Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Journal Star, Peoria
Peoria, Illinois
Owner: Copley Press (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 4.8
2004 Did not report
2003 5.6
2002 5.6
2001 5.7
2000 5.8
1999 6.2
1998 6.4
1997 8.4
1996 10.5
1995 8.3
1994 8.5
1993 7.4
1992 9.0
1991 Did not report
1990 Did not report
The latest year at peak is 1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Journal Star, Peoria
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 4.8 11.4 42
2004 N/A 11.4 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Copley Press (Calif.),
has a companywide, circulation-weighted Diversity Index of 43.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Journal Star, Peoria
This newspaper's Newsroom Diversity Index is 42. This paper
Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 53 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 68,089 ranks 146 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Journal Star, Peoria
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 1.5 6,568
Black 7.6 33,097
Asian and Pacific Islander 1.1 4,666
Native-American 0.2 847
Other non-white 0.1 356
Multi-racial 1.0 4,223
  Non-white 11.4 49,757
White 88.7 388,760
Total 438,517
Home county:  Peoria
Race/ethnicity % of population Number of residents
Hispanic 2.1 3,827
Black 16.0 29,320
Asian and Pacific Islander 1.7 3,049
Native-American 0.2 365
Other non-white 0.2 288
Multi-racial 1.5 2,652
  Non-white 21.5 39,501
White 78.5 143,932
Total 183,433
The home county of this newspaper is Peoria.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Journal Star, Peoria
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
61614 / Peoria / IL / 3.3 mi. 6,128 15,485 39.6 $47,030 11.8 1.4 5.5 0.1 3.6
61604 / Peoria / IL / 5.5 mi. 5,554 13,508 41.1 $35,878 23.8 1.7 18.6 0.2 1.1
61554 / Pekin / IL / 12.6 mi. 4,984 16,982 29.3 $40,220 4.5 1.2 2.0 0.3 0.4
61611 / East Peoria / IL / 2 mi. 4,117 9,746 42.2 $43,051 3.3 1.4 0.4 0.3 0.6
61615 / Peoria / IL / 5.7 mi. 3,509 7,707 45.5 $51,548 17.5 1.7 10.4 0.1 3.8
61571 / Washington / IL / 7.4 mi. 3,348 7,971 42.0 $50,553 2.1 0.6 0.3 0.1 0.5
61550 / Morton / IL / 9.6 mi. 3,113 6,711 46.4 $54,353 2.5 0.8 0.1 0.1 1.1
61603 / Peoria / IL / 1.3 mi. 2,684 7,417 36.2 $30,196 40.4 4.9 31.8 0.3 0.9
61607 / Peoria / IL / 8.7 mi. 2,369 4,195 56.5 $46,708 2.9 1.0 0.7 0.1 0.4
61548 / Metamora / IL / 9.1 mi. 2,006 3,620 55.4 $60,288 2.1 0.7 0.2 0.1 0.4
61605 / Peoria / IL / 5.2 mi. 1,995 6,910 28.9 $18,355 63.8 3.2 57.5 0.2 0.1
61523 / Chillicothe / IL / 13.2 mi. 1,919 4,298 44.6 $44,453 3.6 2.3 0.2 0.2 0.2
61520 / Canton / IL / 24.8 mi. 1,631 6,998 23.3 $33,360 10.2 1.9 7.2 0.2 0.4
61525 / Dunlap / IL / 10.2 mi. 1,432 1,931 74.2 $72,708 4.3 0.8 0.8 0.1 2.0
61401 / Galesburg / IL / 46 mi. 1,145 14,451 7.9 $32,796 16.7 4.7 9.4 0.2 1.0
61455 / Macomb / IL / 61.3 mi. 1,105 7,837 14.1 $29,165 11.4 1.9 5.1 0.1 3.0
61530 / Eureka / IL / 16 mi. 960 2,152 44.6 $46,639 2.8 1.0 0.5 0.3 0.4
61568 / Tremont / IL / 17.1 mi. 750 1,500 50.0 $55,806 1.6 0.8 0.1 0.2 0.3
61606 / Peoria / IL / 3.4 mi. 677 2,887 23.4 $28,660 26.1 2.5 18.2 0.1 2.8
61610 / Creve Coeur / IL / 6 mi. 633 2,059 30.7 $35,446 3.9 1.9 0.4 0.5 0.1
61547 / Mapleton / IL / 12.5 mi. 592 1,211 48.9 $63,953 2.9 0.7 0.6 0.3 0.5
61537 / Henry / IL / 27.1 mi. 569 1,262 45.1 $41,192 2.6 0.7 0.5 0.2 0.2
61546 / Manito / IL / 25.9 mi. 556 1,685 33.0 $46,771 1.8 0.4 0.3 0.2 0.3
61540 / Lacon / IL / 21.4 mi. 518 1,157 44.8 $42,734 1.5 0.8 0.1 0.1 0.2
61528 / Edwards / IL / 9.4 mi. 512 583 87.8 $63,867 2.9 0.6 0.4 0.4 1.1
61531 / Farmington / IL / 25.6 mi. 499 1,324 37.7 $36,695 1.8 0.8 0.2 0.3 0.1
61443 / Kewanee / IL / 41.9 mi. 494 5,898 8.4 $30,743 10.9 5.8 3.3 0.1 0.4
61559 / Princeville / IL / 17.5 mi. 483 1,167 41.4 $47,596 3.9 2.6 0.1 0.3 0.1
61529 / Elmwood / IL / 20.1 mi. 471 1,041 45.2 $46,531 2.0 0.9 0.1 0.5 0.1
61536 / Hanna City / IL / 12.6 mi. 427 1,020 41.9 $50,903 10.6 1.5 7.3 0.4 0.6
61602 / Peoria / IL / 4 mi. 420 337 124.6 $11,711 40.6 4.0 31.5 0.1 2.5
61517 / Brimfield / IL / 17.5 mi. 406 1,145 35.5 $63,077 2.5 1.4 0.3 0.3 0.1
62644 / Havana / IL / 39 mi. 394 2,329 16.9 $33,815 1.5 0.4 0.1 0.1 0.3
61542 / Lewistown / IL / 41.5 mi. 357 1,678 21.3 $34,688 1.1 0.7 0.1 0.0 0.1
61427 / Cuba / IL / 35.6 mi. 353 962 36.7 $34,261 1.7 0.5 0.3 0.0 0.3
61561 / Roanoke / IL / 17.5 mi. 334 1,026 32.6 $45,982 0.9 0.1 0.1 0.1 0.0
61570 / Washburn / IL / 19.8 mi. 331 667 49.6 $44,792 2.8 1.0 0.4 0.1 0.2
61422 / Bushnell / IL / 50.9 mi. 315 1,489 21.2 $32,485 1.4 0.6 0.1 0.1 0.1
61533 / Glasford / IL / 17 mi. 307 855 35.9 $46,042 1.2 0.5 0.0 0.1 0.0
61356 / Princeton / IL / 44.7 mi. 302 4,693 6.4 $41,330 4.3 2.2 0.3 0.2 1.1
61755 / Mackinaw / IL / 18.2 mi. 299 1,472 20.3 $53,260 3.1 0.9 0.5 0.1 0.4
61491 / Wyoming / IL / 24.6 mi. 292 878 33.3 $35,286 1.1 0.3 0.0 0.0 0.1
61526 / Edelstein / IL / 17 mi. 251 392 64.0 $65,217 3.1 0.3 0.3 0.4 1.2
61565 / Sparland / IL / 20.7 mi. 247 608 40.6 $48,487 2.9 1.2 1.0 0.4 0.1
61701 / Bloomington / IL / 34.2 mi. 234 16,223 1.4 $37,783 16.9 3.7 9.8 0.2 1.5
61734 / Delavan / IL / 25.5 mi. 205 1,137 18.0 $45,737 1.8 0.3 0.4 0.0 0.2
61501 / Astoria / IL / 53.2 mi. 201 820 24.5 $30,318 1.8 1.0 0.0 0.1 0.2
62681 / Rushville / IL / 66.5 mi. 195 2,119 9.2 $35,335 1.3 0.4 0.3 0.1 0.1
61483 / Toulon / IL / 30.6 mi. 192 825 23.3 $36,156 2.4 1.1 0.1 0.3 0.1
61572 / Yates City / IL / 25.9 mi. 190 441 43.1 $36,071 1.1 0.3 0.3 0.1 0.0
61462 / Monmouth / IL / 58.5 mi. 162 4,604 3.5 $34,621 8.0 3.8 2.4 0.2 0.5
61569 / Trivoli / IL / 18.5 mi. 158 470 33.6 $53,542 2.4 0.5 0.3 0.3 0.3
61421 / Bradford / IL / 29.5 mi. 157 592 26.5 $36,164 1.8 0.8 0.1 0.0 0.3
61484 / Vermont / IL / 52.1 mi. 154 381 40.4 $31,438 2.2 0.8 0.0 0.2 0.2
61410 / Abingdon / IL / 43.9 mi. 151 1,648 9.2 $36,306 2.6 1.0 0.5 0.1 0.1
61434 / Galva / IL / 39.4 mi. 142 1,499 9.5 $36,480 3.0 1.8 0.4 0.2 0.1
61369 / Toluca / IL / 29.1 mi. 140 706 19.8 $39,205 2.8 1.8 0.1 0.1 0.3
61448 / Knoxville / IL / 39.3 mi. 133 1,592 8.4 $44,409 1.6 0.7 0.3 0.1 0.1
61564 / South Pekin / IL / 16.9 mi. 131 355 36.9 $39,667 2.1 1.3 0.1 0.1 0.2
61362 / Spring Valley / IL / 45.7 mi. 124 2,324 5.3 $39,014 8.9 6.6 0.7 0.2 0.5
61415 / Avon / IL / 45.8 mi. 115 786 14.6 $36,905 1.2 0.5 0.1 0.2 0.2
62656 / Lincoln / IL / 41.9 mi. 111 7,055 1.6 $37,264 13.6 2.2 9.8 0.2 0.8
61420 / Blandinsville / IL / 68.9 mi. 104 526 19.8 $35,000 1.2 0.6 0.0 0.0 0.2
62664 / Mason City / IL / 38.5 mi. 99 1,337 7.4 $37,574 1.2 0.7 0.1 0.1 0.2
61742 / Goodfield / IL / 16.4 mi. 93 305 30.5 $61,111 0.4 0.0 0.1 0.0 0.1
61428 / Dahinda / IL / 35.1 mi. 87 420 20.7 $46,188 3.1 1.9 0.6 0.0 0.4
61326 / Granville / IL / 41 mi. 85 967 8.8 $43,295 4.8 3.5 0.3 0.0 0.3
61563 / Saint David / IL / 29.7 mi. 82 212 38.7 $31,406 0.2 0.0 0.2 0.0 0.0
61361 / Sheffield / IL / 47.8 mi. 81 582 13.9 $35,417 3.0 0.6 0.8 0.0 0.8
61327 / Hennepin / IL / 36.9 mi. 80 465 17.2 $50,170 5.4 2.4 1.3 0.8 0.5
61354 / Peru / IL / 48 mi. 80 4,418 1.8 $38,080 6.1 4.0 0.3 0.1 1.2
61348 / Oglesby / IL / 47.1 mi. 76 1,895 4.0 $36,765 3.8 2.5 0.4 0.1 0.3
61733 / Deer Creek / IL / 14.7 mi. 72 371 19.4 $51,477 2.2 0.2 0.3 0.0 0.5
61760 / Minonk / IL / 29.2 mi. 72 1,038 6.9 $42,714 1.6 1.0 0.0 0.1 0.1
61534 / Green Valley / IL / 23.1 mi. 69 684 10.1 $51,765 1.2 0.5 0.2 0.2 0.1
61364 / Streator / IL / 46.7 mi. 68 8,315 0.8 $35,375 8.1 5.4 1.4 0.1 0.4
62321 / Carthage / IL / 80.1 mi. 68 1,794 3.8 $36,847 1.8 0.4 0.3 0.3 0.4
61368 / Tiskilwa / IL / 38.3 mi. 67 571 11.7 $39,224 2.6 0.8 0.1 0.2 0.3
61375 / Varna / IL / 26.1 mi. 64 498 12.9 $43,438 2.4 1.2 0.0 0.2 0.2
61535 / Groveland / IL / 8.7 mi. 63 529 11.9 $61,359 3.1 1.3 0.2 0.5 0.6
62618 / Beardstown / IL / 68.6 mi. 63 2,874 2.2 $30,828 16.1 14.7 0.4 0.2 0.3
61377 / Wenona / IL / 36.5 mi. 61 568 10.7 $37,647 2.9 1.2 0.3 0.3 0.1
61432 / Fairview / IL / 31.9 mi. 61 273 22.3 $35,833 1.2 0.6 0.1 0.0 0.1
61489 / Williamsfield / IL / 28.9 mi. 61 380 16.1 $40,588 0.8 0.4 0.0 0.1 0.0
62326 / Colchester / IL / 67.9 mi. 61 1,103 5.5 $36,696 1.2 0.5 0.0 0.1 0.1
61473 / Roseville / IL / 55.5 mi. 59 708 8.3 $35,167 0.9 0.5 0.1 0.2 0.1
61376 / Walnut / IL / 57.2 mi. 54 862 6.3 $42,989 2.0 1.2 0.3 0.0 0.0
61747 / Hopedale / IL / 21.1 mi. 53 510 10.4 $47,738 0.9 0.1 0.1 0.4 0.1
61467 / Oneida / IL / 45.1 mi. 52 483 10.8 $45,515 1.9 1.1 0.0 0.1 0.4
61738 / El Paso / IL / 29.1 mi. 52 1,608 3.2 $49,596 1.7 0.7 0.2 0.2 0.2
61552 / Mossville / IL / 6.5 mi. 49 53 92.5 $48,214 14.8 1.5 3.7 3.7 0.0
61761 / Normal / IL / 32.6 mi. 47 15,108 0.3 $40,313 13.8 2.6 7.6 0.1 2.2
61314 / Buda / IL / 39.1 mi. 46 390 11.8 $37,944 1.6 0.8 0.1 0.0 0.5
61345 / Neponset / IL / 40 mi. 44 355 12.4 $38,947 3.2 1.8 0.2 0.0 0.8
61516 / Benson / IL / 24.4 mi. 44 270 16.3 $50,694 1.3 0.9 0.0 0.0 0.1
62682 / San Jose / IL / 31.5 mi. 39 373 10.5 $39,231 2.4 1.0 0.3 0.3 0.6
61440 / Industry / IL / 62.4 mi. 38 342 11.1 $36,827 2.1 0.8 0.2 0.1 0.3
61335 / Mc Nabb / IL / 35.3 mi. 36 236 15.3 $45,781 0.2 0.0 0.0 0.0 0.0
61441 / Ipava / IL / 45.3 mi. 36 419 8.6 $34,554 2.3 1.3 0.0 0.2 0.2
61459 / Marietta / IL / 46.5 mi. 36 168 21.4 $38,214 0.7 0.2 0.0 0.5 0.0
61379 / Wyanet / IL / 47.1 mi. 35 548 6.4 $40,208 0.9 0.4 0.0 0.2 0.2
61338 / Manlius / IL / 50.8 mi. 34 156 21.8 $38,393 4.5 3.5 0.3 0.8 0.0
61470 / Prairie City / IL / 50.3 mi. 34 211 16.1 $38,125 2.1 0.8 0.0 0.0 0.8
61322 / Depue / IL / 43.8 mi. 33 603 5.5 $32,743 48.5 47.1 0.0 0.3 0.2
61482 / Table Grove / IL / 49 mi. 33 242 13.6 $42,500 0.5 0.0 0.0 0.0 0.0
61301 / La Salle / IL / 52.2 mi. 32 4,435 0.7 $33,333 10.5 7.8 1.2 0.1 0.5
61449 / La Fayette / IL / 33.2 mi. 32 203 15.8 $39,609 1.9 0.8 0.0 0.2 0.4
61759 / Minier / IL / 23 mi. 29 620 4.7 $40,958 2.0 1.0 0.3 0.1 0.1
62624 / Browning / IL / 57.3 mi. 27 261 10.3 $33,068 1.8 0.8 0.0 0.8 0.0
61544 / London Mills / IL / 36.8 mi. 26 262 9.9 $36,250 0.6 0.3 0.1 0.0 0.0
61477 / Smithfield / IL / 41.4 mi. 25 301 8.3 $36,250 2.1 0.8 0.0 0.0 0.0
61560 / Putnam / IL / 32.6 mi. 25 294 8.5 $46,917 4.5 3.1 0.4 0.0 0.1
61438 / Good Hope / IL / 56.4 mi. 24 315 7.6 $42,961 0.8 0.3 0.0 0.1 0.3
61458 / Maquon / IL / 34.3 mi. 24 403 6.0 $36,875 2.1 1.0 0.0 0.0 0.4
61336 / Magnolia / IL / 31.9 mi. 23 246 9.3 $47,500 4.4 1.2 1.8 0.5 0.3
61488 / Wataga / IL / 42.3 mi. 14 473 3.0 $40,300 2.3 0.9 0.3 0.0 0.3
61545 / Lowpoint / IL / 13.8 mi. 13 246 5.3 $44,167 2.8 0.5 0.0 0.5 1.1
61329 / Ladd / IL / 48.7 mi. 8 563 1.4 $41,213 3.9 3.6 0.1 0.0 0.1
61764 / Pontiac / IL / 49.4 mi. 7 5,202 0.1 $40,458 13.9 3.8 8.8 0.1 0.4
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