Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Tampa Tribune
Tampa, Florida
Owner: Media General (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	9.8
2004	6.0
2003	6.0
2002	7.3
2001	7.4
2000	6.5
1999	9.3
1998	8.2
1997	6.1
1996	8.2
1995	9.5
1994	8.6
1993	7.6
1992	8.8
1991	7.4
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Tampa Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	9.8	32.4	30
2004	6.0	32.4	19
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Media General (Va.),
has a companywide, circulation-weighted Diversity Index of 39.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Tampa Tribune
This newspaper's Newsroom Diversity Index is 30.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 55 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The News & Observer, Raleigh, North Carolina, with a 21 percent non-white staff in a community that is 30.8 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 226,573 ranks 43 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Tampa Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	16.2	213,531
Black	12.4	163,335
Asian and Pacific Islander	1.9	25,031
Native-American	0.3	4,083
Other non-white	0.2	2,291
Multi-racial	1.4	18,242
Non-white	32.4	426,513
White	67.6	889,103
Total		1,315,616
	Home county:  Hillsborough
Race/ethnicity	% of population	Number of residents
Hispanic	18.0	179,692
Black	14.4	144,259
Asian and Pacific Islander	2.2	22,195
Native-American	0.3	2,991
Other non-white	0.2	1,968
Multi-racial	1.5	15,238
Non-white	36.7	366,343
White	63.3	632,605
Total		998,948
The home county of this newspaper is Hillsborough.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Tampa Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
33594 / Valrico / FL / 14.6 mi.	8,259	16,554	49.9	$61,109	18.9	9.5	5.8	0.3	2.1
33511 / Brandon / FL / 11.5 mi.	6,256	17,002	36.8	$51,114	27.1	12.8	9.1	0.4	2.7
33624 / Tampa / FL / 9.9 mi.	6,102	17,828	34.2	$53,565	29.6	17.8	6.1	0.2	3.8
33573 / Sun City Center / FL / 17.3 mi.	5,540	9,149	60.6	$38,101	2.1	1.2	0.1	0.1	0.5
33569 / Riverview / FL / 13.9 mi.	5,535	13,078	42.3	$46,197	21.7	10.7	7.5	0.4	1.4
33612 / Tampa / FL / 7.7 mi.	5,534	17,602	31.4	$26,985	50.6	17.9	28.0	0.4	2.1
33629 / Tampa / FL / 2.5 mi.	4,954	10,558	46.9	$59,941	12.1	8.5	1.1	0.2	1.4
33647 / Tampa / FL / 14.4 mi.	4,851	10,313	47.0	$66,107	24.0	9.3	5.7	0.2	6.9
33611 / Tampa / FL / 4 mi.	4,798	14,423	33.3	$39,146	22.3	10.5	5.9	0.3	3.4
33615 / Tampa / FL / 8 mi.	4,693	16,881	27.8	$40,819	41.4	28.6	7.6	0.3	2.9
33617 / Tampa / FL / 8.4 mi.	4,648	17,364	26.8	$35,709	46.3	13.9	26.7	0.3	2.9
33614 / Tampa / FL / 4.8 mi.	4,330	18,004	24.1	$32,969	60.3	47.2	7.7	0.2	3.5
33610 / Tampa / FL / 6 mi.	4,046	11,775	34.4	$27,118	67.5	9.1	55.7	0.4	0.5
33541 / Zephyrhills / FL / 26.1 mi.	3,945	11,003	35.9	$28,329	6.3	2.8	1.6	0.3	0.7
33606 / Tampa / FL / 0 mi.	3,912	7,273	53.8	$49,291	22.3	7.8	11.2	0.2	1.8
33604 / Tampa / FL / 5.4 mi.	3,851	14,903	25.8	$29,997	48.9	21.0	23.9	0.4	1.4
33607 / Tampa / FL / 2.3 mi.	3,818	9,376	40.7	$27,056	81.5	41.4	37.2	0.2	1.3
33619 / Tampa / FL / 6.2 mi.	3,652	8,828	41.4	$32,273	60.0	18.1	39.2	0.5	0.7
33613 / Tampa / FL / 9.8 mi.	3,571	13,297	26.9	$27,772	41.9	17.1	18.5	0.3	3.2
33618 / Tampa / FL / 9.8 mi.	3,479	8,389	41.5	$49,843	24.4	15.6	4.2	0.3	2.9
33609 / Tampa / FL / 2.3 mi.	3,284	7,594	43.2	$42,247	32.3	21.4	6.8	0.3	2.0
34639 / Land O Lakes / FL / 21.2 mi.	3,109	6,860	45.3	$54,383	12.6	8.4	1.5	0.2	1.2
33510 / Brandon / FL / 10.7 mi.	2,986	8,208	36.4	$51,243	24.5	11.4	8.7	0.4	2.1
33584 / Seffner / FL / 12.4 mi.	2,889	7,434	38.9	$43,905	18.7	8.7	6.9	0.4	0.9
33852 / Lake Placid / FL / 80.6 mi.	2,822	8,317	33.9	$30,375	25.2