Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
South Bend Tribune
South Bend, Indiana
Owner: Schurz Communications (Ind.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	13.6
2004	13.3
2003	Did not report
2002	Did not report
2001	8.2
2000	10.5
1999	10.1
1998	7.9
1997	6.0
1996	7.5
1995	7.8
1994	7.9
1993	7.5
1992	5.0
1991	5.1
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for South Bend Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	13.6	15.5	88
2004	13.3	15.4	87
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Schurz Communications (Ind.),
has a companywide, circulation-weighted Diversity Index of 105.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for South Bend Tribune
This newspaper's Newsroom Diversity Index is 88.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 17 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 73,028 ranks 136 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of South Bend Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.2	18,133
Black	8.2	35,922
Asian and Pacific Islander	1.0	4,316
Native-American	0.4	1,593
Other non-white	0.1	511
Multi-racial	1.5	6,468
Non-white	15.4	66,943
White	84.6	368,853
Total		435,796
	Home county:  St. Joseph
Race/ethnicity	% of population	Number of residents
Hispanic	4.7	12,557
Black	11.3	30,105
Asian and Pacific Islander	1.4	3,621
Native-American	0.3	791
Other non-white	0.1	335
Multi-racial	1.6	4,260
Non-white	19.5	51,669
White	80.5	213,890
Total		265,559
The home county of this newspaper is St. Joseph.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
South Bend Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
46614 / South Bend / IN / 3.1 mi.	6,381	12,227	52.2	$43,160	9.7	2.4	4.8	0.2	0.9
46544 / Mishawaka / IN / 6.6 mi.	5,986	11,971	50.0	$38,589	5.5	1.9	1.5	0.4	0.5
46530 / Granger / IN / 8.5 mi.	5,123	8,419	60.9	$80,351	6.6	1.2	1.6	0.1	2.7
46545 / Mishawaka / IN / 6.7 mi.	4,709	11,481	41.0	$35,084	12.8	3.2	4.7	0.3	2.5
46628 / South Bend / IN / 2.9 mi.	4,690	10,455	44.9	$36,951	38.1	4.5	30.4	0.3	0.7
49120 / Niles / MI / 10.6 mi.	4,264	14,090	30.3	$37,526	11.5	2.4	6.2	0.5	0.5
46619 / South Bend / IN / 1.4 mi.	3,472	7,465	46.5	$33,463	45.6	18.5	24.6	0.3	0.3
46615 / South Bend / IN / 4.1 mi.	3,122	6,829	45.7	$33,557	18.9	4.0	9.2	0.3	2.8
46637 / South Bend / IN / 5.2 mi.	2,991	6,065	49.3	$43,225	12.1	2.6	5.4	0.6	2.2
46563 / Plymouth / IN / 20 mi.	2,315	8,169	28.3	$41,922	9.5	7.8	0.3	0.3	0.4
46617 / South Bend / IN / 3.4 mi.	2,061	4,255	48.4	$39,517	34.4	3.8	26.4	0.3	1.8
46635 / South Bend / IN / 5.5 mi.	1,561	2,693	58.0	$54,296	10.6	2.3	4.5	0.3	2.2
46613 / South Bend / IN / 2.1 mi.	1,549	4,413	35.1	$30,717	40.2	14.2	21.8	0.4	0.8
46561 / Osceola / IN / 10.5 mi.	1,519	4,098	37.1	$51,199	4.1	1.1	0.8	0.2	1.0
46350 / La Porte / IN / 21.3 mi.	1,372	16,231	8.5	$44,580	7.4	4.3	1.5	0.2	0.4
46601 / South Bend / IN / 2.2 mi.	1,295	2,648	48.9	$17,438	59.1	7.3	48.0	0.4	0.7
46506 / Bremen / IN / 15.5 mi.	1,185	3,462	34.2	$46,167	7.9	6.6	0.1	0.3	0.3
46514 / Elkhart / IN / 16 mi.	1,104	15,175	7.3	$45,619	11.2	4.4	3.7	0.2	1.2
49047 / Dowagiac / MI / 23.6 mi.	1,061	5,854	18.1	$37,022	16.8	5.2	7.7	1.4	0.4
49107 / Glendora / MI / 12.8 mi.	1,054	4,169	25.3	$38,467	9.2	1.8	5.2	0.4	0.4
46616 / South Bend / IN / 2.6 mi.	896	2,835	31.6	$33,449	36.1	6.9	24.8	0.2	1.0
46574 / Walkerton / IN / 14.8 mi.	883	3,079	28.7	$40,406	4.2	2.7	0.2	0.3	0.2
46552 / New Carlisle / IN / 9.6 mi.	881	2,248	39.2	$45,327	3.4	1.2	1.0	0.4	0.1
49112 / Edwardsburg / MI / 15.1 mi.	847	3,932	21.5	$42,586	4.0	1.1	0.6	0.6	0.3
46534 / Toto / IN / 27.9 mi.	705	4,149	17.0	$36,971