46536 / Lakeville / IN / 8.5 mi.

509

1,133

44.9

$46,364

2.4

1.3

0.1

46516 / Elkhart / IN / 16.2 mi.

483

12,785

3.8

$36,794

32.9

14.1

15.7

0.3

0.9

46511 / Culver Military Academy / IN / 28.4 mi.

456

1,692

27.0

$39,477

5.4

2.3

1.2

0.6

0.4

46975 / Rochester / IN / 38.6 mi.

417

5,619

7.4

$38,611

4.5

1.5

0.9

0.4

0.6

46526 / Goshen / IN / 22.5 mi.

397

9,981

4.0

$44,557

15.7

11.9

1.4

0.1

1.2

46501 / Argos / IN / 3.5 mi.

393

1,407

27.9

$39,861

2.1

1.3

0.2

0.1

46517 / Elkhart / IN / 15.7 mi.

380

7,666

5.0

$41,731

22.9

11.1

8.6

0.2

1.0

46550 / Nappanee / IN / 19.6 mi.

362

3,994

9.1

$49,705

4.5

3.3

0.2

0.1

0.4

49038 / Coloma / MI / 35.2 mi.

341

4,037

8.4

$38,942

6.2

3.0

1.3

0.6

0.4

46366 / North Judson / IN / 36.5 mi.

328

2,257

14.5

$36,446

4.3

3.5

0.1

0.2

0.0

46556 / Saint Marys / IN / 3.7 mi.

316

1858.8

$26,250

14.5

6.9

3.1

0.3

2.3

49103 / Berrien Springs / MI / 18.5 mi.

311

4,300

7.2

$39,801

32.0

8.1

14.0

0.4

6.2

46504 / Bourbon / IN / 23.4 mi.

236

1,170

20.2

$42,853

4.4

3.5

0.1

0.3

46996 / Winamac / IN / 41.8 mi.

226

2,682

8.4

$34,880

2.8

1.2

0.4

0.2

0.3

46567 / Syracuse / IN / 30.8 mi.

215

3,856

5.6

$46,532

4.8

3.0

0.5

0.2

0.4

46580 / Warsaw / IN / 34.6 mi.

206

7,765

2.7

$42,041

9.9

7.3

1.0

0.2

0.6

46532 / Hamlet / IN / 22.7 mi.

190

754

25.2

$41,283

3.2

1.1

0.8

0.2

0.7

46371 / Rolling Prairie / IN / 15.3 mi.

189

1,151

16.4

$50,548

3.0

1.8

0.4

0.2

0.0

46573 / Wakarusa / IN / 12.8 mi.

176

1,183

14.9

$49,199

3.2

1.4

0.3

0.0

0.4

46528 / Goshen / IN / 24.7 mi.

173

7,010

2.5

$47,691

16.7

14.1

0.6

0.2

0.9

49085 / Saint Joseph / MI / 27.8 mi.

169

9,884

1.7

$49,914

7.7

1.5

2.7

0.3

2.3

49113 / Galien / MI / 13.9 mi.

158

781

20.2

$39,417

4.6

1.3

0.4

49095 / Vandalia / MI / 25.3 mi.

154

787

19.6

$39,896

24.4

3.0

16.5

0.4

1.7

46507 / Bristol / IN / 23 mi.

132

3,362

3.9

$51,446

7.9

4.2

1.1

0.3

1.0

49128 / Three Oaks / MI / 18.8 mi.

123

1,900

6.5

$42,158

3.7

1.2

0.9

0.5

0.2

49067 / Marcellus / MI / 31.9 mi.

119

1,680

7.1

$41,092

4.6

1.3

1.1

0.6

0.2

46537 / Lapaz / IN / 13 mi.

118

187

63.1

$37,566

4.7

2.7

0.2

0.7

0.0

49117 / New Buffalo / MI / 23.6 mi.

118

1,883

6.3

$42,482

5.2

2.1

1.3

0.2

0.4

49091 / Sturgis / MI / 42.8 mi.

115

7,656

1.5

$39,839

11.4

8.6

0.8

0.2

0.8

46540 / Middlebury / IN / 28.5 mi.

103

3,172

3.2

$51,850

2.8

0.9

0.2

0.6

49093 / Three Rivers / MI / 37 mi.

7,040

1.3

$39,344

12.0

2.2

6.9

0.4

0.7

46531 / Grovertown / IN / 24 mi.

475

15.6

$41,765

3.5

2.6

0.1

0.2

49042 / Constantine / MI / 32.9 mi.

1,841

4.0

$43,103

4.5

1.3

0.6

0.2

0.5

46382 / Wellsboro / IN / 25.2 mi.

711

9.8

$41,302

2.1

1.1

0.2

0.1

49111 / Eau Claire / MI / 23.2 mi.

1,306

5.3

$41,940

14.8

8.4

4.0

1.0

0.2

49127 / Stevensville / MI / 25.4 mi.

3,665

1.8

$51,977

4.9

1.4

1.1

0.3

1.1

49061 / Jones / MI / 26.8 mi.

598

11.0

$51,719

6.9

1.9

2.1

0.1

0.7

49106 / Bridgman / MI / 22.1 mi.

1,927

3.4

$50,403

3.5

1.3

0.6

0.3

0.4

49099 / White Pigeon / MI / 31.8 mi.

2,139

3.0

$42,740

4.5

1.9

0.3

0.6

0.5

46570 / Tippecanoe / IN / 29.8 mi.

391

16.1

$40,385

2.6

1.2

0.5

0.0

0.3

49045 / Decatur / MI / 32.9 mi.

2,089

2.8

$37,089

18.0

11.9

3.4

1.0

0.2

46761 / Valentine / IN / 42.3 mi.

3,715

1.5

$41,102

5.7

4.6

0.3

0.0

0.2

46960 / Monterey / IN / 36 mi.

537

9.9

$35,677

6.7

1.6

2.8

0.0

0.4

49130 / Union / MI / 22.9 mi.

535

9.7

$55,000

2.8

0.7

0.2

0.8

0.2

46365 / Mill Creek / IN / 13 mi.

346

13.9

$53,125

4.5

0.6

1.3

0.0

46542 / Milford / IN / 26.9 mi.

1,378

3.0

$44,788

8.9

7.4

0.4

0.1

0.2

46374 / San Pierre / IN / 41.4 mi.

432

8.3

$45,000

1.8

1.2

0.2

0.1

0.0

46565 / Shipshewana / IN / 34.5 mi.

2,021

1.7

$45,945

2.3

1.2

0.2

0.1

46910 / Akron / IN / 41.9 mi.

1,145

3.1

$37,314

9.3

8.3

0.1

0.2

0.0

49102 / Berrien Center / MI / 19.2 mi.

430

8.1

$42,202

17.0

5.9

8.0

0.7

1.0

46524 / Etna Green / IN / 25.4 mi.

693

4.5

$40,938

4.4

3.7

0.1

0.3

46538 / Leesburg / IN / 30.3 mi.

1,673

1.9

$49,212

3.8

2.1

0.1

0.3

0.7

46767 / Ligonier / IN / 36.2 mi.

2,443

1.3

$41,889

27.6

26.3

0.2

0.5

46939 / Kewanna / IN / 43.2 mi.

884

3.5

$33,417

2.7

0.5

0.7

0.3

0.2

46746 / Ontario / IN / 41.9 mi.

1,461

2.1

$38,594

11.4

9.2

0.4

0.2

0.8

49022 / Benton Harbor / MI / 29.7 mi.

13,367

0.2

$25,968

61.9

2.6

57.0

0.3

49101 / Baroda / MI / 20.8 mi.

1,237

2.3

$43,343

4.1

2.3

0.4

0.2

0.4

49126 / Sodus / MI / 24.6 mi.

582

4.6

$31,581

19.4

14.7

2.3

0.3

46553 / New Paris / IN / 24.7 mi.

1,023

2.4

$48,385

2.6

1.7

0.1

0.2

49125 / Sawyer / MI / 20.7 mi.

1,062

2.4

$43,883

4.5

2.3

0.7

0.2

46539 / Mentone / IN / 33.7 mi.

833

2.9

$45,256

4.5

4.0

0.0

0.2

0.1

46391 / Westville / IN / 30 mi.

1,811

1.2

$46,888

23.1

2.4

17.8

0.9

0.4

46346 / Kingsford Heights / IN / 22.4 mi.

490

4.1

$32,316

14.7

1.8

9.7

0.1

0.4

46590 / Winona Lake / IN / 36.4 mi.

1,294

1.5

$42,037

11.1

8.7

0.7

0.0

0.8

46513 / Donaldson / IN / 20.3 mi.

100.0

$24,844

1.8

0.0

47957 / Medaryville / IN / 47 mi.

713

2.7

$32,277

6.0

2.7

2.2

0.6

0.1

46555 / North Webster / IN / 36.2 mi.

1,101

1.5

$42,540

3.1

1.7

0.1

0.3

46340 / Hanna / IN / 28.2 mi.

390

3.6

$48,056

2.8

0.7

0.6

0.0

0.6

46543 / Millersburg / IN / 30.1 mi.

864

1.3

$46,923

1.1

0.7

0.0

0.1

0.0

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