Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Augusta Chronicle | ||||||||||
Augusta, Georgia | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 9.0 | |||||||||
2004 | Did not report | |||||||||
2003 | 8.2 | |||||||||
2002 | 9.6 | |||||||||
2001 | 10.3 | |||||||||
2000 | 12.7 | |||||||||
1999 | 9.1 | |||||||||
1998 | 9.4 | |||||||||
1997 | 11.4 | |||||||||
1996 | 11.1 | |||||||||
1995 | 8.5 | |||||||||
1994 | 9.7 | |||||||||
1993 | 9.2 | |||||||||
1992 | 9.6 | |||||||||
1991 | 10.0 | |||||||||
1990 | 7.9 | |||||||||
The latest year at peak is | 2000 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Augusta Chronicle | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 9.0 | 41.8 | 22 | |||||||
2004 | N/A | 41.8 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Augusta Chronicle | ||||||||||
This newspaper's Newsroom Diversity Index is 22. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 79 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 73,069 ranks 135 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Augusta Chronicle | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.3 | 12,821 | ||||||||
Black | 36.7 | 204,116 | ||||||||
Asian and Pacific Islander | 1.3 | 7,465 | ||||||||
Native-American | 0.3 | 1,453 | ||||||||
Other non-white | 0.1 | 656 | ||||||||
Multi-racial | 1.1 | 6,175 | ||||||||
Non-white | 41.8 | 232,686 | ||||||||
White | 58.2 | 323,994 | ||||||||
Total | 556,680 | |||||||||
Home county: Richmond | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.8 | 5,545 | ||||||||
Black | 49.4 | 98,584 | ||||||||
Asian and Pacific Islander | 1.6 | 3,177 | ||||||||
Native-American | 0.3 | 506 | ||||||||
Other non-white | 0.2 | 361 | ||||||||
Multi-racial | 1.5 | 2,942 | ||||||||
Non-white | 55.6 | 111,115 | ||||||||
White | 44.4 | 88,660 | ||||||||
Total | 199,775 | |||||||||
The home county of this newspaper is Richmond. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Augusta Chronicle | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
30906 / Peach Orchard / GA / 5.9 mi. | 9,201 | 20,670 | 44.5 | $33,680 | 60.1 | 2.6 | 54.3 | 0.2 | 1.3 | |
30907 / Martinez / GA / 7.9 mi. | 8,356 | 17,078 | 48.9 | $54,222 | 19.1 | 2.5 | 10.3 | 0.2 | 4.6 | |
30909 / Forest Hills / GA / 5.4 mi. | 5,884 | 15,358 | 38.3 | $38,947 | 40.6 | 2.9 | 33.9 | 0.2 | 2.0 | |
30901 / Augusta / GA / 0.8 mi. | 5,881 | 8,592 | 68.4 | $14,232 | 89.3 | 1.1 | 86.3 | 0.2 | 0.7 | |
30809 / Evans / GA / 10.2 mi. | 5,425 | 8,452 | 64.2 | $70,809 | 16.6 | 1.9 | 9.2 | 0.3 | 3.8 | |
29841 / North Augusta / SC / 3.1 mi. | 5,276 | 12,435 | 42.4 | $39,211 | 27.0 | 2.8 | 22.0 | 0.3 | 0.9 | |
30904 / Augusta / GA / 2.4 mi. | 4,514 | 12,283 | 36.8 | $27,372 | 47.5 | 1.7 | 43.0 | 0.3 | 1.2 | |
30815 / Hephzibah / GA / 10 mi. | 3,807 | 12,392 | 30.7 | $39,345 | 57.1 | 3.1 | 49.9 | 0.3 | 1.8 | |
29801 / Aiken / SC / 15.1 mi. | 2,578 | 10,025 | 25.7 | $31,661 | 47.0 | 1.6 | 43.6 | 0.2 | 0.3 | |
29803 / Aiken / SC / 13.3 mi. | 2,553 | 11,911 | 21.4 | $52,766 | 19.6 | 2.0 | 15.0 | 0.3 | 1.3 | |
30813 / Grovetown / GA / 12.9 mi. | 2,217 | 5,519 | 40.2 | $40,902 | 25.0 | 4.9 | 16.2 | 0.4 | 1.5 | |
30824 / Winfield / GA / 28.6 mi. | 1,727 | 6,368 | 27.1 | $32,495 | 43.8 | 1.1 | 41.6 | 0.2 | 0.4 | |
29860 / North Augusta / SC / 1.9 mi. | 1,471 | 3,842 | 38.3 | $52,720 | 17.9 | 0.9 | 15.6 | 0.2 | 0.6 | |
30830 / Waynesboro / GA / 24.7 mi. | 1,424 | 4,687 | 30.4 | $27,610 | 57.9 | 1.3 | 55.3 | 0.3 | 0.2 | |
30814 / Pumpkin Center / GA / 18.9 mi. | 1,057 | 2,495 | 42.4 | $36,765 | 23.5 | 1.9 | 19.3 | 0.4 | 0.7 | |
30802 / Pollards Corner / GA / 19.2 mi. | 777 | 1,745 | 44.5 | $49,467 | 24.5 | 1.1 | 21.4 | 0.5 | 0.7 | |
30817 / Sybert / GA / 36.1 mi. | 711 | 3,071 | 23.2 | $31,750 | 36.8 | 0.9 | 34.9 | 0.3 | 0.1 | |
30434 / Vidette / GA / 38.5 mi. | 678 | 2,231 | 30.4 | $24,922 | 66.4 | 1.1 | 64.7 | 0.1 | 0.3 | |
29829 / Graniteville / SC / 9.4 mi. | 654 | 2,678 | 24.4 | $34,757 | 31.0 | 2.1 | 26.8 | 0.6 | 0.3 | |
29824 / Pleasant Lane / SC / 20.3 mi. | 635 | 2,560 | 24.8 | $31,670 | 53.2 | 3.0 | 49.2 | 0.4 | 0.2 | |
29842 / North Augusta / SC / 6.3 mi. | 591 | 2,473 | 23.9 | $35,307 | 42.5 | 2.9 | 38.3 | 0.4 | 0.2 | |
30673 / Washington / GA / 45 mi. | 591 | 3,248 | 18.2 | $28,431 | 48.9 | 1.9 | 45.7 | 0.2 | 0.3 | |
30833 / Wrens / GA / 28.4 mi. | 566 | 1,526 | 37.1 | $24,865 | 57.4 | 1.9 | 54.2 | 0.2 | 0.1 | |
29831 / Savannah River Plant / SC / 11.9 mi. | 555 | 1,689 | 32.9 | $35,872 | 26.7 | 1.9 | 23.0 | 0.7 | 0.3 | |
29835 / Willington / SC / 33.3 mi. | 546 | 2,508 | 21.8 | $32,151 | 56.6 | 0.7 | 54.9 | 0.1 | 0.3 | |
30442 / Thrift / GA / 43 mi. | 501 | 2,902 | 17.3 | $23,617 | 47.8 | 3.5 | 43.3 | 0.1 | 0.2 | |
29832 / Johnston / SC / 24.8 mi. | 469 | 2,118 | 22.1 | $28,636 | 58.1 | 2.5 | 54.6 | 0.2 | 0.2 | |
30401 / Wesley / GA / 59.8 mi. | 400 | 4,676 | 8.6 | $25,082 | 41.1 | 2.5 | 37.7 | 0.1 | 0.3 | |
30828 / Warrenton / GA / 37.7 mi. | 386 | 1,677 | 23.0 | $27,324 | 63.5 | 1.1 | 61.7 | 0.1 | 0.1 | |
29847 / Trenton / SC / 15.6 mi. | 326 | 1,363 | 23.9 | $35,487 | 52.8 | 3.0 | 48.3 | 0.4 | 0.0 | |
30808 / Dearing / GA / 28.5 mi. | 322 | 1,606 | 20.0 | $30,895 | 24.0 | 2.0 | 20.5 | 0.2 | 0.4 | |
29812 / Snelling / SC / 35.9 mi. | 312 | 4,622 | 6.8 | $31,006 | 41.2 | 1.9 | 37.6 | 0.4 | 0.6 | |
29851 / Warrenville / SC / 8.3 mi. | 287 | 2,702 | 10.6 | $28,699 | 13.3 | 1.3 | 9.9 | 0.5 | 0.4 | |
29822 / Clearwater / SC / 4.2 mi. | 281 | 204 | 137.7 | $21,250 | 35.8 | 1.4 | 30.7 | 1.8 | 0.4 | |
30467 / Sylvania / GA / 49.9 mi. | 253 | 5,021 | 5.0 | $29,384 | 46.6 | 0.9 | 45.0 | 0.1 | 0.3 | |
30905 / Fort Gordon / GA / 9.2 mi. | 239 | 859 | 27.8 | $37,803 | 48.8 | 10.7 | 32.3 | 0.6 | 2.5 | |
29853 / Williston / SC / 29.5 mi. | 232 | 2,629 | 8.8 | $28,229 | 43.0 | 1.0 | 40.3 | 0.5 | 0.1 | |
30477 / Wadley / GA / 45.8 mi. | 230 | 1,178 | 19.5 | $20,603 | 68.4 | 2.5 | 65.3 | 0.1 | 0.0 | |
31082 / Sandersville / GA / 55.4 mi. | 230 | 3,985 | 5.8 | $30,173 | 53.7 | 0.4 | 52.4 | 0.1 | 0.5 | |
30805 / Ellwood / GA / 12.1 mi. | 221 | 607 | 36.4 | $40,357 | 26.2 | 2.7 | 19.5 | 0.1 | 1.9 | |
29809 / New Ellenton / SC / 15.4 mi. | 211 | 1,005 | 21.0 | $38,237 | 34.1 | 2.1 | 30.1 | 0.4 | 0.4 | |
30810 / Gibson / GA / 37.3 mi. | 186 | 707 | 26.3 | $29,226 | 8.7 | 0.2 | 8.0 | 0.2 | 0.0 | |
29816 / Bath / SC / 5.7 mi. | 165 | 433 | 38.1 | $24,250 | 20.2 | 0.5 | 18.2 | 0.4 | 0.6 | |
29821 / Clarks Hill / SC / 14.6 mi. | 161 | 362 | 44.5 | $36,310 | 40.7 | 0.6 | 38.4 | 0.5 | 0.2 | |
29834 / Langley / SC / 7 mi. | 135 | 446 | 30.3 | $21,546 | 7.8 | 0.8 | 3.9 | 1.1 | 0.9 | |
30441 / Midville / GA / 39.3 mi. | 129 | 774 | 16.7 | $25,865 | 52.6 | 1.3 | 49.7 | 0.3 | 0.1 | |
30823 / Stapleton / GA / 31.5 mi. | 121 | 579 | 20.9 | $31,518 | 42.0 | 0.5 | 40.8 | 0.5 | 0.0 | |
30816 / Keysville / GA / 22.6 mi. | 114 | 702 | 16.2 | $28,312 | 49.4 | 1.6 | 45.9 | 0.2 | 0.6 | |
30456 / Sardis / GA / 34 mi. | 113 | 725 | 15.6 | $28,260 | 49.0 | 0.7 | 47.9 | 0.0 | 0.1 | |
29805 / Aiken / SC / 23 mi. | 107 | 1,818 | 5.9 | $40,641 | 19.8 | 0.9 | 17.4 | 0.4 | 0.3 | |
30631 / Crawfordville / GA / 50.1 mi. | 104 | 892 | 11.7 | $24,545 | 60.8 | 0.9 | 59.0 | 0.1 | 0.1 | |
29810 / Seigling / SC / 46.6 mi. | 103 | 2,100 | 4.9 | $18,399 | 78.4 | 2.3 | 75.4 | 0.0 | 0.1 | |
31096 / Wrightsville / GA / 63.2 mi. | 103 | 2,419 | 4.3 | $24,292 | 45.4 | 1.0 | 43.9 | 0.1 | 0.2 | |
29138 / Saluda / SC / 35.9 mi. | 100 | 3,607 | 2.8 | $35,780 | 44.6 | 10.6 | 33.3 | 0.2 | 0.1 | |
30413 / Bartow / GA / 47.6 mi. | 86 | 652 | 13.2 | $26,250 | 57.4 | 1.3 | 55.5 | 0.1 | 0.1 | |
30820 / Shoals / GA / 42 mi. | 86 | 453 | 19.0 | $27,450 | 31.1 | 0.4 | 29.5 | 0.2 | 0.0 | |
29838 / Modoc / SC / 20.2 mi. | 69 | 208 | 33.2 | $41,719 | 1.5 | 1.1 | 0.2 | 0.2 | 0.0 | |
31087 / Sparta / GA / 55.6 mi. | 68 | 3,176 | 2.1 | $22,174 | 78.3 | 0.5 | 77.1 | 0.2 | 0.1 | |
29828 / Gloverville / SC / 8.2 mi. | 61 | 469 | 13.0 | $19,440 | 17.1 | 0.4 | 15.5 | 0.1 | 0.0 | |
30668 / Tignall / GA / 49.7 mi. | 58 | 873 | 6.6 | $27,389 | 34.9 | 2.2 | 32.1 | 0.2 | 0.1 | |
30821 / Norwood / GA / 39.7 mi. | 57 | 404 | 14.1 | $27,303 | 61.3 | 0.2 | 60.3 | 0.1 | 0.1 | |
30803 / Avera / GA / 35.1 mi. | 53 | 273 | 19.4 | $30,956 | 24.3 | 0.5 | 23.6 | 0.0 | 0.2 | |
30426 / Girard / GA / 27.9 mi. | 52 | 471 | 11.0 | $27,903 | 57.5 | 1.4 | 55.4 | 0.0 | 0.2 | |
30818 / Wrens / GA / 23.8 mi. | 43 | 178 | 24.2 | $32,260 | 12.3 | 1.8 | 9.7 | 0.2 | 0.0 | |
29845 / Plum Branch / SC / 26.5 mi. | 42 | 478 | 8.8 | $21,838 | 66.2 | 1.2 | 64.5 | 0.2 | 0.2 | |
30471 / Twin City / GA / 53.9 mi. | 37 | 1,514 | 2.4 | $25,382 | 38.8 | 1.9 | 36.4 | 0.1 | 0.0 | |
30822 / Perkins / GA / 42.6 mi. | 35 | 222 | 15.8 | $20,833 | 17.8 | 0.4 | 15.9 | 0.7 | 0.4 | |
31089 / Tennille / GA / 57.1 mi. | 35 | 1,719 | 2.0 | $28,897 | 57.8 | 0.9 | 56.0 | 0.2 | 0.1 | |
30425 / Garfield / GA / 56.5 mi. | 27 | 534 | 5.1 | $28,295 | 30.9 | 2.4 | 28.1 | 0.0 | 0.2 | |
29836 / Martin / SC / 33.9 mi. | 26 | 262 | 9.9 | $35,509 | 72.8 | 1.1 | 70.5 | 0.5 | 0.0 | |
31049 / Kite / GA / 57.4 mi. | 26 | 568 | 4.6 | $19,432 | 3.6 | 0.9 | 2.4 | 0.1 | 0.0 | |
29844 / Parksville / SC / 24.2 mi. | 23 | 96 | 24.0 | $37,500 | 28.6 | 0.0 | 25.1 | 0.0 | 0.4 | |
29856 / Windsor / SC / 23.6 mi. | 22 | 902 | 2.4 | $31,366 | 24.1 | 7.2 | 14.6 | 0.9 | 0.2 | |
File | ga_the_augusta_chronicle | |||||||||
Time | 5/20/05 3:05 PM | |||||||||
Page | 135 | |||||||||
Member | 109100 |