Palladium-Item, Richmond... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Palladium-Item, Richmond

Richmond, Indiana

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

9.1

2004

4.3

2003

0.0

2002

0.0

2001

5.6

2000

18.2

1999

14.3

1998

Did not report

1997

6.5

1996

7.1

1995

Did not report

1994

4.5

1993

8.7

1992

13.0

1991

10.7

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Palladium-Item, Richmond

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

9.1

6.3

144

2004

4.3

6.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Palladium-Item, Richmond

This newspaper's Newsroom Diversity Index is 144.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 29 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 17,833 ranks 531 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Palladium-Item, Richmond

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.0

1,110

Black

3.5

3,733

Asian and Pacific Islander

0.4

474

Native-American

0.2

177

Other non-white

0.1

145

Multi-racial

1.1

1,170

Non-white

6.3

6,809

White

93.7

101,551

Total

108,360

Home county: Wayne

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

971

Black

5.1

3,594

Asian and Pacific Islander

0.5

374

Native-American

0.2

130

Other non-white

0.2

128

Multi-racial

1.3

933

Non-white

8.6

6,130

White

91.4

64,967

Total

71,097

The home county of this newspaper is Wayne.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Palladium-Item, Richmond

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

47374 / Whitewater / IN / 0.3 mi.

10,146

20,283

50.0

$32,793

11.6

1.7

7.1

0.2

0.7

47330 / Centerville / IN / 6.2 mi.

916

2,042

44.9

$39,653

1.7

0.8

0.2

0.0

0.2

45320 / Eaton / OH / 12.6 mi.

866

5,750

15.1

$41,860

2.1

0.5

0.1

0.4

47353 / Witts / IN / 12.9 mi.

858

2,247

38.2

$36,823

1.4

0.4

0.3

0.1

0.2

47327 / Mount Auburn / IN / 13.3 mi.

746

2,205

33.8

$34,832

1.2

0.7

0.1

0.0

0.1

45347 / New Paris / OH / 6.5 mi.

626

1,686

37.1

$38,189

1.4

0.1

0.3

0.1

47346 / Hagerstown / IN / 14.3 mi.

607

1,662

36.5

$40,516

1.0

0.3

0.1

0.2

0.1

47331 / Orange / IN / 16.8 mi.

510

9,903

5.2

$38,608

3.3

0.5

1.7

0.1

0.3

47341 / Fountain City / IN / 9 mi.

403

803

50.2

$43,300

2.3

0.1

0.8

0.0

0.1

47355 / Spartanburg / IN / 14.3 mi.

353

1,205

29.3

$34,977

1.8

0.2

0.3

47345 / Greens Fork / IN / 8.8 mi.

225

468

48.1

$43,047

2.8

0.3

0.6

0.1

47393 / Williamsburg / IN / 9.2 mi.

202

528

38.3

$40,750

2.5

1.3

0.1

0.0

45311 / Morning Sun / OH / 17.1 mi.

142

2,752

5.2

$41,502

1.5

0.4

0.2

0.1

47357 / Milton / IN / 12.8 mi.

129

441

29.3

$37,250

1.6

0.1

0.5

0.1

0.0

45381 / West Alexandria / OH / 19 mi.

127

2,205

5.8

$44,212

1.5

0.2

0.3

0.5

0.2

47394 / Winchester / IN / 22.5 mi.

112

3,579

3.1

$33,706

2.3

1.2

0.1

0.2

0.3

45332 / Hollansburg / OH / 11.9 mi.

236

41.5

$41,146

1.9

0.0

1.0

0.3

0.0

47339 / Economy / IN / 13.3 mi.

231

42.4

$36,000

2.9

0.8

0.0

1.0

45346 / New Madison / OH / 13.2 mi.

885

10.6

$38,816

1.7

0.2

0.1

0.2

47012 / Brookville / IN / 26.9 mi.

3,504

2.2

$40,793

1.2

0.5

0.0

0.1

0.2

45321 / Eldorado / OH / 11.6 mi.

374

20.1

$42,548

2.9

1.1

0.9

0.3

0.0

45003 / College Corner / OH / 16.5 mi.

308

22.1

$36,538

1.8

0.3

0.6

0.0

45338 / Lewisburg / OH / 17.4 mi.

1,997

2.9

$46,622

1.9

0.6

0.1

0.3

0.4

47003 / West College Corner / IN / 21 mi.

273

21.2

$34,250

1.8

0.1

0.0

0.4

0.3

45382 / West Manchester / OH / 14.1 mi.

468

10.5

$37,000

2.2

0.8

0.1

0.2

0.4

47325 / Springersville / IN / 8.1 mi.

274

16.4

$45,735

1.2

0.1

0.0

0.4

0.3

47392 / Webster / IN / 5.1 mi.

166.7

$28,750

1.5

0.0

47358 / Modoc / IN / 13.9 mi.

393

9.7

$37,019

1.5

0.2

0.5

0.1

47390 / Union City / IN / 24.2 mi.

2,284

0.8

$31,372

5.2

3.2

0.7

0.2

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