Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Muscatine Journal | ||||||||||
Muscatine, Iowa | ||||||||||
Owner: Lee Enterprises (Iowa) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 8.3 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | 9.1 | |||||||||
1993 | 11.1 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1993 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Muscatine Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 14.2 | N/A | |||||||
2004 | 8.3 | 14.2 | 59 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Lee Enterprises (Iowa), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Muscatine Journal | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 0 for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Cherokee Tribune, Canton, Georgia, with a 11.1 percent non-white staff in a community that is 9.6 percent non-white. Its index is 116. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,106 ranks 903 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Muscatine Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 12.1 | 6,500 | ||||||||
Black | 0.6 | 295 | ||||||||
Asian and Pacific Islander | 0.7 | 373 | ||||||||
Native-American | 0.2 | 97 | ||||||||
Other non-white | 0.1 | 25 | ||||||||
Multi-racial | 0.6 | 333 | ||||||||
Non-white | 14.2 | 7,623 | ||||||||
White | 85.8 | 46,182 | ||||||||
Total | 53,805 | |||||||||
Home county: Muscatine | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 11.9 | 4,973 | ||||||||
Black | 0.7 | 271 | ||||||||
Asian and Pacific Islander | 0.8 | 349 | ||||||||
Native-American | 0.2 | 80 | ||||||||
Other non-white | 0.1 | 23 | ||||||||
Multi-racial | 0.7 | 280 | ||||||||
Non-white | 14.3 | 5,976 | ||||||||
White | 85.7 | 35,746 | ||||||||
Total | 41,722 | |||||||||
The home county of this newspaper is Muscatine. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Muscatine Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
52761 / Muscatine / IA / 0 mi. | 5,943 | 11,644 | 51.0 | $41,026 | 12.7 | 10.3 | 0.8 | 0.2 | 0.6 | |
52778 / Wilton / IA / 10.5 mi. | 304 | 1,495 | 20.3 | $46,972 | 2.9 | 1.6 | 0.2 | 0.2 | 0.4 | |
52738 / Columbus Junction / IA / 20.7 mi. | 281 | 1,419 | 19.8 | $40,497 | 26.9 | 26.0 | 0.3 | 0.0 | 0.1 | |
52653 / Wapello / IA / 20.7 mi. | 215 | 1,416 | 15.2 | $38,078 | 8.5 | 7.7 | 0.1 | 0.3 | 0.1 | |
52754 / Letts / IA / 12.1 mi. | 204 | 542 | 37.6 | $46,218 | 5.5 | 4.6 | 0.1 | 0.3 | 0.1 | |
52776 / West Liberty / IA / 13.5 mi. | 172 | 1,518 | 11.3 | $41,753 | 35.6 | 31.6 | 0.3 | 0.1 | 2.9 | |
52752 / Grandview / IA / 12.6 mi. | 100 | 187 | 53.5 | $35,250 | 8.5 | 5.8 | 0.8 | 0.0 | 1.2 | |
52749 / Fruitland / IA / 5.8 mi. | 93 | 264 | 35.2 | $58,036 | 3.7 | 3.3 | 0.0 | 0.1 | 0.3 | |
52747 / Durant / IA / 15.7 mi. | 72 | 727 | 9.9 | $42,888 | 1.5 | 0.8 | 0.1 | 0.1 | 0.1 | |
52766 / Nichols / IA / 10.9 mi. | 68 | 341 | 19.9 | $42,829 | 17.5 | 14.6 | 0.7 | 0.5 | 1.6 | |
52739 / Conesville / IA / 13.5 mi. | 62 | 271 | 22.9 | $40,708 | 38.2 | 36.2 | 0.3 | 0.1 | 0.8 | |
52760 / Moscow / IA / 7.8 mi. | 53 | 232 | 22.8 | $37,083 | 3.9 | 2.3 | 0.0 | 0.0 | 0.5 | |
52720 / Atalissa / IA / 9.7 mi. | 49 | 448 | 10.9 | $47,571 | 2.2 | 1.0 | 0.6 | 0.1 | 0.1 | |
61259 / Illinois City / IL / 8.8 mi. | 46 | 445 | 10.3 | $46,741 | 2.6 | 1.9 | 0.0 | 0.0 | 0.2 | |
52737 / Columbus City / IA / 19.3 mi. | 25 | 69 | 36.2 | $29,886 | 40.7 | 38.7 | 0.0 | 0.0 | 0.5 | |
File | ia_muscatine_journal | |||||||||
Time | 5/20/05 9:35 AM | |||||||||
Page | 902 | |||||||||
Member | 115500 |