Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Nonpareil, Council Bluffs | ||||||||||
Council Bluffs, Iowa | ||||||||||
Owner: Omaha World-Herald | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.7 | |||||||||
2004 | 5.3 | |||||||||
2003 | 5.3 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Nonpareil, Council Bluffs | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.7 | 5.0 | 133 | |||||||
2004 | 5.3 | 5.0 | 106 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Omaha World-Herald, | ||||||||||
has a companywide, circulation-weighted Diversity Index of 61. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Nonpareil, Council Bluffs | ||||||||||
This newspaper's Newsroom Diversity Index is 133. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 32 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,170 ranks 606 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Nonpareil, Council Bluffs | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.8 | 3,146 | ||||||||
Black | 0.6 | 695 | ||||||||
Asian and Pacific Islander | 0.4 | 486 | ||||||||
Native-American | 0.3 | 331 | ||||||||
Other non-white | 0.0 | 40 | ||||||||
Multi-racial | 0.8 | 887 | ||||||||
Non-white | 5.0 | 5,585 | ||||||||
White | 95.0 | 105,750 | ||||||||
Total | 111,335 | |||||||||
Home county: Pottawattamie | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.3 | 2,892 | ||||||||
Black | 0.8 | 658 | ||||||||
Asian and Pacific Islander | 0.5 | 435 | ||||||||
Native-American | 0.3 | 280 | ||||||||
Other non-white | 0.0 | 33 | ||||||||
Multi-racial | 0.8 | 739 | ||||||||
Non-white | 5.7 | 5,037 | ||||||||
White | 94.3 | 82,667 | ||||||||
Total | 87,704 | |||||||||
The home county of this newspaper is Pottawattamie. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Nonpareil, Council Bluffs | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
51503 / Council Bluffs / IA / 0 mi. | 7,157 | 13,048 | 54.9 | $44,101 | 4.3 | 2.3 | 0.6 | 0.2 | 0.5 | |
51501 / Council Bluffs / IA / 5.1 mi. | 5,486 | 13,346 | 41.1 | $34,139 | 9.1 | 5.6 | 1.3 | 0.4 | 0.6 | |
51534 / Glenwood / IA / 17 mi. | 362 | 2,959 | 12.2 | $45,490 | 3.3 | 1.4 | 0.4 | 0.3 | 0.3 | |
51576 / Underwood / IA / 11.7 mi. | 298 | 522 | 57.1 | $53,047 | 1.3 | 0.7 | 0.1 | 0.0 | 0.1 | |
51526 / Crescent / IA / 7.8 mi. | 276 | 631 | 43.7 | $60,100 | 2.5 | 1.2 | 0.1 | 0.4 | 0.3 | |
51575 / Treynor / IA / 10.2 mi. | 272 | 247 | 110.1 | $54,464 | 0.6 | 0.2 | 0.2 | 0.0 | 0.3 | |
51560 / Oakland / IA / 26.6 mi. | 268 | 835 | 32.1 | $38,487 | 1.7 | 0.3 | 0.4 | 0.2 | 0.2 | |
51555 / Missouri Valley / IA / 22.4 mi. | 264 | 2,148 | 12.3 | $41,218 | 1.9 | 0.9 | 0.1 | 0.2 | 0.2 | |
51525 / Carson / IA / 24.8 mi. | 250 | 440 | 56.8 | $46,111 | 1.1 | 0.0 | 0.0 | 0.0 | 0.2 | |
51559 / Neola / IA / 13.8 mi. | 237 | 659 | 36.0 | $47,663 | 2.0 | 0.7 | 0.2 | 0.4 | 0.5 | |
51546 / Logan / IA / 23.5 mi. | 174 | 1,091 | 15.9 | $40,614 | 1.5 | 0.7 | 0.1 | 0.1 | 0.1 | |
51521 / Avoca / IA / 25 mi. | 149 | 874 | 17.0 | $40,274 | 1.9 | 1.4 | 0.1 | 0.0 | 0.1 | |
51579 / Woodbine / IA / 32.6 mi. | 147 | 944 | 15.6 | $34,044 | 2.3 | 0.9 | 0.1 | 0.3 | 0.4 | |
51510 / Carter Lake / IA / 6.7 mi. | 143 | 1,221 | 11.7 | $37,851 | 5.3 | 2.9 | 0.3 | 0.7 | 0.3 | |
51537 / Harlan / IA / 35.7 mi. | 142 | 2,786 | 5.1 | $38,721 | 2.0 | 0.7 | 0.2 | 0.2 | 0.4 | |
51553 / Minden / IA / 18 mi. | 107 | 368 | 29.1 | $46,667 | 0.5 | 0.3 | 0.0 | 0.0 | 0.2 | |
51653 / Tabor / IA / 26.2 mi. | 72 | 554 | 13.0 | $39,773 | 1.9 | 1.2 | 0.0 | 0.1 | 0.1 | |
51549 / Macedonia / IA / 18.9 mi. | 63 | 210 | 30.0 | $32,813 | 1.8 | 0.4 | 0.0 | 0.4 | 0.0 | |
51563 / Persia / IA / 23.2 mi. | 57 | 319 | 17.9 | $42,727 | 1.4 | 1.0 | 0.2 | 0.0 | 0.0 | |
51570 / Shelby / IA / 26.8 mi. | 57 | 439 | 13.0 | $37,632 | 2.2 | 0.8 | 0.0 | 0.4 | 0.1 | |
51548 / Mc Clelland / IA / 7.1 mi. | 56 | 196 | 28.6 | $46,875 | 1.9 | 1.1 | 0.0 | 0.2 | 0.0 | |
51577 / Walnut / IA / 31.7 mi. | 54 | 508 | 10.6 | $38,819 | 2.4 | 0.5 | 0.6 | 0.1 | 0.2 | |
51542 / Honey Creek / IA / 15.2 mi. | 53 | 349 | 15.2 | $52,361 | 2.3 | 0.3 | 0.0 | 0.0 | 0.3 | |
51571 / Silver City / IA / 14.1 mi. | 52 | 238 | 21.8 | $42,143 | 1.5 | 1.0 | 0.2 | 0.0 | 0.2 | |
51536 / Hancock / IA / 25.2 mi. | 51 | 198 | 25.8 | $36,196 | 1.0 | 0.6 | 0.0 | 0.2 | 0.2 | |
51551 / Malvern / IA / 19.8 mi. | 49 | 702 | 7.0 | $38,603 | 1.5 | 0.4 | 0.1 | 0.1 | 0.2 | |
51561 / Pacific Junction / IA / 17.8 mi. | 35 | 589 | 5.9 | $44,167 | 3.2 | 1.3 | 0.0 | 0.3 | 0.7 | |
51533 / Emerson / IA / 25.8 mi. | 32 | 406 | 7.9 | $33,194 | 1.0 | 0.3 | 0.1 | 0.1 | 0.2 | |
51541 / Henderson / IA / 19.7 mi. | 31 | 158 | 19.6 | $40,417 | 2.4 | 1.8 | 0.0 | 0.0 | 0.0 | |
51529 / Dunlap / IA / 38.6 mi. | 30 | 734 | 4.1 | $31,429 | 1.3 | 0.3 | 0.1 | 0.2 | 0.1 | |
51565 / Portsmouth / IA / 30.1 mi. | 29 | 218 | 13.3 | $36,250 | 0.9 | 0.2 | 0.0 | 0.0 | 0.2 | |
51557 / Mondamin / IA / 31.7 mi. | 28 | 357 | 7.8 | $41,007 | 2.0 | 0.9 | 0.0 | 0.3 | 0.0 | |
File | ia_the_daily_nonpareil__council_bluffs | |||||||||
Time | 5/21/05 5:34 PM | |||||||||
Page | 605 | |||||||||
Member | 115050 |