Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Douglas County Sentinel, Douglasville
Douglasville, Georgia
Owner: Paxton Media Group (Ky.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 Did not report
2002 Did not report
2001 Did not report
2000 Did not report
1999 Did not report
1998 Did not report
1997 Did not report
1996 Did not report
1995 Did not report
1994 11.1
1993 Did not report
1992 Did not report
1991 Did not report
1990 Did not report
The latest year at peak is 1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Douglas County Sentinel, Douglasville
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 23.4 N/A
2004 N/A 23.4 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Paxton Media Group (Ky.),
has a companywide, circulation-weighted Diversity Index of 18.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Douglas County Sentinel, Douglasville
This paper
Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 5,800 ranks 1068 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Douglas County Sentinel, Douglasville
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.7 2,482
Black 18.0 16,454
Asian and Pacific Islander 1.1 1,040
Native-American 0.3 250
Other non-white 0.1 108
Multi-racial 1.2 1,087
  Non-white 23.4 21,421
White 76.6 70,107
Total 91,528
Home county:  Douglas
Race/ethnicity % of population Number of residents
Hispanic 2.9 2,640
Black 18.4 16,978
Asian and Pacific Islander 1.2 1,092
Native-American 0.3 272
Other non-white 0.1 107
Multi-racial 1.2 1,120
  Non-white 24.1 22,209
White 75.9 69,965
Total 92,174
The home county of this newspaper is Douglas.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Douglas County Sentinel, Douglasville
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
% of
% of
% of
% of
30135 / Douglasville / GA / 7.3 mi. 2,689 14,816 18.1 $58,113 18.0 2.4 12.8 0.3 1.3
30134 / Douglasville / GA / 0 mi. 1,827 11,075 16.5 $46,580 25.7 3.0 20.4 0.3 0.7
30122 / Lithia Springs / GA / 7.9 mi. 662 6,341 10.4 $44,028 33.3 2.9 27.0 0.3 1.6
30187 / Winston / GA / 8.8 mi. 174 2,129 8.2 $56,250 13.8 1.4 10.6 0.4 0.5
30180 / Villa Rica / GA / 9.1 mi. 55 6,514 0.8 $43,321 13.7 1.7 10.2 0.5 0.6
30106 / Austell / GA / 9.3 mi. 35 5,739 0.6 $46,547 40.6 4.3 32.6 0.2 1.6
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