Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Pantagraph, Bloomington
Bloomington, Illinois
Owner: Pulitzer (Mo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	0.0
2003	0.0
2002	0.0
2001	0.0
2000	0.0
1999	0.0
1998	0.0
1997	Did not report
1996	0.0
1995	0.0
1994	Did not report
1993	0.0
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Pantagraph, Bloomington
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	9.5	0
2004	0.0	9.5	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Pulitzer (Mo.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Pantagraph, Bloomington
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 123 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 47,083 ranks 223 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Pantagraph, Bloomington
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.4	6,974
Black	4.8	13,717
Asian and Pacific Islander	1.3	3,620
Native-American	0.2	435
Other non-white	0.1	184
Multi-racial	0.9	2,605
Non-white	9.5	27,535
White	90.5	260,985
Total		288,520
	Home county:  McLean
Race/ethnicity	% of population	Number of residents
Hispanic	2.6	3,833
Black	6.1	9,189
Asian and Pacific Islander	2.1	3,115
Native-American	0.2	224
Other non-white	0.1	145
Multi-racial	1.1	1,703
Non-white	12.1	18,209
White	87.9	132,224
Total		150,433
The home county of this newspaper is McLean.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Pantagraph, Bloomington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
61704 / Covell / IL / 8.4 mi.	10,425	13,423	77.7	$65,814	13.9	2.9	5.5	0.2	4.1
61701 / Yuton / IL / 8.3 mi.	7,811	16,223	48.1	$37,783	16.9	3.7	9.8	0.2	1.5
61761 / Normal / IL / 6.2 mi.	7,062	15,108	46.7	$40,313	13.8	2.6	7.6	0.1	2.2
61764 / Vermillion Estat / IL / 24.7 mi.	1,934	5,202	37.2	$40,458	13.9	3.8	8.8	0.1	0.4
61727 / Texas Township / IL / 29.3 mi.	1,158	4,171	27.8	$39,868	3.7	1.7	0.6	0.1	0.3
61739 / Fairbury / IL / 24.8 mi.	1,046	1,822	57.4	$43,239	3.9	2.4	0.3	0.0	0.4
61364 / Streator West / IL / 34.4 mi.	957	8,315	11.5	$35,375	8.1	5.4	1.4	0.1	0.4
61752 / Le Roy / IL / 19.8 mi.	922	1,597	57.7	$48,951	1.3	1.0	0.1	0.1	0.1
62656 / Lincoln / IL / 34.8 mi.	876	7,055	12.4	$37,264	13.6	2.2	9.8	0.2	0.8
61738 / Panola / IL / 8.8 mi.	805	1,608	50.1	$49,596	1.7	0.7	0.2	0.2	0.2
61745 / Randolph / IL / 18.5 mi.	792	1,482	53.4	$56,906	2.2	0.6	0.2	0.1	0.3
61753 / Money Creek / IL / 8.8 mi.	655	1,144	57.3	$48,250	1.8	0.7	0.3	0.2	0.0
61748 / Hudson / IL / 0.4 mi.	637	957	66.6	$61,741	1.6	0.7	0.0	0.1	0.4
60420 / Dwight / IL / 41.5 mi.	560	1,947	28.8	$40,769	15.3	3.3	11.1	0.2	0.3
60936 / Gibson City / IL / 31.3 mi.	549	1,794	30.6	$35,189	2.3	0.8	0.5	0.0	0.5
61726 / Yates / IL / 14.1 mi.	516	1,045	49.4	$44,806	3.2	1.9	0.2	0.1	0.4
61760 / Woodford / IL / 19.3 mi.	503	1,038	48.5	$42,714	1.6	1.0	0.0	0.1	0.1
61732 / Danvers / IL / 10.7 mi.	423	746	56.7	$54,412	2.1	0.7	0.6	0.3	0.1
61744 / Waldo / IL / 10.3 mi.	415	746	55.6	$48,387	2.5	0.7	0.3	0.1	0.4
61723 / Atlanta / IL / 25.4 mi.	395	946	41.8	$43,673	1.1	0.7	0.1	0.1	0.0
61776 / Towanda / IL / 5 mi.	359	504	71.2	$62,171	1.8	0.7	0.5	0.0	0.3
61842 / Farmer City / IL / 28.7 mi.	347	1,147	30.3	$44,051	1.4	0.7	0.2	0.0	0.0
61736 / Holder / IL / 14.5 mi.	336	482	69.7	$57,426	1.7	0.6	0.5	0.1	0.2
61740 / Nebraska Townshi / IL / 18.5 mi.	331	651	50.8	$43,239	1.8	0.6	0.5	0.0	0.1
61728 / Martin / IL / 18.3 mi.	328	554	59.2	$44,250	1.6	1.0	0.0	0.4	0.1
61741 / Wing / IL / 29.5 mi.