The Honolulu Advertiser... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Honolulu Advertiser

Honolulu, Hawaii

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

50.4

2004

50.8

2003

50.0

2002

44.6

2001

50.4

2000

49.0

1999

46.5

1998

47.0

1997

51.7

1996

44.1

1995

43.8

1994

37.9

1993

40.0

1992

39.7

1991

30.9

1990

33.7

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Honolulu Advertiser

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

50.4

79.0

2004

50.8

78.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Honolulu Advertiser

This newspaper's Newsroom Diversity Index is 64.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 29 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 141,341 ranks 77 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Honolulu Advertiser

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.9

73,977

Black

1.9

20,034

Asian and Pacific Islander

51.7

551,571

Native-American

0.2

2,033

Other non-white

0.2

1,818

Multi-racial

17.5

186,771

Non-white

78.4

836,204

White

21.6

230,687

Total

1,066,891

Home county: Honolulu

Race/ethnicity

% of population

Number of residents

Hispanic

6.7

58,729

Black

2.2

19,583

Asian and Pacific Islander

53.8

470,961

Native-American

0.2

1,574

Other non-white

0.2

1,533

Multi-racial

16.9

148,143

Non-white

80.0

700,523

White

20.1

175,633

Total

876,156

The home county of this newspaper is Honolulu.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Honolulu Advertiser

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

96815 / Honolulu / HI / 2.7 mi.

11,916

14,669

81.2

$35,462

62.4

4.1

1.6

0.2

46.5

96816 / Honolulu / HI / 3.5 mi.

9,918

17,536

56.6

$56,951

83.5

3.5

0.3

0.1

64.7

96817 / Honolulu / HI / 1.9 mi.

8,348

18,502

45.1

$38,792

91.5

4.2

0.5

0.1

74.1

96822 / Honolulu / HI / 2.2 mi.

7,715

18,455

41.8

$47,207

78.6

3.9

0.8

0.1

60.1

96819 / Honolulu / HI / 3.1 mi.

7,254

11,432

63.5

$47,814

91.9

5.3

1.6

0.1

72.1

96744 / Kaneohe / HI / 7.9 mi.

7,139

16,906

42.2

$68,666

79.6

7.1

0.7

0.1

46.8

96734 / Kailua / HI / 9.1 mi.

6,990

16,128

43.3

$66,005

55.2

7.6

2.7

0.3

25.4

96813 / Honolulu / HI / 0.7 mi.

6,715

8,949

75.0

$36,052

80.2

4.2

1.0

0.1

59.7

96701 / Aiea / HI / 6.9 mi.

5,995

13,647

43.9

$62,055

84.9

6.1

1.9

0.2

60.2

96789 / Mililani / HI / 13.5 mi.

5,930

14,895

39.8

$69,597

82.5

7.7

2.8

0.1

51.8

96818 / Honolulu / HI / 5.5 mi.

5,553

16,695

33.3

$47,491

68.2

7.1

7.7

0.4

42.2

96797 / Waipahu / HI / 10.9 mi.

5,523

17,226

32.1

$60,395

92.2

6.2

1.5

0.1

69.1

96825 / Honolulu / HI / 9.7 mi.

5,491

9,666

56.8

$81,028

70.0

3.4

0.4

0.1

50.8

96782 / Pearl City / HI / 9.4 mi.

5,337

11,092

48.1

$61,558

84.6

7.5

2.5

0.2

58.2

96826 / Honolulu / HI / 1.9 mi.

4,726

14,937

31.6

$33,646

86.1

4.5

1.0

0.1

66.2

96814 / Honolulu / HI / 0.7 mi.

4,654

7,439

62.6

$33,219

83.3

3.7

1.2

0.2

67.2

96821 / Honolulu / HI / 6.2 mi.

3,978

6,349

62.7

$86,381

76.6

2.6

0.1

59.7

96792 / Waianae / HI / 21.5 mi.

2,984

10,558

28.3

$42,401

90.4

14.0

1.0

0.2

42.3

96707 / Kapolei / HI / 14.3 mi.

2,965

7,195

41.2

$65,452

79.4

9.3

2.4

0.2

46.0

96706 / Ewa Beach / HI / 10 mi.

2,846

11,776

24.2

$57,525

84.8

8.8

2.1

0.2

55.1

96786 / Wahiawa / HI / 16.5 mi.

2,824

11,240

25.1

$36,903

69.9

13.1

10.9

0.5

31.5

96761 / Lahaina / HI / 75.1 mi.

2,508

6,223

40.3

$54,147

61.5

8.4

0.5

0.3

38.9

96720 / Hilo / HI / 196.2 mi.

2,238

15,365

14.6

$39,290

83.6

8.7

0.4

0.2

49.8

96753 / Wailea / HI / 92.4 mi.

1,492

8,695

17.2

$48,929

47.7

6.9

0.7

0.4

26.7

96732 / Kahului / HI / 87.4 mi.

929

5,774

16.1

$48,467

91.5

8.2

0.2

63.6

96766 / Lihue / HI / 100.5 mi.

922

3,974

23.2

$48,053

84.4

7.0

0.2

57.9

96740 / Kailua Kona / HI / 154.9 mi.

854

9,286

9.2

$48,264

54.4

7.8

0.4

0.3

25.6

96795 / Waimanalo / HI / 9 mi.

853

2,354

36.2

$49,242

87.7

8.3

0.3

0.2

49.1

96712 / Haleiwa / HI / 23.9 mi.

850

2,612

32.5

$49,583

58.4

8.7

0.3

27.4

96746 / Kapaa / HI / 102.4 mi.

845

5,588

15.1

$43,573

70.3

9.0

0.4

0.3

37.6

96743 / Kamuela / HI / 152.7 mi.

791

2,985

26.5

$52,484

66.1

7.4

0.3

0.2

32.0

96791 / Waialua / HI / 23.9 mi.

651

2,405

27.1

$50,017

77.9

6.8

0.7

0.2

47.0

96793 / Wailuku / HI / 85.5 mi.

592

7,060

8.4

$48,395

83.7

8.2

0.3

0.2

52.8

96756 / Koloa / HI / 105.2 mi.

471

1,955

24.1

$47,411

64.6

9.6

0.2

0.3

36.8

96731 / Kahuku / HI / 24.8 mi.

468

750

62.4

$40,119

79.9

7.6

0.4

0.1

47.1

96717 / Hauula / HI / 20.7 mi.

355

1,341

26.5

$36,832

81.2

8.7

0.5

0.2

39.5

96750 / Kealakekua / HI / 163.5 mi.

326

978

33.3

$41,131

76.0

9.3

0.3

0.2

44.0

96768 / Makawao / HI / 96.5 mi.

312

5,328

5.9

$55,632

63.9

9.8

0.3

29.7

96738 / Waikoloa CS / HI / 154.8 mi.

243

1,906

12.7

$50,570

56.0

8.8

0.4

0.2

25.2

96762 / Laie / HI / 22.4 mi.

242

983

24.6

$50,375

73.5

3.4

0.3

0.1

46.4

96727 / Paauhau / HI / 161.3 mi.

239

1,533

15.6

$40,274

73.8

9.3

0.0

0.3

38.9

96763 / Lanai City / HI / 64.1 mi.

223

1,158

19.3

$43,271

87.1

7.7

0.1

0.3

62.5

96722 / Princeville / HI / 113.9 mi.

219

553

39.6

$54,306

17.5

4.4

0.3

0.5

5.6

96796 / Waimea / HI / 116.6 mi.

208

756

27.5

$42,685

88.1

6.9

0.1

56.7

96749 / Keaau / HI / 207.4 mi.

204

3,865

5.3

$35,018

73.6

13.0

0.4

0.3

35.7

96790 / Kula / HI / 98.3 mi.

201

2,534

7.9

$57,697

45.6

5.4

0.2

0.3

23.9

96730 / Kaaawa / HI / 16.2 mi.

141

553

25.5

$53,917

66.4

7.2

0.4

0.3

30.9

96704 / Captain Cook / HI / 170.8 mi.

130

2,357

5.5

$40,917

64.9

6.7

0.3

0.4

32.2

96729 / Hoolehua / HI / 47.1 mi.

123

286

43.0

$40,547

95.1

3.6

0.0

0.1

66.1

96748 / Kaunakakai / HI / 59.9 mi.

119

1,530

7.8

$34,259

86.0

5.3

0.1

0.3

51.4

96771 / Mountain View / HI / 202.3 mi.

100

1,611

6.2

$28,281

67.5

13.6

0.5

0.7

25.8

96757 / Kualapuu / HI / 50.1 mi.

276

27.9

$33,438

89.0

6.1

0.0

0.7

49.5

96779 / Paia / HI / 92.2 mi.

872

8.5

$57,978

64.4

10.3

0.3

0.5

31.6

96708 / Haiku / HI / 97.2 mi.

3,043

2.4

$42,610

45.5

8.0

0.5

0.4

15.6

96752 / Kekaha / HI / 118.9 mi.

1,001

6.9

$43,636

83.9

9.0

0.2

0.3

51.7

96754 / Kilauea / HI / 109.6 mi.

725

9.5

$40,845

46.4

5.8

0.3

0.2

26.0

96716 / Hanapepe / HI / 111.2 mi.

795

8.4

$44,286

86.8

8.2

0.1

0.2

56.8

96705 / Eleele / HI / 111.4 mi.

614

10.3

$45,000

92.0

8.6

0.3

0.1

64.8

96714 / Princeville / HI / 113.7 mi.

824

7.3

$43,846

40.9

4.8

0.6

0.2

21.3

96755 / Kapaau / HI / 144 mi.

966

6.0

$46,413

81.2

19.2

0.1

0.3

34.1

96770 / Maunaloa / HI / 40.2 mi.

212

25.9

$27,000

72.7

3.5

0.8

0.3

44.0

96778 / Pahoa / HI / 211.8 mi.

3,812

1.3

$27,168

66.2

13.7

0.6

0.5

27.5

96785 / Volcano / HI / 196.4 mi.

1,139

4.4

$32,714

56.2

10.9

0.3

0.5

22.2

96725 / Holualoa / HI / 158.2 mi.

1,101

4.0

$39,417

55.0

8.0

0.5

0.4

25.4

96759 / Kunia / HI / 15.8 mi.

157

28.0

$61,250

93.3

8.1

1.2

0.0

72.4

96741 / Kalaheo / HI / 107.8 mi.

2,268

1.8

$54,286

60.9

10.8

0.3

0.2

31.7

96713 / Hana / HI / 110.5 mi.

511

6.7

$38,802

73.7

5.3

0.1

0.3

39.6

96760 / Kurtistown / HI / 203.4 mi.

769

4.2

$31,053

64.7

10.1

0.9

0.7

28.4

96781 / Papaikou / HI / 188 mi.

541

5.5

$38,900

82.4

7.1

0.5

0.3

50.9

96776 / Paauilo / HI / 171 mi.

480

5.4

$35,455

70.6

10.6

0.0

0.4

32.7

96783 / Pepeekeo / HI / 190.9 mi.

687

3.8

$29,554

87.6

9.3

0.2

0.7

56.7

96719 / Hawi / HI / 139.3 mi.

599

3.8

$47,132

63.4

8.8

1.0

0.3

30.5

96764 / Laupahoehoe / HI / 180.3 mi.

287

7.7

$37,011

71.6

11.1

0.4

31.7

File

hi_the_honolulu_advertiser

Time

5/13/05 5:03 PM

Page

Member

109600