Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Savannah Morning News | ||||||||||
Savannah, Georgia | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 6.5 | |||||||||
2004 | 8.9 | |||||||||
2003 | 7.8 | |||||||||
2002 | 3.6 | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | 13.4 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Savannah Morning News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 6.5 | 39.5 | 16 | |||||||
2004 | 8.9 | 39.2 | 23 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Savannah Morning News | ||||||||||
This newspaper's Newsroom Diversity Index is 16. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 87 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 53,825 ranks 188 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Savannah Morning News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 3.8 | 16,205 | ||||||||
Black | 32.9 | 139,510 | ||||||||
Asian and Pacific Islander | 1.2 | 5,237 | ||||||||
Native-American | 0.2 | 978 | ||||||||
Other non-white | 0.1 | 450 | ||||||||
Multi-racial | 1.0 | 4,020 | ||||||||
Non-white | 39.2 | 166,400 | ||||||||
White | 60.8 | 257,747 | ||||||||
Total | 424,147 | |||||||||
Home county: Chatham | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.3 | 5,403 | ||||||||
Black | 40.3 | 93,463 | ||||||||
Asian and Pacific Islander | 1.8 | 4,120 | ||||||||
Native-American | 0.2 | 517 | ||||||||
Other non-white | 0.1 | 311 | ||||||||
Multi-racial | 1.1 | 2,432 | ||||||||
Non-white | 45.8 | 106,246 | ||||||||
White | 54.2 | 125,802 | ||||||||
Total | 232,048 | |||||||||
The home county of this newspaper is Chatham. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Savannah Morning News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
31406 / Savannah / GA / 14.7 mi. | 5,721 | 13,516 | 42.3 | $42,875 | 35.2 | 2.6 | 29.1 | 0.2 | 2.1 | |
31404 / Thunderbolt / GA / 14.8 mi. | 4,627 | 12,020 | 38.5 | $28,564 | 70.5 | 1.1 | 66.2 | 0.2 | 1.9 | |
31419 / Savannah / GA / 11.1 mi. | 4,527 | 16,126 | 28.1 | $42,173 | 36.8 | 4.1 | 28.1 | 0.3 | 2.6 | |
31405 / Savannah / GA / 11.6 mi. | 4,298 | 12,169 | 35.3 | $33,947 | 53.6 | 2.4 | 49.0 | 0.3 | 0.9 | |
31410 / Wilmington Island / GA / 21.5 mi. | 3,909 | 8,721 | 44.8 | $60,182 | 12.0 | 1.6 | 6.0 | 0.1 | 3.3 | |
31401 / Savannah / GA / 12.6 mi. | 3,275 | 8,960 | 36.6 | $18,100 | 69.5 | 1.4 | 65.6 | 0.2 | 1.4 | |
31411 / Village Station / GA / 19.2 mi. | 2,297 | 3,207 | 71.6 | $96,229 | 3.0 | 0.8 | 0.5 | 0.0 | 1.4 | |
31324 / Richmond Hill / GA / 14.5 mi. | 1,834 | 4,942 | 37.1 | $59,190 | 15.8 | 2.6 | 10.5 | 0.3 | 1.1 | |
31408 / Savannah / GA / 8.5 mi. | 1,718 | 3,865 | 44.5 | $29,034 | 55.6 | 5.9 | 47.1 | 0.3 | 1.0 | |
31312 / Pineora / GA / 14.7 mi. | 1,575 | 3,760 | 41.9 | $46,760 | 11.8 | 1.2 | 9.0 | 0.3 | 0.3 | |
31415 / Savannah / GA / 11.2 mi. | 1,489 | 4,774 | 31.2 | $18,830 | 99.3 | 0.6 | 97.8 | 0.1 | 0.1 | |
31326 / Rincon / GA / 13.6 mi. | 1,297 | 4,323 | 30.0 | $51,455 | 14.6 | 2.0 | 10.5 | 0.2 | 0.9 | |
31322 / Savannah / GA / 4.8 mi. | 1,234 | 2,211 | 55.8 | $47,485 | 12.6 | 1.2 | 7.6 | 0.2 | 2.1 | |
31313 / Hinesville / GA / 21.9 mi. | 924 | 12,414 | 7.4 | $34,433 | 58.8 | 8.7 | 43.7 | 0.4 | 2.7 | |
30458 / Statesboro / GA / 33.2 mi. | 856 | 12,100 | 7.1 | $24,343 | 38.3 | 2.1 | 34.1 | 0.1 | 1.1 | |
31328 / Tybee Island / GA / 27 mi. | 839 | 1,704 | 49.2 | $50,368 | 5.0 | 1.4 | 1.8 | 0.6 | 0.8 | |
29910 / Spring Island / SC / 27.4 mi. | 737 | 7,198 | 10.2 | $54,017 | 19.0 | 5.2 | 12.5 | 0.2 | 0.4 | |
31407 / Savannah / GA / 9.8 mi. | 707 | 1,272 | 55.6 | $42,414 | 19.3 | 3.1 | 14.0 | 0.5 | 1.1 | |
31545 / McKinnon / GA / 43.3 mi. | 696 | 5,212 | 13.4 | $31,849 | 24.6 | 3.6 | 19.3 | 0.3 | 0.5 | |
31302 / Bloomingdale / GA / 2.4 mi. | 632 | 2,778 | 22.8 | $43,799 | 7.2 | 1.0 | 4.5 | 0.5 | 0.4 | |
30474 / Vidalia / GA / 59.2 mi. | 584 | 5,959 | 9.8 | $28,902 | 35.0 | 5.2 | 28.5 | 0.1 | 0.7 | |
30427 / Tison / GA / 33.9 mi. | 542 | 3,754 | 14.4 | $31,236 | 40.1 | 10.1 | 28.9 | 0.1 | 0.4 | |
29926 / Hilton Head Island / SC / 33.9 mi. | 535 | 7,621 | 7.0 | $59,917 | 24.9 | 11.9 | 11.9 | 0.1 | 0.5 | |
31320 / Midway / GA / 17.9 mi. | 512 | 2,562 | 20.0 | $34,014 | 39.0 | 1.5 | 35.6 | 0.2 | 0.6 | |
31315 / Hinesville / GA / 19.8 mi. | 494 | 2,434 | 20.3 | $30,738 | 56.5 | 12.6 | 38.0 | 0.6 | 1.9 | |
31321 / Pembroke / GA / 16.2 mi. | 475 | 2,035 | 23.3 | $36,103 | 27.3 | 1.0 | 24.7 | 0.1 | 0.4 | |
30417 / Claxton / GA / 31.7 mi. | 464 | 3,413 | 13.6 | $25,672 | 38.3 | 5.4 | 32.0 | 0.1 | 0.3 | |
30467 / Sylvania / GA / 45.2 mi. | 449 | 5,021 | 8.9 | $29,384 | 46.6 | 0.9 | 45.0 | 0.1 | 0.3 | |
29928 / Hilton Head Island / SC / 32 mi. | 434 | 7,798 | 5.6 | $62,351 | 14.5 | 9.8 | 3.3 | 0.1 | 0.5 | |
30439 / Metter / GA / 44.4 mi. | 430 | 3,105 | 13.8 | $24,659 | 37.6 | 9.1 | 27.5 | 0.1 | 0.3 | |
30436 / Santa Claus / GA / 54.5 mi. | 412 | 4,218 | 9.8 | $25,043 | 31.4 | 13.2 | 17.5 | 0.2 | 0.1 | |
31513 / Pine Grove / GA / 59.4 mi. | 385 | 5,829 | 6.6 | $30,255 | 25.7 | 4.7 | 20.0 | 0.2 | 0.3 | |
30453 / Reidsville / GA / 42.9 mi. | 336 | 2,185 | 15.4 | $27,938 | 49.5 | 10.8 | 37.7 | 0.1 | 0.3 | |
30401 / Wesley / GA / 63.5 mi. | 313 | 4,676 | 6.7 | $25,082 | 41.1 | 2.5 | 37.7 | 0.1 | 0.3 | |
31316 / Ludowici / GA / 32.2 mi. | 313 | 2,105 | 14.9 | $31,281 | 26.9 | 3.4 | 20.5 | 0.7 | 0.8 | |
29936 / Switzerland / SC / 31.3 mi. | 305 | 3,710 | 8.2 | $30,240 | 56.2 | 3.8 | 51.2 | 0.3 | 0.3 | |
29902 / Parris Island / SC / 40.7 mi. | 295 | 9,098 | 3.2 | $43,066 | 30.6 | 5.1 | 22.4 | 0.3 | 1.3 | |
29927 / Purysburgh / SC / 18.6 mi. | 271 | 2,301 | 11.8 | $33,695 | 63.1 | 11.4 | 50.1 | 0.3 | 0.9 | |
30421 / Collins / GA / 42.7 mi. | 246 | 1,080 | 22.8 | $24,961 | 30.6 | 6.4 | 23.4 | 0.2 | 0.1 | |
31329 / Stillwell / GA / 17.6 mi. | 237 | 2,448 | 9.7 | $42,054 | 23.6 | 1.4 | 21.1 | 0.4 | 0.1 | |
31308 / Ellabell / GA / 9.6 mi. | 208 | 2,285 | 9.1 | $34,759 | 12.1 | 0.9 | 9.7 | 0.3 | 0.2 | |
31305 / Darien / GA / 46.6 mi. | 201 | 1,938 | 10.4 | $29,824 | 38.6 | 1.1 | 35.8 | 0.5 | 0.5 | |
30415 / Stilson / GA / 25.5 mi. | 196 | 1,983 | 9.9 | $38,211 | 13.4 | 1.0 | 11.8 | 0.3 | 0.1 | |
31303 / Clyo / GA / 27.2 mi. | 185 | 715 | 25.9 | $41,447 | 40.6 | 0.4 | 38.0 | 0.3 | 0.4 | |
31318 / Meldrim / GA / 3.9 mi. | 171 | 62 | 275.8 | $37,273 | 11.1 | 2.5 | 5.6 | 1.9 | 1.2 | |
30438 / Manassas / GA / 39.2 mi. | 169 | 88 | 192.0 | $25,694 | 50.0 | 1.4 | 48.7 | 0.0 | 0.0 | |
31560 / Screven / GA / 54.3 mi. | 160 | 902 | 17.7 | $30,482 | 17.6 | 1.2 | 16.0 | 0.1 | 0.0 | |
31520 / Brunswick / GA / 59.8 mi. | 155 | 8,576 | 1.8 | $23,898 | 57.9 | 5.1 | 51.1 | 0.2 | 0.4 | |
31539 / Roper / GA / 70.8 mi. | 152 | 4,579 | 3.3 | $27,451 | 21.6 | 5.1 | 15.3 | 0.2 | 0.5 | |
31307 / Eden / GA / 5.8 mi. | 150 | 315 | 47.6 | $35,326 | 15.2 | 1.6 | 12.7 | 0.1 | 0.4 | |
31323 / South Newport / GA / 24.9 mi. | 144 | 595 | 24.2 | $26,296 | 85.5 | 0.8 | 84.3 | 0.0 | 0.0 | |
30442 / Thrift / GA / 56.4 mi. | 138 | 2,902 | 4.8 | $23,617 | 47.8 | 3.5 | 43.3 | 0.1 | 0.2 | |
29918 / Nixville / SC / 42.9 mi. | 127 | 1,831 | 6.9 | $23,679 | 74.2 | 6.1 | 67.5 | 0.2 | 0.1 | |
30471 / Twin City / GA / 57.3 mi. | 119 | 1,514 | 7.9 | $25,382 | 38.8 | 1.9 | 36.4 | 0.1 | 0.0 | |
30420 / Cobbtown / GA / 44.4 mi. | 99 | 771 | 12.8 | $27,100 | 29.8 | 13.3 | 15.7 | 0.3 | 0.1 | |
31331 / Townsend / GA / 46.5 mi. | 87 | 2,089 | 4.2 | $31,696 | 37.9 | 0.8 | 35.6 | 0.3 | 0.2 | |
31522 / Saint Simons Island / GA / 60.2 mi. | 68 | 6,756 | 1.0 | $61,005 | 7.1 | 1.8 | 3.8 | 0.1 | 0.9 | |
31510 / Rockingham / GA / 71.6 mi. | 67 | 3,371 | 2.0 | $26,804 | 22.1 | 3.6 | 17.1 | 0.1 | 0.3 | |
30473 / Uvalda / GA / 64.5 mi. | 64 | 1,075 | 6.0 | $26,462 | 24.8 | 10.2 | 14.1 | 0.0 | 0.1 | |
31555 / Odum / GA / 46.5 mi. | 56 | 923 | 6.1 | $39,167 | 12.2 | 1.7 | 9.1 | 0.4 | 0.2 | |
30445 / Mount Vernon / GA / 69.2 mi. | 51 | 979 | 5.2 | $28,792 | 43.5 | 2.5 | 40.3 | 0.1 | 0.4 | |
30446 / Newington / GA / 40 mi. | 50 | 510 | 9.8 | $26,277 | 47.7 | 1.9 | 44.9 | 0.1 | 0.1 | |
31516 / Blackshear / GA / 71.9 mi. | 48 | 4,566 | 1.1 | $29,659 | 13.2 | 1.7 | 10.6 | 0.2 | 0.2 | |
31563 / Surrency / GA / 54.4 mi. | 45 | 505 | 8.9 | $28,924 | 24.4 | 3.6 | 20.0 | 0.2 | 0.2 | |
30461 / Statesboro / GA / 33.9 mi. | 42 | 3,857 | 1.1 | $37,290 | 27.5 | 1.2 | 24.8 | 0.1 | 0.9 | |
31503 / Waycross / GA / 80.4 mi. | 42 | 7,546 | 0.6 | $30,507 | 19.1 | 2.1 | 16.1 | 0.2 | 0.2 | |
31501 / Waycross / GA / 79.5 mi. | 41 | 6,024 | 0.7 | $25,700 | 47.2 | 1.2 | 44.3 | 0.1 | 0.9 | |
31527 / Jekyll Island / GA / 66.1 mi. | 37 | 485 | 7.6 | $58,056 | 3.3 | 1.1 | 1.5 | 0.0 | 0.4 | |
30425 / Garfield / GA / 51.7 mi. | 30 | 534 | 5.6 | $28,295 | 30.9 | 2.4 | 28.1 | 0.0 | 0.2 | |
30452 / Register / GA / 32.9 mi. | 30 | 479 | 6.3 | $28,421 | 36.4 | 1.0 | 34.6 | 0.1 | 0.2 | |
29920 / Saint Helena Island / SC / 48.5 mi. | 26 | 3,761 | 0.7 | $39,428 | 60.3 | 3.6 | 55.8 | 0.1 | 0.3 | |
30455 / Rocky Ford / GA / 42.5 mi. | 26 | 286 | 9.1 | $33,750 | 38.5 | 0.1 | 37.8 | 0.0 | 0.5 | |
File | ga_savannah_morning_news | |||||||||
Time | 5/20/05 6:09 PM | |||||||||
Page | 188 | |||||||||
Member | 109450 |