Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Post Register, Idaho Falls
Idaho Falls, Idaho
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 3.3
2004 4.3
2003 Did not report
2002 4.5
2001 0.0
2000 0.0
1999 3.6
1998 0.0
1997 3.6
1996 3.8
1995 3.3
1994 3.7
1993 0.0
1992 0.0
1991 Did not report
1990 Did not report
The latest year at peak is 2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Post Register, Idaho Falls
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 3.3 10.9 30
2004 4.3 10.9 39
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Post Register, Idaho Falls
This newspaper's Newsroom Diversity Index is 30. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 133 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 23,976 ranks 408 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Post Register, Idaho Falls
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 7.9 15,375
Black 0.3 523
Asian and Pacific Islander 0.7 1,273
Native-American 1.1 2,050
Other non-white 0.1 95
Multi-racial 0.9 1,831
  Non-white 10.9 21,147
White 89.1 173,093
Total 194,240
Home county:  Bonneville
Race/ethnicity % of population Number of residents
Hispanic 6.9 5,703
Black 0.4 360
Asian and Pacific Islander 0.9 705
Native-American 0.5 444
Other non-white 0.1 45
Multi-racial 1.0 804
  Non-white 9.8 8,061
White 90.2 74,461
Total 82,522
The home county of this newspaper is Bonneville.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Post Register, Idaho Falls
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
83401 / Taylor / ID / 2.1 mi. 4,447 10,092 44.1 $38,455 10.5 7.9 0.5 0.6 0.6
83402 / Idaho Falls / ID / 6.2 mi. 4,029 8,998 44.8 $38,097 13.2 10.0 0.5 0.7 0.9
83404 / Idaho Falls / ID / 1.4 mi. 3,800 6,678 56.9 $52,267 6.5 3.4 0.5 0.4 1.3
83406 / Idaho Falls / ID / 2 mi. 1,522 2,439 62.4 $51,307 5.0 3.1 0.1 0.3 0.7
83440 / Thornton / ID / 24.6 mi. 1,519 6,617 23.0 $31,760 5.7 3.8 0.2 0.3 0.8
83442 / Rigby / ID / 13.1 mi. 1,425 3,943 36.1 $39,239 7.9 6.3 0.1 0.5 0.3
83221 / Wapello / ID / 25.1 mi. 1,333 7,918 16.8 $36,972 20.3 13.2 0.1 5.1 0.8
83274 / Woodville / ID / 9.2 mi. 1,284 2,543 50.5 $41,369 10.5 8.3 0.1 0.5 0.3
83445 / Wilford / ID / 34.9 mi. 526 2,127 24.7 $32,977 13.0 10.6 0.1 0.6 0.5
83467 / Salmon / ID / 140.5 mi. 438 2,578 17.0 $29,611 4.5 2.1 0.1 0.6 0.2
83429 / Ponds Resort / ID / 69.8 mi. 330 338 97.6 $36,736 3.3 2.1 0.0 0.1 0.4
83236 / Lower Presto / ID / 14.2 mi. 300 747 40.2 $37,240 13.6 9.9 0.4 1.0 0.4
83226 / Challis / ID / 123.2 mi. 246 959 25.7 $33,598 5.3 4.2 0.0 0.4 0.1
83420 / Warm River / ID / 46.6 mi. 201 846 23.8 $32,041 13.0 11.5 0.2 0.3 0.2
83422 / Driggs / ID / 39.2 mi. 177 694 25.5 $42,000 16.1 14.8 0.1 0.4 0.2
83213 / Craters of the M / ID / 62 mi. 174 680 25.6 $30,329 7.2 4.6 0.5 0.9 0.2
83434 / Menan / ID / 15.8 mi. 158 479 33.0 $37,976 8.6 7.9 0.0 0.0 0.1
83443 / Ririe / ID / 16.9 mi. 153 286 53.5 $31,458 3.9 2.5 0.1 0.7 0.0
83427 / Iona / ID / 5.6 mi. 140 206 68.0 $39,875 4.5 4.0 0.0 0.2 0.2
83448 / Sugar City / ID / 27.9 mi. 128 597 21.4 $45,333 11.9 9.7 0.1 0.3 0.6
83444 / Roberts / ID / 17.9 mi. 105 377 27.9 $37,802 38.2 36.1 0.0 1.1 0.5
83455 / Victor / ID / 40.7 mi. 105 935 11.2 $45,099 9.7 8.0 0.1 0.6 0.3
83110 / Turnerville / WY / 69.2 mi. 100 1,320 7.6 $37,243 3.5 2.1 0.1 0.6 0.1
83431 / Lewisville / ID / 14.1 mi. 96 263 36.5 $41,071 10.1 8.6 0.1 0.6 0.0
83450 / Terreton / ID / 30.5 mi. 90 300 30.0 $30,625 24.6 23.4 0.0 0.2 0.1
83452 / Tetonia / ID / 42.7 mi. 89 369 24.1 $40,000 9.4 8.3 0.1 0.2 0.7
83251 / Mackay / ID / 81.4 mi. 81 421 19.2 $26,953 4.1 2.8 0.0 0.6 0.0
83423 / Small / ID / 46.5 mi. 70 310 22.6 $30,870 37.7 35.7 0.1 1.1 0.3
83255 / Moore / ID / 56.9 mi. 62 389 15.9 $35,313 7.2 4.3 0.0 0.3 0.3
83449 / Swan Valley / ID / 32.4 mi. 61 146 41.8 $40,139 6.2 2.0 0.0 0.3 0.3
83451 / Teton / ID / 31.6 mi. 59 205 28.8 $35,380 10.7 9.0 0.2 0.5 0.0
83428 / Palisades / ID / 32.6 mi. 58 106 54.7 $33,393 1.2 0.4 0.0 0.4 0.4
83201 / Westwood Village / ID / 43.6 mi. 55 13,226 0.4 $36,164 9.5 4.7 0.7 0.9 1.6
83218 / Basalt / ID / 13.5 mi. 50 35 142.9 $42,188 13.1 13.1 0.0 0.0 0.0
83262 / Pingree / ID / 37 mi. 42 416 10.1 $32,267 16.2 13.4 0.1 0.4 0.9
83436 / Newdale / ID / 33 mi. 38 160 23.8 $38,000 16.2 15.9 0.3 0.0 0.0
83425 / Hamer / ID / 28.5 mi. 36 184 19.6 $26,908 18.5 16.4 0.0 0.3 0.5
83435 / Monteview / ID / 36.5 mi. 36 164 22.0 $29,000 11.9 11.0 0.4 0.0 0.4
83202 / Pocatello / ID / 42.4 mi. 31 5,676 0.5 $40,056 21.2 5.9 0.2 12.9 0.8
83466 / North Fork / ID / 150.1 mi. 25 95 26.3 $31,250 2.5 1.0 0.0 0.5 0.0
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