The Times-News, Twin Falls... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Times-News, Twin Falls

Twin Falls, Idaho

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.7

2004

Did not report

2003

Did not report

2002

Did not report

2001

Did not report

2000

4.0

1999

Did not report

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Times-News, Twin Falls

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.7

18.0

2004

N/A

18.0

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Times-News, Twin Falls

This newspaper's Newsroom Diversity Index is 21.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 147 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 21,440 ranks 450 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Times-News, Twin Falls

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

15.3

22,249

Black

0.1

181

Asian and Pacific Islander

0.6

812

Native-American

0.6

890

Other non-white

0.1

Multi-racial

1.3

1,819

Non-white

18.0

26,041

White

82.1

119,040

Total

145,081

Home county: Twin Falls

Race/ethnicity

% of population

Number of residents

Hispanic

9.4

6,026

Black

0.2

Asian and Pacific Islander

0.8

512

Native-American

0.6

382

Other non-white

0.1

Multi-racial

1.3

833

Non-white

12.3

7,894

White

87.7

56,390

Total

64,284

The home county of this newspaper is Twin Falls.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Times-News, Twin Falls

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

83301 / Twin Falls / ID / 0 mi.

8,688

15,871

54.7

$34,588

11.7

8.5

0.2

0.6

1.1

83338 / Jerome / ID / 37 mi.

2,330

5,379

43.3

$35,366

18.9

16.7

0.1

0.6

0.3

83318 / Burley / ID / 46.8 mi.

1,363

5,340

25.5

$32,186

23.0

20.7

0.1

0.6

0.5

83316 / Buhl / ID / 30.4 mi.

1,342

3,443

39.0

$34,227

13.9

11.4

0.1

0.6

0.3

83350 / Rupert / ID / 59 mi.

1,297

4,310

30.1

$31,025

30.0

27.7

0.2

0.6

0.4

83330 / Gooding / ID / 47.3 mi.

930

2,173

42.8

$31,273

16.3

13.9

0.1

0.8

0.3

83347 / Paul / ID / 50.7 mi.

684

1,095

62.5

$32,672

23.2

21.3

0.0

0.3

0.4

83355 / Wendell / ID / 35.4 mi.

642

1,603

40.0

$32,594

26.7

23.6

0.1

0.4

0.3

83352 / Shoshone / ID / 52.8 mi.

565

917

61.6

$32,146

16.5

13.4

0.1

1.0

0.7

83328 / Filer / ID / 22.8 mi.

516

1,618

31.9

$35,244

9.3

7.2

0.1

0.7

0.3

83341 / Kimberly / ID / 20.9 mi.

476

1,628

29.2

$36,792

9.0

6.7

0.2

0.5

0.3

83323 / Declo / ID / 56.9 mi.

376

594

63.3

$34,631

17.7

16.5

0.1

0.3

83332 / Hagerman / ID / 40.3 mi.

360

929

38.8

$32,857

14.6

11.9

0.0

0.5

0.4

83336 / Heyburn / ID / 48.9 mi.

307

1,702

18.0

$33,233

26.0

22.9

0.1

0.7

0.6

83321 / Castleford / ID / 17.8 mi.

263

209

125.8

$29,219

28.6

27.2

0.0

0.5

0.3

83333 / Hailey / ID / 95.1 mi.

247

3,183

7.8

$53,675

11.9

9.8

0.1

0.3

0.8

83334 / Hansen / ID / 23 mi.

246

667

36.9

$32,262

17.6

15.4

0.2

0.8

0.2

83335 / Hazelton / ID / 36.7 mi.

245

578

42.4

$30,375

26.2

23.4

0.1

0.8

89801 / Elko / NV / 113.5 mi.

223

7,529

3.0

$48,656

27.4

19.4

0.3

4.7

1.1

83340 / Ketchum / ID / 104.8 mi.

206

2,700

7.6

$48,821

12.1

9.3

0.0

0.2

0.8

83623 / Glenns Ferry / ID / 69.4 mi.

188

708

26.6

$29,583

31.4

28.8

0.0

0.8

0.3

83344 / Murtaugh / ID / 29.5 mi.

177

363

48.8

$31,576

24.5

22.8

0.0

0.8

0.4

83342 / Malta / ID / 69.5 mi.

157

395

39.7

$35,917

9.2

8.6

0.0

0.4

0.1

83346 / Oakley / ID / 32.8 mi.

147

423

34.8

$33,750

10.8

10.2

0.0

0.5

0.1

83302 / Rogerson / ID / 2.6 mi.

135

155.2

$21,583

9.6

9.1

0.5

0.0

83325 / Eden / ID / 32.9 mi.

133

380

35.0

$30,529

14.9

14.0

0.0

0.5

0.0

83327 / Fairfield / ID / 85.1 mi.

113

350

32.3

$36,563

8.8

6.0

0.1

0.3

0.2

83313 / Bellevue / ID / 80.3 mi.

111

1,131

9.8

$45,679

16.5

15.0

0.0

0.2

0.3

89825 / Jackpot / NV / 36.8 mi.

432

20.4

$30,488

52.9

47.0

0.0

2.6

0.2

83314 / Bliss / ID / 57.5 mi.

327

9.8

$31,650

20.5

19.3

0.0

0.1

0.0

83349 / Richfield / ID / 65.3 mi.

307

10.1

$33,421

12.4

9.5

0.1

1.0

0.1

83324 / Dietrich / ID / 51.6 mi.

185

13.0

$35,250

13.0

9.3

0.2

0.0

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