Waterloo-Cedar Falls Courier... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Waterloo-Cedar Falls Courier

Waterloo, Iowa

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.3

2004

2.3

2003

2.4

2002

2.6

2001

10.3

2000

5.3

1999

5.0

1998

5.0

1997

4.9

1996

2.6

1995

0.0

1994

0.0

1993

5.0

1992

5.7

1991

Did not report

1990

2.5

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Waterloo-Cedar Falls Courier

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.3

7.3

2004

2.3

7.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Waterloo-Cedar Falls Courier

This newspaper's Newsroom Diversity Index is 31.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 100 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 42,679 ranks 243 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Waterloo-Cedar Falls Courier

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

3,375

Black

4.2

10,421

Asian and Pacific Islander

0.7

1,698

Native-American

0.1

323

Other non-white

0.1

195

Multi-racial

0.9

2,166

Non-white

7.4

18,178

White

92.6

227,717

Total

245,895

Home county: Black Hawk

Race/ethnicity

% of population

Number of residents

Hispanic

1.8

2,359

Black

7.9

10,108

Asian and Pacific Islander

1.0

1,297

Native-American

0.2

201

Other non-white

0.1

172

Multi-racial

1.3

1,652

Non-white

12.3

15,789

White

87.7

112,223

Total

128,012

The home county of this newspaper is Black Hawk.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Waterloo-Cedar Falls Courier

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

50613 / North Cedar / IA / 8.5 mi.

7,153

13,791

51.9

$41,047

5.1

1.0

1.5

0.1

1.6

50701 / Waterloo / IA / 5.5 mi.

6,215

12,516

49.7

$41,176

8.3

1.9

3.9

0.1

1.0

50702 / Waterloo / IA / 4.5 mi.

4,306

8,104

53.1

$33,745

9.5

1.8

4.4

0.1

1.0

50703 / Waterloo / IA / 2.5 mi.

3,664

8,001

45.8

$28,096

39.1

3.7

32.7

0.3

0.4

50677 / Waverly / IA / 16.1 mi.

2,096

4,113

51.0

$41,344

2.8

0.6

0.8

0.1

0.7

50707 / Waterloo / IA / 3.3 mi.

1,525

3,191

47.8

$32,705

13.7

2.6

8.0

0.3

1.0

50644 / Otterville / IA / 18.1 mi.

857

3,399

25.2

$37,978

2.2

0.7

0.3

0.1

0.7

50659 / New Hampton / IA / 34.4 mi.

767

2,306

33.3

$40,417

1.5

0.4

0.0

0.4

50648 / Shady Grove / IA / 10.5 mi.

754

1,353

55.7

$42,254

1.3

0.5

0.1

0.4

0.1

50651 / Laporte City / IA / 13.1 mi.

748

1,460

51.2

$40,625

1.1

0.4

0.1

0.2

0.1

50643 / Zaneta / IA / 12.9 mi.

653

1,013

64.5

$53,542

1.8

0.6

0.1

0.0

0.7

50622 / Denver / IA / 9.7 mi.

648

1,118

58.0

$48,309

1.4

0.7

0.1

0.0

0.1

50674 / Sumner / IA / 22.3 mi.

611

1,510

40.5

$36,005

1.3

0.6

0.1

0.0

0.4

52136 / Vernon Springs / IA / 55.1 mi.

610

2,441

25.0

$35,766

1.7

0.8

0.2

50665 / Sinclair / IA / 24.8 mi.

594

1,201

49.5

$35,682

1.3

0.5

0.1

0.0

0.1

50638 / Grundy Center / IA / 26.1 mi.

543

1,358

40.0

$38,750

1.5

0.7

0.1

0.0

0.3

50669 / Reinbeck / IA / 21.8 mi.

489

1,049

46.6

$37,335

0.8

0.3

0.2

0.0

0.2

50662 / Oelwein / IA / 19.5 mi.

442

3,141

14.1

$29,452

4.0

2.2

0.4

0.2

0.4

50675 / Traer / IA / 23.8 mi.

420

1,011

41.5

$36,848

1.1

0.5

0.2

0.0

0.1

50647 / Janesville / IA / 12.6 mi.

402

734

54.8

$47,452

1.3

0.3

0.1

0.4

50619 / Packard / IA / 24.8 mi.

396

953

41.6

$34,219

1.1

0.5

0.0

0.2

50676 / Tripoli / IA / 18 mi.

395

828

47.7

$38,508

1.8

0.5

0.2

0.1

50629 / Fairbank / IA / 12.8 mi.

387

858

45.1

$38,629

2.1

0.9

0.3

0.1

50616 / Maple Heights / IA / 39.5 mi.

361

4,374

8.3

$33,449

3.3

1.6

0.3

0.1

0.7

50624 / Dike / IA / 21.2 mi.

360

538

66.9

$46,750

2.2

0.9

0.1

0.0

0.2

50670 / Shell Rock / IA / 18.9 mi.

356

793

44.9

$41,011

1.5

0.3

0.2

0.1

0.3

50601 / Robertson / IA / 37.1 mi.

345

1,121

30.8

$37,957

6.5

5.7

0.2

0.0

0.3

50658 / Nashua / IA / 30 mi.

343

1,044

32.9

$32,167

0.9

0.2

0.1

0.0

0.1

52224 / Dysart / IA / 23.1 mi.

342

767

44.6

$41,510

1.5

0.5

0.2

0.3

50602 / Allison / IA / 29.1 mi.

328

679

48.3

$36,330

1.5

0.8

0.1

0.0

0.4

50604 / Aplington / IA / 29.2 mi.

319

754

42.3

$35,494

1.6

0.5

0.0

0.1

0.3

50626 / Dunkerton / IA / 5.9 mi.

307

607

50.6

$41,635

2.5

0.9

0.0

0.1

1.1

50630 / Fredericksburg / IA / 28.5 mi.

268

752

35.6

$35,521

2.9

1.8

0.2

0.0

0.4

50668 / Readlyn / IA / 11.7 mi.

245

493

49.7

$42,344

1.5

0.2

0.3

0.1

0.6

50660 / New Hartford / IA / 18.3 mi.

234

499

46.9

$39,323

1.7

1.0

0.0

0.1

50126 / Owasa / IA / 48.4 mi.

224

2,860

7.8

$34,008

2.7

0.9

0.1

0.3

50706 / Waterloo / IA / 7.6 mi.

220

396

55.6

$43,194

1.4

0.5

0.1

0.0

0.2

50634 / Gilbertville / IA / 7.7 mi.

206

297

69.4

$41,490

1.2

0.8

0.1

0.0

50680 / Wellsburg / IA / 31.8 mi.

203

497

40.8

$34,500

1.0

0.3

0.0

0.4

50636 / Powersville / IA / 34.8 mi.

189

870

21.7

$37,917

1.4

0.7

0.2

0.1

0.3

52101 / Sattre / IA / 54.7 mi.

164

4,857

3.4

$39,481

3.3

0.9

0.7

0.1

1.1

52175 / West Union / IA / 35.7 mi.

152

1,514

10.0

$37,717

2.6

1.2

0.2

0.6

50666 / Plainfield / IA / 24 mi.

136

393

34.6

$39,583

0.7

0.4

0.0

0.1

0.0

52147 / Hawkeye / IA / 30.6 mi.

131

486

27.0

$32,688

1.4

0.7

0.1

0.0

0.1

50645 / Ionia / IA / 34.6 mi.

123

444

27.7

$35,458

1.4

0.9

0.0

0.2

52154 / Saude / IA / 37.6 mi.

114

445

25.6

$38,938

1.2

1.0

0.0

50667 / Raymond / IA / 4.5 mi.

112

138.3

$55,682

0.9

0.0

50628 / Lourdes / IA / 47 mi.

108

556

19.4

$32,635

0.4

0.1

0.0

50627 / Eldora / IA / 40.6 mi.

107

1,557

6.9

$34,548

5.0

2.4

1.0

0.3

0.8

50441 / Hansell / IA / 46.5 mi.

2,344

3.7

$34,990

9.2

8.6

0.1

0.2

52171 / Waucoma / IA / 36.8 mi.

488

17.4

$34,375

0.6

0.3

0.0

0.2

50612 / Buckingham / IA / 14.8 mi.

160

50.6

$55,375

1.5

0.7

0.2

0.0

50642 / Holland / IA / 26.4 mi.

213

38.0

$39,097

0.6

0.0

0.6

50466 / Riceville / IA / 55.6 mi.

716

11.0

$35,929

0.6

0.3

0.0

0.1

50641 / Hazleton / IA / 18.4 mi.

672

11.2

$32,697

3.2

1.5

0.1

0.4

0.5

50625 / Dumont / IA / 36.8 mi.

445

16.2

$31,053

1.7

1.0

0.2

0.0

0.3

50635 / Gladbrook / IA / 30.5 mi.

692

10.1

$40,250

1.7

0.9

0.1

0.2

0.0

52155 / Saratoga / IA / 59.6 mi.

542

12.0

$37,105

1.2

0.4

0.0

0.2

0.3

52163 / Protivin / IA / 54 mi.

154

42.2

$29,926

0.3

0.0

0.3

50461 / Rock Creek / IA / 55.1 mi.

2,275

2.5

$34,231

1.2

0.7

0.1

0.0

0.2

50603 / Alta Vista / IA / 40.7 mi.

241

24.1

$40,875

0.2

0.0

52144 / Fort Atkinson / IA / 42.9 mi.

534

10.7

$36,094

0.5

0.1

0.0

0.1

52142 / Lima / IA / 30.5 mi.

604

8.9

$33,906

8.8

2.4

3.5

0.3

1.7

52132 / Conover / IA / 46.3 mi.

731

7.0

$34,550

1.3

0.5

0.1

0.0

0.5

52210 / Brandon / IA / 18.6 mi.

276

18.5

$43,125

0.6

0.0

0.4

0.0

50682 / Winthrop / IA / 25.8 mi.

592

8.4

$41,107

1.4

0.2

0.5

50655 / Maynard / IA / 24.4 mi.

334

14.4

$34,000

0.5

0.3

0.0

0.1

0.0

50681 / Westgate / IA / 22.2 mi.

177

27.1

$32,875

2.1

0.0

52217 / Clutier / IA / 29.6 mi.

265

17.0

$32,566

2.3

0.2

1.8

0.0

50611 / Bristow / IA / 34 mi.

167

26.3

$33,281

0.9

0.0

0.2

0.0

50631 / Frederika / IA / 17.7 mi.

61.8

$36,000

1.4

0.0

52165 / Ridgeway / IA / 51.2 mi.

376

10.6

$37,368

1.9

1.3

0.4

0.0

50672 / Steamboat Rock / IA / 38.6 mi.

257

15.2

$32,614

4.5

3.5

0.5

0.0

0.3

52141 / Elgin / IA / 41.1 mi.

605

6.4

$32,159

0.6

0.5

0.0

0.1

0.0

52162 / Postville / IA / 49 mi.

1,249

3.0

$33,697

15.7

13.8

0.0

0.1

0.7

52161 / Ossian / IA / 46.7 mi.

537

6.7

$38,355

0.9

0.6

0.1

50652 / Lincoln / IA / 26.2 mi.

51.6

$29,583

1.9

0.0

50673 / Stout / IA / 23.5 mi.

44.0

$40,781

0.9

0.0

50623 / Dewar / IA / 2.7 mi.

60.0

$43,333

0.9

0.0

50006 / Alden / IA / 52.4 mi.

767

3.4

$36,494

3.4

3.0

0.0

0.1

0.2

52166 / Saint Lucas / IA / 38.3 mi.

147.1

$36,250

0.0

50607 / Aurora / IA / 26.3 mi.

211

10.4

$24,917

3.6

0.4

1.3

0.2

0.0

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