Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Macon Telegraph | ||||||||||
Macon, Georgia | ||||||||||
Owner: Knight Ridder (Calif.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 15.7 | |||||||||
2004 | 17.2 | |||||||||
2003 | 17.7 | |||||||||
2002 | 12.9 | |||||||||
2001 | 15.3 | |||||||||
2000 | 12.1 | |||||||||
1999 | 14.3 | |||||||||
1998 | Did not report | |||||||||
1997 | 16.2 | |||||||||
1996 | 19.4 | |||||||||
1995 | 18.5 | |||||||||
1994 | 12.3 | |||||||||
1993 | 12.3 | |||||||||
1992 | 12.7 | |||||||||
1991 | 11.4 | |||||||||
1990 | 10.9 | |||||||||
The latest year at peak is | 1996 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Macon Telegraph | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 15.7 | 41.5 | 38 | |||||||
2004 | 17.2 | 41.3 | 42 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Knight Ridder (Calif.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 76. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Macon Telegraph | ||||||||||
This newspaper's Newsroom Diversity Index is 38. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 59 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 62,228 ranks 168 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Macon Telegraph | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.9 | 10,052 | ||||||||
Black | 37.5 | 201,507 | ||||||||
Asian and Pacific Islander | 0.9 | 5,075 | ||||||||
Native-American | 0.2 | 1,122 | ||||||||
Other non-white | 0.1 | 436 | ||||||||
Multi-racial | 0.8 | 4,210 | ||||||||
Non-white | 41.3 | 222,402 | ||||||||
White | 58.7 | 315,516 | ||||||||
Total | 537,918 | |||||||||
Home county: Bibb | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.3 | 2,023 | ||||||||
Black | 47.1 | 72,503 | ||||||||
Asian and Pacific Islander | 1.1 | 1,667 | ||||||||
Native-American | 0.2 | 255 | ||||||||
Other non-white | 0.1 | 92 | ||||||||
Multi-racial | 0.7 | 1,085 | ||||||||
Non-white | 50.4 | 77,625 | ||||||||
White | 49.6 | 76,262 | ||||||||
Total | 153,887 | |||||||||
The home county of this newspaper is Bibb. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Macon Telegraph | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
31210 / North Macon / GA / 6.1 mi. | 5,961 | 11,165 | 53.4 | $56,657 | 22.2 | 1.6 | 16.4 | 0.2 | 3.2 | |
31204 / Payne City / GA / 2.3 mi. | 5,625 | 13,973 | 40.3 | $28,118 | 61.5 | 1.1 | 58.9 | 0.1 | 0.6 | |
31088 / Warner Robins / GA / 15.3 mi. | 5,584 | 14,615 | 38.2 | $47,825 | 28.0 | 3.9 | 20.1 | 0.3 | 2.0 | |
31206 / Wilson Airport / GA / 2.4 mi. | 5,452 | 11,479 | 47.5 | $25,494 | 66.4 | 1.5 | 63.5 | 0.2 | 0.5 | |
31093 / Warner Robins / GA / 12.5 mi. | 3,443 | 10,986 | 31.3 | $35,569 | 41.1 | 2.9 | 34.8 | 0.2 | 1.5 | |
31211 / Macon / GA / 2.9 mi. | 2,626 | 6,563 | 40.0 | $39,638 | 50.0 | 0.9 | 47.4 | 0.2 | 0.7 | |
31217 / Macon / GA / 5.3 mi. | 2,484 | 6,726 | 36.9 | $28,932 | 66.1 | 1.0 | 64.1 | 0.2 | 0.3 | |
31061 / Mville / GA / 26.8 mi. | 2,343 | 14,546 | 16.1 | $35,531 | 45.0 | 1.4 | 41.5 | 0.2 | 1.1 | |
31216 / Macon / GA / 7 mi. | 2,266 | 4,830 | 46.9 | $51,905 | 14.4 | 1.5 | 11.6 | 0.2 | 0.5 | |
31069 / Perry / GA / 24.7 mi. | 2,101 | 5,857 | 35.9 | $38,849 | 33.2 | 1.5 | 29.7 | 0.3 | 1.0 | |
31201 / Macon / GA / 0.4 mi. | 1,957 | 4,158 | 47.1 | $13,944 | 70.4 | 1.0 | 67.4 | 0.3 | 1.0 | |
31220 / Macon / GA / 11.2 mi. | 1,758 | 4,279 | 41.1 | $57,013 | 19.2 | 1.4 | 15.4 | 0.1 | 1.3 | |
31030 / Fort Valley / GA / 22.5 mi. | 1,699 | 6,078 | 28.0 | $27,922 | 64.8 | 5.2 | 58.3 | 0.3 | 0.3 | |
31008 / Powersville / GA / 13.5 mi. | 1,655 | 4,882 | 33.9 | $47,162 | 14.8 | 1.8 | 11.5 | 0.3 | 0.4 | |
31021 / Lollie / GA / 43.6 mi. | 1,643 | 10,395 | 15.8 | $32,124 | 43.2 | 1.2 | 40.0 | 0.2 | 1.3 | |
31032 / Gray / GA / 12.2 mi. | 1,463 | 3,809 | 38.4 | $46,343 | 23.8 | 0.8 | 22.0 | 0.2 | 0.4 | |
31052 / Lizella / GA / 9 mi. | 1,293 | 2,527 | 51.2 | $47,594 | 20.5 | 0.8 | 18.2 | 0.3 | 0.6 | |
31014 / Empire / GA / 32.7 mi. | 1,249 | 4,714 | 26.5 | $32,444 | 28.8 | 0.9 | 26.4 | 0.1 | 0.8 | |
31029 / Forsyth / GA / 20.7 mi. | 1,197 | 4,858 | 24.6 | $38,620 | 38.1 | 1.4 | 35.2 | 0.3 | 0.4 | |
31005 / Bonaire / GA / 17.8 mi. | 1,123 | 3,278 | 34.3 | $61,066 | 17.1 | 2.7 | 11.3 | 0.3 | 1.6 | |
31023 / Plainfield / GA / 47.9 mi. | 1,028 | 5,261 | 19.5 | $27,773 | 30.4 | 1.5 | 28.0 | 0.2 | 0.3 | |
31036 / Klondike / GA / 36.6 mi. | 975 | 3,665 | 26.6 | $32,454 | 37.9 | 2.7 | 33.7 | 0.3 | 0.4 | |
31024 / Eatonton / GA / 35.6 mi. | 954 | 6,942 | 13.7 | $36,204 | 35.2 | 2.2 | 31.2 | 0.2 | 0.7 | |
31098 / Warner Robins / GA / 14.4 mi. | 804 | 1,077 | 74.7 | $38,445 | 43.6 | 5.3 | 30.7 | 0.5 | 2.7 | |
31047 / Kathleen / GA / 21.2 mi. | 781 | 1,926 | 40.6 | $54,963 | 19.8 | 1.7 | 15.6 | 0.6 | 1.2 | |
31028 / Centerville / GA / 13.1 mi. | 559 | 1,429 | 39.1 | $46,964 | 17.1 | 2.8 | 10.6 | 0.5 | 1.9 | |
31082 / Sandersville / GA / 45.8 mi. | 536 | 3,985 | 13.5 | $30,173 | 53.7 | 0.4 | 52.4 | 0.1 | 0.5 | |
31044 / Jeffersonville / GA / 19.2 mi. | 473 | 1,221 | 38.7 | $30,191 | 64.7 | 1.4 | 62.5 | 0.2 | 0.2 | |
31055 / McRae / GA / 63.8 mi. | 467 | 1,813 | 25.8 | $26,738 | 40.8 | 1.5 | 38.7 | 0.0 | 0.3 | |
31063 / Montezuma / GA / 40.1 mi. | 429 | 2,130 | 20.1 | $23,293 | 65.7 | 2.6 | 61.7 | 0.1 | 0.7 | |
31031 / Ivey / GA / 18 mi. | 406 | 2,546 | 15.9 | $35,684 | 28.0 | 0.4 | 26.7 | 0.2 | 0.1 | |
31089 / Tennille / GA / 45.3 mi. | 341 | 1,719 | 19.8 | $28,897 | 57.8 | 0.9 | 56.0 | 0.2 | 0.1 | |
30474 / Vidalia / GA / 77.8 mi. | 277 | 5,959 | 4.6 | $28,902 | 35.0 | 5.2 | 28.5 | 0.1 | 0.7 | |
31064 / Monticello / GA / 33 mi. | 277 | 2,970 | 9.3 | $39,841 | 34.0 | 2.2 | 30.7 | 0.2 | 0.2 | |
31096 / Wrightsville / GA / 50.1 mi. | 261 | 2,419 | 10.8 | $24,292 | 45.4 | 1.0 | 43.9 | 0.1 | 0.2 | |
31078 / Roberta / GA / 21.7 mi. | 252 | 1,302 | 19.4 | $28,162 | 55.2 | 4.6 | 48.5 | 0.3 | 0.3 | |
31046 / Juliette / GA / 13 mi. | 233 | 1,037 | 22.5 | $51,019 | 17.7 | 0.6 | 15.8 | 0.2 | 0.3 | |
30286 / Thomaston / GA / 38.1 mi. | 224 | 9,508 | 2.4 | $30,788 | 30.4 | 1.2 | 28.0 | 0.2 | 0.4 | |
31539 / Roper / GA / 84 mi. | 222 | 4,579 | 4.8 | $27,451 | 21.6 | 5.1 | 15.3 | 0.2 | 0.5 | |
31015 / Cordele / GA / 57.3 mi. | 219 | 7,860 | 2.8 | $26,678 | 48.2 | 1.8 | 44.9 | 0.1 | 0.7 | |
31076 / Reynolds / GA / 30.1 mi. | 217 | 1,250 | 17.4 | $25,640 | 46.7 | 0.8 | 45.3 | 0.1 | 0.4 | |
31750 / Fitzgerald / GA / 75 mi. | 215 | 7,114 | 3.0 | $27,392 | 36.3 | 4.3 | 30.9 | 0.2 | 0.3 | |
31006 / Butler / GA / 37.2 mi. | 214 | 1,770 | 12.1 | $24,498 | 49.5 | 2.5 | 46.3 | 0.1 | 0.1 | |
31017 / Danville / GA / 25.7 mi. | 209 | 801 | 26.1 | $29,865 | 31.2 | 0.2 | 30.3 | 0.4 | 0.1 | |
31092 / Vienna / GA / 48.4 mi. | 193 | 2,109 | 9.2 | $29,293 | 52.7 | 4.6 | 46.7 | 0.2 | 0.6 | |
31087 / Sparta / GA / 46 mi. | 192 | 3,176 | 6.0 | $22,174 | 78.3 | 0.5 | 77.1 | 0.2 | 0.1 | |
31091 / Unidilla / GA / 37.3 mi. | 185 | 1,081 | 17.1 | $23,750 | 57.9 | 4.0 | 52.8 | 0.2 | 0.4 | |
31060 / Milan / GA / 65.9 mi. | 184 | 798 | 23.1 | $25,433 | 24.9 | 1.2 | 23.2 | 0.1 | 0.1 | |
30204 / Barnesville / GA / 31.5 mi. | 182 | 4,343 | 4.2 | $35,080 | 37.4 | 1.2 | 34.6 | 0.3 | 0.4 | |
31027 / East Dublin / GA / 45.6 mi. | 180 | 3,703 | 4.9 | $30,027 | 32.2 | 1.7 | 29.4 | 0.2 | 0.1 | |
30457 / Soperton / GA / 64 mi. | 165 | 2,372 | 7.0 | $24,808 | 36.9 | 1.0 | 34.9 | 0.1 | 0.3 | |
31042 / Irwinton / GA / 25.3 mi. | 158 | 772 | 20.5 | $29,063 | 67.4 | 0.8 | 66.4 | 0.0 | 0.0 | |
31066 / Musella / GA / 13.5 mi. | 149 | 493 | 30.2 | $43,000 | 42.0 | 1.4 | 39.6 | 0.2 | 0.1 | |
31033 / Haddock / GA / 18.5 mi. | 148 | 759 | 19.5 | $30,536 | 44.2 | 3.4 | 38.4 | 0.0 | 0.6 | |
31057 / Marshallville / GA / 29.4 mi. | 148 | 761 | 19.4 | $26,250 | 68.5 | 1.6 | 66.3 | 0.3 | 0.0 | |
31012 / Chester / GA / 41.6 mi. | 139 | 488 | 28.5 | $30,625 | 40.3 | 1.0 | 38.3 | 0.3 | 0.0 | |
31035 / Harrison / GA / 48.6 mi. | 133 | 530 | 25.1 | $26,696 | 46.8 | 0.6 | 45.6 | 0.3 | 0.1 | |
31054 / McIntyre / GA / 23.6 mi. | 124 | 511 | 24.3 | $27,419 | 37.6 | 4.2 | 31.9 | 0.6 | 0.3 | |
31549 / Lumber City / GA / 75.7 mi. | 118 | 780 | 15.1 | $25,000 | 42.9 | 1.8 | 40.8 | 0.1 | 0.0 | |
31009 / Cadwell / GA / 45.5 mi. | 116 | 466 | 24.9 | $30,625 | 17.3 | 1.0 | 15.7 | 0.0 | 0.1 | |
31079 / Rochelle / GA / 57.7 mi. | 111 | 1,057 | 10.5 | $28,586 | 35.5 | 1.4 | 33.3 | 0.2 | 0.3 | |
31025 / Elko / GA / 31.9 mi. | 106 | 461 | 23.0 | $38,828 | 34.6 | 1.4 | 32.2 | 0.1 | 0.6 | |
31001 / Abbeville / GA / 57 mi. | 103 | 982 | 10.5 | $27,429 | 43.7 | 1.1 | 42.1 | 0.0 | 0.2 | |
30411 / Alamo / GA / 64 mi. | 100 | 993 | 10.1 | $25,532 | 44.0 | 0.8 | 42.7 | 0.0 | 0.0 | |
31050 / Knoxville / GA / 21.7 mi. | 100 | 345 | 29.0 | $41,367 | 9.6 | 0.6 | 8.0 | 0.1 | 0.1 | |
30445 / Mount Vernon / GA / 70.4 mi. | 98 | 979 | 10.0 | $28,792 | 43.5 | 2.5 | 40.3 | 0.1 | 0.4 | |
31068 / Olgethorpe / GA / 41.8 mi. | 87 | 1,324 | 6.6 | $25,070 | 61.7 | 4.3 | 55.6 | 0.2 | 0.8 | |
31016 / Culloden / GA / 29.8 mi. | 80 | 547 | 14.6 | $29,648 | 57.5 | 0.9 | 56.0 | 0.2 | 0.1 | |
31077 / Rhine / GA / 58.2 mi. | 72 | 486 | 14.8 | $32,857 | 24.8 | 1.0 | 23.6 | 0.0 | 0.0 | |
31011 / Chauncey / GA / 48.8 mi. | 71 | 306 | 23.2 | $35,291 | 28.4 | 0.1 | 28.2 | 0.0 | 0.0 | |
31020 / Dry Branch / GA / 4.9 mi. | 60 | 1,167 | 5.1 | $32,625 | 42.1 | 1.4 | 39.6 | 0.1 | 0.1 | |
31007 / Byromville / GA / 45.2 mi. | 57 | 305 | 18.7 | $29,125 | 61.8 | 8.4 | 51.9 | 0.2 | 1.2 | |
30428 / Glenwood / GA / 70.4 mi. | 39 | 965 | 4.0 | $22,208 | 28.2 | 5.9 | 21.2 | 0.2 | 0.2 | |
31041 / Ideal / GA / 42.5 mi. | 39 | 344 | 11.3 | $21,477 | 55.4 | 0.8 | 53.4 | 0.1 | 0.1 | |
31019 / Dexter / GA / 40.3 mi. | 20 | 790 | 2.5 | $32,589 | 11.4 | 0.3 | 10.4 | 0.2 | 0.1 | |
31022 / Dudley / GA / 36.3 mi. | 20 | 414 | 4.8 | $39,028 | 30.1 | 0.5 | 28.8 | 0.0 | 0.0 | |
31002 / Adrian / GA / 60 mi. | 8 | 919 | 0.9 | $21,508 | 16.2 | 3.9 | 11.7 | 0.2 | 0.0 | |
31071 / Pineview / GA / 49.2 mi. | 7 | 504 | 1.4 | $33,333 | 43.2 | 1.8 | 40.5 | 0.2 | 0.1 | |
File | ga_the_macon_telegraph | |||||||||
Time | 5/20/05 6:37 PM | |||||||||
Page | 168 | |||||||||
Member | 109250 |