Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News-Gazette, Champaign
Champaign, Illinois
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 5.5
2004 1.9
2003 3.6
2002 3.2
2001 1.6
2000 1.8
1999 3.4
1998 0.0
1997 3.2
1996 3.4
1995 5.4
1994 3.6
1993 3.5
1992 3.6
1991 Did not report
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News-Gazette, Champaign
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 5.5 16.9 33
2004 1.9 17.2 11
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News-Gazette, Champaign
This newspaper's Newsroom Diversity Index is 33. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 98 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 38,725 ranks 270 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News-Gazette, Champaign
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.8 7,821
Black 8.9 24,462
Asian and Pacific Islander 3.8 10,486
Native-American 0.2 480
Other non-white 0.1 346
Multi-racial 1.3 3,648
  Non-white 17.2 47,243
White 82.9 228,258
Total 275,501
Home county:  Champaign
Race/ethnicity % of population Number of residents
Hispanic 2.9 5,203
Black 11.1 19,881
Asian and Pacific Islander 6.5 11,617
Native-American 0.2 345
Other non-white 0.2 325
Multi-racial 1.8 3,155
  Non-white 22.6 40,526
White 77.4 139,143
Total 179,669
The home county of this newspaper is Champaign.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The News-Gazette, Champaign
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
61821 / Champaign / IL / 1.7 mi. 7,338 12,248 59.9 $44,435 23.9 2.4 15.3 0.2 4.0
61801 / Urbana / IL / 2.4 mi. 5,333 11,200 47.6 $26,135 35.5 3.8 13.2 0.1 16.0
61820 / Champaign / IL / 0 mi. 4,391 12,638 34.7 $19,591 32.9 5.5 16.0 0.2 9.1
61832 / Hegeler / IL / 30.4 mi. 2,722 16,352 16.6 $30,651 25.2 3.7 18.6 0.2 1.1
61853 / Mahomet / IL / 9.1 mi. 1,973 3,672 53.7 $55,000 2.8 0.9 0.4 0.2 0.6
61866 / Rantoul / IL / 13.6 mi. 1,930 5,856 33.0 $37,142 23.7 2.9 15.6 0.4 1.8
61856 / Monticello / IL / 17.1 mi. 1,280 2,725 47.0 $48,598 1.6 0.7 0.1 0.1 0.2
61953 / Tuscola / IL / 20.3 mi. 887 2,506 35.4 $40,714 2.4 1.0 0.3 0.4 0.4
61873 / Saint Joseph / IL / 10 mi. 864 1,887 45.8 $55,069 1.9 0.9 0.1 0.1 0.2
60957 / Paxton / IL / 23.6 mi. 659 2,190 30.1 $38,381 2.6 1.4 0.2 0.1 0.3
61880 / Tolono / IL / 8 mi. 619 1,356 45.6 $46,250 2.5 0.8 0.4 0.3 0.3
61874 / Savoy / IL / 3.1 mi. 504 2,001 25.2 $47,750 19.7 2.1 4.5 0.1 10.7
61864 / Philo / IL / 8.2 mi. 449 563 79.8 $58,938 1.2 0.3 0.3 0.0 0.0
61956 / Villa Grove / IL / 16.7 mi. 370 1,154 32.1 $38,005 2.2 0.8 0.3 0.0 0.1
61849 / Homer / IL / 14.9 mi. 365 708 51.6 $40,439 1.1 0.2 0.1 0.0 0.3
60942 / Hoopeston / IL / 36.3 mi. 362 2,650 13.7 $32,793 9.4 7.5 0.7 0.3 0.3
61843 / Fisher / IL / 14.2 mi. 362 787 46.0 $44,414 1.5 0.2 0.1 0.2 0.0
60936 / Gibson City / IL / 23.7 mi. 342 1,794 19.1 $35,189 2.3 0.8 0.5 0.0 0.5
61883 / Westville / IL / 30.3 mi. 328 1,981 16.6 $33,792 2.1 0.8 0.3 0.1 0.1
61859 / Ogden / IL / 14.2 mi. 315 480 65.6 $47,188 2.5 0.7 0.2 0.0 0.5
61842 / Farmer City / IL / 21.3 mi. 277 1,147 24.2 $44,051 1.4 0.7 0.2 0.0 0.0
61846 / Georgetown / IL / 31.4 mi. 276 2,072 13.3 $34,356 4.8 1.1 2.2 0.3 0.1
61813 / Bement / IL / 20.3 mi. 267 822 32.5 $41,141 2.1 0.5 0.9 0.0 0.2
61858 / Oakwood / IL / 23.2 mi. 256 1,145 22.4 $41,108 1.0 0.5 0.1 0.1 0.0
61938 / Mattoon / IL / 41 mi. 247 9,617 2.6 $34,437 3.9 1.2 1.3 0.2 0.5
60948 / Loda / IL / 27.8 mi. 213 608 35.0 $49,750 3.1 1.8 0.8 0.0 0.1
61802 / Urbana / IL / 3.7 mi. 212 7,160 3.0 $35,549 22.1 2.1 13.0 0.3 4.7
61877 / Sidney / IL / 10.4 mi. 209 588 35.5 $54,323 2.2 0.3 0.3 0.3 0.6
61817 / Catlin / IL / 26.6 mi. 205 1,059 19.4 $46,743 1.3 0.4 0.2 0.2 0.0
61920 / Rardin / IL / 40.4 mi. 191 9,035 2.1 $28,034 7.7 1.7 3.7 0.2 1.3
61878 / Thomasboro / IL / 9 mi. 190 630 30.2 $42,321 4.1 1.0 1.0 0.1 0.7
61852 / Longview / IL / 17.1 mi. 179 104 172.1 $35,833 5.3 2.1 0.0 0.4 0.7
61910 / Arcola / IL / 27.8 mi. 179 1,498 11.9 $39,794 14.4 12.9 0.3 0.1 0.5
61872 / Sadorus / IL / 10.6 mi. 168 268 62.7 $47,813 3.1 0.0 0.1 0.4 0.0
61942 / Newman / IL / 23.9 mi. 168 538 31.2 $36,827 2.3 0.4 1.3 0.2 0.1
61847 / Gifford / IL / 16.7 mi. 148 445 33.3 $47,159 1.7 0.3 0.7 0.2 0.4
61854 / Mansfield / IL / 14.3 mi. 144 635 22.7 $46,250 1.7 0.5 0.2 0.0 0.3
61911 / Chesterville / IL / 27.8 mi. 141 1,395 10.1 $38,789 1.0 0.6 0.0 0.2 0.1
61833 / Tilton / IL / 29.8 mi. 135 939 14.4 $32,267 2.4 1.2 0.1 0.1 0.1
61875 / Seymour / IL / 9.8 mi. 126 279 45.2 $68,750 2.6 0.9 0.3 0.0 0.6
60918 / Buckley / IL / 33 mi. 119 381 31.2 $42,386 3.2 2.4 0.1 0.0 0.6
61924 / Chrisman / IL / 34.6 mi. 111 985 11.3 $39,525 1.1 0.2 0.4 0.1 0.1
61865 / Potomac / IL / 25.3 mi. 109 482 22.6 $41,632 2.3 1.2 0.2 0.4 0.4
60924 / Cissna Park / IL / 34.1 mi. 103 686 15.0 $38,029 2.0 1.1 0.2 0.1 0.4
61814 / Bismarck / IL / 32.7 mi. 103 477 21.6 $48,984 2.4 1.1 0.5 0.4 0.0
61863 / Pesotum / IL / 12.7 mi. 103 334 30.8 $53,056 1.1 0.5 0.0 0.0 0.2
61913 / Garrett / IL / 22.8 mi. 101 751 13.4 $35,792 1.6 1.0 0.2 0.2 0.1
61871 / Royal / IL / 14.7 mi. 97 80 121.3 $53,438 0.0 0.0 0.0 0.0 0.0
60963 / Rossville / IL / 33.5 mi. 96 719 13.4 $38,491 2.6 1.8 0.2 0.1 0.1
61932 / Hume / IL / 27.6 mi. 87 208 41.8 $35,833 1.5 1.5 0.0 0.0 0.0
60960 / Rankin / IL / 28.4 mi. 86 425 20.2 $28,798 5.2 4.1 0.3 0.2 0.5
61841 / Fairmount / IL / 21 mi. 86 532 16.2 $45,208 0.9 0.4 0.2 0.0 0.1
61816 / Broadlands / IL / 18.1 mi. 73 189 38.6 $37,891 1.9 0.0 0.4 0.8 0.0
61857 / Muncie / IL / 19.9 mi. 71 74 95.9 $38,125 0.0 0.0 0.0 0.0 0.0
61951 / Sullivan / IL / 37.6 mi. 70 2,808 2.5 $39,528 1.5 0.4 0.2 0.1 0.1
61839 / De Land / IL / 19.7 mi. 69 235 29.4 $41,685 1.7 1.0 0.2 0.0 0.2
61815 / Bondville / IL / 6.1 mi. 61 69 88.4 $38,393 5.8 1.2 0.6 3.5 0.6
61851 / Ivesdale / IL / 14.9 mi. 60 194 30.9 $53,750 1.0 0.4 0.0 0.0 0.0
61876 / Sidell / IL / 24.6 mi. 60 323 18.6 $34,342 0.9 0.5 0.1 0.2 0.0
60952 / Melvin / IL / 29.9 mi. 56 278 20.1 $45,982 1.9 1.2 0.0 0.3 0.0
61812 / Armstrong / IL / 18.6 mi. 47 170 27.6 $34,091 3.3 1.2 1.4 0.2 0.0
61943 / Oakland / IL / 31.4 mi. 47 714 6.6 $34,184 2.2 1.0 0.6 0.0 0.1
61840 / Dewey / IL / 13.4 mi. 46 262 17.6 $52,381 3.0 2.4 0.1 0.0 0.1
60955 / Onarga / IL / 41.2 mi. 45 677 6.6 $38,438 29.4 26.6 1.7 0.2 0.2
61727 / Texas Township / IL / 35.2 mi. 44 4,171 1.1 $39,868 3.7 1.7 0.6 0.1 0.3
61884 / White Heath / IL / 12.9 mi. 43 415 10.4 $53,819 2.0 1.0 0.0 0.0 0.0
60970 / Watseka / IL / 49.6 mi. 42 3,063 1.4 $33,193 4.4 2.2 0.5 0.2 0.6
60949 / Ludlow / IL / 18.7 mi. 41 302 13.6 $33,000 8.0 4.5 1.2 0.5 0.4
61752 / Le Roy / IL / 29.7 mi. 38 1,597 2.4 $48,951 1.3 1.0 0.1 0.1 0.1
61919 / Camargo / IL / 20.7 mi. 38 318 11.9 $47,955 0.6 0.1 0.1 0.0 0.0
61862 / Penfield / IL / 14.4 mi. 37 174 21.3 $47,000 3.7 2.7 0.0 0.0 0.8
60962 / Roberts / IL / 32.6 mi. 33 246 13.4 $41,635 1.7 0.9 0.0 0.7 0.0
61810 / Allerton / IL / 20.1 mi. 33 147 22.4 $43,750 3.3 1.8 0.0 0.5 0.0
60938 / Gilman / IL / 44.2 mi. 32 881 3.6 $35,898 9.1 8.1 0.3 0.0 0.3
60933 / Elliott / IL / 22.7 mi. 28 130 21.5 $41,750 1.7 0.3 0.0 0.0 0.0
62523 / Decatur / IL / 38.8 mi. 28 349 8.0 $8,182 56.2 0.9 53.0 0.3 0.1
61724 / Kumler / IL / 19.9 mi. 27 235 11.5 $44,583 1.9 0.0 1.3 0.0 0.2
61917 / Brocton / IL / 39.2 mi. 26 268 9.7 $33,333 1.1 0.6 0.0 0.0 0.2
61930 / Hindsboro / IL / 28 mi. 17 231 7.4 $37,500 2.8 2.3 0.0 0.0 0.2
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