Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Journal Star, Peoria
Peoria, Illinois
Owner: Copley Press (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	4.8
2004	Did not report
2003	5.6
2002	5.6
2001	5.7
2000	5.8
1999	6.2
1998	6.4
1997	8.4
1996	10.5
1995	8.3
1994	8.5
1993	7.4
1992	9.0
1991	Did not report
1990	Did not report
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Journal Star, Peoria
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	4.8	11.4	42
2004	N/A	11.4	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Copley Press (Calif.),
has a companywide, circulation-weighted Diversity Index of 43.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Journal Star, Peoria
This newspaper's Newsroom Diversity Index is 42.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 53 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 68,089 ranks 146 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Journal Star, Peoria
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.5	6,568
Black	7.6	33,097
Asian and Pacific Islander	1.1	4,666
Native-American	0.2	847
Other non-white	0.1	356
Multi-racial	1.0	4,223
Non-white	11.4	49,757
White	88.7	388,760
Total		438,517
	Home county:  Peoria
Race/ethnicity	% of population	Number of residents
Hispanic	2.1	3,827
Black	16.0	29,320
Asian and Pacific Islander	1.7	3,049
Native-American	0.2	365
Other non-white	0.2	288
Multi-racial	1.5	2,652
Non-white	21.5	39,501
White	78.5	143,932
Total		183,433
The home county of this newspaper is Peoria.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Journal Star, Peoria
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
61614 / Peoria / IL / 3.3 mi.	6,128	15,485	39.6	$47,030	11.8	1.4	5.5	0.1	3.6
61604 / Peoria / IL / 5.5 mi.	5,554	13,508	41.1	$35,878	23.8	1.7	18.6	0.2	1.1
61554 / Pekin / IL / 12.6 mi.	4,984	16,982	29.3	$40,220	4.5	1.2	2.0	0.3	0.4
61611 / East Peoria / IL / 2 mi.	4,117	9,746	42.2	$43,051	3.3	1.4	0.4	0.3	0.6
61615 / Peoria / IL / 5.7 mi.	3,509	7,707	45.5	$51,548	17.5	1.7	10.4	0.1	3.8
61571 / Washington / IL / 7.4 mi.	3,348	7,971	42.0	$50,553	2.1	0.6	0.3	0.1	0.5
61550 / Morton / IL / 9.6 mi.	3,113	6,711	46.4	$54,353	2.5	0.8	0.1	0.1	1.1
61603 / Peoria / IL / 1.3 mi.	2,684	7,417	36.2	$30,196	40.4	4.9	31.8	0.3	0.9
61607 / Peoria / IL / 8.7 mi.	2,369	4,195	56.5	$46,708	2.9	1.0	0.7	0.1	0.4
61548 / Metamora / IL / 9.1 mi.	2,006	3,620	55.4	$60,288	2.1	0.7	0.2	0.1	0.4
61605 / Peoria / IL / 5.2 mi.	1,995	6,910	28.9	$18,355	63.8	3.2	57.5	0.2	0.1
61523 / Chillicothe / IL / 13.2 mi.	1,919	4,298	44.6	$44,453	3.6	2.3	0.2	0.2	0.2
61520 / Canton / IL / 24.8 mi.	1,631	6,998	23.3	$33,360	10.2	1.9	7.2	0.2	0.4
61525 / Dunlap / IL / 10.2 mi.	1,432	1,931	74.2	$72,708	4.3	0.8	0.8	0.1	2.0
61401 / Galesburg / IL / 46 mi.	1,145	14,451	7.9	$32,796	16.7	4.7	9.4	0.2	1.0
61455 / Macomb / IL / 61.3 mi.	1,105	7,837	14.1	$29,165	11.4	1.9	5.1	0.1	3.0
61530 / Eureka / IL / 16 mi.	960	2,152	44.6	$46,639	2.8	1.0	0.5	0.3	0.4
61568 / Tremont / IL / 17.1 mi.	750	1,500	50.0	$55,806	1.6	0.8	0.1	0.2	0.3
61606 / Peoria / IL / 3.4 mi.	677	2,887	23.4	$28,660	26.1	2.5	18.2	0.1	2.8
61610 / Creve Coeur / IL / 6 mi.	633	2,059	30.7	$35,446	3.9	1.9	0.4	0.5	0.1
61547 / Mapleton / IL / 12.5 mi.	592	1,211	48.9	$63,953	2.9	0.7	0.6	0.3	0.5
61537 / Henry / IL / 27.1 mi.	569	1,262	45.1	$41,192	2.6	0.7	0.5	0.2	0.2
61546 / Manito / IL / 25.9 mi.	556	1,685	33.0	$46,771	1.8	0.4	0.3	0.2	0.3
61540 / Lacon / IL / 21.4 mi.	518	1,157	44.8	$42,734	1.5	0.8	0.1	0.1	0.2
61528 / Edwards / IL / 9.4 mi.	512	583	87.8	$63,867	2.9	0.6	0.4	0.4	1.1