Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Waterloo-Cedar Falls Courier
Waterloo, Iowa
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	2.3
2004	2.3
2003	2.4
2002	2.6
2001	10.3
2000	5.3
1999	5.0
1998	5.0
1997	4.9
1996	2.6
1995	0.0
1994	0.0
1993	5.0
1992	5.7
1991	Did not report
1990	2.5
The latest year at peak is	2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Waterloo-Cedar Falls Courier
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	2.3	7.3	31
2004	2.3	7.4	31
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Waterloo-Cedar Falls Courier
This newspaper's Newsroom Diversity Index is 31.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 100 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 42,679 ranks 243 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Waterloo-Cedar Falls Courier
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.4	3,375
Black	4.2	10,421
Asian and Pacific Islander	0.7	1,698
Native-American	0.1	323
Other non-white	0.1	195
Multi-racial	0.9	2,166
Non-white	7.4	18,178
White	92.6	227,717
Total		245,895
	Home county:  Black Hawk
Race/ethnicity	% of population	Number of residents
Hispanic	1.8	2,359
Black	7.9	10,108
Asian and Pacific Islander	1.0	1,297
Native-American	0.2	201
Other non-white	0.1	172
Multi-racial	1.3	1,652
Non-white	12.3	15,789
White	87.7	112,223
Total		128,012
The home county of this newspaper is Black Hawk.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Waterloo-Cedar Falls Courier
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
50613 / North Cedar / IA / 8.5 mi.	7,153	13,791	51.9	$41,047	5.1	1.0	1.5	0.1	1.6
50701 / Waterloo / IA / 5.5 mi.	6,215	12,516	49.7	$41,176	8.3	1.9	3.9	0.1	1.0
50702 / Waterloo / IA / 4.5 mi.	4,306	8,104	53.1	$33,745	9.5	1.8	4.4	0.1	1.0
50703 / Waterloo / IA / 2.5 mi.	3,664	8,001	45.8	$28,096	39.1	3.7	32.7	0.3	0.4
50677 / Waverly / IA / 16.1 mi.	2,096	4,113	51.0	$41,344	2.8	0.6	0.8	0.1	0.7
50707 / Waterloo / IA / 3.3 mi.	1,525	3,191	47.8	$32,705	13.7	2.6	8.0	0.3	1.0
50644 / Otterville / IA / 18.1 mi.	857	3,399	25.2	$37,978	2.2	0.7	0.3	0.1	0.7
50659 / New Hampton / IA / 34.4 mi.	767	2,306	33.3	$40,417	1.5	0.4	0.0	0.0	0.4
50648 / Shady Grove / IA / 10.5 mi.	754	1,353	55.7	$42,254	1.3	0.5	0.1	0.4	0.1
50651 / Laporte City / IA / 13.1 mi.	748	1,460	51.2	$40,625	1.1	0.4	0.1	0.2	0.1
50643 / Zaneta / IA / 12.9 mi.	653	1,013	64.5	$53,542	1.8	0.6	0.1	0.0	0.7
50622 / Denver / IA / 9.7 mi.	648	1,118	58.0	$48,309	1.4	0.7	0.1	0.0	0.1
50674 / Sumner / IA / 22.3 mi.	611	1,510	40.5	$36,005	1.3	0.6	0.1	0.0	0.4
52136 / Vernon Springs / IA / 55.1 mi.	610	2,441	25.0	$35,766	1.7	0.8	0.2	0.2	0.2
50665 / Sinclair / IA / 24.8 mi.	594	1,201	49.5	$35,682	1.3	0.5	0.1	0.0	0.1
50638 / Grundy Center / IA / 26.1 mi.	543	1,358	40.0	$38,750	1.5	0.7	0.1	0.0	0.3
50669 / Reinbeck / IA / 21.8 mi.	489	1,049	46.6	$37,335	0.8	0.3	0.2	0.0	0.2
50662 / Oelwein / IA / 19.5 mi.	442	3,141	14.1	$29,452	4.0	2.2	0.4	0.2	0.4
50675 / Traer / IA / 23.8 mi.	420	1,011	41.5	$36,848	1.1	0.5	0.2	0.0	0.1
50647 / Janesville / IA / 12.6 mi.	402	734	54.8	$47,452	1.3	0.3	0.1	0.1	0.4
50619 / Packard / IA / 24.8 mi.	396	953	41.6	$34,219	1.1	0.5	0.0	0.0	0.2
50676 / Tripoli / IA / 18 mi.	395	828	47.7	$38,508	1.8	0.5	0.2	0.1	0.1
50629 / Fairbank / IA / 12.8 mi.	387	858	45.1	$38,629	2.1	0.9	0.3	0.1	0.1
50616 / Maple Heights / IA / 39.5 mi.	361	4,374	8.3	$33,449	3.3	1.6	0.3	0.1	0.7
50624 / Dike / IA / 21.2 mi.	360	538	66.9	$46,750	2.2	0.9	0.1	0.0	0.2
50670 / Shell Rock / IA / 18.9 mi.	356	793	44.9	$41,011	1.5	0.3	0.2	0.1	0.3
50601 / Robertson / IA / 37.1 mi.