The Times, Gainesville... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Times, Gainesville

Gainesville, Georgia

Owner: Morris Multimedia (Ga.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

15.4

2003

15.4

2002

9.1

2001

11.5

2000

21.4

1999

17.9

1998

16.1

1997

11.1

1996

Did not report

1995

19.2

1994

23.1

1993

23.8

1992

19.2

1991

11.1

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Times, Gainesville

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

23.5

N/A

2004

15.4

24.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Morris Multimedia (Ga.),

has a companywide, circulation-weighted Diversity Index of 73.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Times, Gainesville

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 20,340 ranks 479 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Times, Gainesville

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

16.3

29,158

Black

6.0

10,812

Asian and Pacific Islander

1.4

2,489

Native-American

0.3

456

Other non-white

0.1

Multi-racial

0.7

1,277

Non-white

24.7

44,283

White

75.3

134,930

Total

179,213

Home county: Hall

Race/ethnicity

% of population

Number of residents

Hispanic

19.6

27,242

Black

7.1

9,900

Asian and Pacific Islander

1.3

1,849

Native-American

0.2

331

Other non-white

0.1

Multi-racial

0.7

933

Non-white

29.0

40,335

White

71.0

98,942

Total

139,277

The home county of this newspaper is Hall.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Times, Gainesville

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

30501 / Westside / GA / 5.4 mi.

5,461

9,418

58.0

$34,748

56.0

40.8

12.4

0.2

1.8

30506 / Gainesville / GA / 2.3 mi.

3,077

11,418

26.9

$51,847

8.4

6.4

0.7

0.3

0.4

30542 / Flowery Branch / GA / 12.7 mi.

1,692

7,514

22.5

$53,008

13.4

6.6

5.0

0.2

0.8

30507 / Gainesville / GA / 7.9 mi.

1,444

6,514

22.2

$42,679

41.4

23.0

16.0

0.2

1.4

30504 / Gainesville / GA / 7.7 mi.

1,217

5,179

23.5

$43,408

42.8

33.6

5.0

0.2

3.4

30566 / Oakwood / GA / 9.5 mi.

833

2,462

33.8

$48,281

26.2

17.1

5.6

0.3

2.3

30528 / Cleveland / GA / 16.6 mi.

803

6,401

12.5

$35,560

5.3

1.7

1.8

0.4

30533 / Dahlonega / GA / 13.4 mi.

727

6,776

10.7

$38,758

8.1

3.6

1.6

1.0

0.5

30554 / Lula / GA / 7.6 mi.

548

2,136

25.7

$42,693

6.0

2.0

2.9

0.3

0.4

30527 / Clermont / GA / 7 mi.

531

1,087

48.9

$41,679

3.1

1.2

0.7

0.3

30534 / Dawsonville / GA / 14.6 mi.

427

6,408

6.7

$46,173

3.8

1.8

0.3

0.4

0.3

30531 / Cornelia / GA / 18.3 mi.

388

3,823

10.1

$36,377

24.2

14.8

4.3

0.1

4.0

30564 / Murrayville / GA / 6 mi.

379

1,232

30.8

$51,165

4.6

3.0

0.3

0.1

30523 / Clarkesville / GA / 22.3 mi.

235

4,285

5.5

$36,465

7.2

4.3

1.3

0.4

0.3

30518 / Sugarhill / GA / 19.4 mi.

219

10,572

2.1

$48,609

20.6

10.6

7.3

0.2

1.3

30543 / Gillsville / GA / 9.5 mi.

218

1,217

17.9

$42,961

12.9

7.6

3.8

0.6

0.5

30517 / Braselton / GA / 15.8 mi.

198

1,915

10.3

$49,274

8.4

3.8

1.7

0.2

2.0

30510 / Alto / GA / 10.6 mi.

136

2,049

6.6

$36,409

22.9

6.4

13.4

0.3

1.6

30519 / Buford / GA / 19.2 mi.

122

6,077

2.0

$69,546

13.2

4.3

6.0

0.2

1.5

30535 / Demorest / GA / 19.1 mi.

114

2,210

5.2

$33,849

5.5

3.0

1.3

0.2

0.4

30511 / Baldwin / GA / 18.3 mi.

1,004

9.8

$36,471

14.8

11.8

1.2

0.0

1.2

30040 / Cumming / GA / 20.3 mi.

14,807

0.6

$60,920

8.1

6.4

0.3

0.2

0.4

30563 / Mount Airy / GA / 22.6 mi.

1,572

5.6

$40,182

7.0

2.6

0.8

0.1

2.9

30571 / Sautee Nacoochee / GA / 24.7 mi.

1,025

8.1

$40,813

6.3

0.7

4.0

0.5

0.4

30547 / Homer / GA / 17.9 mi.

1,052

7.1

$37,500

9.4

1.5

6.4

0.4

0.5

30558 / Maysville / GA / 16.1 mi.

1,704

4.3

$36,327

4.3

1.6

1.3

0.2

30567 / Pendergrass / GA / 11.2 mi.

755

7.4

$39,647

5.0

1.9

0.4

0.7

1.1

30545 / Helen / GA / 21.8 mi.

377

13.8

$28,750

11.1

1.8

2.9

0.3

5.1

30549 / Jefferson / GA / 21.3 mi.

4,466

1.1

$41,307

16.8

2.4

12.2

0.1

1.4

30575 / Talmo / GA / 10.9 mi.

519

6.9

$33,875

26.0

22.4

2.3

0.1

0.4

30548 / Hoschton / GA / 19.7 mi.

2,141

1.1

$55,288

5.9

1.9

0.2

1.1

30041 / Cumming / GA / 17.2 mi.

11,759

0.2

$72,331

6.5

4.2

0.4

0.2

1.0

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