Comparing
the racial diversity of the journalists |
at
America's daily newspapers |
with the
communities that they serve |
Newsroom diversity report for |
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The Gazette, Cedar Rapids |
Cedar
Rapids, Iowa |
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From a
report for the Knight Foundation |
by Bill
Dedman and Stephen K. Doig, June 2005 |
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Click here to
read the national report or to select another newspaper |
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Year |
Non-white % of newsroom staff |
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2005 |
1.1 |
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2004 |
1.3 |
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2003 |
2.3 |
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2002 |
1.3 |
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2001 |
2.0 |
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2000 |
3.6 |
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1999 |
1.0 |
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1998 |
1.3 |
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1997 |
0.0 |
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1996 |
0.0 |
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1995 |
1.3 |
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1994 |
1.3 |
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1993 |
2.9 |
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1992 |
2.8 |
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1991 |
Did not report |
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1990 |
Did not report |
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The latest year at peak is |
2000 |
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See the notes and
definitions section below for the sources of these figures. |
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Newsroom Diversity Index |
for The Gazette, Cedar Rapids |
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Year |
Non-white % of newsroom staff |
Non-white % of circulation area |
Newsroom Diversity Index (parity=100) |
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2005 |
1.1 |
6.2 |
18 |
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2004 |
1.3 |
6.1 |
21 |
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How the index is calculated |
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The Newsroom Diversity Index is the non-white
percentage of the newsroom staff |
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divided by the non-white percentage of
residents in the circulation area. |
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(Parity = 100.) |
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See the notes and
definitions section below for the sources of these figures. |
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Peer group comparison |
for The Gazette, Cedar Rapids |
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This newspaper's Newsroom Diversity Index is 18. |
This
paper |
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Peer
group |
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Compare that with 50, which is the median
Diversity Index for all newspapers |
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reporting in this circulation category of
50,001 to 100,000 daily sales. |
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In that group, this newspaper's Diversity
Index ranks 81 out of 90 |
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newspapers reporting in the category of
50,001 to 100,000 daily sales. |
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An example of a newspaper of similar
circulation, in an area of similar level of non-white residents, but one that
has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska,
with a 9.9 percent non-white staff in a community that is 8.3 percent
non-white. Its index is 119. |
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FYI, in circulation, this newspaper's average weekday
circulation of |
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approximately 63,493 ranks 161 out of 1,410
daily newspapers in the US. |
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See the notes and
definitions section below for the sources of these figures. |
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Details on race/ethnicity |
in the circulation area |
and the home county |
of The Gazette, Cedar Rapids |
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Circulation area |
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Race/ethnicity |
% of population |
Number of residents |
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Hispanic |
1.6 |
8,913 |
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Black |
1.6 |
8,911 |
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Asian and Pacific Islander |
1.5 |
8,058 |
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Native-American |
0.4 |
2,047 |
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Other non-white |
0.1 |
428 |
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Multi-racial |
0.9 |
4,971 |
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Non-white |
6.1 |
33,328 |
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White |
93.9 |
515,107 |
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Total |
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548,435 |
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Home county: Linn |
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Race/ethnicity |
% of population |
Number of residents |
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Hispanic |
1.4 |
2,722 |
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Black |
2.5 |
4,857 |
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Asian and Pacific Islander |
1.4 |
2,703 |
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Native-American |
0.2 |
383 |
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Other non-white |
0.1 |
188 |
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Multi-racial |
1.3 |
2,399 |
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Non-white |
6.9 |
13,252 |
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White |
93.1 |
178,449 |
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Total |
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191,701 |
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The home county of
this newspaper is Linn. |
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About this report |
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This third annual report for the Knight
Foundation adds context to an annual survey by the American Society of
Newspaper Editors. ASNE has set a goal that |
every newspaper, to help it know its
community and gather the news, should employ at least one non-white
journalist, and that newspapers should strive to |
employ non-whites in proportion to their
share of the community. ASNE's report, at www.asne.org, shows each
newspaper's non-white employment, but does |
not disclose how closely that employment
mirrors the newspaper's circulation area. |
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That gap is filled by the report you are reading now. This
report was not done by ASNE, but was done for the Knight Foundation by Bill
Dedman and |
Stephen K. Doig. It shows how close each
newspaper is to ASNE's goal, by comparing the newsroom staffing with the
circulation area population. |
The full report is at
www.powerreporting.com/knight. |
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Notes and definitions |
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1.
The Newsroom Diversity Index is the non-white percentage of the newsroom
staff divided by the non-white percentage of the circulation area's
residents. Parity = 100. |
2.
Source for staffing: Survey by American Society of Newspaper Editors, April
2005. Newspapers report non-white staff as of the end of the previous year. |
3.
Following ASNE's definition, newsroom staff includes only supervisors,
reporters, editors, copy/layout editors and photographers. |
4.
Also following ASNE's definition, "whites," "blacks,"
etc., exclude Hispanics, who are counted in a separate category. |
5. Source for
boundaries of this newspaper's circulation area: County circulation data,
Audit Bureau of Circulations, latest available. |
6.
A paper may define its circulation area differently for marketing efforts, or
news coverage, or to set advertising rates. |
7.
If ZIP Codes or counties are used, this report applies a threshold: 10
percent household penetration is required to include an area in the
circulation area. |
8.
Source for the demographics of residents of that circulation area: US Census
2000. |
9.
Source for total circulation: Editor & Publisher magazine, Monday-Friday
average at year-end 2004. |
10.
Staff of non-English publications, such as the Miami Herald's El Nuevo
Herald, are excluded from the ASNE staffing survey for the first time this
year. |
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File |
ia_the_gazette__cedar_rapids |
Time |
5/20/05
6:46 PM |
Page |
161 |
Member |
114900 |
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