Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Macon Telegraph
Macon, Georgia
Owner: Knight Ridder (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.7
2004	17.2
2003	17.7
2002	12.9
2001	15.3
2000	12.1
1999	14.3
1998	Did not report
1997	16.2
1996	19.4
1995	18.5
1994	12.3
1993	12.3
1992	12.7
1991	11.4
1990	10.9
The latest year at peak is	1996
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Macon Telegraph
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.7	41.5	38
2004	17.2	41.3	42
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Knight Ridder (Calif.),
has a companywide, circulation-weighted Diversity Index of 76.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Macon Telegraph
This newspaper's Newsroom Diversity Index is 38.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 59 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 62,228 ranks 168 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Macon Telegraph
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.9	10,052
Black	37.5	201,507
Asian and Pacific Islander	0.9	5,075
Native-American	0.2	1,122
Other non-white	0.1	436
Multi-racial	0.8	4,210
Non-white	41.3	222,402
White	58.7	315,516
Total		537,918
	Home county:  Bibb
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	2,023
Black	47.1	72,503
Asian and Pacific Islander	1.1	1,667
Native-American	0.2	255
Other non-white	0.1	92
Multi-racial	0.7	1,085
Non-white	50.4	77,625
White	49.6	76,262
Total		153,887
The home county of this newspaper is Bibb.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Macon Telegraph
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
31210 / North Macon / GA / 6.1 mi.	5,961	11,165	53.4	$56,657	22.2	1.6	16.4	0.2	3.2
31204 / Payne City / GA / 2.3 mi.	5,625	13,973	40.3	$28,118	61.5	1.1	58.9	0.1	0.6
31088 / Warner Robins / GA / 15.3 mi.	5,584	14,615	38.2	$47,825	28.0	3.9	20.1	0.3	2.0
31206 / Wilson Airport / GA / 2.4 mi.	5,452	11,479	47.5	$25,494	66.4	1.5	63.5	0.2	0.5
31093 / Warner Robins / GA / 12.5 mi.	3,443	10,986	31.3	$35,569	41.1	2.9	34.8	0.2	1.5
31211 / Macon / GA / 2.9 mi.	2,626	6,563	40.0	$39,638	50.0	0.9	47.4	0.2	0.7
31217 / Macon / GA / 5.3 mi.	2,484	6,726	36.9	$28,932	66.1	1.0	64.1	0.2	0.3
31061 / Mville / GA / 26.8 mi.	2,343	14,546	16.1	$35,531	45.0	1.4	41.5	0.2	1.1
31216 / Macon / GA / 7 mi.	2,266	4,830	46.9	$51,905	14.4	1.5	11.6	0.2	0.5
31069 / Perry / GA / 24.7 mi.	2,101	5,857	35.9	$38,849	33.2	1.5	29.7	0.3	1.0
31201 / Macon / GA / 0.4 mi.	1,957	4,158	47.1	$13,944	70.4	1.0	67.4	0.3	1.0
31220 / Macon / GA / 11.2 mi.	1,758	4,279	41.1	$57,013	19.2	1.4	15.4	0.1	1.3
31030 / Fort Valley / GA / 22.5 mi.	1,699	6,078	28.0	$27,922	64.8	5.2	58.3	0.3	0.3
31008 / Powersville / GA / 13.5 mi.	1,655	4,882	33.9	$47,162	14.8	1.8	11.5	0.3	0.4
31021 / Lollie / GA / 43.6 mi.	1,643	10,395	15.8	$32,124	43.2	1.2	40.0	0.2	1.3
31032 / Gray / GA / 12.2 mi.	1,463	3,809	38.4	$46,343	23.8	0.8	22.0	0.2	0.4
31052 / Lizella / GA / 9 mi.	1,293	2,527	51.2	$47,594	20.5	0.8	18.2	0.3	0.6
31014 / Empire / GA / 32.7 mi.	1,249	4,714	26.5	$32,444	28.8	0.9	26.4	0.1	0.8
31029 / Forsyth / GA / 20.7 mi.	1,197	4,858	24.6	$38,620	38.1	1.4	35.2	0.3	0.4
31005 / Bonaire / GA / 17.8 mi.	1,123	3,278	34.3	$61,066	17.1	2.7	11.3	0.3	1.6
31023 / Plainfield / GA / 47.9 mi.	1,028	5,261	19.5	$27,773	30.4	1.5	28.0	0.2	0.3
31036 / Klondike / GA / 36.6 mi.	975	3,665	26.6	$32,454	37.9	2.7	33.7	0.3	0.4
31024 / Eatonton / GA / 35.6 mi.	954	6,942	13.7	$36,204	35.2	2.2	31.2	0.2	0.7
31098 / Warner Robins / GA / 14.4 mi.	804	1,077	74.7	$38,445	43.6	5.3	30.7	0.5	2.7
31047 / Kathleen / GA / 21.2 mi.	781	1,926	40.6	$54,963	19.8