Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Quad-City Times, Davenport
Davenport, Iowa
Owner: Lee Enterprises (Iowa)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	1.8
2003	2.1
2002	3.6
2001	Did not report
2000	7.0
1999	3.7
1998	3.8
1997	3.3
1996	4.5
1995	5.1
1994	5.1
1993	4.8
1992	2.9
1991	4.3
1990	1.5
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Quad-City Times, Davenport
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	13.1	N/A
2004	1.8	13.2	14
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Lee Enterprises (Iowa),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Quad-City Times, Davenport
	This paper
					Peer group
The median Diversity Index is 50 for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lincoln Journal Star, Nebraska, with a 9.9 percent non-white staff in a community that is 8.3 percent non-white. Its index is 119.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 51,892 ranks 195 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Quad-City Times, Davenport
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.7	24,940
Black	5.0	21,888
Asian and Pacific Islander	1.1	4,742
Native-American	0.2	930
Other non-white	0.1	342
Multi-racial	1.1	4,996
Non-white	13.2	57,838
White	86.8	379,218
Total		437,056
	Home county:  Scott
Race/ethnicity	% of population	Number of residents
Hispanic	4.1	6,445
Black	6.0	9,498
Asian and Pacific Islander	1.6	2,505
Native-American	0.3	425
Other non-white	0.1	172
Multi-racial	1.4	2,241
Non-white	13.4	21,286
White	86.6	137,382
Total		158,668
The home county of this newspaper is Scott.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Quad-City Times, Davenport
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
52722 / Riverdale / IA / 8.1 mi.	7,096	13,377	53.0	$54,786	6.3	2.4	1.5	0.2	1.4
52806 / Davenport / IA / 4.7 mi.	5,390	9,957	54.1	$42,225	16.9	4.0	8.9	0.2	1.9
52804 / Davenport / IA / 2.7 mi.	4,668	10,569	44.2	$39,218	15.1	4.9	5.8	0.3	2.3
52803 / Davenport / IA / 4.5 mi.	4,050	9,724	41.6	$36,174	22.9	5.4	13.6	0.3	1.5
61265 / Quad City Airpor / IL / 6.8 mi.	2,617	19,605	13.3	$39,754	17.3	11.6	2.9	0.1	1.4
52732 / Six Mile / IA / 30.4 mi.	2,573	11,991	21.5	$34,746	6.9	1.6	3.0	0.3	0.7
52807 / Davenport / IA / 6.2 mi.	2,384	4,754	50.1	$39,757	14.6	2.8	7.4	0.1	2.6
61201 / Rock Island / IL / 3.3 mi.	2,118	15,985	13.2	$34,362	25.9	5.9	17.3	0.2	0.7
52802 / Davenport / IA / 0.7 mi.	1,797	4,280	42.0	$29,314	22.1	11.2	6.3	0.7	1.8
52761 / Muscatine / IA / 20.9 mi.	1,570	11,644	13.5	$41,026	12.7	10.3	0.8	0.2	0.6
52748 / Park View / IA / 10.9 mi.	1,372	2,472	55.5	$52,148	3.0	1.4	0.4	0.1	0.3
61244 / Whites Addition / IL / 10.4 mi.	1,352	9,321	14.5	$36,025	24.4	13.9	6.6	0.3	2.1
52742 / Malone / IA / 21 mi.	1,149	2,855	40.2	$46,192	2.1	0.8	0.2	0.1	0.5
52801 / Davenport / IA / 3.1 mi.	1,042	588	177.2	$10,205	30.8	5.2	21.9	0.7	0.6
52753 / Le Claire / IA / 14.5 mi.	815	1,621	50.3	$50,332	3.9	2.1	0.1	0.1	0.6
52060 / Nashville / IA / 36.5 mi.	670	3,603	18.6	$32,113	2.2	0.9	0.1	0.1	0.4
52726 / Blue Grass / IA / 5.8 mi.	624	1,636	38.1	$62,415	3.0	1.8	0.2	0.3	0.2
61270 / Ustick / IL / 38.3 mi.	609	3,005	20.3	$43,125	2.8	1.8	0.4	0.1	0.1
61264 / Oak Grove / IL / 5.8 mi.	535	4,651	11.5	$40,353	12.7	3.1	8.6	0.2	0.2
52730 / Shaffton / IA / 25.7 mi.	516	1,995	25.9	$41,859	2.4	0.6	0.5	0.2	0.2
52773 / Walcott / IA / 9.5 mi.	468	920	50.9	$48,000	2.4	0.9	0.3	0.0	0.4
61252 / Garden Plain / IL / 32.8 mi.	462	2,299	20.1	$38,676	2.5	1.1	0.5	0.1	0.5
61282 / Silvis / IL / 10.6 mi.	421	3,671	11.5	$35,082	18.6	13.0	3.6	0.2	0.7
61254 / Hanna / IL / 23 mi.	384	4,356	8.8	$48,715	2.3	1.2	0.3	0.1	0.3
52778 / Wilton / IA / 19.3 mi.	376	1,495	25.2	$46,972	2.9	1.6	0.2	0.2	0.4
52747 / Durant / IA / 14.6 mi.	374	727	51.4	$42,888	1.5