Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Ottumwa Courier | ||||||||||
Ottumwa, Iowa | ||||||||||
Owner: Community Newspaper Holdings (Ala.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 7.7 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 5.9 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Ottumwa Courier | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 3.8 | 0 | |||||||
2004 | 0.0 | 3.8 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Community Newspaper Holdings (Ala.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 41. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Ottumwa Courier | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,861 ranks 653 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Ottumwa Courier | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.5 | 1,542 | ||||||||
Black | 0.6 | 661 | ||||||||
Asian and Pacific Islander | 0.8 | 811 | ||||||||
Native-American | 0.2 | 219 | ||||||||
Other non-white | 0.0 | 43 | ||||||||
Multi-racial | 0.7 | 717 | ||||||||
Non-white | 3.8 | 3,993 | ||||||||
White | 96.3 | 102,535 | ||||||||
Total | 106,528 | |||||||||
Home county: Wapello | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.2 | 799 | ||||||||
Black | 0.9 | 329 | ||||||||
Asian and Pacific Islander | 0.7 | 240 | ||||||||
Native-American | 0.2 | 84 | ||||||||
Other non-white | 0.1 | 19 | ||||||||
Multi-racial | 0.7 | 241 | ||||||||
Non-white | 4.8 | 1,712 | ||||||||
White | 95.3 | 34,339 | ||||||||
Total | 36,051 | |||||||||
The home county of this newspaper is Wapello. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Ottumwa Courier | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
52501 / Ottumwa / IA / 0 mi. | 7,686 | 12,565 | 61.2 | $31,863 | 5.3 | 2.5 | 1.1 | 0.3 | 0.7 | |
52537 / Bloomfield / IA / 27.1 mi. | 924 | 2,585 | 35.7 | $36,315 | 1.7 | 0.7 | 0.1 | 0.2 | 0.2 | |
52531 / Albia / IA / 24.9 mi. | 763 | 2,394 | 31.9 | $33,936 | 2.2 | 0.6 | 0.2 | 0.4 | 0.4 | |
52556 / Fairfield / IA / 22.5 mi. | 760 | 5,171 | 14.7 | $33,451 | 6.3 | 2.2 | 0.8 | 0.1 | 2.1 | |
52577 / Oskaloosa / IA / 23.3 mi. | 663 | 6,073 | 10.9 | $36,690 | 4.1 | 1.0 | 0.9 | 0.2 | 1.2 | |
52544 / Centerville / IA / 41.2 mi. | 541 | 3,526 | 15.3 | $28,506 | 3.0 | 1.3 | 0.6 | 0.1 | 0.4 | |
52591 / Sigourney / IA / 18.5 mi. | 354 | 1,261 | 28.1 | $34,556 | 1.2 | 0.5 | 0.1 | 0.0 | 0.5 | |
52553 / Eddyville / IA / 14.9 mi. | 336 | 727 | 46.2 | $36,964 | 1.5 | 0.5 | 0.2 | 0.1 | 0.4 | |
52554 / Eldon / IA / 9.7 mi. | 279 | 572 | 48.8 | $29,500 | 2.4 | 1.1 | 0.0 | 0.2 | 0.1 | |
52530 / Agency / IA / 5.8 mi. | 246 | 425 | 57.9 | $35,809 | 1.4 | 0.5 | 0.1 | 0.2 | 0.3 | |
52563 / Hedrick / IA / 9.1 mi. | 226 | 632 | 35.8 | $35,083 | 1.7 | 0.7 | 0.1 | 0.2 | 0.1 | |
52565 / Keosauqua / IA / 24.6 mi. | 221 | 857 | 25.8 | $32,667 | 1.2 | 0.1 | 0.1 | 0.1 | 0.2 | |
52533 / Batavia / IA / 11.5 mi. | 189 | 495 | 38.2 | $34,167 | 2.5 | 0.9 | 0.2 | 0.2 | 0.6 | |
52536 / Blakesburg / IA / 16 mi. | 175 | 410 | 42.7 | $34,875 | 1.2 | 0.2 | 0.1 | 0.2 | 0.3 | |
52572 / Moulton / IA / 34.4 mi. | 149 | 485 | 30.7 | $28,261 | 1.6 | 0.2 | 0.3 | 0.7 | 0.1 | |
52561 / Fremont / IA / 11.2 mi. | 147 | 385 | 38.2 | $40,089 | 1.4 | 0.6 | 0.2 | 0.0 | 0.1 | |
52571 / Moravia / IA / 32.9 mi. | 146 | 604 | 24.2 | $31,424 | 1.1 | 0.3 | 0.2 | 0.0 | 0.1 | |
50268 / What Cheer / IA / 20.8 mi. | 105 | 460 | 22.8 | $28,000 | 1.2 | 0.3 | 0.0 | 0.2 | 0.0 | |
52585 / Richland / IA / 20.1 mi. | 101 | 419 | 24.1 | $29,583 | 1.5 | 1.2 | 0.1 | 0.0 | 0.0 | |
52551 / Douds / IA / 23.6 mi. | 98 | 83 | 118.1 | $37,986 | 2.3 | 0.0 | 0.0 | 0.0 | 1.9 | |
52552 / Drakesville / IA / 21 mi. | 95 | 338 | 28.1 | $26,250 | 2.9 | 1.0 | 0.1 | 0.2 | 0.6 | |
52580 / Packwood / IA / 12.9 mi. | 89 | 211 | 42.2 | $36,667 | 2.4 | 1.8 | 0.0 | 0.6 | 0.0 | |
52570 / Milton / IA / 30.1 mi. | 73 | 347 | 21.0 | $27,500 | 2.9 | 1.3 | 0.1 | 0.3 | 0.0 | |
50049 / Chariton / IA / 51.3 mi. | 70 | 2,764 | 2.5 | $30,569 | 2.0 | 0.9 | 0.1 | 0.1 | 0.3 | |
52576 / Ollie / IA / 11.3 mi. | 68 | 237 | 28.7 | $39,327 | 0.5 | 0.0 | 0.0 | 0.0 | 0.2 | |
52542 / Cantril / IA / 32.8 mi. | 59 | 170 | 34.7 | $26,471 | 2.7 | 0.7 | 0.3 | 0.5 | 0.5 | |
50150 / Lovilia / IA / 35.5 mi. | 57 | 410 | 13.9 | $31,016 | 0.9 | 0.2 | 0.1 | 0.2 | 0.1 | |
50207 / New Sharon / IA / 33.6 mi. | 57 | 1,028 | 5.5 | $40,188 | 1.1 | 0.3 | 0.0 | 0.1 | 0.3 | |
52550 / Delta / IA / 15.4 mi. | 57 | 285 | 20.0 | $27,500 | 2.6 | 1.5 | 0.3 | 0.2 | 0.2 | |
52560 / Floris / IA / 15.5 mi. | 51 | 225 | 22.7 | $29,375 | 3.0 | 1.2 | 0.0 | 0.2 | 1.1 | |
52535 / Birmingham / IA / 24.2 mi. | 50 | 499 | 10.0 | $35,595 | 1.4 | 0.4 | 0.0 | 0.2 | 0.5 | |
52584 / Pulaski / IA / 27 mi. | 46 | 164 | 28.0 | $28,750 | 4.1 | 0.0 | 1.7 | 0.2 | 0.2 | |
52567 / Libertyville / IA / 18.2 mi. | 42 | 237 | 17.7 | $35,595 | 2.6 | 0.5 | 0.2 | 0.3 | 0.7 | |
52568 / Martinsburg / IA / 7.4 mi. | 35 | 33 | 106.1 | $26,875 | 2.3 | 0.0 | 0.0 | 2.3 | 0.0 | |
50044 / Bussey / IA / 33.8 mi. | 30 | 424 | 7.1 | $33,403 | 1.6 | 0.2 | 0.0 | 0.1 | 0.3 | |
52594 / Unionville / IA / 25.5 mi. | 29 | 133 | 21.8 | $29,038 | 1.7 | 1.2 | 0.0 | 0.6 | 0.0 | |
File | ia_the_ottumwa_courier | |||||||||
Time | 5/19/05 11:03 PM | |||||||||
Page | 652 | |||||||||
Member | 115700 |