Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Quad-City Times, Davenport
Davenport, Iowa
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 1.8
2003 2.1
2002 3.6
2001 Did not report
2000 7.0
1999 3.7
1998 3.8
1997 3.3
1996 4.5
1995 5.1
1994 5.1
1993 4.8
1992 2.9
1991 4.3
1990 1.5
The latest year at peak is 2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Quad-City Times, Davenport
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 13.1 N/A
2004 1.8 13.2 14
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Quad-City Times, Davenport
This paper
Peer group
The median Diversity Index is 50 for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 51,892 ranks 195 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Quad-City Times, Davenport
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 5.7 24,940
Black 5.0 21,888
Asian and Pacific Islander 1.1 4,742
Native-American 0.2 930
Other non-white 0.1 342
Multi-racial 1.1 4,996
  Non-white 13.2 57,838
White 86.8 379,218
Total 437,056
Home county:  Scott
Race/ethnicity % of population Number of residents
Hispanic 4.1 6,445
Black 6.0 9,498
Asian and Pacific Islander 1.6 2,505
Native-American 0.3 425
Other non-white 0.1 172
Multi-racial 1.4 2,241
  Non-white 13.4 21,286
White 86.6 137,382
Total 158,668
The home county of this newspaper is Scott.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Quad-City Times, Davenport
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
52722 / Riverdale / IA / 8.1 mi. 7,096 13,377 53.0 $54,786 6.3 2.4 1.5 0.2 1.4
52806 / Davenport / IA / 4.7 mi. 5,390 9,957 54.1 $42,225 16.9 4.0 8.9 0.2 1.9
52804 / Davenport / IA / 2.7 mi. 4,668 10,569 44.2 $39,218 15.1 4.9 5.8 0.3 2.3
52803 / Davenport / IA / 4.5 mi. 4,050 9,724 41.6 $36,174 22.9 5.4 13.6 0.3 1.5
61265 / Quad City Airpor / IL / 6.8 mi. 2,617 19,605 13.3 $39,754 17.3 11.6 2.9 0.1 1.4
52732 / Six Mile / IA / 30.4 mi. 2,573 11,991 21.5 $34,746 6.9 1.6 3.0 0.3 0.7
52807 / Davenport / IA / 6.2 mi. 2,384 4,754 50.1 $39,757 14.6 2.8 7.4 0.1 2.6
61201 / Rock Island / IL / 3.3 mi. 2,118 15,985 13.2 $34,362 25.9 5.9 17.3 0.2 0.7
52802 / Davenport / IA / 0.7 mi. 1,797 4,280 42.0 $29,314 22.1 11.2 6.3 0.7 1.8
52761 / Muscatine / IA / 20.9 mi. 1,570 11,644 13.5 $41,026 12.7 10.3 0.8 0.2 0.6
52748 / Park View / IA / 10.9 mi. 1,372 2,472 55.5 $52,148 3.0 1.4 0.4 0.1 0.3
61244 / Whites Addition / IL / 10.4 mi. 1,352 9,321 14.5 $36,025 24.4 13.9 6.6 0.3 2.1
52742 / Malone / IA / 21 mi. 1,149 2,855 40.2 $46,192 2.1 0.8 0.2 0.1 0.5
52801 / Davenport / IA / 3.1 mi. 1,042 588 177.2 $10,205 30.8 5.2 21.9 0.7 0.6
52753 / Le Claire / IA / 14.5 mi. 815 1,621 50.3 $50,332 3.9 2.1 0.1 0.1 0.6
52060 / Nashville / IA / 36.5 mi. 670 3,603 18.6 $32,113 2.2 0.9 0.1 0.1 0.4
52726 / Blue Grass / IA / 5.8 mi. 624 1,636 38.1 $62,415 3.0 1.8 0.2 0.3 0.2
61270 / Ustick / IL / 38.3 mi. 609 3,005 20.3 $43,125 2.8 1.8 0.4 0.1 0.1
61264 / Oak Grove / IL / 5.8 mi. 535 4,651 11.5 $40,353 12.7 3.1 8.6 0.2 0.2
52730 / Shaffton / IA / 25.7 mi. 516 1,995 25.9 $41,859 2.4 0.6 0.5 0.2 0.2
52773 / Walcott / IA / 9.5 mi. 468 920 50.9 $48,000 2.4 0.9 0.3 0.0 0.4
61252 / Garden Plain / IL / 32.8 mi. 462 2,299 20.1 $38,676 2.5 1.1 0.5 0.1 0.5
61282 / Silvis / IL / 10.6 mi. 421 3,671 11.5 $35,082 18.6 13.0 3.6 0.2 0.7
61254 / Hanna / IL / 23 mi. 384 4,356 8.8 $48,715 2.3 1.2 0.3 0.1 0.3
52778 / Wilton / IA / 19.3 mi. 376 1,495 25.2 $46,972 2.9 1.6 0.2 0.2 0.4
52747 / Durant / IA / 14.6 mi. 374 727 51.4 $42,888 1.5 0.8 0.1 0.1 0.1
61240 / Coal Valley / IL / 9.2 mi. 309 2,174 14.2 $52,881 4.6 2.6 1.0 0.1 0.4
61443 / Kewanee / IL / 38.1 mi. 294 5,898 5.0 $30,743 10.9 5.8 3.3 0.1 0.4
52756 / Wildwood Camp / IA / 14.6 mi. 256 748 34.2 $57,946 1.6 0.4 0.3 0.2 0.1
61241 / Green Rock / IL / 14.8 mi. 227 2,623 8.7 $43,474 5.1 3.7 0.2 0.1 0.2
52728 / Buffalo / IA / 5.3 mi. 209 306 68.3 $41,833 7.7 4.0 1.9 0.5 0.1
52772 / Tipton / IA / 29.4 mi. 208 2,002 10.4 $39,119 2.1 0.9 0.3 0.0 0.4
52777 / Wheatland / IA / 23.5 mi. 206 548 37.6 $35,268 2.0 0.6 0.2 0.0 0.1
61275 / Port Byron / IL / 16.4 mi. 201 1,771 11.3 $52,713 3.5 2.0 0.3 0.3 0.2
52768 / Princeton / IA / 17 mi. 197 568 34.7 $48,548 1.9 0.9 0.2 0.2 0.1
61074 / Savanna Army Dep / IL / 45.5 mi. 185 2,115 8.7 $31,595 7.0 4.3 1.3 0.2 0.3
61231 / Wanlock / IL / 20.2 mi. 183 2,374 7.7 $36,518 2.2 0.8 0.4 0.1 0.3
52031 / Bellevue / IA / 49.8 mi. 164 1,705 9.6 $39,442 0.8 0.3 0.0 0.0 0.1
52240 / Iowa City / IA / 44.1 mi. 152 12,731 1.2 $35,314 11.5 3.4 3.3 0.3 2.9
61250 / Erie / IL / 28.1 mi. 137 1,059 12.9 $45,219 1.7 0.9 0.1 0.1 0.1
61285 / Thomson / IL / 39.1 mi. 135 681 19.8 $39,947 4.0 1.2 0.7 0.3 0.5
52738 / Gladwin / IA / 38.1 mi. 126 1,419 8.9 $40,497 26.9 26.0 0.3 0.0 0.1
52751 / Grand Mound / IA / 22.1 mi. 126 410 30.7 $46,071 2.6 0.8 0.1 0.0 0.1
61277 / Wethersfield / IL / 35.8 mi. 126 1,357 9.3 $38,077 2.9 1.5 0.5 0.2 0.1
61401 / Henderson Grove / IL / 37.9 mi. 124 14,451 0.9 $32,796 16.7 4.7 9.4 0.2 1.0
52729 / Calamus / IA / 21.8 mi. 118 348 33.9 $43,889 1.6 1.0 0.0 0.1 0.0
61230 / Ceffco / IL / 26.5 mi. 115 462 24.9 $44,926 2.5 1.2 0.6 0.0 0.0
52255 / Massillon / IA / 26.9 mi. 112 507 22.1 $38,800 2.0 1.4 0.2 0.2 0.1
52767 / Pleasant Valley / IA / 11 mi. 111 83 133.7 $41,667 2.2 1.7 0.4 0.0 0.0
52746 / Donahue / IA / 13.6 mi. 110 340 32.4 $46,875 1.1 0.4 0.2 0.0 0.2
61256 / Hampton / IL / 11.6 mi. 108 576 18.8 $50,865 5.8 4.3 0.3 0.9 0.1
61238 / Weller / IL / 24.9 mi. 107 1,311 8.2 $40,323 1.9 0.5 0.5 0.2 0.2
61081 / Sterling / IL / 48.6 mi. 105 8,904 1.2 $40,816 19.0 15.6 1.7 0.2 0.8
52037 / North Welton / IA / 32.2 mi. 104 461 22.6 $38,047 0.6 0.2 0.1 0.0 0.1
52721 / Bennett / IA / 22.5 mi. 104 324 32.1 $45,865 2.0 1.1 0.0 0.4 0.1
52069 / Preston / IA / 37.2 mi. 102 628 16.2 $37,460 0.4 0.1 0.2 0.0 0.1
52254 / Lost Nation / IA / 31.1 mi. 100 382 26.2 $30,313 1.4 0.8 0.0 0.0 0.1
61273 / Western / IL / 15.5 mi. 86 1,213 7.1 $52,478 2.0 1.3 0.2 0.0 0.2
52745 / Dixon / IA / 15 mi. 85 254 33.5 $44,028 2.1 0.2 0.6 1.1 0.2
52653 / Wapello / IA / 33.9 mi. 82 1,416 5.8 $38,078 8.5 7.7 0.1 0.3 0.1
61284 / Taylor Ridge / IL / 8.3 mi. 80 1,274 6.3 $62,882 2.9 1.4 0.6 0.1 0.3
61434 / Galva / IL / 35.9 mi. 79 1,499 5.3 $36,480 3.0 1.8 0.4 0.2 0.1
52776 / West Liberty / IA / 30.6 mi. 78 1,518 5.1 $41,753 35.6 31.6 0.3 0.1 2.9
61257 / Hillsdale / IL / 21.7 mi. 78 500 15.6 $46,574 5.5 2.4 1.1 0.5 0.7
52070 / Sabula / IA / 42.8 mi. 77 534 14.4 $31,486 1.2 0.7 0.0 0.1 0.0
52769 / Stockton / IA / 13.9 mi. 67 272 24.6 $40,909 1.6 1.4 0.1 0.1 0.0
61281 / Sherrard / IL / 14.1 mi. 65 969 6.7 $59,302 3.0 1.7 0.3 0.3 0.2
61490 / Woodhull / IL / 26.1 mi. 65 397 16.4 $35,917 2.4 1.4 0.3 0.2 0.1
52774 / Welton / IA / 26 mi. 64 39 164.1 $45,000 1.8 0.9 0.0 0.0 0.0
61232 / Andalusia / IL / 6 mi. 64 146 43.8 $42,500 2.5 1.4 0.6 0.0 0.0
52731 / Sugar Creek / IA / 32.5 mi. 63 355 17.7 $42,188 2.2 1.0 0.4 0.1 0.4
52765 / New Liberty / IA / 18.1 mi. 53 159 33.3 $41,250 1.1 0.0 0.2 0.6 0.0
61272 / New Boston / IL / 23.7 mi. 53 602 8.8 $35,735 1.2 0.8 0.1 0.1 0.1
61234 / Annawan / IL / 35.7 mi. 49 517 9.5 $36,250 1.0 0.9 0.0 0.0 0.0
52064 / Miles / IA / 38.3 mi. 48 350 13.7 $34,737 1.3 0.3 0.0 0.4 0.0
61235 / Cornwall / IL / 30.4 mi. 48 597 8.0 $41,188 1.9 0.8 0.3 0.0 0.1
52750 / Gooselake / IA / 33.4 mi. 47 203 23.2 $48,269 1.1 0.2 0.0 0.0 0.0
52216 / Clarence / IA / 32 mi. 45 589 7.6 $38,445 1.0 0.4 0.1 0.1 0.1
52760 / Moscow / IA / 20.7 mi. 43 232 18.5 $37,083 3.9 2.3 0.0 0.0 0.5
61242 / Cordova / IL / 20.3 mi. 43 447 9.6 $55,761 3.5 1.9 0.1 0.0 0.3
61413 / Alpha / IL / 23.7 mi. 41 493 8.3 $37,212 1.6 0.9 0.2 0.0 0.0
52758 / McCausland / IA / 18.1 mi. 38 45 84.4 $33,542 0.9 0.0 0.0 0.9 0.0
61486 / Viola / IL / 19.4 mi. 38 616 6.2 $40,000 4.4 3.2 0.3 0.0 0.1
52030 / Andrew / IA / 42.7 mi. 35 165 21.2 $36,563 2.8 2.8 0.0 0.0 0.0
61465 / New Windsor / IL / 21.5 mi. 34 464 7.3 $40,069 3.6 2.6 0.0 0.0 0.2
52720 / Atalissa / IA / 25.9 mi. 33 448 7.4 $47,571 2.2 1.0 0.6 0.1 0.1
52757 / Low Moor / IA / 22.9 mi. 33 100 33.0 $40,694 0.8 0.0 0.4 0.4 0.0
61239 / Carbon Cliff / IL / 11.8 mi. 31 117 26.5 $40,536 3.3 1.7 0.3 0.0 0.0
61261 / Lyndon / IL / 37.6 mi. 31 376 8.2 $38,672 4.2 1.7 0.1 0.5 0.3
61279 / Reynolds / IL / 11 mi. 30 399 7.5 $43,466 1.4 1.1 0.0 0.0 0.0
52752 / Grandview / IA / 30.3 mi. 29 187 15.5 $35,250 8.5 5.8 0.8 0.0 1.2
61263 / Matherville / IL / 14.7 mi. 28 113 24.8 $36,944 1.6 0.3 0.0 0.0 0.7
61260 / Joy / IL / 23 mi. 27 326 8.3 $35,170 1.2 0.6 0.0 0.1 0.0
52754 / Letts / IA / 31.1 mi. 25 542 4.6 $46,218 5.5 4.6 0.1 0.3 0.1
61259 / Illinois City / IL / 14.8 mi. 21 445 4.7 $46,741 2.6 1.9 0.0 0.0 0.2
52737 / Columbus City / IA / 38.8 mi. 19 69 27.5 $29,886 40.7 38.7 0.0 0.0 0.5
61251 / Fenton / IL / 30.8 mi. 17 115 14.8 $47,813 0.6 0.6 0.0 0.0 0.0
52739 / Conesville / IA / 35.4 mi. 16 271 5.9 $40,708 38.2 36.2 0.3 0.1 0.8
52766 / Nichols / IA / 32.4 mi. 16 341 4.7 $42,829 17.5 14.6 0.7 0.5 1.6
61233 / Andover / IL / 21.4 mi. 16 193 8.3 $47,083 2.5 0.8 0.0 0.2 1.0
52207 / Emeline / IA / 37.8 mi. 15 176 8.5 $35,938 0.2 0.0 0.0 0.0 0.0
52727 / Ten Mile / IA / 33.4 mi. 13 166 7.8 $46,771 1.1 0.7 0.0 0.4 0.0
61442 / Keithsburg / IL / 29.8 mi. 12 376 3.2 $32,375 1.5 0.4 0.0 0.1 0.0
52749 / Fruitland / IA / 25.5 mi. 10 264 3.8 $58,036 3.7 3.3 0.0 0.1 0.3
61412 / Shanghai City / IL / 28.5 mi. 6 568 1.1 $39,420 2.0 1.4 0.4 0.0 0.0
61021 / Walton / IL / 59.2 mi. 1 8,597 0.0 $41,099 12.6 3.6 7.3 0.1 0.7
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