Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Augusta Chronicle
Augusta, Georgia
Owner: Morris Communications (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	9.0
2004	Did not report
2003	8.2
2002	9.6
2001	10.3
2000	12.7
1999	9.1
1998	9.4
1997	11.4
1996	11.1
1995	8.5
1994	9.7
1993	9.2
1992	9.6
1991	10.0
1990	7.9
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Augusta Chronicle
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	9.0	41.8	22
2004	N/A	41.8	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Communications (Ga.),
has a companywide, circulation-weighted Diversity Index of 21.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Augusta Chronicle
This newspaper's Newsroom Diversity Index is 22.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 79 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 73,069 ranks 135 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Augusta Chronicle
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.3	12,821
Black	36.7	204,116
Asian and Pacific Islander	1.3	7,465
Native-American	0.3	1,453
Other non-white	0.1	656
Multi-racial	1.1	6,175
Non-white	41.8	232,686
White	58.2	323,994
Total		556,680
	Home county:  Richmond
Race/ethnicity	% of population	Number of residents
Hispanic	2.8	5,545
Black	49.4	98,584
Asian and Pacific Islander	1.6	3,177
Native-American	0.3	506
Other non-white	0.2	361
Multi-racial	1.5	2,942
Non-white	55.6	111,115
White	44.4	88,660
Total		199,775
The home county of this newspaper is Richmond.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Augusta Chronicle
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
30906 / Peach Orchard / GA / 5.9 mi.	9,201	20,670	44.5	$33,680	60.1	2.6	54.3	0.2	1.3
30907 / Martinez / GA / 7.9 mi.	8,356	17,078	48.9	$54,222	19.1	2.5	10.3	0.2	4.6
30909 / Forest Hills / GA / 5.4 mi.	5,884	15,358	38.3	$38,947	40.6	2.9	33.9	0.2	2.0
30901 / Augusta / GA / 0.8 mi.	5,881	8,592	68.4	$14,232	89.3	1.1	86.3	0.2	0.7
30809 / Evans / GA / 10.2 mi.	5,425	8,452	64.2	$70,809	16.6	1.9	9.2	0.3	3.8
29841 / North Augusta / SC / 3.1 mi.	5,276	12,435	42.4	$39,211	27.0	2.8	22.0	0.3	0.9
30904 / Augusta / GA / 2.4 mi.	4,514	12,283	36.8	$27,372	47.5	1.7	43.0	0.3	1.2
30815 / Hephzibah / GA / 10 mi.	3,807	12,392	30.7	$39,345	57.1	3.1	49.9	0.3	1.8
29801 / Aiken / SC / 15.1 mi.	2,578	10,025	25.7	$31,661	47.0	1.6	43.6	0.2	0.3
29803 / Aiken / SC / 13.3 mi.	2,553	11,911	21.4	$52,766	19.6	2.0	15.0	0.3	1.3
30813 / Grovetown / GA / 12.9 mi.	2,217	5,519	40.2	$40,902	25.0	4.9	16.2	0.4	1.5
30824 / Winfield / GA / 28.6 mi.	1,727	6,368	27.1	$32,495	43.8	1.1	41.6	0.2	0.4
29860 / North Augusta / SC / 1.9 mi.	1,471	3,842	38.3	$52,720	17.9	0.9	15.6	0.2	0.6
30830 / Waynesboro / GA / 24.7 mi.	1,424	4,687	30.4	$27,610	57.9	1.3	55.3	0.3	0.2
30814 / Pumpkin Center / GA / 18.9 mi.	1,057	2,495	42.4	$36,765	23.5	1.9	19.3	0.4	0.7
30802 / Pollards Corner / GA / 19.2 mi.	777	1,745	44.5	$49,467	24.5	1.1	21.4	0.5	0.7
30817 / Sybert / GA / 36.1 mi.	711	3,071	23.2	$31,750	36.8	0.9	34.9	0.3	0.1
30434 / Vidette / GA / 38.5 mi.	678	2,231	30.4	$24,922	66.4	1.1	64.7	0.1	0.3
29829 / Graniteville / SC / 9.4 mi.	654	2,678	24.4	$34,757	31.0	2.1	26.8	0.6	0.3
29824 / Pleasant Lane / SC / 20.3 mi.	635	2,560	24.8	$31,670	53.2	3.0	49.2	0.4	0.2
29842 / North Augusta / SC / 6.3 mi.	591	2,473	23.9	$35,307	42.5	2.9	38.3	0.4	0.2
30673 / Washington / GA / 45 mi.	591	3,248	18.2	$28,431	48.9	1.9	45.7	0.2	0.3
30833 / Wrens / GA / 28.4 mi.	566	1,526	37.1	$24,865	57.4	1.9	54.2	0.2	0.1
29831 / Savannah River Plant / SC / 11.9 mi.	555	1,689	32.9	$35,872	26.7	1.9	23.0	0.7	0.3
29835 / Willington / SC / 33.3 mi.	546	2,508	21.8	$32,151	56.6	0.7	54.9	0.1	0.3