Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Nonpareil, Council Bluffs
Council Bluffs, Iowa
Owner: Omaha World-Herald
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 6.7
2004 5.3
2003 5.3
2002 0.0
2001 0.0
2000 0.0
1999 0.0
1998 0.0
1997 0.0
1996 0.0
1995 Did not report
1994 Did not report
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Nonpareil, Council Bluffs
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 6.7 5.0 133
2004 5.3 5.0 106
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Omaha World-Herald,
has a companywide, circulation-weighted Diversity Index of 61.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Nonpareil, Council Bluffs
This newspaper's Newsroom Diversity Index is 133. This paper
Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 32 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,170 ranks 606 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Nonpareil, Council Bluffs
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.8 3,146
Black 0.6 695
Asian and Pacific Islander 0.4 486
Native-American 0.3 331
Other non-white 0.0 40
Multi-racial 0.8 887
  Non-white 5.0 5,585
White 95.0 105,750
Total 111,335
Home county:  Pottawattamie
Race/ethnicity % of population Number of residents
Hispanic 3.3 2,892
Black 0.8 658
Asian and Pacific Islander 0.5 435
Native-American 0.3 280
Other non-white 0.0 33
Multi-racial 0.8 739
  Non-white 5.7 5,037
White 94.3 82,667
Total 87,704
The home county of this newspaper is Pottawattamie.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Daily Nonpareil, Council Bluffs
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
51503 / Council Bluffs / IA / 0 mi. 7,157 13,048 54.9 $44,101 4.3 2.3 0.6 0.2 0.5
51501 / Council Bluffs / IA / 5.1 mi. 5,486 13,346 41.1 $34,139 9.1 5.6 1.3 0.4 0.6
51534 / Glenwood / IA / 17 mi. 362 2,959 12.2 $45,490 3.3 1.4 0.4 0.3 0.3
51576 / Underwood / IA / 11.7 mi. 298 522 57.1 $53,047 1.3 0.7 0.1 0.0 0.1
51526 / Crescent / IA / 7.8 mi. 276 631 43.7 $60,100 2.5 1.2 0.1 0.4 0.3
51575 / Treynor / IA / 10.2 mi. 272 247 110.1 $54,464 0.6 0.2 0.2 0.0 0.3
51560 / Oakland / IA / 26.6 mi. 268 835 32.1 $38,487 1.7 0.3 0.4 0.2 0.2
51555 / Missouri Valley / IA / 22.4 mi. 264 2,148 12.3 $41,218 1.9 0.9 0.1 0.2 0.2
51525 / Carson / IA / 24.8 mi. 250 440 56.8 $46,111 1.1 0.0 0.0 0.0 0.2
51559 / Neola / IA / 13.8 mi. 237 659 36.0 $47,663 2.0 0.7 0.2 0.4 0.5
51546 / Logan / IA / 23.5 mi. 174 1,091 15.9 $40,614 1.5 0.7 0.1 0.1 0.1
51521 / Avoca / IA / 25 mi. 149 874 17.0 $40,274 1.9 1.4 0.1 0.0 0.1
51579 / Woodbine / IA / 32.6 mi. 147 944 15.6 $34,044 2.3 0.9 0.1 0.3 0.4
51510 / Carter Lake / IA / 6.7 mi. 143 1,221 11.7 $37,851 5.3 2.9 0.3 0.7 0.3
51537 / Harlan / IA / 35.7 mi. 142 2,786 5.1 $38,721 2.0 0.7 0.2 0.2 0.4
51553 / Minden / IA / 18 mi. 107 368 29.1 $46,667 0.5 0.3 0.0 0.0 0.2
51653 / Tabor / IA / 26.2 mi. 72 554 13.0 $39,773 1.9 1.2 0.0 0.1 0.1
51549 / Macedonia / IA / 18.9 mi. 63 210 30.0 $32,813 1.8 0.4 0.0 0.4 0.0
51563 / Persia / IA / 23.2 mi. 57 319 17.9 $42,727 1.4 1.0 0.2 0.0 0.0
51570 / Shelby / IA / 26.8 mi. 57 439 13.0 $37,632 2.2 0.8 0.0 0.4 0.1
51548 / Mc Clelland / IA / 7.1 mi. 56 196 28.6 $46,875 1.9 1.1 0.0 0.2 0.0
51577 / Walnut / IA / 31.7 mi. 54 508 10.6 $38,819 2.4 0.5 0.6 0.1 0.2
51542 / Honey Creek / IA / 15.2 mi. 53 349 15.2 $52,361 2.3 0.3 0.0 0.0 0.3
51571 / Silver City / IA / 14.1 mi. 52 238 21.8 $42,143 1.5 1.0 0.2 0.0 0.2
51536 / Hancock / IA / 25.2 mi. 51 198 25.8 $36,196 1.0 0.6 0.0 0.2 0.2
51551 / Malvern / IA / 19.8 mi. 49 702 7.0 $38,603 1.5 0.4 0.1 0.1 0.2
51561 / Pacific Junction / IA / 17.8 mi. 35 589 5.9 $44,167 3.2 1.3 0.0 0.3 0.7
51533 / Emerson / IA / 25.8 mi. 32 406 7.9 $33,194 1.0 0.3 0.1 0.1 0.2
51541 / Henderson / IA / 19.7 mi. 31 158 19.6 $40,417 2.4 1.8 0.0 0.0 0.0
51529 / Dunlap / IA / 38.6 mi. 30 734 4.1 $31,429 1.3 0.3 0.1 0.2 0.1
51565 / Portsmouth / IA / 30.1 mi. 29 218 13.3 $36,250 0.9 0.2 0.0 0.0 0.2
51557 / Mondamin / IA / 31.7 mi. 28 357 7.8 $41,007 2.0 0.9 0.0 0.3 0.0
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