Globe Gazette, Mason City... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Globe Gazette, Mason City

Mason City, Iowa

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

Did not report

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

Did not report

1993

0.0

1992

0.0

1991

0.0

1990

0.0

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Globe Gazette, Mason City

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

4.1

2004

N/A

4.1

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Globe Gazette, Mason City

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 159 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 18,963 ranks 503 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Globe Gazette, Mason City

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.5

3,088

Black

0.4

485

Asian and Pacific Islander

0.5

602

Native-American

0.1

142

Other non-white

0.1

Multi-racial

0.6

681

Non-white

4.1

5,061

White

95.9

118,514

Total

123,575

Home county: Cerro Gordo

Race/ethnicity

% of population

Number of residents

Hispanic

2.8

1,291

Black

0.8

358

Asian and Pacific Islander

0.7

322

Native-American

0.1

Other non-white

0.1

Multi-racial

0.8

392

Non-white

5.3

2,470

White

94.7

43,977

Total

46,447

The home county of this newspaper is Cerro Gordo.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Globe Gazette, Mason City

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

50401 / Mason City / IA / 0 mi.

6,907

13,181

52.4

$35,132

6.4

3.3

1.1

0.2

0.7

50428 / Clear Lake / IA / 11.7 mi.

1,998

4,175

47.9

$37,400

3.7

1.9

0.2

0.1

0.9

50436 / Forest City / IA / 25.8 mi.

818

2,367

34.6

$42,415

4.8

2.6

0.4

0.2

1.0

50461 / Osage / IA / 19.3 mi.

754

2,275

33.1

$34,231

1.2

0.7

0.1

0.0

0.2

50438 / Garner / IA / 21 mi.

674

1,606

42.0

$42,243

1.5

0.7

0.0

0.4

50616 / Charles City / IA / 22 mi.

559

4,374

12.8

$33,449

3.3

1.6

0.3

0.1

0.7

50441 / Hampton / IA / 28.8 mi.

467

2,344

19.9

$34,990

9.2

8.6

0.1

0.2

50421 / Belmond / IA / 33.4 mi.

464

1,390

33.4

$35,282

6.1

4.8

0.2

0.1

0.3

50423 / Britt / IA / 31.4 mi.

451

1,287

35.0

$34,877

5.1

4.3

0.0

0.1

0.3

50459 / Northwood / IA / 22.4 mi.

418

1,332

31.4

$36,159

3.0

1.9

0.1

0.2

50450 / Lake Mills / IA / 27.8 mi.

357

1,277

28.0

$38,036

2.7

1.5

0.0

0.1

0.5

50458 / Nora Springs / IA / 8.7 mi.

327

836

39.1

$36,979

1.0

0.7

0.1

0.0

50475 / Sheffield / IA / 19.7 mi.

308

603

51.1

$37,420

1.7

1.1

0.1

0.0

0.5

50469 / Rockwell / IA / 10.5 mi.

303

605

50.1

$40,167

2.6

1.5

0.0

0.1

0.2

50456 / Manly / IA / 11.1 mi.

296

737

40.2

$35,824

3.3

1.4

0.8

0.2

0.1

50472 / Saint Ansgar / IA / 22.5 mi.

286

890

32.1

$36,133

1.4

0.9

0.0

0.4

50468 / Rockford / IA / 10.5 mi.

242

673

36.0

$37,863

2.2

1.0

0.2

0.1

0.2

50479 / Thornton / IA / 17.9 mi.

181

301

60.1

$35,909

1.3

0.7

0.0

0.1

0.0

50424 / Buffalo Center / IA / 41.2 mi.

180

712

25.3

$34,226

2.2

1.8

0.1

0.0

0.3

50482 / Ventura / IA / 16.6 mi.

177

351

50.4

$39,453

0.2

0.0

50636 / Greene / IA / 25.6 mi.

169

870

19.4

$37,917

1.4

0.7

0.2

0.1

0.3

50447 / Kanawha / IA / 33 mi.

165

507

32.5

$34,297

3.6

2.4

0.0

0.4

0.2

50466 / Riceville / IA / 33.8 mi.

138

716

19.3

$35,929

0.6

0.3

0.0

0.1

50449 / Klemme / IA / 22.2 mi.

108

344

31.4

$35,568

2.5

2.2

0.0

0.1

50511 / Algona / IA / 55.7 mi.

106

3,077

3.4

$35,826

1.9

0.7

0.1

0.7

50476 / Stacyville / IA / 30.1 mi.

104

338

30.8

$32,692

0.3

0.1

0.0

0.1

50448 / Kensett / IA / 16.6 mi.

101

303

33.3

$39,837

3.0

1.9

0.0

0.3

50464 / Plymouth / IA / 7 mi.

101

287

35.2

$33,182

2.5

1.4

0.0

0.4

0.3

50471 / Rudd / IA / 14 mi.

100

299

33.4

$34,063

2.8

2.1

0.0

0.1

0.0

50452 / Latimer / IA / 27.1 mi.

339

27.7

$31,797

11.3

11.2

0.0

50653 / Marble Rock / IA / 16.8 mi.

279

31.2

$38,500

0.6

0.2

0.0

0.2

50478 / Thompson / IA / 36 mi.

401

20.4

$33,487

2.9

1.7

0.0

0.2

0.3

50480 / Titonka / IA / 45.5 mi.

439

18.7

$36,400

1.2

0.7

0.1

0.0

0.1

50446 / Joice / IA / 22.5 mi.

234

30.8

$38,194

0.7

0.5

0.0

50440 / Grafton / IA / 11 mi.

210

32.9

$31,500

0.8

0.2

0.0

0.2

50484 / Woden / IA / 39.2 mi.

201

33.3

$30,313

0.8

0.6

0.0

0.2

0.0

50434 / Fertile / IA / 18.5 mi.

168

39.3

$34,938

3.6

2.1

0.2

0.0

50457 / Meservey / IA / 22.7 mi.

202

32.7

$33,667

2.4

2.2

0.0

50483 / Wesley / IA / 45 mi.

355

17.5

$38,043

1.8

1.2

0.0

0.2

0.0

50625 / Dumont / IA / 30.1 mi.

445

13.9

$31,053

1.7

1.0

0.2

0.0

0.3

50477 / Swaledale / IA / 16.1 mi.

130

43.8

$38,542

0.0

50430 / Corwith / IA / 40.4 mi.

251

21.5

$31,429

4.5

3.6

0.0

0.6

50432 / Crystal Lake / IA / 33.3 mi.

61.6

$28,523

0.5

0.0

0.5

50433 / Dougherty / IA / 13.2 mi.

127

40.2

$38,750

3.4

1.2

0.0

0.6

1.2

50444 / Hanlontown / IA / 14.8 mi.

184

26.6

$40,536

3.3

2.2

0.2

0.0

0.4

50435 / Floyd / IA / 21.6 mi.

301

15.3

$37,337

1.1

0.5

0.0

0.5

50453 / Leland / IA / 33.3 mi.

238

17.6

$40,221

5.3

2.6

0.0

0.3

0.8

50420 / Alexander / IA / 27.1 mi.

173

23.1

$33,281

3.6

3.3

0.0

50460 / Orchard / IA / 23.8 mi.

139

22.3

$41,406

1.0

0.3

0.0

50470 / Rowan / IA / 33.2 mi.

132

22.7

$32,813

8.1

4.9

0.0

2.3

0.3

50455 / Mc Intire / IA / 34.4 mi.

168

16.7

$34,688

3.1

0.4

2.4

0.0

0.2

50439 / Goodell / IA / 25.1 mi.

143

16.1

$32,083

5.4

4.9

0.0

50465 / Rake / IA / 44.7 mi.

117

19.7

$25,781

9.1

7.5

0.0

1.7

0.0

50431 / Coulter / IA / 30.4 mi.

102

20.6

$34,375

4.3

0.0

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